High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Save the date!
By Florrie Alexander
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No Doubt About It—These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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Every Fashion Person I Know Relies on Linen Shorts In Summer—15 Affordable Pairs You Need to See
Buy now, wear every summer.
By Florrie Alexander
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I Haven’t Shopped at Zara in Months—Now I Have These 11 Items on Order
The brand just levelled up.
By Maxine Eggenberger
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The Amazon Sale Is Almost Over—14 Summer Capsule Buys I'm Snapping Up Before It Ends
Almost every piece is on sale.
By Florrie Alexander
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It's 30 Degrees in London—I'm Relying on Zara's Linen to Look Chic and Stay Cool This Weekend
Heatwave dressing sorted.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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From Zara to COS, These Are the Most Expensive-Looking High-Street Swimsuits
Holiday or no holiday.
By Emma Spedding
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M&S Linen Is the Chicest on the High Street—These 17 Pieces Will Sell Out Next
A secret source for summer's key fabric.
By Marina Avraam
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Yes, These Expensive-Looking Fashion Deals Are Really From Amazon
I'm in shock.
By Marina Avraam
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These Amazon Leggings Have Over 70,000 Reviews—Now They're £7 In The Sale
Just perfect.
By Marina Avraam
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I Gasped When I Saw Zara's Summer Collection—12 New-In Buys That Will Sell Out First
The best of the best.
By Florrie Alexander
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Uniqlo's New-In Section Looks So Expensive—These 9 Styles Stopped Me in My Tracks
I want it all.
By Marina Avraam
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I Check M&S's New-In Section Every Single Day—These 9 Styles Are Bound to Sell Out First
Expensive-looking buys ahead.
By Florrie Alexander
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I've Waited Months for this Designer-Looking Summer Bag to be Restocked—Finally, It's Back
But it won't be for long.
By Florrie Alexander
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H&M Just Dropped the Most Expensive-Looking Minimalist Collection for Summer
Well done—I want it all.
By Emily Dawes
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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These High-Street Sandals Already Sold Out Once—Now They're Back in a New Elevated Shade
I won't miss out again.
By Florrie Alexander
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I Shop for a Living—These 14 High-Street Brands Are Just as Good as Zara
Some you may not have heard of either.
By Emily Dawes
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Zara Just Dropped the Most Expensive-Looking Summer Edit—11 Pieces I'm Sure Will Sell Out
All our editors agree.
By Brittany Davy
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27 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
By Maxine Eggenberger
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I Just Tried On the £35 Linen Dress Londoners Are Obsessed With—It's Perfect
Breeze through the heatwave.
By Florrie Alexander
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Zara's Sister Brand Has Just Gone on Sale—These 21 Buys Could Pass for Designer
Timeless designs for less.
By Florrie Alexander
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The Expensive-Looking Zara Sandals That Every Fashion Person Owns Are Back With a 2025 Update
These will sell out fast.
By Florrie Alexander
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I'm Obsessed With Zara's Sister Brand—17 Luxe Pieces on My New-Season Wish List
Quiet luxury on the high street.
By Eliza Huber
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So Many of My Favourite Summer Buys Come From This Brand—Now, There's Up to 50% Off
New-season staples ahead.
By Florrie Alexander
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H&M's Elegant Blouses Could Pass For Designer—16 That Will Sell Out By Next Week
The top of the summer.
By Florrie Alexander
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21 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made summer capsule.
By Poppy Nash
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21 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes