Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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I Asked 6 Stylish Insiders for Their Dream Autumn Wish Lists—This Is What They Sent MeEverything is as chic as expected.
By Imani-Nia Francis-Tsolaki -
I Tried On Rixo's Autumn Collection Early—Here's How to Shop the Best Pieces Before Everyone ElseThere's so many standouts.
By Florrie Alexander -
Every Stylish Person I Know Owns a Pair of Tailored Trousers—7 That Meet My High StandardsMake space in your capsule wardrobe.
By Florrie Alexander -
7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through AutumnCome join me.
By Allyson Payer -
The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander -
I've Waited Months for the Reformation Sale—9 Capsule Wardrobe Buys Already in My BasketFashion people swear by these staples.
By Florrie Alexander -
I’ve Done the Research: According to the Runways, These 6 Autumn Shoe Trends Will Be EverywhereBest foot forward.
By Ava Gilchrist -
Chic Dressers Are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This SeasonA masterclass in looking expensive.
By Emily Dawes
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High Street
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The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander -
Zara's Sister Brand Just Launched The Chicest Pre-Autumn Collection—18 Elegant Buys Already Moving FastCapsule wardrobe heroes ahead.
By Chloe Gallacher -
5 Outfits From Zara I'm Creating With the Most Expensive-Looking New-In BuysThey're already in my basket.
By Brittany Davy -
9 New Elegant COS Buys That Will Sell Out Before Autumn ArrivesI predict they'll sell out.
By Chloe Gallacher -
I Almost Fainted: Zara and H&M Just Dropped the Most Elegant Minimalist Early Autumn CollectionsPeek at an editor's wish list.
By Maxine Eggenberger -
We've Waited Months for H&M's Most Polished Collab to Arrive—12 Chic Wardrobe Staples Selling FastTrust us: we've tried them on.
By Florrie Alexander -
H&M Just Quietly Dropped the Most Expensive-Looking Early Autumn StaplesInsider tips.
By Emily Dawes -
Autumn's First Cult Buy Has Arrived, and Stylish Londoners Are Already Wearing the Affordable Piece on RepeatIt's already selling fast.
By Florrie Alexander -
I Thought My Friend's Summer Dresses Were Designer—Actually, She Relies On These 3 High-Street BrandsThey're already selling fast.
By Florrie Alexander -
My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking PiecesTranscending generations.
By Poppy Nash
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Athleisure
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The 7 Hiking Style Trends Chic Dressers Are Adopting for the Great OutdoorsTake a hike!
By Sophie Robyn Watson -
The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather WardrobeWinter heroes.
By Harriet Davey -
I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've TriedNo more bunching, hitching up or wrinkling.
By Jazzria Harris -
Let's Talk About Leggings—Here's What to Wear With Them in 2025Chic and comfy 'fits.
By Harriet Davey -
I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the BestHere's my verdict.
By Remy Farrell -
Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every BudgetComfort is key in 2025.
By Jess Kelham-Hohler -
I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and FunctionalGrab your water bottle.
By Humaa Hussain -
Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings TrendThey're taking over from basic black leggings.
By Natalie Munro -
Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every BudgetThere's nothing better.
By Emma Spedding -
I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out ThereA total game changer.
By Jess Kelham-Hohler
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Basics
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7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through AutumnCome join me.
By Allyson Payer -
I've Waited Months for the Reformation Sale—9 Capsule Wardrobe Buys Already in My BasketFashion people swear by these staples.
By Florrie Alexander -
Autumn Is Almost Here—7 Elegant New Season Basics That Are Anything But BoringIt's time for the seasonal switchover.
By Florrie Alexander -
Trust Monikh: 13 Chic Pieces I'm Considering Adding to My Capsule WardrobeStaples to see you through.
By Monikh Dale -
I Almost Fainted—15 Expensive-Looking H&M Basics That Will Make You Look Instantly ElegantYou're welcome.
