Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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Not Puma, Not Adidas—12 Lesser-Known Trainer Brands to Shop Instead This SummerThe right step forward.
By Ava Gilchrist -
The Chicest Women I Know All Get Their Summer Dresses From This High-Street Brand—These 5 Styles Are Selling FastTrust me: I've tried them on.
By Florrie Alexander -
I Wish I Could Gatekeep—This Fashion-Insider Brand Makes Summer's Chicest SandalsI can't keep the secret anymore.
By Humaa Hussain -
I Tried On So Many Linen Trousers—These 5 Polished High-Street Pairs Stood OutThe runners-up are also worth a look.
By Florrie Alexander -
I Almost Fainted—Zara and H&M Just Dropped the Most Elegant Minimalist Summer CollectionsPeek at an editor's wish list.
By Maxine Eggenberger -
Every Fashion Person Agrees: These 11 It Bags Are Elegant, Cool and Certified Future ClassicsThey all have one thing in common.
By Emily Dawes -
If Your Summer Diary Is Filling Up Fast, This Is the Brand I'd Turn to for Every InviteSponsor Content Created With Abercrombie & Fitch
Time to send out those RSVPs.
By Humaa Hussain -
This One Addition to My Designer Handbag Collection Has Elevated the Way I Dress All Year RoundSo sleek, so chic.
By Remy Farrell
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High Street
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I Almost Fainted—Zara and H&M Just Dropped the Most Elegant Minimalist Summer CollectionsPeek at an editor's wish list.
By Maxine Eggenberger -
Zara Is Officially in Summer Mode—11 Expensive-Looking Buys That Will FlyFrom light linens to pretty blouses.
By Florrie Alexander -
I Have Designer Taste on a High-Street Budget—11 New-In Pieces That Will Be Impossible to Find Come JuneHigh-end look, high-street price.
By Brittany Davy -
The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander -
I’m Building a Chic Summer Wardrobe on a Budget—7 Zara, H&M and COS Buys That Made the CutHigh-street budget, designer look.
By Brittany Davy -
H&M Just Quietly Dropped the Most Expensive-Looking Summer StaplesInsider tips.
By Emily Dawes -
I Check Zara Every Day—29 New Pieces I Predict Will Sell Out FirstJust so good.
By Maxine Eggenberger -
H&M Just Called It—5 Elegant Trends That Will Define Summer 2026Just in time for the sunshine.
By Florrie Alexander -
I Just Got Back From the South of France—Now I Want to Add These 9 Zara Items to My WardrobeTrès chic.
By Florrie Alexander -
They're Here: The 15 Most Expensive-Looking Items at Zara Right NowSo much goodness.
By Maxine Eggenberger
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Athleisure
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The 7 Hiking Style Trends Chic Dressers Are Adopting for the Great OutdoorsTake a hike!
By Sophie Robyn Watson -
The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather WardrobeWinter heroes.
By Harriet Davey -
I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've TriedNo more bunching, hitching up or wrinkling.
By Jazzria Harris -
Let's Talk About Leggings—Here's What to Wear With Them in 2025Chic and comfy 'fits.
By Harriet Davey -
I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the BestHere's my verdict.
By Remy Farrell -
Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every BudgetComfort is key in 2025.
By Jess Kelham-Hohler -
I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and FunctionalGrab your water bottle.
By Humaa Hussain -
Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings TrendThey're taking over from basic black leggings.
By Natalie Munro -
Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every BudgetThere's nothing better.
By Emma Spedding -
I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out ThereA total game changer.
By Jess Kelham-Hohler
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Basics
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Trust Monikh: 16 Chic Pieces I'm Considering Adding to My Capsule WardrobeStaples to see you through.
By Monikh Dale -
15 Expensive-Looking H&M Basics That Will Make You Look Instantly ElegantYou're welcome.
By Remy Farrell -
I'm a Fashion Editor With Classic Taste—9 Elegant, Anti-Trend Outfits I'm Relying On in 2026Elevated everyday formulas.
By Bébhinn Campbell -
Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags FromEveryone will ask where your bag is from.
By Avalon Afriyie -
9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This SpringCopy and paste.
By Emily Dawes -
I’ve Done the Research: In 2026, Every Elegant Outfit Formula Starts With These 9 Wardrobe BasicsSimple items, huge impact.
By Brittany Davy -
And Now, 4 Easy Outfits With Jeans to Wear This SpringCopying these looks stat.
By Lauren Adhav -
The Complete Capsule: Our List of the Best Basics Money Can BuyThe ultimate shopping list.
By Emma Spedding -
I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually WearingClassics you'll wear forever.
By Emily Dawes -
It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026Basics, but better.
By Lauren Cunningham
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Denim
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I Just Tried the Jeans Every Chic Woman Is Wearing Right Now—Here's Why They're Worth the HypeApproved by a denim-obsessed editor.
