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April 2025
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- April 30th
- I Want to Look Chic, Cool and Put-Together This Summer—17 New-In Pieces I Know Will Nail the Brief
- My Goal Is to Look Grown-up and Polished This Autumn—This Affordable Skirt Will Be My Next Purchase
- I'm a Fashion Editor Who Loves Eyewear—These 3 Trending Styles Are My Current Go-Tos
- Jennifer Aniston Just Wore the Casual Shoe and Jeans Combination That Works in London and L.A.
- I Just Tried On Reformation's Best-Selling Dress, and Now I'm 110% Obsessed
- I Test-Drove Ferragamo’s New It Bag So I Could Tell You If It’s Actually Worth It
- I Never Fly in Leggings—6 Airport Outfits With Jeans That Are Much Chicer
- Everyone Says These Are the Best Mascaras Ever Made, So I Just Put Them to the Test
- Trust Me: "Jam Blonde" Hair Will Be One of the Biggest Beauty Trends This Summer
- I Hate Ballet Flats But Love These Elegant Anti-Heel Alternatives
- April 29th
- Kate Middleton Just Ignored Classic Blue and Black Skinny Jeans to Wear This Unexpected Colour Instead
- Our Editors Shopped Live at RIXO—Here's What We Loved Trying On
- Fashion People Know This Pretty Shoe Trend Makes Black Trousers Look So Chic
- GANNI discount codes for May 2026
- Sorry, Pop of Red—Victoria Beckham and Blake Lively Convinced Me This Other Colour Is Leading Now
- These "Nude Perfumes" Are the Reason Why I'm Always the Best-Smelling Person in the Room
- I Loathe Looking Scruffy, so These 9 Elegant Yet Easy Trends Are My Summer Vibe
- April 28th
- I Have No Notes—Margot Robbie Just Wore the Perfect Jeans and Shoe Pairing to the Airport
- I Can Officially Confirm These Are the Trainers Fashion People Are Swapping Their White Pairs For
- I Can Tell a Lot About a Person by Their Perfume, and This New Chanel Scent Is Easy Radiance, Bottled
- French Women Are Re-Adopting This Old-School Hairstyle for an Unbothered But Sophisticated Look
- 5 Outfits That Prove Skirts And Ballet Flats Are My Perfect Spring Pairing
- My Oily Skin Has Never Got on With Blusher—Then I Tried These 7 Cheek Tints
- April 27th
- They're Not Practical, But Victoria Beckham’s Favourite Airport Shoes Are the Chicest I’ve Seen
- Sorry, But I'm Bored of White T-Shirts—This Is the Easy Yet Elegant Top I'm Wearing Instead
- I've Noticed That the High Street's Flat Shoes Are Looking So Premium—These 5 Trends Are Winning
- Going to an Evening Wedding Reception? I've Got You With These 5 Chic Outfit Ideas
- I've Asked Around—Every Stylish Woman Has One of These Watches in Their Collection
- April 26th
- 20 Years Later, Sienna Miller Has Just Brought Back This "Dated" Accessory Trend
- This Classic Pedicure Trend Just Got a Chic Upgrade—And It's All I Want to Wear on My Toes This Summer
- I've Put in the Research—These Summer Hair Trends Should Be on Your Radar
- I Just Put Mango's Jeans to the Test—4 Pairs This Denim-Obsessed Editor Recommends
- Nothing Is as Elegant as a White Skirt—11 Ways Stylish People Are Wearing Theirs Now
- April 25th
- Lila Moss and Lorde Just Wore the Jeans and Flat-Shoe Combo That's So London
- I'm a Thrifting Expert—This Is the Trending Item I'm So Glad I Bought
- The Elegant High-Street Dress I Want to Wear All Summer Long Is Back in an Elegant New Shade
- No Trainers in Sight—6 Flat-Shoe Trends French Women Are Wearing Instead
- I've Spotted These 8 Swimwear Trends Already Making a Bid for Summer Supremacy
- I Tried the Makeup Brushes Hailey Bieber Swears By—Now My Skin Looks Permanently Buttery
- Bobs Aren't Over, But This Longer Hair Trend Is Suddenly Everywhere Again
- 7 Celebrity-Backed Colour Trends I’m Copying to Look Elegant and Cool This Season
- April 24th
- I'm a Fashion Editor Who Swears By Mango—These 5 Chic Looks Are Perfect for Spring
- The H&M X Magda Butrym Collection Just Launched—11 Pieces That Will Sell Out Immediately
- Bye-Bye, Nude Court Shoes—This Is the New-Season Neutral I'm Wearing Instead
- A Scandi Woman Walks Into a Skincare Store—This Is What She's Picking Up
- No Joke—This Skincare-Makeup Hybrid Just Put My Foundation Into Retirement
- I Popped Into Zara, and This Elegant Dress Trend Is Its Most Expensive-Looking for Summer
- Welcome to the Who What Wear UK Wedding Issue 2025!
