Luxury
Discover timeless and investment pieces loved by our Editors, and soon to be loved by you.
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The Real Show of Status in 2026 Isn't Carrying a Birkin—It's Wearing Your Bag Unbuckled and Undone(Un)Buckle Up.
By Remy Farrell
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It's Official: These Are the 17 Cult Luxury Buys on Every Fashion Person's Summer Wish ListFashion's most-wanted.
By Florrie Alexander
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Not Ballet Flats, Not Loafers—It Girls Are Styling Their Jeans, Skirts and Shorts With This Effortlessly Chic Sandal Trend InsteadPedis at the ready.
By Brittany Davy
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The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to MissA fashion editor's favourites.
By Remy Farrell
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If You Want to Future-Proof Your Wardrobe, This Vintage-Inspired Bag Is the Style to Invest InSponsor Content Created With Coach
It's a future heirloom.
By Ava Gilchrist
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I'm Only Interested in Timeless Luxury Bags—11 Styles In-the-Know Women Always CarryThey're all on our wish lists.
By Emily Dawes
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If Rich-Looking and Polished Is Your Mood for Summer, You Need to See These Fashion-Editor PicksSandals! Skirts! Summer Shirts!
By Remy Farrell
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Forget Maximalism—These Are the Quiet-Luxury, Anti-Trend Buys Fashion People Are Wearing This SummerThe epitome of chic.
By Marina Avraam
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of ChicCarried by royals, aristocrats and A-listers.
By Emily Dawes
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The Row's Sandals Are Pure Luxury—4 Pairs You'll Wear ForeverFashion's most-wanted.
By Emily Dawes
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Effortless Linen, Pretty Dresses and Elegant Accessories: What Luxury Looks Like for Summer 2026The smartest investments.
By Emily Dawes
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From London to Paris, Stylish People Have Declared This the It Bag of Summer 2026 (and Beyond)Find it on every fashion person's wish list.
By Florrie Alexander
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I'm a Gen Z Fashion Editor—The Coach Tabby Is the Next Bag on My Wish ListSponsor Content Created With Coach
No question, the Coach Tabby bag is one to own.
By Ava Gilchrist
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It's My Job to Predict Best-Sellers—These New Designer Buys Are Set to Go Viral in 2026Prepare yourself.
By Remy Farrell
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Don't Settle for Mediocre Sandals—These Anti-Trend Designer Pairs Are Worth Their Weight in GoldYour feet deserve the best.
By Maxine Eggenberger
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Welcome to the Who What Wear UK Luxury IssueIt's here!
By Who What Wear
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The Luxury Edit: 12 Industry Tastemakers on the Pieces That Make Their Ultimate Wish ListsThe best of the best.
By Remy Farrell
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Fashion's New Mood: The Vision for Summer 2026Featuring Celine, Dior, Miu Miu and more.
By Who What Wear
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Hang it in the Louvre! These Spring/Summer Accessories Are Works of ArtTruly gallery-worthy.
By Remy Farrell
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It Bags, Sell-Out Shoes and "The Olsen Tuck"—Everything We Love About The Row on Its 20th BirthdayHappy birthday, The Row!
By Lauren Cochrane
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Capri Pants, Bleached Denim and Summer Suiting: 7 Luxury Trends That Will Define Summer 2026 Style'Tis the season.
By Natalie Hammond
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'90s Tailoring and the Next It Bag—This New Generation Gucci Era Just Might Be the Best YetSponsor Content Created With Gucci
Go Gucci or go home.
By Felicia Pennant
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Bid Farewell to Your Neutrals—These Are the Rules of Colour for Summer 2026It's the maximalist's time to shine.
By Chani Ra
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Mark My Words—These Are the 7 Luxury Basics Worth Investing In for an Elegant Summer WardrobeJust in time for the sunshine.
By Florrie Alexander
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2026 Is the Era of the Everyday Clutch: Non-Fussy, Dressed-Down, But Still So ElegantAccording to Bottega, Celine and Khaite.
By Anna LaPlaca
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Forget Everything Quiet Luxury Taught You: Looking Chic and Expensive Is About These 7 Maximalist TrendsBuh-bye, minimalism!
By Rebecca Rhys-Evans
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Fashion People Can't Get Enough of This Trending Divisive ShoeBecause a princess needs her shoes, obviously.
By Rebecca Rhys-Evans
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Not Margaux, Not Marlo—I Know You're Stylish If You Carry One of These In-the-Know BagsWorthwhile investments.
By Florrie Alexander
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Bella! Selena! Sarah! The 2026 It-Girl–Favourite Designer Bag Just Dropped in Pretty Spring ColourwaysIt's Prada, of course.
By Nikki Chwatt