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- December 14th
- Sorry Stilettos—This Flat Shoe Trend Is Dominating Style Circles Right Now
- I Audibly Gasped When I Saw COS’s New-In Section—11 Elegant Buys That Will Sell Out by 2026
- Every Chic Person I Know Owns These Trainers—Here Are 5 Fresh Ways to Wear Them in 2026
- This Coat Style is an Eternal Fashion Editor Favourite, and I Have 11 Receipts to Prove It
- Yes, Loafers Look Good With Trousers, But Parisians Know They Look Even Chicer With Jeans—These Looks Prove It
- Not a Nail Art Person? Trust Me, These Chic Black Designs Will Change Your Mind
- Not Blunt, Not Choppy—The Disconnected Bob Is the Cool-Girl Cut to Have on Your Radar
- I'm 5'2'' With Expensive Taste—14 Really Chic New-In Buys I've Found Recently
- December 13th
- Sorry, Statement Earrings, This Is the Accessory Making Party Outfits Look Most Elegant
- Don’t Default to Black Heels—Gwyneth Paltrow Just Found the Timeless Neutral That’s Just As Chic
- Alexa Chung's Latest French Girl Outfit Just Proved This "Dated" Shoe Trend Is Back
- 5 Incredibly Chic Dress-and-Tights Outfits That Make Winter So Easy
- French Women Are Suddenly Ditching Their Jeans For This Far More Elegant Trend—I Put it to The Test
- 16 Spring/Summer 2026 Trends Everyone's Talking About
- This AI Skin Tint Has Become My Cheat Code for "No-Makeup" Makeup
- I'm Tipping Peach Milk Nails to Be the Dominating Minimalist Nail Trend of 2026
- Stylish People Have Declared This the It Bag of 2026—And It's Already Selling Out
- I Thought This Shoe Trend Looked 'Cheap', Until the Chicest Dresses Around Proved Me Wrong
- 3 Low-Effort Winter Outfits I'm Copying From Women in Stockholm, Oslo, and Amsterdam
- December 12th
- I’m Prepping My Wardrobe for 2026—These Are the 15 Key Buys I’m Eyeing Up
- I'm Calling It: The Chicest People Are Gearing Up to Enter 2026 With This Polished Hair Colour
- Not The Row, Not Dior—Jennifer Lawrence’s New Favourite Shoes Are a Surprising Amazon Find
- All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
- I Didn't Think These Two Colours Could Look Chic Together—Turns Out, I Was Wrong
- I'll Say It: Flared Trousers Can Be Chicer Than Straight-Leg Pairs—This Is the Shoe Trend That Ensures They Look Best
- I Only Shop Reformation in the Sale—11 Chic, Timeless-Capsule Wardrobe Buys That Are 30% Off
- To Have and to Hold: The 8 Wedding Dress Trends That Will Define Bridal Fashion in 2026
- My Colleagues' Heads Turn Every Time I Spray One of These Moreish Perfumes
- Not Silver, Not Gold—This Is the Metallic Nail Trend Taking Over This December
- These Are the 7 Biggest Shoe Trends of 2026, According to the Runway
- The Celebrity-Approved It Bag Everyone Will Be Carrying in 2026
- December 11th
- Your Winter Wardrobe Starts With These Chic Staples
- Yes, Black and White Is Classic, But Sofia Richie’s Colour Combination Looks Much More Expensive
- My Friend Asked Me to Update Her 2026 Wardrobe on a Budget—8 Chic Zara, COS and H&M Pieces I Chose
- According to 5 French Women With Impeccable Taste, These Are the Chicest Luxury Buys for Winter 2026 and Beyond
- If Your Aesthetic Is Designer But Your Budget Is H&M, These 24 New Arrivals Will Deliver Luxe Vibes
- My Friend Asked Me Which Uggs I Think Are Worth Buying This Winter—These Are the Ones on My Wish List
- I Spend Too Much Time on TikTok—My "Research" Shows These 7 Fashion Trends Will Be Everywhere in 2026
- We're Knitwear-Obsessed Editors—7 Jumpers and Cardigans We Can't Stop Wearing This Winter
- I'm a Fashion Editor Living in London—This Is the Coat, Jeans and Trainers Formula I'm Seeing Everywhere
- The 7 French-Girl Winter Nail Trends Everyone in Paris Is Wearing Right Now
- I've Got My Winter Routine Perfected—9 Beauty Products I Really Want You to Know About
- Welcome to the Who What Wear UK Winter Issue 2025!
