Welcome to the Who What Wear UK Winter Issue 2025 | Who What Wear

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collage of influencers wearing 2026 fashion items

Trends The It-Girl Edit: 8 Things They're All Wearing Right Now

Chimi; Olga Joan; Rue Sophie; Paloma Wool; Permanent Vacation.

Shopping It's Freezing Outside, But I'm Already Daydreaming About These 7 Spring 2026 Trends

fashion collage of three style influencers including Marilyn Nwawulor Kazemaks, Coco Schiffer, and Clara Dyrhauge wearing chic 2026 trends like scarf coats, V-neck sweaters, bootcut jeans, and kitten-heel boots

Trends I'm a Fashion Expert—This Is Your Permission Slip to Buy These 5 Wearable Winter 2026 Trends

Collage of Winter Outfits

Shopping I'm Seriously Impressed By These 24 Winter Arrivals From Shopbop, J.Crew, SSENSE, and Quince

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Celebrity Style She Won: Kendall Jenner Is the First It Girl to Wear This Major Spring Color Trend in 2026

Hannah wears a black jacket with a brown fringe scarf over her shoulders.

Trends I'm a Fashion Editor—Here's What I Predict It Girls Will Be Wearing (and Buying) in February

Woman in a blue sweater, green jacket, and jeans

Trends 7 Trends That Will Make Your Basic Jeans Look *Very* 2026

West Village winter trends are showcased in a collage of street-style photos featuring women's winter outfit ideas. On the far left, a woman stands in a black fur coat, holding a black bowler bag. In the middle, a woman is wearing a black leather funnel neck bomber jacket with black trousers, black sunglasses, a black baker cap, and a black bowler bag. On the right stands a woman wearing a black turtleneck sweater layered under a cream coat with a matching cardigan tied around the waist and black gloves layered over the cardigan.

Trends Live From the West Village: 8 Winter Trends I Can't Walk a Block Without Spotting

Lovisa Barkman in a faux fur coat and beige Chanel bag

Shopping 32 Modern New Arrivals From Ref, Revolve, and Mango That Feel Particularly 2026

fashion collage of two European style influencers Sylvie Mus and Clara Dyrhauge wearing 2026 outfits with chic coats, sweaters, and jeans

Trends I'm a Senior Shopping Editor—30 Jeans, Sweaters, and Coats I'm Eyeing for an Incredibly Stylish Winter 2026

French writer and editor Eugenie Trochu poses for a mirror selfie wearing an animal-print faux-fur print coat, a gray beanie, tan sweater, distressed ripped jeans, and Timberland boots

Shopping I'm a French Writer and Editor—the 14 Pieces Already Making Me Look Forward to Winter 2026

A collage of 2026 micro trends, including mismatched earrings and ornate scarves.

Trends 8 Micro-Trends Quietly Shaping What Good Style Looks Like in 2026

Fashion person annelauremais wears a leggings outfit 2026 . She wears black capri leggings, a grey jumper, white t-shirt and washed black leather jacket. She carried a brown bag in a recent image taken from her Instagram.

Outfit Ideas Not Sold on Stovepipe Jeans? Here Are 5 Elegant Ways to Wear Leggings in 2026

Collage of adidas sneakers, sunglasses, and toteme bag

Shopping No Doubt, Street-Style Celebs Will Wear These 16 NET-A-PORTER Arrivals in 2026

Woman in a red Zara polo top

Shopping 30 Fresh Zara Finds That Are Already Making My 2026 Outfits 10 Times Chicer

By Who What Wear

published 11 December 2025

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French writer and editor Eugenie Trochu poses for a mirror selfie wearing an animal-print faux-fur print coat, a gray beanie, tan sweater, distressed ripped jeans, and Timberland boots

Shopping I'm a French Writer and Editor—the 14 Pieces Already Making Me Look Forward to Winter 2026 Clothes you wear without thinking, but that end up saying a great deal. by Eugénie Trochu

Chimi; Olga Joan; Rue Sophie; Paloma Wool; Permanent Vacation.

Shopping It's Freezing Outside, But I'm Already Daydreaming About These 7 Spring 2026 Trends And where to shop each one. by Audry Hiaoui

Collage of adidas sneakers, sunglasses, and toteme bag

Shopping No Doubt, Street-Style Celebs Will Wear These 16 NET-A-PORTER Arrivals in 2026 Including the coveted Saint Laurent quarter-zip. by Natalie Gray Herder

The 2026 shopping list, according to a fashion editor

Shopping I'm a Shopping Director—These Chic Items Are Giving "I'm Fashionable in 2026" It bags, gorgeous shoes, cool coats, and more. by Bobby Schuessler

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Photo of Stine Goya model wearing peplum top from Fall Winter 2026 collection during Copenhagen Fashion Week.

Runway Your First Look at the Swoon-Worthy Runway Trend That'll Be Everywhere This Fall Straight from Denmark. by Ana Escalante

Olympia Gayot in a white sweater

Shopping J.Crew Is an Editor Favorite for Wardrobe Staples—Here Are the On-Sale Pieces Worth Seeing Including cashmere. by Audry Hiaoui

Woman wears brown suede or brown leather while holding a coach bag.

Shopping Coach’s New Re(Loved) Collection Is Here—13 Styles We Like Best by Chinazor "Chichi" Offor

The Zara men's sweater a London fashion girl wears to look chic

Shopping I Saw One of the Chicest Women in London Wearing This $80 Men's Zara Sweater—Yes, It Will Sell Out by February 28 An It piece to modernize your looks. by Bobby Schuessler

Latest in Features

Influencer wearing a COS oatmeal pullvoer

Trends 5 Key 2026 Color Trends That Won't Freak You Out If You Only Wear Neutrals No tangerine in sight. by Allyson Payer

An image of WWW associate beauty editor Alyssa Brascia wearing the bleached brow trend.

Makeup Bleached Brows Are Ultra-Viral (and Quite Permanent), But This 2-Second Hack Is Totally Washable Zendaya and Jenna Ortega are among the style set driving this alternative trend. by Alyssa Brascia

@annelauremais wearing a polka dot dress

Dresses Every French Woman Owns These 3 Dress Trends That Exude Wealth Good styles to own wherever you reside. by Ruby Ford-Dunker

Gen Z Says Beauty Color Palette 2026

Beauty Cloud Dancer Is Fine, But Gen Z Beauty Fans Are Claiming These Much Cooler Color Trends for 2026 The brighter, the better. by Maya Thomas

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