Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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And Now, the Classic Luxury Buys Our Editors Are Standing by This AutumnWise investments.
By Emily Dawes -
The H&M Pieces I'm Already Eyeing Ahead of Its London Fashion Week ShowSponsor Content Created With H&M
Patiently waiting for the drop.
By Humaa Hussain -
Everywhere I Look, Stylish Londoners Are Wearing This Polished Coat—And It's Finally Back In StockIt's already sold out once.
By Florrie Alexander -
Suddenly, Every Chic Londoner Is Wearing This Timeless Wool JumperA caspule wardrobe hero.
By Florrie Alexander -
I’m Updating My Autumn Knitwear on a Budget—9 Premium-Looking Zara Buys on My Wish ListIf you thought they were designer, I wouldn't blame you.
By Brittany Davy -
I've Finally Found Autumn's Most Elegant Bag—Every Fashion Person Already Owns ItNext on my wish list.
By Florrie Alexander -
I've Been Secretly Test-Driving Mulberry’s New Stevie Bag — It’s Destined to Be the Next It BagSponsor Content Created With Mulberry
Meet (and repeat) the Stevie.
By Felicia Pennant -
I Check Zara Every Day—15 New Pieces I Predict Will Sell Out FirstJust so good.
By Maxine Eggenberger
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High Street
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I’m Updating My Autumn Knitwear on a Budget—9 Premium-Looking Zara Buys on My Wish ListIf you thought they were designer, I wouldn't blame you.
By Brittany Davy -
I Check Zara Every Day—15 New Pieces I Predict Will Sell Out FirstJust so good.
By Maxine Eggenberger -
The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander -
H&M Just Quietly Dropped the Most Expensive-Looking Early Autumn StaplesInsider tips.
By Emily Dawes -
I'm Building the Most Expensive-Looking Autumn Wardrobe to Date—9 H&M Buys Making It EasyThey won't stay in stock for long.
By Florrie Alexander -
I'm Updating My Autumn Wardrobe On a Budget—9 Zara, H&M and COS Buys On My Wish ListBlink and you'll miss them.
By Florrie Alexander -
H&M Just Perfected the 5 Colour Trends That Make Autumn Dressing Instantly ElegantFrom cobalt blue to slate grey.
By Florrie Alexander -
Zara, H&M and COS Quietly Dropped the Most Expensive-Looking Minimalist Edit—9 Pieces Selling Out FastYou won't survive autumn without it.
By Imani-Nia Francis-Tsolaki -
H&M Quietly Dropped the Most Expensive-Looking Autumn Edit—9 Elegant Pieces Already Selling FastFrom luxurious cashmere to staple denim.
By Florrie Alexander -
If You Thought These New H&M Buys Were Designer, I Wouldn't Blame YouIt's an easy mistake to make.
By Emily Dawes
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Athleisure
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The 7 Hiking Style Trends Chic Dressers Are Adopting for the Great OutdoorsTake a hike!
By Sophie Robyn Watson -
The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather WardrobeWinter heroes.
By Harriet Davey -
I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've TriedNo more bunching, hitching up or wrinkling.
By Jazzria Harris -
Let's Talk About Leggings—Here's What to Wear With Them in 2025Chic and comfy 'fits.
By Harriet Davey -
I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the BestHere's my verdict.
By Remy Farrell -
Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every BudgetComfort is key in 2025.
By Jess Kelham-Hohler -
I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and FunctionalGrab your water bottle.
By Humaa Hussain -
Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings TrendThey're taking over from basic black leggings.
By Natalie Munro -
Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every BudgetThere's nothing better.
By Emma Spedding -
I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out ThereA total game changer.
By Jess Kelham-Hohler
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Basics
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I Found Them—15 H&M Basics That Make Every Autumn Outfit Look More ExpensiveYou're welcome.
By Remy Farrell -
My Best Friend Asked Me to Build Her the Perfect Autumn Wardrobe—9 Elegant Basics I Sent BackSmart buys that will go the distance.