- Dressing Up Is Back! This Is Your Definitive Guide to Doing it Well
- Choose Your Fighter: 2026's It Bags Have Arrived
- The Numbers Are In—These Were the Most Popular Beauty Products of 2025
- Erin Kellyman Is Rewriting the Leading-Lady Playbook—2026 Is Just the Beginning
- 27 New-In Buys on Our Editors' 2026 Wish Lists
- December 10th
- Who What Wear UK Social Giveaway: Terms & Conditions
- Alexa’s Clever Layering Trick Just Made Denim and Knitwear Feel Impossibly Cool
- Not Black, Not White—Victoria Beckham Just Proved This Elegant Shoe Colour Makes Navy Dresses Look Best
- From Cosy Knits to Elegant Coats, These Winter Pieces Are Timeless Yet Trending
- 15 Under-£100 Christmas Gifts That Look Chic and Thoughtful, Even If You’re Shopping Last Minute
- I've Just Discovered Zara’s Chicest Bags Can Be Personalised—Now I’m Gifting Them to Everyone I Know
- My Friend Just Asked Me for My M&S Wish List—These 9 Expensive-Looking Pieces Caught My Eye
- My Friends Obsess Over This Perfume Whenever I Wear It—I'm Finally Ready to Share the Details
- All My Beauty Editor Friends Agree: This Is the Eye Shadow Colour That Makes Every Eye Colour Pop
- December 9th
- This is the Festive Edit Bringing Joy to Every Home and Wardrobe This Season
- Sorry, V-Necks—This Warmer, More Elevated Jumper Trend Is My Go-To for Looking Chic in Winter
- Not Black, Not Silver—This Is the Unexpected Shoe Trend Sofia Richie Favours Instead
- Got an Invite to a Winter Wedding? These 13 Chic Dresses Will Need Your Utmost Consideration
- Hold the Leather Jacket—These 5 Blazer Trends Will Look Chicest With Your Jeans Next Year
- Sorry, Not Sorry—These Iconic ‘90s Outfits Prove Winter Dressing Was So Much Chicer Back Then
- I’ve Found the Secret to Smelling Expensive—It’s One of These "Sheer" Perfumes
- I Tapped the Internet’s Coolest People for Inspiration on Stylish Outfit Formulas—6 I’m Replicating
- When I Want My Nails to Look Understated and Healthy, These Polishes Deliver
- The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
- December 8th
- Nobody Does Minimalist Dressing Like Gwyneth—4 Pared-Back Party Looks I’m Copying Now
- Victoria Beckham’s Bored of Puddle Pants—This Is the Surprising Trouser Trend She’s Wearing Instead
- Every Tasteful Dresser Knows Layering Is the Secret to a Chic Winter Capsule Wardrobe
- I’m a Nail Trend Expert—7 Autumn-to-Winter Manicures That Scream "Ahead of the Curve"
- Chic Women Wear Grown-Out Bobs—Here's How I’m Styling My Own In-Between Cut
- December 7th
- My Friend Asked For Shoe Recommendations—I Told Her These Heels Go With Dresses, Jeans and Skirts
- Not Flats, Not Boots, Parisians Are Wearing This Elegant Shoe Trend On Repeat Right Now
- The Row's Viral Ballet Flats are the Perfect Party Shoe—13 Equally Elegant Options
- We’ve Tried Hundreds of High-End Foundations—These 7 Are Actually Worth Your Money
- Only the Most Elegant of People Will Be Wearing These 13 Christmas Nail Designs
- Hold Up—I Just Discovered Hailey Bieber's £39 Secret to Glossy, Glazed Hair
- I've Tried on Hundreds of Jumpers— 9 COS, Reformation and Sézane Styles I'm Telling My Friends To Buy
- You Asked, We Answered: The 6 Chicest 2026 Jeans Trends to Know
- December 6th
- Of Course, Alexa Chung Was the First to Step Out in Miu Miu’s Next It Flats
- It's Official: Leggings In This Exact Colour Look x100 Times More Up-to-Date
- They're Here: The Most Stylish Cashmere Loungewear Buys for Every Budget
- 6 Elegant, Throw-On Pieces You'll Find in a French Woman's 2026 Capsule Wardrobe
- Heels at the Ready—These Are the 6 Pedicure Colours We're Wearing on Our Toes in December
- I'm an Aesthetician Who Has Tried Hundreds of Cleansers—These Are the Best for Dry Skin
- Want The Row Cashmere? Instead, Shop This More Affordable Brand Editors Are Trying to Keep a Secret
- December 5th
- Not Black, No Sparkles—Sienna Miller Wore the Partywear Trend the Coolest Dressers Will Be Styling This Season
- If You Want to Look Elegant This Festive Season, Wear This Blouse With Jeans and Trousers