By Florrie Alexander -
I Wear Jeans Every Summer—5 It-Girl-Approved Trends That Make Them Instantly More PolishedA new-season refresh.
By Brittany Davy -
Jeans Are the Foundation of My Capsule Wardrobe—9 Fresh Ways I'm Styling Them for SpringYour guide to a denim update.
By Jess Kelham-Hohler -
Everyone Knows ’90s Jeans Are the Best Jeans—5 Trends To Wear for Spring 2026So chic.
By Ava Gilchrist -
I Tried On M&S's Best-Selling Jeans, and I'm Officially a ConvertI'm very impressed.
By Florrie Alexander -
Forget Trainers—Stovepipe Jeans Look Best When Worn With This, This and ThisFail-safe formulas.
By Ava Gilchrist -
It’s True: Every Chic It Girl Already Owns a Pair of These Cult JeansApproved by a denim-obsessed editor.
By Florrie Alexander -
Don't Buy Any More Blue Denim Until You've Seen the New Jeans Trend That Might Change Your MindNew season, new jeans.
By Remy Farrell -
5 Simple Jeans-and-Shirt Outfits I'll Never Tire OfA foolproof formula.
By Bébhinn Campbell -
These Best-Selling Levi's Jeans Are on Sale Today—I Predict They'll Sell Out FastWe're talking half price!
By Natalie Munro
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Dresses
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The Chicest Women I Know All Get Their Summer Dresses From This High-Street Brand—These 5 Styles Are Selling FastTrust me: I've tried them on.
By Florrie Alexander -
These 6 Throw-On Dresses Have Saved My Summer Wardrobe, But They Won't Be in Stock for LongEasy-breezy perfection.
By Jess Kelham-Hohler -
The Graceful, Throw-On Dress People in London and New York Swear By on the Hottest DaysIt's one of my favourites.
By Florrie Alexander -
I Looked Through Thousands of H&M Spring Dresses—These Are the Best Styles for 2026You're so welcome.
By Maxine Eggenberger -
Zara Has Perfected the Most Elegant Spring Dress Trends—5 Styles That Will Sell Out FirstJust in time for the sunshine.
By Florrie Alexander -
It's Officially Dress Season—5 Trends That Will Make Every Summer Outfit Instantly ChicerFrom pretty polka-dots to elegant draping.
By Brittany Davy -
Summer Is Coming—29 Dresses That Are Easy, Chic and Perfect for Every OccasionIt's hard to pick a favourite.
By Poppy Nash -
Everywhere I Look, Elegant People Are Wearing Summer Dresses From These 3 High-Street BrandsYou don't want to miss these.
By Florrie Alexander -
It's Finally Time to Trade in My Jeans for Dresses—19 Spring-Ready Styles I'm ConsideringThe best of the best.
By Avalon Afriyie -
So Elegant, So Easy—This Expensive Looking Dress Trend is Taking Over H&M, Zara and M&SIt will be everywhere soon.
By Natalie Munro
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Handbags
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Every Fashion Person Agrees: These 11 It Bags Are Elegant, Cool and Certified Future ClassicsThey all have one thing in common.
By Emily Dawes -
This One Addition to My Designer Handbag Collection Has Elevated the Way I Dress All Year RoundSo sleek, so chic.
By Remy Farrell -
The Simple, Anti-Trend Bag Style French Women Rely On to Look Chic Every SummerBag lovers, this way.
By Bébhinn Campbell -
Mark My Words: This Designer-Passing Bag Is About to Be Summer 2026's Cult BuyIt's already selling fast.
By Florrie Alexander -
This Summer's Most-Wanted It Bags Have Arrived—5 Styles Set to Sell Out FirstWhich is your favourite?
By Florrie Alexander -
If You’re Buying a Woven Bag This Summer, Make It This Elegant, Timeless StyleYour spring/summer companion.
By Florrie Alexander -
I Finally Bought the Summer Bag Every Fashion Person Owns, and I Don't Regret itIt's a hero buy.
By Remy Farrell -
Out of All the New Designer Bags, Stylish Women Keep Coming Back to This Timeless, Anti-Trend StyleA modern classic.
By Florrie Alexander -
Everywhere I Look, Stylish Parisian Women Are Carrying This In-the-Know Bag That Rivals Designer StylesTimeless and chic.
By Florrie Alexander -
No Doubt, These Iconic Gucci Bags Will Always Be the Height of ChicCarried by royals, aristocrats and A-listers.
By Emily Dawes
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Jewellery
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on AmazonSomeone asked me if it was Cartier.
By Maxine Eggenberger -
Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your WardrobePerfect finishing touches.
By Katie Sims -
This Iconic Watch Has Returned With a 2026 Makeover, But How Does It Compare to the '80s Original?An investment worth making.
By Maisie Bovingdon -
The 32 Designer Jewelry Brands That Are Cool Girl ApprovedCommit them to memory.
By Sierra Mayhew -
If You Want to Be On-Trend for 2026, Retire These 6 Jewellery Trends (and Wear These 6)Grab your jewellery box.
