Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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15 Elegant New Buys From COS, Massimo Dutti and Reformation That Could Pass for Designer
A luxe-looking list.
By Remy Farrell -

We’re Optimising Our Wardrobes for Spring—These Are the New Pieces We’ll Be Wearing on Repeat
Sponsor Content Created With New Look
Spring style, sorted
By Felicia Pennant -

Wait: Did Hailey Bieber Just Declare These Heels Spring’s Biggest Shoe Trend?
Prepare your pedicure.
By Remy Farrell -

In Paris, Every French Woman’s Transitional Wardrobe Starts With a Pretty Blouse—9 Styles Worth Knowing
Très chic.
By Florrie Alexander -

I'm Calling It: These Loafers Are the Most Stylish Shoes of 2026
Well done, Saint Laurent.
By Harriet Davey -

17 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash -

Instead of Trainers and Loafers, the French Always Wear this Chic Shoe Trend with Cropped Jeans
A Parisian staple.
By Remy Farrell -

I Like My Handbags Minimal and Rich-Looking—5 Quiet-Luxury Styles I’m Backing This Spring
The chicest line-up.
By Marina Avraam
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High Street
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17 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash -

I Almost Fainted—Zara and H&M Just Dropped The Most Elegant, Minimalist Spring Collections
Peek at an editor's wish list.
By Maxine Eggenberger -

The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander -

H&M Just Quietly Dropped the Most Expensive-Looking Spring Staples
Insider tips.
By Emily Dawes -

Sandal Weather Is Coming—You Can Bet I'm Buying This Designer-Looking M&S Pair Before They Sell Out
You heard it here first.
By Poppy Nash -

It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This Spring
Well done; I want it all.
By Emily Dawes -

I Just Got Back From Paris—9 Zara, H&M and COS Buys French Women Would Be All Over
Élégant et classique.
By Brittany Davy -

If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes -

They're Here—The 15 Most Expensive-Looking Items at Zara Right Now
Hello, spring capsule.
By Maxine Eggenberger -

I'm Building a Chic French Wardrobe on a Budget—These H&M, COS and Mango Buys Are Top of My Wish List
An elegant capsule.
By Florrie Alexander
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Athleisure
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The 7 Hiking Style Trends Chic Dressers Are Adopting for the Great Outdoors
Take a hike!
By Sophie Robyn Watson -

The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter heroes.
By Harriet Davey -

I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
By Jazzria Harris -

Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey -

I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell -

Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler -

I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain -

Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro -

Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding -

I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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Basics
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I Check Zara Every Day—19 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger -

15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell -

9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
Copy and paste.
By Emily Dawes -

Trust Monikh: 11 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale -

I’ve Done the Research: In 2026, Every Elegant Outfit Formula Starts With These 9 Wardrobe Basics
Simple items, huge impact.
By Brittany Davy -

And Now, 4 Easy Outfits With Jeans to Wear This Spring
Copying these looks stat.
By Lauren Adhav -

The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding -

I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes -

I'm a Fashion Editor With Classic Taste—8 Elegant, Anti-Trend Outfits I'm Relying On in 2026
Elevated everyday formulas.
By Bébhinn Campbell -

It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026
Basics, but better.
By Lauren Cunningham
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Denim
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Don't Buy Any More Blue Denim Until You've Seen the New Jeans Trend That Might Change Your Mind
New season, new jeans.
By Remy Farrell -

5 Simple Jeans-and-Shirt Outfits I'll Never Tire Of
A foolproof formula.
By Bébhinn Campbell -

These Best-Selling Levi's Jeans Are on Sale Today—I Predict They'll Sell Out Fast
We're talking half price!
By Natalie Munro -

5 Expensive-Looking Spring Outfits That Work Perfectly With Jeans
I'm a dress girl, but…
By Avalon Afriyie -

I Tried On Every Pair of Best-Selling Jeans—These 7 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes -

Carolyn Bessette Kennedy and Jane Birkin Agree: These Jeans Are Actually the Chicest
Suited and booted.
By Ava Gilchrist -

I Was Always Hesitant to Wear Low-Rise Jeans Until I Saw My Stylish Colleagues Wear These Chic Styles
Let's try this again...
By Ava Gilchrist -

It's Official: These Are 5 Ways French It Girls Will Wear Their Favourite Denim This Spring
Get ready to copy and paste.
By Stephanie Sofokleous -

Denim that goes the distance.
By Remy Farrell -

My Friend Asked Me What Colours to Wear With Jeans in 2026—I Sent Her These 7
A fresh palette.
By Brittany Davy
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Dresses
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It's Officially Dress Season—21 Zara, H&M and COS Spring Dresses That Will Sell Out First
From boho lace to polka-dot prints.
By Florrie Alexander -

I Looked Through Thousands of H&M Spring Dresses—These Are the Best Styles for 2026
You're so welcome.
By Maxine Eggenberger -

24 Easy But Chic Dresses to Solve All Your Spring Workwear Dilemmas
Happy to help.
By Emily Dawes -

6 Spring Dress Trends You'll Be Seeing Everywhere This Year
The countdown to spring is on.
By Harriet Davey -

I’ve Found it—The Elegant Dress Trend Fashion People Will Be Wearing To Their Chicest Occasions in 2026
Elegance has never been easier.
By Natalie Munro -

Not Sparkles, No Velvet—This Is the Elegant Dress Trend French Women Wear During Party Season Instead
Typically chic.
By Natalie Munro -

Prepare Your Wedge Trainers and Skinny Jeans—These Divisive 2010s Fashion Trends Have Officially Made a Comeback
Sign of the times.
By Ava Gilchrist -

Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander -

7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano -

9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
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Handbags
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger -

