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Marisa Abela on Power, Politics and Provocation
The British actor on everyone’s lips.
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Are You Ready for Fashion's "Messy Girl" Moment?
Say hello to the haute mess.
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The Spring 2026 Style Syllabus
A definitive list of everything on our radar this season.
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Scent Yourself: Your AM Shower Routine Just Got an Upgrade
Perfume, who?
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Loves of My Life: Michelle Keegan
The actress on Celine Dion, dogs, and designing clothes.
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Classic Trenches Are Elegant, But the Chicest Girls in London Are Ditching Them for This Rich-Looking Alternative
It looks—and feels—so expensive.
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9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
Copy and paste.
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According to Hairstylists, These Are the Chicest Shades of Blonde for Spring
Lighter and brighter.
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This French Brand Produces the Rolls-Royce of Mascaras—6 Unmatched Formulas
No others come close.
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5 Anti-Trend Outfits I'm Copying From Chic New Yorkers This Spring
New York, New York!
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Call It Anti-Bride, But A Short Dress Is the Chicest Wedding Fashion Trend of 2026
Short and sweet.
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
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This Hardworking Product Is My Worst Kept Secret for Plump, Pillowy-Soft Lips
Next-level lip balms.
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Fashion Girls In Oslo and Paris Are Ditching Their Trench Coats for This Far Chicer Transitional Jacket Style
Elegant, polished and expensive-looking.
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Ruffles, Ribbons and a Tiara Triumph, How Dressing Like a Princess is About to Become Spring’s Biggest Trend
In our princess eras.
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Not Butter Yellow—The Most Stylish Women In Paris Are Opting For This Pretty Shade Instead
Elegant as always.
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Classic Trenches Are Elegant, But the Chicest Girls in London Are Ditching Them for This Rich-Looking Alternative
It looks—and feels—so expensive.
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Call It Anti-Bride, But A Short Dress Is the Chicest Wedding Fashion Trend of 2026
Short and sweet.
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
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Fashion Girls In Oslo and Paris Are Ditching Their Trench Coats for This Far Chicer Transitional Jacket Style
Elegant, polished and expensive-looking.
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This Chic Waisted Cardigan Is My Most-Complimented Wardrobe Item—And It's Selling Fast
The smartest spring purchase.
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I Spent Hours Trying On Zara Trench Coats—3 Sophisticated Styles That Will Be Gone Before Spring
Trench coat season has arrived.
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No, Not a Beige Trench Coat—Chic Women Are Wearing This Spring Jacket in This Exact Colour
Hint: it's not black, beige or brown.
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The Chicest People Agree: 2026's Top Trainer Trends Will Be Drenched in Nostalgia
Looking retro has never been cooler.
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It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This Spring
Well done; I want it all.
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
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Step Aside, Basic Ballet Flats—These Are the Flat-Shoe Trends Cool Dressers Are Wearing Instead
Take note.
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Beauty
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This Hardworking Product Is My Worst Kept Secret for Plump, Pillowy-Soft Lips
Next-level lip balms.
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If You Don't Like Layering Skincare, These 13 Tinted Sunscreens Might Be the Answer
Like liquid gold.
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Deep Reviews: We Tried Over 30 Facial SPFs—These Ones Passed the Test
Presented by Who What Wear
We have high expectations.
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Scent Yourself: Your AM Shower Routine Just Got an Upgrade
Perfume, who?
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According to Hairstylists, These Are the Chicest Shades of Blonde for Spring
Lighter and brighter.
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2026 Is the Year of Glass Hair—Experts Say These 7 Products Deliver the Best High-Shine Finish
Polished, high-shine and ultra-sleek.
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Trust Me When I Say These Curl Creams Are the Only Ones Worthy of Your Goddess-Like Hair
Never crispy or crunchy.
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I've Tested Over 50 Different Hair Tools, But There's Only 6 That I'd Genuinely Invest In
Only the ones that are worth it.
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This French Brand Produces the Rolls-Royce of Mascaras—6 Unmatched Formulas
No others come close.
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I Have Very Sensitive Eyes—These Are the Only Mascaras I’ll Let Near My Lashes
Irritation, be gone!
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Hailey Bieber's Rose-Brown Lip Combo Is So French-Girl Coded—I Wore It in Paris and Got Instant Compliments
No, it's not just Rhode.
