Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Remy Farrell
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Zara’s Never Looked Chicer—12 Pieces That’ll Be Impossible to Find Come February
I'm not pausing on these.
By Maxine Eggenberger
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Instead of Black, Stylish People Know Loafers in This Colour Look Even Chicer With Jeans
A fool-proof combination.
By Natalie Munro
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I'm Calling It—This is the Specific Skirt Trend Fashion People Will Be Wearing Until April
For good reason.
By Natalie Munro
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If I Rebuilt My Capsule Wardrobe On a Budget I'd Start With These 13 Smart Buys
Buy now, wear forever.
By Florrie Alexander
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From Affordable Finds to Investment Buys, These Are the Best Snow Boots for Every Budget
Toasty feet guaranteed.
By Bébhinn Campbell
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So You Bought a Suede Bag—Here Are the Affordable Ways to Keep it Looking Brand New
Restore your prized possession to its former glory.
By Aleksija Vujicic
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Trench Coats Are Seriously Versatile—9 Sophisticated Outfits That Prove It
So many ways to wear.
By Florrie Alexander
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I'm a Denim Expert—These 7 Jeans Brands Are Genuinely Worth Investing In
Trust me on this one.
By Emily Dawes
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5 Ways I'm Wearing This Classic Jacket Style Now and Well Into Spring
The styling possibilities are endless.
By Anu Odugbesan
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I Haven't Shopped at ASOS In Years but Their Latest Drop Made Me Look Twice
They're just so elegant.
By Florrie Alexander
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I'm a Brit Living in Paris—5 Jeans Outfits French Women Wear Every Winter
Looks to rely on.
By Avalon Afriyie
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This Sophisticated Yet Affordable Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
By Remy Farrell
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Soft Tailoring, Suede Bags and Elegant Coats—What Luxury Looks Like in 2025
The smartest investments.
By Emily Dawes
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StockX Just Told Me This Is the Cool Trainer Brand Everyone Will Be Into This Year
I can see why.
By Natalie Munro
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From London to Oslo, Fashion People Are Replacing Jeans With This Cosy Yet Elegant Dress Trend
Maxi hems, minimum effort.
By Florrie Alexander
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I'm Bored of My Leggings—9 Alternatives I'm Wearing Instead to Feel Polished But Still Comfy
They're just as comfortable.
By Maxine Eggenberger
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This Accessory Has Been on the Wrists of the Best Dressed for Over 100 Years
True icon status.
By Remy Farrell
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I've Tried On My Fair Share of Leopard-Print Coats—This Is the Style My Editor and I Are Obsessed With
The one to know.
By Natalie Munro
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Black Leggings Will Never Date, But These 7 Elevated Colours Are Just As Chic
Freshen up your palette.
By Brittany Davy
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I'm a Stylist and Fashion Expert—Here's How I'm Curating a Timeless, Elevated Wardrobe for 2025
Let's get into it.
By Ebony Francis
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10 Trainer Trends That Genuinely Feel Fresh for 2025
After years of white Sambas, enter the new guard.
By Maxine Eggenberger
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I Already Know These 6 Major Legging Trends Will Be Huge in 2025
A fresh take.
By Melissa Epifano
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I'm a Fashion Editor Who Has Tried Hundreds of Jeans—These 8 High-Street Stores Officially Do the Best Pairs
I've done the research.
By Florrie Alexander
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PSA: The COS Cashmere Jumper on Every Fashion Person's Wish List Is Back In Stock
And in a new colourway.
By Florrie Alexander
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11 Pieces Later, You've Got the Perfect Cold-Weather Capsule Wardrobe
From a person who hates winter.
By Maxine Eggenberger
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Stylists and Fashion People Agree—This "Overlooked" Basic Is Instrumental In Making Your Winter Outfits Look Chic
Shop our favourites.
By Avalon Afriyie
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The 9 Zara Buys Everyone Wants Right Now
This month's best sellers.
By Emily Dawes
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According to Zara, This Is the Only Boot Trend Stylish People Need to Know About
Comfortable, elegant and affordable.
By Florrie Alexander