By Jasmine Fox-Suliaman -
All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s FavouritesSponsor Content Created With Mejuri
Such chic pieces.
By Humaa Hussain -
Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It13 pieces that are worth seeing.
By Brittany Davy -
It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026Trendy but timeless.
By Brittany Davy -
This Is the Jewellery That's Defining Our Editors' Seasonal LooksSo luxe.
By Humaa Hussain -
Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer BrandsExtremely covetable jewels.
By Bianca Nieves
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Jumpers and Sweaters
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In Paris, Every Elegant Dresser's 2026 Wardrobe Includes One of These Chic Cardigan TrendsThe Parisiennes have spoken.
By Brittany Davy -
Everyone's Still Wearing Cardigans for Spring—My Fashion Friends Are Getting Theirs From Zara, H&M or COSAffordable but extremely chic.
By Emily Dawes -
Cardigans Are Cool Again—6 Trends Fashion People Are Backing for 2026Zips, prints and matching sets.
By Melissa Epifano -
It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right NowI can't help but agree.
By Natalie Munro -
I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket InstantlyI'm wearing it on repeat.
By Florrie Alexander -
I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026You can wear it in so many ways.
By Natalie Munro -
My Chicest Friends Are Wearing Quarter-Zip Knits Instead of V-Necks—15 Affordable Styles I LoveLow-key cool.
By Emily Dawes -
The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season LongAn oldie but a goodie.
By Natalie Munro -
It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple KnitIt's giving minimalism.
By Humaa Hussain -
Reformation Rarely Goes on Sale—Now Its Most Elegant Knitwear Is 50% OffSmart (and cosy) savings.
By Florrie Alexander
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Lingerie
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I'm a Fashion Editor—This is My Go-To High-Street Brand When it Comes to UnderwearA high-street hero.
By Chloe Gallacher -
Pastels, Patterns and Delicate Embroidery—This Is a Softer Way to Dress for Brighter DaysSponsor Content Created With Lounge
Sweet pieces ahead.
By Humaa Hussain -
Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman OwnsOoh la la.
By Ava Gilchrist -
These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back DressesYou wouldn't even know they're there.
By Ava Gilchrist -
I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They FeelTo suit all cup sizes.
By Harriet Davey -
The 12 Best Strapless Bras of 2025, According to Editors and Real ReviewsSomeone had to find them.
By Elinor Block -
The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually WearOfficially the best in the business.
By Ava Gilchrist -
Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 YearsSo pretty.
By Maxine Eggenberger -
Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So EasyFind your perfect fit in less than five minutes.
By Elinor Block -
25 Shapewear Staples That Come With 5-Star Reviews as StandardThese are the pieces to invest in.
By Eva Thomas
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Luxury
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The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain -
FYI: Every It Girl Owns These Logo-Less Sunglasses That Never Go Out of StyleIYKYK.
By Allyson Payer -
It's Official: These Are the Most-Wanted Luxury Sandals of Summer 2026They're already selling fast.
By Florrie Alexander -
Trust Me: These Are the Only Luxury Items Worth Shopping for Summer 2026Smart investments.
By Emily Dawes -
Chic Jackets, Soft Layers and Elegant Accessories: What Luxury Looks Like for Spring 2026The smartest investments.
By Emily Dawes -
My Goal This Spring Is to Look Elegant and Expensive—These Minimalist Luxury Buys are All Over My Style Mood BoardThese picks are worth it.
By Remy Farrell -
Quiet Luxury Isn't Going Anywhere—9 Minimalist, Anti-Trend Spring Buys That Are Worth Every Single PennyFrom pretty dresses to It bags.
By Florrie Alexander -
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes -
People Always Compliment My Outfit When I Wear This Entry-Level Designer ItemSpoiler: It's not a bag.
By Maxine Eggenberger -
Our Editors Have Exceptionally Good Taste—These Are the Only Luxury Pieces That Make Our Spring Wish ListsThe chicest new season shopping around.
By Remy Farrell
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More From Shopping
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The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander -
The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain -
These 6 Throw-On Dresses Have Saved My Summer Wardrobe, But They Won't Be in Stock for LongEasy-breezy perfection.
By Jess Kelham-Hohler -
H&M's Summer Arrivals Are Rich-Looking and Elegant—9 Pieces That Will Sell Out by JuneSo much goodness.
By Marina Avraam -
Thought You Could Only Wear Sandals in Summer? These 5 Elegant Shoe Trends Will Make You Think AgainStep into summer.
By Brittany Davy -
The Simple, Anti-Trend Bag Style French Women Rely On to Look Chic Every SummerBag lovers, this way.
By Bébhinn Campbell -
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to MissA fashion editor's favourites.
By Remy Farrell -
The Graceful, Throw-On Dress People in London and New York Swear By on the Hottest DaysIt's one of my favourites.
By Florrie Alexander
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