- I Want to Smell Like I’ve Just Stepped Out of the Shower—9 Soapy Perfumes I Swear By
- The Ultimate Honeymoon Destination Guide—From Minimoons to Bucket-List Trips
- We Try Before You Buy: Chic Wedding Guest Looks That Meet Every Dress Code
- The Who What Wear UK Wedding Directory: The Venues, Suppliers and Brands We Genuinely Recommend
- Here Comes the… Chicest Hen Do Itineraries for Every Type of Bride
- Scenting Your Wedding Isn't Frivolous, It's an Art Form—Here's How to Get It Right
- 10 Items Every Bride Should Have in Their Wedding Makeup Bag, According to Insiders
- The Bridesmaids Edit: 21 Chic Pieces Your Friends Will Actually Want to Wear
- The Wedding Trends That Are Officially In This Year
- And Now, the Most Iconic Bridal Looks of All Time
- A Jackie-Kennedy Inspired Cake, 3 Chic Outfits, and a 1 a.m. Wedding Breakfast—This Wedding Had It All
- April 23rd
- Meghan Markle Just Wore Summer's Top 3 Trends All in One Jaw-Droppingly Chic Outfit
- Spotted on Sofia Richie: The Chic Trainer Colour I'd Wear Instead of White
- Yes, Topshop Is "Back", and I Tried On the New Collection First
- I Love Clothes But Hate Mess—9 Decluttering Wardrobe Tips I Rely On to Stay Organised
- I Cut My Skincare Routine Down to a Minute With an “Everything” Serum—I'll Never Look Back
- April 22nd
- I Want to Look Expensive This Summer—This Is the Elegant Sandal for the Job
- I Just Hosted a Chic Dinner Party—Here's What Went Down
- I Saw J.Lo and Sienna Miller Wearing This Exact Colour With Flares—It's Going to Be Huge This Summer
- I Used to Postpone Workouts to Save My Hairstyles—These Sweat-Defying Tips Changed the Game
- Take It From Me: These 18 Nail Art Designs Look Undeniably Elegant on Short Nails
- April 21st
- Suddenly, Jennifer Aniston's Favourite Sandal Trends from the '90s Are Back
- This Is the OPI Nail Colour on Every Minimalist Bride-to-Be's Pinterest Board
- These Are the Chic Sandal Styles Every Fashion Person Is Wearing This Season
- It's True: This Pretty Dress Trend Is Officially Back From the Dead
- I Have Designer-Level Taste in Bags, But This It Style Looks Expensive at Any Price Point
- April 20th
- So Elegant, So Effortless—This Expensive-Looking Dress Trend Is Taking Over Zara, M&S and Mango
- The Fresh Bag Trend Europeans Are Carrying Instead of Black Styles for Summer
- The Graceful Anti-Trend Dress Everyone With Stylish Taste Relies On in Summer
- Fashion Insiders Are Ditching Classic French Tips for These Yellow Manicures Right Now
- My Most Complimented Pieces Come From This Underrated High-Street Brand
- If You're Wearing This Chic Colour, You're in the Top 1% of Dressers Right Now
- The Chloé Paddington Bag Is Set to Be a Cult Buy Again—And It's Finally Available to Shop
- April 19th
- I Just Tried On Zara's Linen Trousers—Here's Why They're Instantly Replacing My Jeans
- It's Official—This Is the Designer Sandal Every Fashion Person Has Their Eye on for Summer
- This Uncomplicated Sandal Will Be Your Go-To All Summer Long—6 Outfits That Make It Look So Chic
- I'm a Jewellery-Obsessed Fashion Editor—These Are the 6 Under-the-Radar Brands Set to Dominate This Year
- I’ve Done the Research—These Are the 6 Most Expensive-Looking Nail Shades of All Time
- I'm Calling It—Hermès' New Silky Lipsticks Are About to Become Beauty's Ultimate Status Symbol
- April 18th
- This Is the Elegant Blouse to Wear If You Want Your Jeans and Skirts to Look Polished
