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Erin Kellyman Is Rewriting the Leading-Lady Playbook—2026 Is Just the Beginning
The actor shares her journey.
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Choose Your Fighter: 2026's It Bags Have Arrived
The key styles to know.
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Dressing Up Is Back! This Is Your Definitive Guide to Doing it Well
Feathers! Sequins! Satin! Oh my!
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The Numbers Are In—These Were the Most Popular Beauty Products of 2025
The stats speak for themselves.
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Sorry Stilettos—This Flat Shoe Trend Is Dominating Style Circles Right Now
I can see why.
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Every Chic Person I Know Owns These Trainers—Here Are 5 Fresh Ways to Wear Them in 2026
Can you guess what they are?
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This Coat Style is an Eternal Fashion Editor Favourite, and I Have 11 Receipts to Prove It
So chic, so cosy.
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4 Shoes Our Editors Avoid Wearing Tights With at All Costs
And four they think look perfect.
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I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
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I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
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Yes, Loafers Look Good With Trousers, But Parisians Know They Look Even Chicer With Jeans—These Looks Prove It
A classic combo.
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Not a Nail Art Person? Trust Me, These Chic Black Designs Will Change Your Mind
Monochrome perfection.
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Not Blunt, Not Choppy—The Disconnected Bob Is the Cool-Girl Cut to Have on Your Radar
Effortlessly chic.
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Trust Me—These Are the Best Cleansers for Sensitive Skin
Redness and irritation, begone.
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This One Product Is My Secret Weapon for Skin That Glows All Day Long
A makeup-bag staple.
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
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Sorry Stilettos—This Flat Shoe Trend Is Dominating Style Circles Right Now
I can see why.
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This Coat Style is an Eternal Fashion Editor Favourite, and I Have 11 Receipts to Prove It
So chic, so cosy.
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4 Shoes Our Editors Avoid Wearing Tights With at All Costs
And four they think look perfect.
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I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
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I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
So much more than just 501s.
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I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
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I'm 5'2'' With Expensive Taste—14 Really Chic New-In Buys I've Found Recently
Perfect petite picks.
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
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French Women Are Suddenly Ditching Their Jeans For This Far More Elegant Trend—I Put it to The Test
I'm convinced.
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It's Undeniable: This Is the Best Year Yet for Faux-Fur Coats
You don't want to sleep on this trend.
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Beauty
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Trust Me—These Are the Best Cleansers for Sensitive Skin
Redness and irritation, begone.
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This One Product Is My Secret Weapon for Skin That Glows All Day Long
A makeup-bag staple.
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Erase Wrinkles, Heal Acne and Firm Skin: Is LED Light Therapy Too Good to Be True?
Let's put this treatment under the spotlight.
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21 Moisturisers That Won't Clog Your Pores, According to a Skincare Expert
Goodbye, breakouts.
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Not Blunt, Not Choppy—The Disconnected Bob Is the Cool-Girl Cut to Have on Your Radar
Effortlessly chic.
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I'm Calling It: The Chicest People Are Gearing Up to Enter 2026 With This Polished Hair Colour
A 2026 trend in the making.
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I'm Sceptical of Expensive Hair Dryers, But Dyson's Might Actually Be Worth It
I have thoughts.
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29 Celebs and Fashion People Who Are Making Me Want to Grow My Hair Long
The longer, the better.
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This AI Skin Tint Has Become My Cheat Code for "No-Makeup" Makeup
It matches my skin tone exactly.
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Makeup Artists and Beauty Editors Agree: These Concealers Avoid Creases, Cracks and Flakes Better Than Any Others
They never disappoint.
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All My Beauty Editor Friends Agree: This Is the Eye Shadow Colour That Makes Every Eye Colour Pop
A makeup-bag staple, in my opinion.
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This TikTok-Approved Mascara Trend Is Perfect for Lazy Girls—After Testing It, Here's Our Verdict
It's so underrated.
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My Colleagues' Heads Turn Every Time I Spray One of These Moreish Perfumes
Smooth, sweet and seductive.
