THE WEDDING ISSUE
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Dream Destinations, Designer Birkenstocks and Viral Vows—Everything Modern Brides Are Bookmarking in 2026Say yes to the best.
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How Do You Know You’ve Found "The One"? 3 London-Based Couples Tell Us Their Meet-CutesWhen you know, you know.
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To Have and to Hold: A Jewellery Editor's Guide to the Best Bridal Pieces to Invest in Now and ForeverJewellery worth committing to.
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A Definitive List of the Most Iconic On-Screen Brides of All TimeEndless inspiration.
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The Latest
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Zara Really Is Better In Barcelona—9 Summer Buys Chic European Women Are Already WearingDe nada.
By Marina Avraam -
This Legging and Shoe Pairing Looks Just as Elegant on Over 60s As It Does It Girls In Their 20sHow chic.
By Imani-Nia Francis-Tsolaki -
No, Not Jeans and Tees, Fashionable Girls Know This Timeless Two-Piece is the Key to a Chic Summer OutfitSpring and summer sorted.
By Imani-Nia Francis-Tsolaki -
If You Thought These New H&M Buys Were Designer, I Wouldn't Blame YouExpensive-looking staples this way.
By Emily Dawes -
Move Over, Toasted Teddy—This Will Be the Rhode Blush on Everyone's Cheeks This SummerIt's even better.
By Eleanor Vousden -
Beauty Editors Unanimously Agree—This Is Probably the Best SPF Ever MadeA French pharmacy favourite.
By Grace Lindsay -
Deep Reviews: We've Tried Hundreds of Hair Dryers—These 8 Are the Best in the BusinessNot *all* of them blew us away.
By Eleanor Vousden -
These Expensive-Looking High-Street Buys Are Giving "I'm a Chic Parisienne"Très, très élégant.
By Brittany Davy -
Looking Like a Fashion Person This Summer Is as Easy as Wearing These 2 Colour Trends TogetherSpotted at Apple Martin's graduation: Gwyneth Paltrow proving that clashing can be chic.
By Allyson Payer -
Not Margaux, Not Marlo—I Know You're Stylish If You Carry One of These In-the-Know BagsWorthwhile investments ahead.
By Florrie Alexander -
Bella! Selena! Sarah! The 2026 It Girl–Favourite Designer Bag Just Dropped in Pretty Spring ColourwaysFrom Prada, of course.
By Nikki Chwatt -
Some Might Think Olivia's Babydoll Dress Is Divisive, But Fashion People Have Been Wearing the Trend For YearsShort n' Sweet.
By Ava Gilchrist
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Shopping
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame YouExpensive-looking staples this way.
By Emily Dawes -
These Expensive-Looking High-Street Buys Are Giving "I'm a Chic Parisienne"Très, très élégant.
By Brittany Davy -
Not Margaux, Not Marlo—I Know You're Stylish If You Carry One of These In-the-Know BagsWorthwhile investments ahead.
By Florrie Alexander -
Bella! Selena! Sarah! The 2026 It Girl–Favourite Designer Bag Just Dropped in Pretty Spring ColourwaysFrom Prada, of course.
By Nikki Chwatt -
I Tried On Dozens of Designer Pieces to Find the Best Spring-to-Summer Buys—These 8 Made the CutNew season luxe.
By Remy Farrell -
Goodbye, Gladiator Sandals—Fashion Insiders In London are Wearing These 5 Shoe Trends InsteadIt shoes for It girls.
By Lauren Cunningham -
Skirt Season Is Officially Here—9 Elegant High Street Styles That Will Sell Out FirstFrom mini to maxi.
By Florrie Alexander -
I Just Tried On 5 Pairs of COS Linen Trousers That Your Summer Wardrobe Needs to SeeI've done the research for you.
By Emily Dawes -
I Wish I Could Gatekeep—This Fashion-Insider Brand Makes Summer's Chicest SandalsI can't keep the secret anymore.
By Humaa Hussain -
The Simple, Anti-Trend Bag Style French Women Rely On to Look Chic Every SummerBag lovers, this way.
By Bébhinn Campbell -
The Row’s 2026 Summer It Bags Are Here—7 Styles Destined to Sell Out FirstThey're all so good.
By Florrie Alexander
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Our Editors' Picks
Beauty
Skin
More Skin Stories-
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Beauty Editors Unanimously Agree—This Is Probably the Best SPF Ever MadeA French pharmacy favourite.
By Grace Lindsay -
I've Sworn Off Traditional Fake Tan Since Discovering This More Natural-Looking AlternativeA golden glow without the faff.
By Grace Lindsay -
I Asked an Expert—These Are the Best Eye Creams for Mature SkinNo question.
By Grace Lindsay -
I Tried Beauty Pie's LED Mask for Two Months—These Are My Honest ThoughtsPlus the before-and-afters.
By Eleanor Vousden
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Hair
More Hair Stories-
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Deep Reviews: We've Tried Hundreds of Hair Dryers—These 8 Are the Best in the BusinessNot *all* of them blew us away.
By Eleanor Vousden -
From Sienna Miller-Coded Waves to Y2K Sleek Lengths, There's Nothing This Hair Tool Can't DoNot just a hair straightener.
By Eleanor Vousden -
I Tried Every Volumising Spray I Could Find—Only These Ones Are Truly Worth the HypeYou can really see the difference.
By Mica Ricketts -
Trust Me: I'm a Beauty Editor—These Affordable Haircare Brands Deliver Salon-Worthy ResultsNo need to break the bank.
By Grace Lindsay
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Makeup
More Makeup Stories-
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Move Over, Toasted Teddy—This Will Be the Rhode Blush on Everyone's Cheeks This SummerIt's even better.
By Eleanor Vousden -
I've Done the Research—These Are the 9 Beauty Products That Celebrities Actually UseFrom VB to Zendaya.
By Brittany Davy -
I Haven't Picked Up a Nude Lipstick Once Since Rediscovering This Nostalgic ShadePretty in pink.
By Jazzria Harris -
If Your Concealer Always Looks Cakey, You Need to Know About These Natural-Looking FormulasSeamless skin, this way.
By Grace Lindsay
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Fragrance
More Fragrance Stories-
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This Expensive-Smelling Perfume Makes Me Feel Like a Rich Italian HeiressNow, where's my yacht?
By Grace Lindsay -
This French Brand Is Responsible for 90% of My Perfume ComplimentsI'm wearing it on repeat.
By Eleanor Vousden -
Love It or Hate It, This Summer Scent Combination Has People Chasing Me Down the StreetFor real.
By Grace Lindsay -
I’m Calling It: This Fresh Cologne Will Be the Scent of the SummerIt’s an absolute tonic.
By Mica Ricketts
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Nails
More Nails Stories-
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Summer Is Nearly Upon Us—According to Pros, These 8 Nail Colours Are Set to DominateSummer 2026, come through.
By Perdita Nouril -
They Don't Know It Yet, But I Do: This Is Going to Be the Cool-Girl Nail Colour of SummerAn OPI best-seller.
By Grace Lindsay -
Tastemakers Agree—These Are the 7 Chicest Colours to Wear on Your Toes for SummerSandal season has arrived.
By Mica Ricketts -
Sandal Season Starts Now—6 Pedicure Colours to Bookmark for Your Toes This MonthSo chic.
By Grace Day
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TRENDS & OUTFITS
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My Colleagues and I Agree: These 5 Dated Trends are Surprisingly Making A Comeback For SummerThey're not what you'd expect.
By Stephanie Sofokleous -
If You Want to Dress Like a Stylish It Girl, Wear These 5 Trend-Forward BasicsIncluding the shirt everyone is buying.
By Bobby Schuessler -
French Women Have Perfected the Summer Wardrobe—6 Fashion Trends They're Already WearingTo have on your radar.
By Melissa Epifano -
I'm Ready to Shelve My Denim Jacket—5 Chic Summer Jacket Trends on Every Fashion Person's Radar RNWhich is your vibe?
By Imani-Nia Francis-Tsolaki -
Not Black, Not Brown: This Is the Trouser Colour I Spotted Fashion People Wearing From Paris to LondonEffortless and versatile? Yes, please.
By Jennifer Camp Forbes -
No, You Don't Need a Whole New Wardrobe—7 Styling Hacks That Will Instantly Update Your Look in Summer 2026It's that simple.