- I'm a Fashion Editor Living in London—5 Classically Chic Pieces I Come Back to Every Summer
- Spotted in Majorca and London: The Highly Classic Dress That Looks Simple But Is Extremely Elegant
- Spritzing These Breezy Perfumes Feels Like Slipping on a White Linen Dress
- Alert Your Hairstylist: The '90s-Inspired Heartthrob Bob Is Making a 2025 Comeback
- It's Sandal Season—8 Chic Trends That Will Define Summer 2025
- April 17th
- April 16th
- Curlsmith promo codes - Exclusive 30% OFF for May 2026
- I Know White Skirts Are Chic, But This Elegant Colour Is So Summer 2025
- I Spent an Hour Trying On Different Shoes With Satin Skirts—These 7 Were the Chicest By Far
- I've Never Seen My Hair as Glossy as It Is Now Thanks to This One Speedy Product
- Stylish Women in London and Paris Are Wearing This One Dress Style on Repeat
- 10 Spring Outfit Ideas That Will Make Anyone Look Like a Fashion Person
- April 15th
- There's a New Elegant Sandal Trend Every Fashion Person Will Wear With Jeans, Leggings and Dresses This Summer
- I Tried On So Many Pretty Dôen Dresses—These 5 Are the Crème de la Crème
- Fashion's Elite Have Been Quietly Wearing This Exclusive Piece of Jewellery for 50 Years
- 9 Looks That Prove "Almond Milk Nails" Are the Chicest Summer Manicure Choice
- I Just Tried a Full Face of Lisa Eldridge Makeup—These Are the Best Products I'd Actually Buy
- April 14th
- Every Chic Fashion Person I Know Has at Least One of These Items in Their Home
- These Are the Anti-Flat Shoes of the Summer—Celebs Won't Take Them Off
- Kendall Jenner Just Wore the Stylish Trainer Colour That's Much More Interesting Than White
- 5 Anti-Trend Sandals Every Fashion Person Will Be Wearing With Jeans This Summer
- Hailey Bieber Says She "Couldn't Live Without" This £10 French Pharmacy Cream
- Confirmed: These Forgotten Hair Trends Are Set for an Imminent Comeback
- April 13th
- Zara Doesn’t Do Mediocre Sandals—I Know These Stylish Pairs Will Be Gone By the Weekend
- The Lesser-Known Trainer Brand Sienna Miller Wears Has Now Launched Sandals
- Jennifer Aniston's Glowy Skin Inspired Westman Atelier's New Bronzing Drops—I Had to Try Them
- A Bespoke Savannah Miller Dress, Hundreds of Hydrangeas and Al Fresco Dining at This Stunning South African Wedding
- This Is the Brand French Women Use to Achieve Chic, Effortless Makeup
- I've Mastered the Art of Chic Office Dressing—These Are the Pieces That I Always Rely On
- I've Worked It Out—This is the Anti-Trend Top Fashion People Always Wear With Jeans, Shorts and Trousers
- April 12th
- The Specific Tote Bag Celebrities and Fashion Editors Pack for Every Trip to Heathrow
- I Put 7 Designer Sandals to the Test to Find the Pairs Worth Investing In
- White Skirts Are Trending in London, Hollywood and New York—Celebrities Are Hooked
- Fashion People Rate Them, so I Walked 20,000 Steps in Them—These IYKYK Sandals Are Worth All the Hype
- I Just Tried the High Street's Best Striped Polo Shirts—These 5 Stood Out
- I Hate Full-Coverage Makeup—If You're With Me, You Need to Know About This Brand
- I've Tried £226 Worth of Products From This Cult Hair Brand—These 8 Are in a League of Their Own
- I Always Turn to This High-Street Brand for Great Jeans—5 Editors Put Them to the Test
- Jennifer Lawrence Just Wore the Adidas It Trainers Everyone Is Calling "the Sambas of 2025"
- 7 Chic and Trend-Proof Spring Outfits I'm Copying From Stylish Europeans
- April 11th