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My Friends Obsess Over This Perfume Whenever I Wear It—I'm Finally Ready to Share the Details
It's undeniably good.
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I’ve Found the Secret to Smelling Expensive—It’s One of These "Sheer" Perfumes
Understatedly good.
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I've Been Waiting All Year for This New Perfume Launch—The Day Has Finally Come
A long time coming.
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Not a Nail Art Person? Trust Me, These Chic Black Designs Will Change Your Mind
Monochrome perfection.
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I'm Tipping Peach Milk Nails to Be the Dominating Minimalist Nail Trend of 2026
Just peachy.
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Not Silver, Not Gold—This Is the Metallic Nail Trend Taking Over This December
You heard it here first.
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The 7 French-Girl Winter Nail Trends Everyone in Paris Is Wearing Right Now
Naturally, they're so chic.
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Sorry, Statement Earrings, This Is the Accessory Making Party Outfits Look Most Elegant
Your jewellery box won't be complete without one.
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Nothing Says "Luxury" Like a Cashmere Cardigan—17 That Feel Extra Special
So chic, so cosy.
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5 Incredibly Chic Dress-and-Tights Outfits That Make Winter So Easy
Cosy and chic combos? Sign me up.
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16 Spring/Summer 2026 Trends Everyone's Talking About
A new era is coming.
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3 Low-Effort Winter Outfits I'm Copying From Women in Stockholm, Oslo, and Amsterdam
No plane ticket required.
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I Didn't Think These Two Colours Could Look Chic Together—Turns Out, I Was Wrong
Simple but so sleek.
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Every Stylish Person I Know Owns This Elegant, Rich-Looking Accessory—29 of the Best for Every Budget
You'll wonder what you did without it.
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I Spend Too Much Time on TikTok—My "Research" Shows These 7 Fashion Trends Will Be Everywhere in 2026
Findings from my endless scrolling.
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I'm a Fashion Editor Living in London—This Is the Coat, Jeans and Trainers Formula I'm Seeing Everywhere
Simple yet so stylish.
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This "Controversial" Trend From the 2010s Is Back—This Is the 2026 Way to Wear It
Back and better than ever.
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Got an Invite to a Winter Wedding? These 13 Chic Dresses Will Need Your Utmost Consideration
The wedding bells are ringing!
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And Now, the Classic Luxury Buys Our Editors Are Standing By This Winter
Wise investments.
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I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their Appeal
I can see why fashion people are obsessed.
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
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The Row! Ferragamo! Toteme! My Most Coveted Designer Buys Are Now Up to 50% Off
Bags, coats, cashmere and more.
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I'm a Luxury Obsessive, and This Is the One Designer Brand I Turn to for Stylish, Timeless Pieces
Worthwhile investments.
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Only the Classics: These Are the 7 Definitive It Bags of Winter 2025
Trust Alexa, Hailey and Elsa.
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Trust Me: These Are the Only Luxury Items Worth Shopping for Winter 2025
Smart investments.
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Forget Designer Bags—Every Stylish Person I Know Owns This One Timeless, Luxurious Accessory
Watch this space.
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
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Sienna Miller Crowned Gucci’s Giglio the It Bag of the Season—Now, It’s Arrived in a Sleek New Shade
An instant classic.
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There's No Debating: These are the 10 Most Iconic Runways of the Past Decade
Defining moments.
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Welcome to the Who What Wear UK Luxury Issue
It's here!
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I Tried on The Row’s 5 Chicest Cashmere Knits—Here’s Everything You Need to Know Before You Invest
The definition of luxury knitwear.
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We Try Before You Buy: The Very Best Winter Coats on the Market
Simply the best.
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I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
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I’ve Been Secretly Wearing Celine's New Luggage Bag For Weeks— It’s Bound to Be the Next It Style
Is it better than the original, though?
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Alexa Chung's World: Her Best-Selling Madewell Collab, Personal Style Icons and Spiciest Fashion Takes
Plus, what she's reading and her favourite spots in London.
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Best Wardrobes in Britain: Angela Scanlon
She's good craic.
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Loves of My Life: Lucy Aylen
She's a style maverick.