I’ll Always Love Designer Bags, But This More Affordable, Celebrity-Endorsed Style Has All My Attention
Next on my wish list.
By Florrie Alexander -

It's Official: These Are the Next 7 Designer It Bags, as Decided by the Most Stylish It Girls
Because It girls need It bags.
By Rebecca Rhys-Evans -

Spotted All Over Paris and L.A—The Nostalgic It Bag Chic Fashion People Can't Stop Wearing
Hailey and Kate approve.
By Florrie Alexander -

The 18 Affordable and Elegant Handbag Brands Our Editors Always Recommend
Gentler on your bank balance.
By Maxine Eggenberger -

Everyone Always Assumes My Handbags Are Designer, But My Favourites Are Now in Amazon's Spring Sale
Everyone thinks they're designer.
By Brittany Davy -

The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger -

Years Later, Stylish Women Are Still Carrying This Sophisticated, Low-Key Luxury Bag on Repeat
A worthwhile investment buy.
By Florrie Alexander -

No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes -

This Sophisticated Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
By Remy Farrell
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Jewellery
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger -

Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your Wardrobe
Perfect finishing touches.
By Katie Sims -

This Iconic Watch Has Returned With a 2026 Makeover, But How Does It Compare to the '80s Original?
An investment worth making.
By Maisie Bovingdon -

The 32 Designer Jewelry Brands That Are Cool Girl Approved
Commit them to memory.
By Sierra Mayhew -

If You Want to Be On-Trend for 2026, Retire These 6 Jewellery Trends (and Wear These 6)
Grab your jewellery box.
By Jasmine Fox-Suliaman -

All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
Sponsor Content Created With Mejuri
Such chic pieces.
By Humaa Hussain -

Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
13 pieces that are worth seeing.
By Brittany Davy -

It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
Trendy but timeless.
By Brittany Davy -
This Is the Jewellery That's Defining Our Editors' Seasonal Looks
So luxe.
By Humaa Hussain -

Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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Jumpers and Sweaters
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In Paris, Every Elegant Dresser's 2026 Wardrobe Includes One of These Chic Cardigan Trends
The Parisiennes have spoken.
By Brittany Davy -

Everyone's Still Wearing Cardigans for Spring—My Fashion Friends Are Getting Theirs From Zara, H&M or COS
Affordable but extremely chic.
By Emily Dawes -

Cardigans Are Cool Again—6 Trends Fashion People Are Backing for 2026
Zips, prints and matching sets.
By Melissa Epifano -

It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right Now
I can't help but agree.
By Natalie Munro -

I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket Instantly
I'm wearing it on repeat.
By Florrie Alexander -

I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026
You can wear it in so many ways.
By Natalie Munro -

My Chicest Friends Are Wearing Quarter-Zip Knits Instead of V-Necks—15 Affordable Styles I Love
Low-key cool.
By Emily Dawes -

The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro -

It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple Knit
It's giving minimalism.
By Humaa Hussain -

Reformation Rarely Goes on Sale—Now Its Most Elegant Knitwear Is 50% Off
Smart (and cosy) savings.
By Florrie Alexander
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Lingerie
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Pastels, Patterns and Delicate Embroidery—This Is a Softer Way to Dress for Brighter Days
Sponsor Content Created With Lounge
Sweet pieces ahead.
By Humaa Hussain -

Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist -

These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist -

I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey -

The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block -

The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist -

Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger -

Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block -

25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas -

We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
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Luxury
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They're Here: The Most-Wanted Luxury Buys of Spring 2026
The most worthwhile, from classic to cult.
By Florrie Alexander -

The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain -

I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes -

Napoleon Jackets, Soft Layers and Elegant Accessories: What Luxury Looks Like for Spring 2026
The smartest investments.
By Emily Dawes -

This Is The Jewellery Collaboration Fashion Editors Are Paying Attention To
Sponsor Content Created With Kısmet by Milka
Chic designs ahead.
By Humaa Hussain -

If You Want to Look Sophisticated, Polished and Rich, These Are the 10 Luxury Brands to Have on Your Mood Board
Modern classics.
By Remy Farrell -

Trust Me: These Are the Only Luxury Items Worth Shopping for 2026
Smart investments.
By Emily Dawes -

Years Later, Fashion's Chicest It Girls Are Still Wearing This Elegant Designer Tote Bag on Repeat
And it's in stock now.
By Florrie Alexander -

The Most Stylish Women I Know Have One Thing in Common: This Sleek, Timeless Leather Jacket
Hailey and Bella called it.
By Florrie Alexander -

You Don't Need a Luxury Budget to Have a Chic Wardrobe—The Best Entry-Level Designer Accessories Under £500
The secret to expensive-looking style.
By Ava Gilchrist
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More From Shopping
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It's Officially Dress Season—21 Zara, H&M and COS Spring Dresses That Will Sell Out First
From boho lace to polka-dot prints.
By Florrie Alexander -

In Paris, Every Elegant Dresser's 2026 Wardrobe Includes One of These Chic Cardigan Trends
The Parisiennes have spoken.
By Brittany Davy -

They're Here: The Most-Wanted Luxury Buys of Spring 2026
The most worthwhile, from classic to cult.
By Florrie Alexander -

I Check Zara Every Day—19 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger -

I've Been a Stylist for 20 Years—These Are the Key Buys on My Spring Wish List
Listen to the expert.
By Angie Smith -

Don't Buy Any More Blue Denim Until You've Seen the New Jeans Trend That Might Change Your Mind
New season, new jeans.
By Remy Farrell -

Chic French Women Are Wearing This Exact Blouse With Jeans This Spring—But It Won’t Be in Stock for Long
It's a Dôen spring.
By Marina Avraam -

I Have Expensive Taste, But Zara’s Viral £30 Sandals Are the Only Pair I Want This Spring
They're back.
By Marina Avraam
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