By Remy Farrell -
People Compliment My Outfit Every Single Time I Wear This £15 COS TopThe styling opportunities are endless.
By Humaa Hussain -
31 Affordable M&S Basics That Will Instantly Make Your Summer Wardrobe Look ExpensiveBasic, but never boring.
By Emily Dawes -
Fashion People Are Ditching Their White Tees for This Trending BasicBuh-bye, Breton.
By Ava Gilchrist -
I'm a Fashion Editor With Classic Taste—9 Elegant, Anti-Trend Outfits I'm Relying On in 2026Elevated everyday formulas.
By Bébhinn Campbell -
Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags FromEveryone will ask where your bag is from.
By Avalon Afriyie
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Denim
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I'm a Picky Jeans Shopper—Finally, I Tried On the Pair Fashion People Always RecommendThey live up to the hype.
By Florrie Alexander -
I Was Always Hesitant to Wear This Controversial Jeans Trend—This Exact Pair Changed My MindLet's try this again...
By Ava Gilchrist -
Hailey Bieber's Jeans Have Officially Landed at Gap—Trust Me, They Will Sell Out By Next WeekWe've already tried them on.
By Florrie Alexander -
I Tried Every Pair of Denim Shorts That Have Gone Viral This Summer—These 8 Were My FavouritesTried and tested.
By Ava Gilchrist -
Levi's Cult Jeans Are In The Amazon Prime Day Sale—I Predict They'll Sell Out FastWe're talking half price!
By Natalie Munro -
Forget Sandals and Flats—Suddenly Everyone With Taste Is Wearing Heels With Their JeansWe're entering the era of the "casual heel".
By Ava Gilchrist -
If You’re Going to Wear Jeans This Summer, Here Are 5 It-Girl-Approved Ways to Style ThemEffortlessly chic.
By Brittany Davy -
Everyone With Expensive Taste Is Trading in Their Basic Blue Jeans for This Elevated AltNot blue, not khaki.
By Ava Gilchrist -
I Tried On Every Pair of Best-Selling Jeans—These 7 Are Worth the HypeYour jeans prayers, answered.
By Emily Dawes -
I Just Tried the Jeans Every Chic Woman Is Wearing Right Now—Here's Why They're Worth the HypeApproved by a denim-obsessed editor.
By Florrie Alexander
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Dresses
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I Waited a Year for This Celebrity-Loved High-Street Dress to Return—Now It's Back and Selling FastIt won't be in stock for long.
By Brittany Davy -
I Tried On The M&S Dress Everyone’s Searching for Right Now—Finally, I Understand the HypeWell worth it.
By Ava Gilchrist -
The Anti-Trend, Heatwave-Proof Dress You'll See in Every European City This SummerThe perfect throw-on.
By Remy Farrell -
I Tried On the Viral Summer Dress That Has an Over 4000-Person Wait List—Yes, It’s That GoodHint: It's worth the hype.
By Ava Gilchrist -
I Like My Summer Dresses Minimalist and Rich-Looking—21 Elegant Styles That Will Sell Out by AugustIt's officially dress season.
By Florrie Alexander -
Wedding Guest Dressing Without the Meltdown—How to Shop Mid and Plus-Size, According to an ExpertElegance for every body.
By Stephanie Yeboah -
H&M's Summer Collection Is the Chicest To Date—5 Elegant Dresses That Will Sell Out FirstTrust me, I've tried them.
By Florrie Alexander -
I Found It: The Quiet Luxury, Highly Minimal Dress Chic Women All Over Europe Can't Stop WearingA heatwave hero.
By Florrie Alexander -
White Dresses Are the Epitome of Elegance—13 Ways Chic Fashion People Are Wearing TheirsSimple solutions, every time.
By Maxine Eggenberger -
The Chicest Women I Know All Get Their Summer Dresses From This High-Street Brand—These 5 Styles Are Selling FastTrust me: I've tried them on.
By Florrie Alexander
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Handbags
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I Waited Weeks for Kendall Jenner's Lesser-Known The Row Bag to Restock—Now It's Back and Selling FastIt won't stick around for long.
By Brittany Davy -
From Pillow to Shoulder: These Are the Coach Tabby Styles Every Fashion Person Should KnowSponsor Content Created With Coach
They'll never date.
By Humaa Hussain -
This Sophisticated Bag Brand Is Every Fashion Insider's Best-Kept SecretIt has the chicest styles.
By Remy Farrell -
The Row Just Quietly Restocked It's Lesser-Known It Bag, But It's Already Selling FastIt's still in stock, for now.
By Florrie Alexander -
I’ve Been Coveting Them Since February—5 Autumn Bag Trends Fashion People Are Already WearingThey'll be everywhere by September.
By Ava Gilchrist -
Mulberry Bags Are Completely Timeless—9 Styles Fashion People Will Always LoveYou can't go wrong with a classic.
By Emily Dawes -
Mark My Words—This Timeless, Designer-Looking Bag Is Set to Be the First Cult Buy of Autumn 2026It looks so designer.
By Florrie Alexander -
Spotted on Ashley Olsen and Margot Robbie: The Timeless Bag Trend that Whispers WealthIt's a keeper.
By Ava Gilchrist -
The Margaux Bag Has Been Discontinued, But The Row Has Unveiled Its Successor, and It Might Be Even ChicerThe next It bag has arrived.
By Florrie Alexander -
4 New Designer Bags That'll Impress Even the Most Discerning CollectorsIncluding Gucci and Loewe.
By Erin Fitzpatrick
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Jewellery
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ICYMI, This Controversial Jewellery Trend Is Back—Here's How to Wear It in 2026If you don't like feet, you won't like this.
By Imani-Nia Francis-Tsolaki -
High ShineForget classic diamonds.
By Who What Wear -
I'm Calling It: These Are the Only Contemporary Jewellery Brands You Need to Have on Your RadarShells, mixed metals and bold beads galore.
By Lauren Cunningham -
Summer Outfits Look So Much Chicer When Styled With This Trending AccessoryShore thing.
By Ava Gilchrist -
Suddenly, the Chicest Dressers In London, Madrid and Capri Have Swapped Pearls For This Much Cooler Jewellery TrendSo simple, so chic.
By Natalie Munro -
Suddenly, Chic Dressers Are Wearing These 7 Jewellery Trends to Make Their Summer Outfits Feel NewThe perfect finishing touch.
By Melissa Epifano -
People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on AmazonSomeone asked me if it was Cartier.
By Maxine Eggenberger -
Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your WardrobePerfect finishing touches.
By Katie Sims -
This Iconic Watch Has Returned With a 2026 Makeover, But How Does It Compare to the '80s Original?An investment worth making.
By Maisie Bovingdon -
The 32 Designer Jewelry Brands That Are Cool Girl ApprovedCommit them to memory.
By Sierra Mayhew
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Jumpers and Sweaters
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In Paris, Every Elegant Dresser's 2026 Wardrobe Includes One of These Chic Cardigan TrendsThe Parisiennes have spoken.
By Brittany Davy -
Everyone's Still Wearing Cardigans for Spring—My Fashion Friends Are Getting Theirs From Zara, H&M or COSAffordable but extremely chic.
By Emily Dawes -
Cardigans Are Cool Again—6 Trends Fashion People Are Backing for 2026Zips, prints and matching sets.
By Melissa Epifano -
It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right NowI can't help but agree.
By Natalie Munro -
I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket InstantlyI'm wearing it on repeat.
By Florrie Alexander -
I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026You can wear it in so many ways.
By Natalie Munro -
My Chicest Friends Are Wearing Quarter-Zip Knits Instead of V-Necks—15 Affordable Styles I LoveLow-key cool.
By Emily Dawes -
The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season LongAn oldie but a goodie.