By Florrie Alexander -
I Rely on This One Brand for Expensive-Looking Autumn Staples—9 Elegant Basics Worth Investing InStraight from an editor's wardrobe.
By Florrie Alexander -
I'm a Fashion Editor With Classic Taste—9 Elegant, Anti-Trend Outfits I'm Relying On in Autumn 2026Elevated everyday formulas.
By Bébhinn Campbell -
Trust Monikh: 13 Chic Pieces I'm Considering Adding to My Capsule WardrobeStaples to see you through.
By Monikh Dale -
I'm in My Elegant Era—7 "Trendy" Things I'm Leaving Behind This AutumnAnd the sophisticated items replacing them.
By Anna LaPlaca -
7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through AutumnCome join me.
By Allyson Payer -
I've Waited Months for the Reformation Sale—9 Capsule Wardrobe Buys Already in My BasketFashion people swear by these staples.
By Florrie Alexander -
Autumn Is Almost Here—7 Elegant New Season Basics That Are Anything But BoringIt's time for the seasonal switchover.
By Florrie Alexander -
People Compliment My Outfit Every Single Time I Wear This £15 COS TopThe styling opportunities are endless.
By Humaa Hussain
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Denim
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Not Blue Jeans—Chic Women Are Switching to This Elegant Denim Trend That’s All Over Zara, H&M and COSReady for the new season.
By Florrie Alexander -
Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and FitOur editors wear them a lot.
By Allyson Payer -
Chic Women Across Europe Agree: These Are the Jeans to Have in Your Capsule WardrobeSponsor Content Created With Levi’s®
A refreshed classic.
By Humaa Hussain -
Sorry, Stovepipe—I've Been Wearing Straight-Leg Jeans Forever, These Are The Pairs I RecommendI'm a straight-leg jeans loyalist
By Emily Dawes -
No One Styles Jeans Like Chic Europeans Do—7 Effortlessly Chic Outfits I’ll Be Copying This AutumnFrom Paris to Stockholm.
By Brittany Davy -
The Autumn Denim Guide 2026: The Styles, Shades and Silhouettes You Need to Know this SeasonSweet jeans are made of these.
By Remy Farrell -
I Tried On Every Pair of Best-Selling Jeans—These 7 Are Worth the HypeYour jeans prayers, answered.
By Emily Dawes -
Minimalists and Maximalists Agree: This Bold Colour Trend Is the Coolest Way to Update Your Jeans in 2026We're all seeing red.
By Imani-Nia Francis-Tsolaki -
I'm a Picky Jeans Shopper—Finally, I Tried On the Pair Fashion People Always RecommendThey live up to the hype.
By Florrie Alexander -
I Was Always Hesitant to Wear This Controversial Jeans Trend—This Exact Pair Changed My MindLet's try this again...
By Ava Gilchrist
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Dresses
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Not Slip Dresses—This is the Prettier Dress Trend Fashion People are Wearing With Flats and SandalsDelicious, not dated
By Ana Escalante -
I Waited a Year for This Celebrity-Loved High-Street Dress to Return—Now It's Back and Selling FastIt won't be in stock for long.
By Brittany Davy -
I Tried On The M&S Dress Everyone’s Searching for Right Now—Finally, I Understand the HypeWell worth it.
By Ava Gilchrist -
The Anti-Trend, Heatwave-Proof Dress You'll See in Every European City This SummerThe perfect throw-on.
By Remy Farrell -
I Tried On the Viral Summer Dress That Has an Over 4000-Person Wait List—Yes, It’s That GoodHint: It's worth the hype.
By Ava Gilchrist -
I Like My Summer Dresses Minimalist and Rich-Looking—21 Elegant Styles That Will Sell Out by AugustIt's officially dress season.
By Florrie Alexander -
Wedding Guest Dressing Without the Meltdown—How to Shop Mid and Plus-Size, According to an ExpertElegance for every body.
By Stephanie Yeboah -
H&M's Summer Collection Is the Chicest To Date—5 Elegant Dresses That Will Sell Out FirstTrust me, I've tried them.