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Loves of My Life: Alexandra Roach
She's a silver-screen queen.
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Best Wardrobes in Britain: Rochelle Humes
She's live on air.
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Loves of My Life: Frida Giannini
She's electric.
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Loves of My Life: Nicole Melillo Shaw
A (driving) force to be reckoned with.
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Nico Parker on the One Beauty Product She Wishes She Could Tell Her 13-Year-Old Self to Ditch
Read our exclusive chat.
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Gua Sha, '90s Dance Anthems and a Couple of Pints—House of Guinness Star Niamh McCormack Takes Us Inside the Show’s London Premiere
"There's nothing like a Guinness."
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Loves of My Life: Karen Gillan
Step into Karen's world.
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Ambitions, Imperfections and How She'd Rule for a Day—Olivia Cooke Speaks Her Truth
The British actor will always tell it to you straight.
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Jenna Ortega Just Told Me There Is One Celebrity's Makeup Bag She'd Love to Steal
The Dior Makeup ambassador shares all.
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Not The Row, Not Dior—Jennifer Lawrence’s New Favourite Shoes Are a Surprising Amazon Find
I'm shocked.
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I'll Say It: Flared Trousers Can Be Chicer Than Straight-Leg Pairs—This Is the Shoe Trend That Ensures They Look Best
Now you know.
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Yes, Black and White Is Classic, But Sofia Richie’s Colour Combination Looks Much More Expensive
My new go-to.
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Alexa’s Clever Layering Trick Just Made Denim and Knitwear Feel Impossibly Cool
Don’t default to jeans and a jumper.
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Not Black, Not White—Victoria Beckham Just Proved This Elegant Shoe Colour Makes Navy Dresses Look Best
A perfect pairing.
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Not Black, Not Silver—This Is the Unexpected Shoe Trend Sofia Richie Favours Instead
I wouldn't have guessed.
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Nobody Does Minimalist Dressing Like Gwyneth—4 Pared-Back Party Looks I’m Copying Now
She wins every time.
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Victoria Beckham’s Bored of Puddle Pants—This Is the Surprising Trouser Trend She’s Wearing Instead
And the "dated" shoes she's pairing them with.
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My Friend Asked For Shoe Recommendations—I Told Her These Heels Go With Dresses, Jeans and Skirts
It's my only recommendation.
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Of Course, Alexa Chung Was the First to Step Out in Miu Miu’s Next It Flats
The perfect debut.
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It's Official: Leggings In This Exact Colour Look x100 Times More Up-to-Date
I'm sure of it.
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Burning Candles Is My Favourite Hobby—These 17 Luxury Buys Are Worth Every Penny
They really fill a room.
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Calling All Future Brides! The 6 Key Engagement Ring Trends of 2026, According to Jewellery Experts
Say "I do" to these.
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This Beautiful Bride Wore a Vera Wang Dress and Manolos to Her Elegant, Timeless Countryside Wedding
See every detail from the day.
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5 Winter Airport Outfit Ideas From Fashionable Frequent Flyers
Cosy, comfy and chic.
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A Fashion Insider’s Guide to Kenya: Where to Stay, What to Eat and Everything to Pack
An insider's expert tips.
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I'm an Interiors Expert—9 Trends That Are Already Defining Home Décor This Winter
Staying in has never been chicer.
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I’m in My Luxury Era—9 Candles That Are Making My Home Feel Like a Cosy Escape This Autumn
Chic is an understatement.
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From Zara to Diptyque, This Is Our Ultimate List of the Very Best Candles
A beauty editor's guide.
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I Hosted a Dinner Party for My Fashion Friends—Here's What We Wore, Ate and Drank
Saying farewell to the summer in style.
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If You're Attending a Black-Tie Wedding This Year, These Are the Best Dresses to Wear
The experts have spoken.
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I Asked Only the Chicest Travel People for Their Ibiza Reccs—Here’s Where They Eat, Stay and Party
Save for your next trip to the White Isle.
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From Rhode's Beach Club to Air France's Designer PJs: How Fashion and Travel Made It Instagram Official in 2025
No actual travel required.
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