By Remy Farrell -
Forget Butter Yellow—8 Far Superior Colour Trends That Every Chic Dresser Knows AboutCobalt! Chartreuse! Orange!
By Ava Gilchrist -
No, Not Ballet Flats—This Summer, I'll be Building my Outfits Around This Classic Sandal InsteadA summer wardrobe staple.
By Chloe Gallacher -
London Girls Always Get Summer Style Right—These Are the 5 Trends They're Already WearingA London-summer style guide.
By Stephanie Sofokleous -
It's Only May, But M&S Just Perfected Every Chic Summer Shoe Trend—5 Styles That Will Sell Out FirstThese will be gone by June.
By Ava Gilchrist -
5 Chic Summer 2026 Shoe-Colour Trends You're About to See EverywhereA fresh new palette.
By Chloe Gallacher
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Luxury
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FYI: Every It Girl Owns These Logo-Less Sunglasses That Never Go Out of StyleIYKYK.
By Allyson Payer -
It's Official: These Are the Most-Wanted Luxury Sandals of Summer 2026They're already selling fast.
By Florrie Alexander -
Chic Jackets, Soft Layers and Elegant Accessories: What Luxury Looks Like for Spring 2026The smartest investments.
By Emily Dawes -
My Goal This Spring Is to Look Elegant and Expensive—These Minimalist Luxury Buys are All Over My Style Mood BoardThese picks are worth it.
By Remy Farrell -
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes -
Quiet Luxury Isn't Going Anywhere—9 Minimalist, Anti-Trend Spring Buys That Are Worth Every Single PennyFrom pretty dresses to It bags.
By Florrie Alexander -
People Always Compliment My Outfit When I Wear This Entry-Level Designer ItemSpoiler: It's not a bag.
By Maxine Eggenberger -
Our Editors Have Exceptionally Good Taste—These Are the Only Luxury Pieces That Make Our Spring Wish ListsThe chicest new season shopping around.
By Remy Farrell -
I've Done the Research—These Are the Most Worthwhile Luxury Buys for Spring 2026Smart investments.
By Florrie Alexander -
The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain -
And Now, the Classic Luxury Buys Our Editors Are Standing by This SummerWise investments.
By Emily Dawes -
Mature Models Are Back on the Runways—This Is WhyAgeless models, timeless style.
By Chani Ra
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Our Editors' Picks
THE SPRING REPORT
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Shoes Make an Outfit—6 Trends That Will Completely Alter Your Spring WardrobeStep into spring.
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Trust Me—These 5 Microtrends Are the Key to Looking Chic This SpringSmall trends, big impact.
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The Runways Have Spoken: These 5 Unexpected Colours Are Upstaging "Boring" Neutrals in Spring 2026Fifty shades of great.
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I’ve Spent Months Pouring Over The Spring 2026 Runways—I Know These Bag Trends Will Be HugeMark my words.
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Video
Talent
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Loves of My Life: Emma GredeBooks, babies, and the beauty product she always carries.
By Remy Farrell -
Candles, Concealer and Comparison Culture—The Jagger Sisters Just Shared Their Biggest Beauty SecretsYou won't want to miss this.
By Grace Lindsay -
Loves of My Life: Michelle KeeganThe actress on Celine Dion, dogs, and designing clothes.
By Who What Wear -
Fragrance, Freckle Pens and the French Brand She Loves—Sienna Miller Just Spilled All Her Beauty SecretsYou won't want to miss this.
By Grace Lindsay -
"It All Starts With the Cut": Daisy Edgar-Jones on Fringe Styling, Luxury Candles and Her Go-To FoundationI asked her all of my burning beauty questions.
By Grace Lindsay -
Loves of My Life: Roxanne FirstShe's like a rainbow.
By Sophie Robyn Watson -
Loves of My Life: Montana BrownThe lowdown on the loves of her life.
By Brittany Davy -
The Wondrous World of Elle FanningAs her role in Sentimental Value heats of award season, the beloved actress and producer proves she has a lot more up her sleeve.
By Martha Hayes -
Loves of My Life: Miriam PetcheShe means business.
By Sophie Robyn Watson -
The Glowdown: Willow Smith on Skincare Products, Podcasts and Her Favourite PerfumeThe Dior Beauty ambassador shares all.