- I’m Not a Rich French Woman, But These Affordable Winter Outfits Help Me Look Like One
- I'm Not Saying I'm Over Jeans, But These Leggings Outfits Are My New Winter Go-To
- I’m a Beauty Director—These Are the Makeup Products Defining My Festive Look
- I'm a Snobby Beauty Director—These 6 Products Are So Good, I Finished Them In a Month
- My Friend Asked Me Where to Find a Chic Wedding Guest Dress—I Sent Her These 15 Zara Styles
- Brown Hair With Blonde Highlights Always Looks Good—Here Are 18 Timeless Looks That Prove It
- If You Want a Chic, Timeless Capsule Wardrobe in 2026, Start With These 7 Pieces
- December 4th
- As a Beauty Director With Fragile Hair, These Are the 3 Products I Rely On for Strong, Glossy Lengths
- Hold The Jeans—These “Dated” Trousers Make Your Boots, Loafers and Flats Look Extra Chic This Winter
- I’m Not Bothering With Stilettos—This is the Chic Flat Shoe Alt Sarah Jessica Parker and French Women are Wearing Instead
- I'm Convinced That Zara, COS and H&M Make the Cosiest Cashmere—These Elegant Pieces Prove It
- Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
- My Friends Always Say I Look Expensive When I Travel—11 Chic, Elevated Staples I Rely On
- I've Been Waiting All Year for This New Perfume Launch—The Day Has Finally Come
- 9 Trainer Trends You're Sure to See Everywhere in 2026, From Wedges to Hybrids
- Not Burgundy, Not Brown—This Is the Nail Colour Beauty Editors Are Actually Wearing This Season
- I Can Spot a Trending Haircut a Mile Off—The "Tuft Bob" Is Set to Define 2026
- 5 Ways Minimalists Are Wearing Their Favourite Jeans Right Now
- I Tried On H&M’s Most Expensive-Looking Coats—7 Timeless Styles I Can’t Stop Thinking About
- I’ve Done the Research, These 7 Micro Trends Are the Key to Elevating Your Winter Capsule Wardrobe
- December 3rd
- Kate Middleton Just Snubbed This Fashion Rule in the Colour Combo I've Always Found Chic
- New York It Girls Agree—This is the Coolest Heels Trend to Pair With Skirts Right Now
- H&M’s New-In Section Is Full of Rich-Looking, Anti-Trend Pieces—15 Chic Styles Worth Seeing
- Everywhere I Look I See Faux Fur—7 Elegant Ways to Wear It This Winter
- I Spent a Day With Sienna and Suki’s New Favourite Designer Bag—Here Are My Honest Thoughts
- 7 Nail Colours the Chicest People Are Wearing on Their Hands This December
- From Chanel to Hermès, These Are the 9 Products Our Beauty Team Actually Want for Christmas
- It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
- December 2nd
- Patterned Tights Are Back, But Fashion People Only Wear Them Like This, This and This
- Don't Even Think About Puffer Coats—This Is the Retro Alternative Parisians Are Wearing This Winter
- Not Wedges, Not Stilettos—This Is the New-Season Heels Trend Fashion People Are Wearing Instead
- Zara Just Quietly Dropped Its Chicest Winter Collection—11 Elegant Buys That Won't Stay in Stock
- French Women Swear By This Lip Balm for Just-Bitten Lips in One Swipe
- Wait, There's a New Form of BIAB and My Nails Look So Much Better for It
- 9 Winter Work Outfit Ideas for When You Just Can't Be Bothered to Get Dressed
- December 1st
- First VB, Then Kate Middleton, Now Alexa’s Also Choosing This New Shoe Trend
- Spotted on the Red Carpet in London: The Affordable Basic You Can Buy at M&S, Zara and H&M
- Alexa! Sienna!—The Most Jaw-Dropping Looks from the Fashion Awards Red Carpet
- Live From the Fashion Awards 2025—Your Minute-by-Minute Guide to the UK's Most Fashionable Night of the Year
- Lily Allen Just Stepped Out in NYC Wearing the British Brand Londoners Love For Elevated Outerwear
- It’s Official: Dua Lipa’s Starry Nails Are the Chicest Take on a Festive Manicure
- Sorry, Stilettos, Every Fashion Person I Know Is Elevating Their Winter Looks With This Heel Trend
- Sure, All Shoes Look Good With Black Jeans, But It's Styles in These Five Colours That Look Best
- This Winter Nail Trend Has Me Checking My Minimalist Mani at the Door
- My Christmas Tree Might Be Artificial, But These 9 Candles Mean My Living Room Still Smells Like a Festive Woodland
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