All My Beauty Editor Friends Agree: This Is the Eye Shadow Colour That Makes Every Eye Colour Pop

From shimmer to matte, everyone needs at least one of these brown eye shadows in their makeup bag.

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I've always thought brown eyeliner deserved far more credit. It's softer than black but still gives definition, adding depth that makes everyone's eyes look good with hardly any effort. Lately, I've noticed more makeup artists leaning into richer cocoa tones, subtle taupes and the slightly smudgy bronze shades that make eyes look instantly more awake. Whether you want something barely-there or a liner that gives a bit of drama without looking overdone, the right brown eye makeup can make all the difference.

Below, I've rounded up the ones that actually deliver, in tones that suit every eye colour.

Humaa Hussain
Humaa Hussain
Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.