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Mark My Words: These 6 Makeup Trends Are Poised to Dominate 2026
You'll want to try them all.
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I Usually Don't Like Floral Perfumes, But These 13 Have Changed My Mind
Florals for spring? Groundbreaking.
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Move Over, Vanilla—Nutty Fragrances Are the Sophisticated Gourmand Trend Taking Over
Sweet, but chic.
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Not Candles, Not Diffusers—This Is My Secret to Making My Home Smell Like a Five-Star Hotel
You won't want to leave the house.
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People Think This Perfume Note Is "Dated", But These Fragrances Prove Just How Chic It Can Be
I'm a fan.
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Trust Me, I'm a Pro—These Nail Art Trends Will Dominate Salons This Spring
*Screenshots immediately*
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Sorry, But I'm Bored of Trending Nail Colours—I'm Swapping in These 6 Spring-Coded Manicures Instead
Your winter-to-spring mani awaits.
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I Tracked Down the Chicest People I Know to Confirm These Nail Colours Will Be Everywhere This March
Not a pastel in sight.
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OPI Just Combined Bubble Bath and Funny Bunny—Here's My "Bubble Bunny" Nail Colour Review
Finally!
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Not Sure What to Wear Right Now? 5 Spring Outfits With Knitwear That Are Chic, Polished and Weather-Appropriate
Cosy and cute.
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My 4'11" Friend Wanted to Know What Spring Fashion Trends to Invest in—I Sent Her These 5
Easy spring outfit inspo.
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5 Jeans Trends I'm Pausing for Spring 2026 and the 5 Styles I'm Wearing Instead
Any guesses?
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I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Spring—These 5 Stood Out
Londoners know best.
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It's My Job to Predict Trends—You Can Get Ahead of the Fashion Crowd Now with These 7 Summer Buys
Not a floral in sight.
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In a Style Rut? 7 Effortless and Elevated Outfit Ideas to Wear Now and Throughout Spring
I'm sold.
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Paris, London and New York’s Finest All Know These 6 Jacket Trends Will Takeover This Spring
Lighter layers.
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I'm Refreshing My Capsule Wardrobe Ahead of Spring—7 Elegant Staples That Made the Cut
Game-changing pieces.
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According to Sienna, These 7 Trends Define Boho Style in 2026
Has boho ever been chicer?
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7 Easy But Elegant Outfit Formulas Stylish Dressers Will Wear On Repeat This Spring
The only looks you'll need.
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5 Runway Trends From Milan Fashion Week You Need Know About Now
Predictably chic.
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5 Runway Trends From Milan Fashion Week You Need Know About Now
Predictably chic.
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Forget Fleeting Trends, This Show In Milan Was a Lesson in Timeless Elegance
Take note.
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The 8 Major Trends From London Fashion Week That Everyone Is Talking About
Take note.
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Kate, Alexa and Chic New Trench Coats—Everything You Need to Know About the Burberry A/W26 Show
Live from London.
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The Runways Have Spoken: These 5 Unexpected Colours Are Upstaging "Boring" Neutrals in Spring 2026
Fifty shades of great.
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Years Later, Fashion's Chicest It Girls Are Still Wearing This Elegant Designer Tote Bag on Repeat
And it's in stock now.
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Forget the ‘90s—the Chicest Dressers Are Wearing These 5 Elegant Trends From the ‘80s This Spring
Acceptable in the '80s (and in 2026).
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They're Here—The Most-Wanted Luxury Buys of Spring 2026
The most worthwhile, from classic to cult.
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Spotted at CPHFW: 7 Effortless Styling Hacks Scandi Girls are Using to Elevate Their Outfits
Make the details count.
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I Just Got Back From Copenhagen Fashion Week—These Are the 6 Runway Trends I Know Will Prevail Next Season
Hot off the press.
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The Most Stylish Women I Know Have One Thing in Common: This Sleek, Timeless Leather Jacket
Hailey and Bella called it.
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
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I Tried on The Row’s 5 Chicest Cashmere Knits—Here’s Everything You Need to Know Before You Invest
The definition of luxury knitwear.
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We Try Before You Buy: The Very Best Winter Coats on the Market
Simply the best.
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I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
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I’ve Been Secretly Wearing Celine's New Luggage Bag For Weeks— It’s Bound to Be the Next It Style
Is it better than the original, though?