By Grace Lindsay -
Loves of My Life: Esther McGregorSponsor Content Created With Montblanc
She's a multihyphenate.
By Humaa Hussain -
Alexa Chung's World: Her Best-Selling Madewell Collab, Personal Style Icons and Spiciest Fashion TakesPlus, what she's reading and her favourite spots in London.
By Anna LaPlaca
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Celebrity Style
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Looking Like a Fashion Person This Summer Is as Easy as Wearing These 2 Colour Trends TogetherSpotted at Apple Martin's graduation: Gwyneth Paltrow proving that clashing can be chic.
By Allyson Payer -
Some Might Think Olivia's Babydoll Dress Is Divisive, But Fashion People Have Been Wearing the Trend For YearsShort n' Sweet.
By Ava Gilchrist -
Did Mary-Kate Just Ditch Quiet Luxury By Pairing Her £25k Bag With This Divisive Shoe Trend?Stealth wealth, where?
By Ava Gilchrist -
Not Trainers, Not Loafers—It Girls are Styling Cropped Jeans With This Effortlessly Chic Sandal Trend InsteadPrepare your pedis.
By Brittany Davy -
Jeans and White Trainers Never Fail—Here's How Off-Duty Celebs Are Styling Them From the Airport to the StreetsChic every time.
By Natalie Munro -
Not Trainers, Not Leggings—5 French Fashion Trends the Most Stylish Over 50s in Cannes Are WearingC'est bon!
By Ava Gilchrist -
Spotted in Los Angeles: The Dreamy Colour Trend Every Fashion Girl Will Be Wearing This SummerButter yellow is back, baby.
By Ava Gilchrist -
Instead of Denim, the Chicest Women in Their 20s and 60s Alike Are Wearing This Spring Jacket With Leggings and TrousersI'll follow their lead.
By Natalie Munro -
Whether Your Style Leans More Gen Z or Millennial, You Need to See These 8 It-Girl Summer OutfitsEasy to replicate, hard to forget.
By Imani-Nia Francis-Tsolaki -
Not Croc—Fashion People in Their 30s and 60s Are Wearing This Elegant Shoe Trend With JeansSpotted in L.A. and Rome.
By Nikki Chwatt -
Not Sambas—The Chicest Over-50s Are Styling Jeans With These Cooler Trainers InsteadTake note.
By Natalie Munro
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Living
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7 Pieces of Bridal Lingerie That Are Pretty, Practical and You'll Treasure ForeverTo have and to hold.
By Amy Lewis -
Welcome to the Who What Wear UK Wedding Issue 2026Everything you need to know about planning, and attending, a wedding this year.
By Who What Wear -
The Experts Have Spoken—These New Spring Homeware Buys Will Tell Everyone You Have Good TasteEnviable interiors will soon be yours.
By Remy Farrell -
We Weren't at Zendaya’s Wedding, But These Bridal-Coded Looks Make Us Feel Like We WereBrides-to-be, take note.
By Brittany Davy -
I'm a Serial Redecorator—Everything You Need to Know Before Starting a RenovationHow to reno like a pro.
By Max Hurd -
This Beautiful Bride Wore a Custom AYM Dress to Her Intimate Eastbourne WeddingEvery detail from the day.
By Brittany Davy -
According to Experts, These 5 Trends Will Dominate Wedding-Guest Dressing in 2026Best-dressed guest? Of course.
By Harriet Davey -
If You Want Your Home to Be as Chic as Your Wardrobe, You Need to Know About These 7 Interiors TrendsThere's no place like home.
By Rebecca Rhys-Evans -
A Fashion Editor's Guide to the Maldives: What to Eat, Where to Stay and Everything to PackNot just for honeymooners.
By Harriet Davey -
Call It Anti-Bride, But a Short Dress Is the Chicest Wedding Fashion Trend of 2026Short and sweet.
By Ava Gilchrist -
I Own Over 50 Candles—These Spring Scents Are Perfect for Hosting This SeasonFresh and bright.
By Grace Lindsay -
An Editor's Guide to New York City: What to Eat, Where to Stay and Everything to PackOut of office, on.
By Shannon Lawlor
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