By Florrie Alexander -
I Found It: The Quiet Luxury, Highly Minimal Dress Chic Women All Over Europe Can't Stop WearingA heatwave hero.
By Florrie Alexander -
White Dresses Are the Epitome of Elegance—13 Ways Chic Fashion People Are Wearing TheirsSimple solutions, every time.
By Maxine Eggenberger
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Handbags
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I've Finally Found Autumn's Most Elegant Bag—Every Fashion Person Already Owns ItNext on my wish list.
By Florrie Alexander -
These Handcrafted Handbags Will Be Everywhere by October—16 Styles Fashion People Are Buying FirstSponsor Content Created With The Sak
An effortlessly cool bag > your go-to purse.
By Emma Walsh -
Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other StyleThey're always welcome on my wish list.
By Ava Gilchrist -
I’ve Consulted the Runways—Tasteful Dressers Will Be Carrying These Bag Colours This AutumnTo have and to hold.
By Ava Gilchrist -
The Row Just Quietly Restocked It's Lesser-Known It Bag, But It's Already Selling FastIt's still in stock, for now.
By Florrie Alexander -
Celebrities Have Been Quietly Carrying Autumn's Chicest It Bag for Months—Now, It's Finally HereFrom Rihanna to Jack Innanen.
By Florrie Alexander -
Every Stylish Person I Know Is Already Carrying This Designer-Passing Autumn It Bag, But It's Selling FastOn every editor's wish list.
By Florrie Alexander -
Every Fashion Person Agrees: These 11 It Bags Are Elegant, Cool and Certified Future ClassicsThey all have one thing in common.
By Emily Dawes -
Stylish People Have Declared This the It Bag of Autumn 2026—It's Already Selling OutNow in so many sleek colourways.
By Florrie Alexander -
The Margaux Has Been Discontinued—But The Row May Have Just Found Its Next It BagThe next It bag has arrived.
By Florrie Alexander
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Jewellery
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ICYMI, This Controversial Jewellery Trend Is Back—Here's How to Wear It in 2026If you don't like feet, you won't like this.
By Imani-Nia Francis-Tsolaki -
High ShineForget classic diamonds.
By Who What Wear -
I'm Calling It: These Are the Only Contemporary Jewellery Brands You Need to Have on Your RadarShells, mixed metals and bold beads galore.
By Lauren Cunningham -
Summer Outfits Look So Much Chicer When Styled With This Trending AccessoryShore thing.
By Ava Gilchrist -
Suddenly, the Chicest Dressers In London, Madrid and Capri Have Swapped Pearls For This Much Cooler Jewellery TrendSo simple, so chic.
By Natalie Munro -
Suddenly, Chic Dressers Are Wearing These 7 Jewellery Trends to Make Their Summer Outfits Feel NewThe perfect finishing touch.
By Melissa Epifano -
People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on AmazonSomeone asked me if it was Cartier.
By Maxine Eggenberger -
Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your WardrobePerfect finishing touches.
By Katie Sims -
This Iconic Watch Has Returned With a 2026 Makeover, But How Does It Compare to the '80s Original?An investment worth making.
By Maisie Bovingdon -
The 32 Designer Jewelry Brands That Are Cool Girl ApprovedCommit them to memory.
By Sierra Mayhew
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Jumpers and Sweaters
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Suddenly, Every Chic Londoner Is Wearing This Timeless Wool JumperA caspule wardrobe hero.
By Florrie Alexander -
Cardigans Are Chicer This Way: 29 Crew-Neck Styles to Prepare You for AutumnLayering made easy.
By Emily Dawes -
I Want to Look Expensive This Autumn—These Reformation Cardigans Get My Stamp of ApprovalThe best of the best.
By Imani-Nia Francis-Tsolaki -
Forget What You Think: Cardigans Are No Longer Considered "Boring"These trends prove it.
By Stephanie Sofokleous -
In Paris, Every Elegant Dresser's 2026 Wardrobe Includes One of These Chic Cardigan TrendsThe Parisiennes have spoken.