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Loves of My Life: Michelle Keegan
The actress on Celine Dion, dogs, and designing clothes.
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Fragrance, Freckle Pens and the French Brand She Loves—Sienna Miller Just Spilled All Her Beauty Secrets
You won't want to miss this.
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"It All Starts With the Cut": Daisy Edgar-Jones on Fringe Styling, Luxury Candles and Her Go-To Foundation
I asked her all of my burning beauty questions.
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Loves of My Life: Roxanne First
She's like a rainbow.
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Loves of My Life: Montana Brown
The lowdown on the loves of her life.
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The Wondrous World of Elle Fanning
As her role in Sentimental Value heats of award season, the beloved actress and producer proves she has a lot more up her sleeve.
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Loves of My Life: Miriam Petche
She means business.
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The Glowdown: Willow Smith on Skincare Products, Podcasts and Her Favourite Perfume
The Dior Beauty ambassador shares all.
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Loves of My Life: Esther McGregor
Sponsor Content Created With Montblanc
She's a multihyphenate.
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Alexa Chung's World: Her Best-Selling Madewell Collab, Personal Style Icons and Spiciest Fashion Takes
Plus, what she's reading and her favourite spots in London.
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Best Wardrobes in Britain: Angela Scanlon
She's good craic.
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Loves of My Life: Lucy Aylen
She's a style maverick.
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Not Butter Yellow—The Most Stylish Women In Paris Are Opting For This Pretty Shade Instead
Elegant as always.
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It's Bare Legs and Boots Season—This is the Chicest Way to Style Knee-High Boots Right Now
The perfect spring formula.
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Forget T-Shirts, the Key to Elevated Spring Dressing Rests in This Classic ‘90s Trend
Chic every time.
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CBK's Wedding Dress Changed Bridal Fashion Forever—Here's How It Was Re-Created for Love Story
It's her most iconic look.
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It’s Already Summer in Alexa Chung’s Wardrobe—These Are the Chic Sandals She’s Wearing With Jeans
Always ahead of the rest.
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London Cool Girls Are Ditching Jeans and Trainers for This Far Chicer Combo Whilst in Paris
J'adore.
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Everyone’s Wearing Cigarette Jeans Right Now—This Is the Shoe Trend They Look Best With
Take note.
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No, Not Jeans—Kate Moss Just Wore Her Ankle Boots With This Surprising Dress Trend
I'm inspired.
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They’re Here: The 3 Spring Colour Trends Fashion People in Hollywood Are Backing Now
The ones to know.
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The Prettiest Red Carpet Looks From the 2026 Actor Awards
Tap in.
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Bella's Latest Trouser-and-Shoe Combination Is Incredibly Chic, and Easy to Replicate
Get the look.
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An Editor's Guide to New York City: What to Eat, Where to Stay and Everything to Pack
Out of office, on.
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This Beautiful Bride Wore a Custom Dress to Her Intimate Berlin Wedding
Every detail from the big day.
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I'm a Fashion Stylist With a Decade of Experience: These are the 13 Amazon Clothing-Care Buys I Swear By
The not-so-sexy items I use literally every day.
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A Fashion Insider's Guide to Dublin: What to Eat, Where to Stay and Everything to Pack
It's good craic.
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Hitting The Slopes Soon? 7 Chic Ski Trends You Need to Know for 2026
On piste and in style.
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Welcome to the Who What Wear UK Travel Special
Your one-stop destination for the very best travel inspiration for the year ahead.
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I Tried Out Hailey Bieber and Bella Hadid’s Favourite Activewear Brand—These Are My Honest Thoughts
Spoiler alert: I’m a convert.
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I Live in Leggings, and This Fashion-Insider-Approved Brand Is My New Athleisure MVP
Gird your leggings!
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I'm in My Workout Era—Everything I Tried On and Loved From H&M Move
She's on the move.
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My Step Count Has Never Been Higher, All Thanks to This Celebrity-Approved Activewear Brand
I've worn it for a month straight.
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I Just Tried M&S's New Activewear Collection—These are the Pieces I Genuinely Recommend
If affordable activewear is your beat, these are the M&S fitness items you need to know about.
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I’ve Been a Fashion Editor for a Decade—These Are My Tips and Tricks for a 2026 Wardrobe Cleanse
Press the reset button on your wardrobe.
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