By Natalie Munro -
It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple KnitIt's giving minimalism.
By Humaa Hussain -
Reformation Rarely Goes on Sale—Now Its Most Elegant Knitwear Is 50% OffSmart (and cosy) savings.
By Florrie Alexander
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Lingerie
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It's Official: The Sculpting Shapewear, Thongs and Tights That Celebs Actually WearThe best in the business.
By Ava Gilchrist -
I'm a Fashion Editor—This is My Go-To High-Street Brand When it Comes to UnderwearA high-street hero.
By Chloe Gallacher -
Pastels, Patterns and Delicate Embroidery—This Is a Softer Way to Dress for Brighter DaysSponsor Content Created With Lounge
Sweet pieces ahead.
By Humaa Hussain -
Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman OwnsOoh la la.
By Ava Gilchrist -
These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back DressesYou wouldn't even know they're there.
By Ava Gilchrist -
I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They FeelTo suit all cup sizes.
By Harriet Davey -
The 12 Best Strapless Bras of 2025, According to Editors and Real ReviewsSomeone had to find them.
By Elinor Block -
Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 YearsSo pretty.
By Maxine Eggenberger -
Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So EasyFind your perfect fit in less than five minutes.
By Elinor Block -
25 Shapewear Staples That Come With 5-Star Reviews as StandardThese are the pieces to invest in.
By Eva Thomas
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Luxury
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Years Later, Fashion's Chicest It Girls Are Still Wearing This Elegant Designer Tote Bag on RepeatAnd it's in stock now.
By Florrie Alexander -
I'm an Editor With Classic Taste—These Toteme Pieces Will Never Lose Their AppealI can see why fashion people are obsessed.
By Emma Spedding -
The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain -
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes -
From Pendant Necklaces to Cocktail Watches, These Are the Jewellery Trends Defining Luxury in 2026Let's torque about it.
By Ava Gilchrist -
Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2026Smart investments.
By Emily Dawes -
Don’t Let Your Raffia Bags Hear This—This Designer Tote Is All Chic People Are Wearing This SummerSaint Laurent strikes again.
By Ava Gilchrist -
You Heard It Here First: The Row's Summer Version of the Margaux Will Be a Hot-Ticket Item Come AugustDon't wait to buy it.
By Nikki Chwatt -
Reimagined Intrecciato Silhouettes to Treasure Forever: The 5 Timeless Bottega Veneta Bags to Know NowNew Bottega at its best.
By Abigail Southan -
Londoners Dress the Best in Summer—6 Bag Trends You’ll See Everywhere This YearSponsor Content Created With Coach
A summer of style.
By Ava Gilchrist
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More From Shopping
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Zara's Sister Brand Just Launched The Chicest Pre-Autumn Collection—18 Elegant Buys Already Moving FastCapsule wardrobe heroes ahead.
By Chloe Gallacher -
The Row's Sell-Out Flats Are Finally Back in Stock—And They're About to Be Everywhere This AutumnKendall and Zoë approve.
By Florrie Alexander -
5 Outfits From Zara I'm Creating With the Most Expensive-Looking New-In BuysThey're already in my basket.
By Brittany Davy -
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to MissA fashion editor's favourites.
By Remy Farrell -
9 New Elegant COS Buys That Will Sell Out Before Autumn ArrivesI predict they'll sell out.
By Chloe Gallacher -
Autumn Is Almost Here—7 Elegant New Season Basics That Are Anything But BoringIt's time for the seasonal switchover.
By Florrie Alexander -
I've Found Them: 7 In-the-Know Brands That Are Just as Pretty as DôenBelow, I've rounded up seven brands on the market that perfectly embody the romantic but effortless appeal of Dôen.
By Brittany Davy -
I Waited Weeks for Kendall Jenner's Lesser-Known The Row Bag to Restock—Now It's Back and Selling FastIt won't stick around for long.
By Brittany Davy
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