- Lila Moss Just Wore the Timeless Trainer Trend Mum Kate Lived in During the '00s
- It Might Be Déjà Vu, But I Think This Simple Dress Trend Is Destined to Rule Summer
- I Want to Look Put Together Without Trying—This Fresh Shoe Trend Is the Solution
- This Is My Verdict On Hailey Bieber's Go-To Foundation After Trying It for the First Time
- I've Tried Every French Skincare Brand Around—This Is the One Chic Parisians Genuinely Swear By
- April 10th
- Spotted in London, Paris and L.A.: The Chic Flat Shoes That Make Cropped Trousers Look Extremely Elegant
- Michael Kors discount codes - Exclusive 30% OFF for May 2026
- H&M Just Launched the Most Sophisticated Spring Capsule—18 Pieces That Will Sell Out First
- These 7 Upcoming Hair Trends Are So Good, They Make Everything Else Look Dated
- Can Shark's LED Mask Glow Up My Skin and Delete My Under-Eye Bags? I Tried It for 6 Months
- Mia Regan's Reached the Peak, But She's Just Getting Started
- Why (and How and Where) Absolutely Everyone Is Shopping Secondhand Right Now
- Welcome to the Who What Wear UK Spring 2025 Issue
- The Spring Beauty Drill: The Ultimate Routine for People Who Can't Be Bothered
- Dry Your Eyes, Quiet Luxury—Alternative Fashion Is Ruling Spring
- All I Want to Wear in London Right Now Is a Waisted Jacket—21 Elegant Styles I've Bookmarked
- April 9th
- Trust Me—I've Tried It On: This High-Street Top Is Shockingly Designer Looking
- I Can't Deny It Any Longer—Corset Belts Are a Big Trend
- Experts and Editors Agree—This French Pharmacy Skincare Brand Is the Greatest of All Time
- Don't Talk to Me About Sheer Nail Polish Unless It's This Exact OPI Shade Combination
- Spotted in the Paris Airport: The Coolest Trainer Trend to Wear With Leggings RN
- April 8th
- Gwyneth Paltrow and Stylish Europeans Are Already Wearing Summer's Chicest Colour Combination
- My Friends Always Ask for My Shopping Advice—These Are the Spring Pieces I’m Currently Eyeing
- Suddenly, Everyone in Fashion Is Wearing These Expensive-Looking Sandals With Jeans, Dresses and Skirts
- I’m Ready to Admit It—These £85 Adidas Trainers Are Officially Cooler Than Sambas
- It's Nothing Against Neutrals, But the Picante Pedicure Is the Chicest Trend to Wear on Your Toes Right Now
- Cool, Elegant and Timeless—Alaïa's East-West Bag Is an Icon in the Making
- April 7th
- I Want a White Cotton Skirt—Here Are the Best I Found at Zara, H&M and More
- Not Heels, Not Sneakers: I Spot These Chic Flat Shoes Everywhere I Go in London
- Merlot Nails Are the Classy Anti-Spring Nail Trend Fashion Insiders Can't Stop Wearing
- I'm a Pro at Spotting Short-Hair Trends—the "Swishy Bob" Is About to Be Everywhere
- Move Over, Mesh Flats—Your Successor Is Hot on Your Heels
- Kendall Jenner Is Already Wearing the £55 Item Everyone Will Buy for Summer
- The Leggings I Swear By, Plus What’s Actually Worth Buying This Month
- April 6th
- I Wore These High-Street Flats All Week in London—Everyone Asked Me Which Designer They Were From
- Michelle Williams Just Wore the Chic Shoe I'd Recommend to My Petite Friends
- Zara's Spring Collection Stopped Me in My Tracks—9 New-In Buys That Will Sell Out Next
- Mark My Words—The "Collegiate Bob" Will Dominate Salons This Spring
- 5 Pedicure Colours That Fit This Month's Weather Agenda Perfectly
- Stylish People Will Be Adding This Iconic It Bag to Their Collections for Many Years to Come