By Brittany Davy -
Everyone's Still Wearing Cardigans for Spring—My Fashion Friends Are Getting Theirs From Zara, H&M or COSAffordable but extremely chic.
By Emily Dawes -
Cardigans Are Cool Again—6 Trends Fashion People Are Backing for 2026Zips, prints and matching sets.
By Melissa Epifano -
It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right NowI can't help but agree.
By Natalie Munro -
I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket InstantlyI'm wearing it on repeat.
By Florrie Alexander -
I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026You can wear it in so many ways.
By Natalie Munro
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Lingerie
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It's Official: The Sculpting Shapewear, Thongs and Tights That Celebs Actually WearThe best in the business.
By Ava Gilchrist -
I'm a Fashion Editor—This is My Go-To High-Street Brand When it Comes to UnderwearA high-street hero.
By Chloe Gallacher -
Pastels, Patterns and Delicate Embroidery—This Is a Softer Way to Dress for Brighter DaysSponsor Content Created With Lounge
Sweet pieces ahead.
By Humaa Hussain -
Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman OwnsOoh la la.
By Ava Gilchrist -
These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back DressesYou wouldn't even know they're there.
By Ava Gilchrist -
I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They FeelTo suit all cup sizes.
By Harriet Davey -
The 12 Best Strapless Bras of 2025, According to Editors and Real ReviewsSomeone had to find them.
By Elinor Block -
Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 YearsSo pretty.
By Maxine Eggenberger -
Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So EasyFind your perfect fit in less than five minutes.
By Elinor Block -
25 Shapewear Staples That Come With 5-Star Reviews as StandardThese are the pieces to invest in.
By Eva Thomas
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Luxury
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And Now, the Classic Luxury Buys Our Editors Are Standing by This AutumnWise investments.
By Emily Dawes -
Autumn's Around the Corner—These 8 Highly Specific It Items Will Be on Every Fashion Person Next SeasonGood taste came early.
By Ana Escalante -
I'm an Editor With High Standards—19 Luxury Autumn Buys I Swear ByWise investments.
By Florrie Alexander -
Forget Designer Bags—Every Stylish Person I Know Owns This One Timeless, Luxurious AccessoryWatch this space.
By Ava Gilchrist -
Soft Suede, Smart Tailoring and Elegant Accessories: What Luxury Looks Like for Autumn 2026The smartest investments.
By Emily Dawes -
The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain -
Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2026Smart investments.
By Emily Dawes -
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes -
I Blame Jacob Elordi—Here’s Why Every Man Is Suddenly Splurging on Designer BagsSorry, luxury watches.
By Max Hurd -
Glossy Leather, Hot Reds and "Psychedelic Boho": 5 Luxury Trends That Will Define Autumn 2026 StyleStraight from the runways.
By Remy Farrell
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More From Shopping
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I Know You Have Good Taste If You Own This Minimalist, Low-Key Luxury HandbagTimeless, functional and unmistakably chic.
By Marina Avraam -
H&M Just Quietly Dropped the Most Expensive-Looking Early Autumn StaplesInsider tips.
By Emily Dawes -
This Viral COS Handbag Sold Out Instantly—Now, It’s Finally Back in StockNo time to waste.
By Marina Avraam -
Every Wardrobe Worth Copying Has One of These Jackets for AutumnFeeling blue?
By Emily Dawes -
I'm Building the Most Expensive-Looking Autumn Wardrobe to Date—9 H&M Buys Making It EasyThey won't stay in stock for long.
By Florrie Alexander -
It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to MissA fashion editor's favourites.
By Remy Farrell -
I'm Updating My Autumn Wardrobe On a Budget—9 Zara, H&M and COS Buys On My Wish ListBlink and you'll miss them.
By Florrie Alexander -
It's Official: Fashion People Are Swapping Oversized Blazers for This Elegant, Rich-Looking StyleIt looks expensive at any and every price point.
By Brittany Davy
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