- I Thought I'd Worn Jeans With Everything, But These 7 Spring Trends Are Making Denim Feel Fresh Again
- Not Black, Not White: The "Just Right" Trainer Colour Everyone in Fashion Is Wearing
- I Live in Skirts Come April—8 Anti-Trend Styles I'm Favouring Over Jeans Right Now
- April 5th
- I Have a Strong Hunch These 17 Expensive-Looking Zara Blouses Will Sell Out by May
- Spotted on the Streets of London: The Flat-Shoe Trend Aimee Lou Wood Wears on Repeat
- Attention, Everyone Under 5'4": I've Found the 6 Chic Skirt Styles Petite Women Are Swapping Their Jeans For
- I've Been Wearing the Under-the-Radar Perfume Sofia Richie Swears By, and It's Absolutely Beautiful
- I'm A Skincare Expert: This Is the Underrated Skincare Product I Recommend for Enlarged Pores
- Sorry, Sambas—I'll Be Opting for One of These 5 Trending Trainers Instead This Spring
- I've Worked in Fashion for 12 Years—5 Wardrobe Items I Always Invest in and 5 I Shop Affordably
- I Can't Wait for People to Quit Flats and Bring Back This Elegant Shoe Trend
- April 4th
- Forget Adidas and New Balance for a Sec—I'm Buying These High-Street Trainers Whilst They're In Stock
- I'm Not Buying Any New T-Shirts—All I Want to Wear Is This Grown-Up Top Trend
- Personal Space: Kelly Hoppen
- Celebrities Are Obsessed With These 4 Spring Colour Trends—I Just Found Them All on the High Street
- 5 Classic Jackets Every Fashion Person Will Be Wearing With Jeans This Spring
- Spring's "Sweetpea Nails" Are the Elevated Version of a Milky Manicure
- These Body Sunscreens Are So Good, You'll Want to Start Applying Them Now
- April 3rd
- Low-Key, Harry Styles Is My Spring Style Icon—I'm Going to Wear His Latest Jacket Trend This Week
- Finally, the Easy Two-Part Outfit I Want to Wear All Spring Has Been Restocked
- I Just Popped Into Zara and Massimo Dutti and Found So Many Incredibly Chic Buys for Spring
- Expensive-Looking Nail Colours Are My Speciality—This £9 Polish Is As Good As They Come
- We Tried Various Heatless Curl Methods, But One Was By Far the Best
- Spotted: The Subtle Accessory Every It Girl Is Wearing to Level Up Their Look This Year
- And Just Like That, I Want to Wear These Affordable Trainers Instead of Sambas
- April 2nd
- Just In: The Very European Spring Jacket Trend Everyone's Clicking on at Zara, M&S and Prada
- Yes, This Shoe-and-Jeans Combo Could Be Considered "Boring," But It Just Works—See Katie Holmes for Proof
- Confirmed: These Are the Nail Trends Stylish People Will Be Wearing on Rotation This Month
- The Latest Version of TikTok's Most Famous Hair Tool Has Exceeded All My Expectations
- They'll Back Me Up—This Perfume Brand Is Every Beauty Editor's Secret to Smelling Subtly Chic
- European Women Have Convinced Me That This Is Spring 2025's Most Elegant Jacket Trend
- Spotted on the Streets of L.A.: The Chicest Shoe Trend to Wear With Black Trousers
- April 1st
- Sienna Miller and Margot Robbie Showed Me the Cool-Girl Way to Wear Denim Right Now
- These Designer-Looking M&S Loafers Went Viral for a Reason—Now They're Back in Stock
- I Commute in London Every Day—I've Started Seeing This Specific Trainer Style Everywhere
- 6 Incredibly Chic Cotton-Poplin Skirt Outfits I’ll Be Wearing Instead of Jeans This Spring
- These French Pharmacy Self-Tan Drops Genuinely Make Me Look Like I've Been on Holiday
- 7 Anti-Trend Outfits I Always Spot on the Chicest People in Paris and New York
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