High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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Zara Just Confirmed It: These Are the Chicest Expensive-Looking Pieces to Shop Right NowSo much goodness.
By Maxine Eggenberger
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17 Anti-Trend Items From H&M That Have Me and My 57-Year-Old Mum HookedA ready-made capsule.
By Poppy Nash
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The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander
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Zara's Sister Brand Just Launched The Chicest Pre-Autumn Collection—18 Elegant Buys Already Moving FastCapsule wardrobe heroes ahead.
By Chloe Gallacher
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5 Outfits From Zara I'm Creating With the Most Expensive-Looking New-In BuysThey're already in my basket.
By Brittany Davy
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9 New Elegant COS Buys That Will Sell Out Before Autumn ArrivesI predict they'll sell out.
By Chloe Gallacher
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I Almost Fainted: Zara and H&M Just Dropped the Most Elegant Minimalist Early Autumn CollectionsPeek at an editor's wish list.
By Maxine Eggenberger
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We've Waited Months for H&M's Most Polished Collab to Arrive—12 Chic Wardrobe Staples Selling FastTrust us: we've tried them on.
By Florrie Alexander
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H&M Just Quietly Dropped the Most Expensive-Looking Early Autumn StaplesInsider tips.
By Emily Dawes
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Autumn's First Cult Buy Has Arrived, and Stylish Londoners Are Already Wearing the Affordable Piece on RepeatIt's already selling fast.
By Florrie Alexander
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes
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I Thought My Friend's Summer Dresses Were Designer—Actually, She Relies On These 3 High-Street BrandsThey're already selling fast.
By Florrie Alexander
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking PiecesTranscending generations.
By Poppy Nash
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From Dresses to Handbags, I've Handpicked 21 New-In Pieces Just in Time for PaydayTreat yourself—you've earned it.
By Remy Farrell
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I Check Zara Every Day—15 New Pieces I Predict Will Sell Out FirstJust so good.
By Maxine Eggenberger
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It's Official: These Are the 15 Most Popular COS Buys of Summer 2026Staples for every summer.
By Florrie Alexander
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It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This SummerWell done; I want it all.
By Emily Dawes
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I'm a Fashion Editor With Minimalist Style—These 18 New Buys From M&S Are at the Top of My Wish ListI'd like it all, please.
By Chloe Gallacher
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My 60-Year-Old Mum Knows What's Chic Before I Do—11 Items She's Predicting Everyone Will Wear in AugustMum knows best.
By Brittany Davy
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I Just Tried On COS's Elegant, Timeless Summer Collection—9 Cult Buys Selling FastChic summer staples ahead.
By Florrie Alexander
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It's Official—Zara, Mango and COS Just Dropped the Most Elegant Collections of the SummerThese pieces are selling fast.
By Florrie Alexander
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame YouIt's an easy mistake to make.
By Emily Dawes
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My Friend Asked for an Elegant Summer Wardrobe on a Budget—9 Zara, COS and H&M Buys I Sent BackNo one will believe they're from the high street.
By Florrie Alexander
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I Just Tried On COS's Cult Linen Trousers—They're Elegant, Heatwave-Proof and Selling Out FastTrust me, you won't want to miss them.
By Florrie Alexander
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H&M's Summer Collection Is the Chicest To Date—5 Elegant Dresses That Will Sell Out FirstTrust me, I've tried them.
By Florrie Alexander
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If You Want An Expensive-Looking Holiday Wardrobe, Make Sure To Pack This, This and ThisAll the essentials.
By Brittany Davy
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The Chicest Women I Know All Get Their Summer Dresses From This High-Street Brand—These 5 Styles Are Selling FastTrust me: I've tried them on.
By Florrie Alexander
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Suddenly, The Chicest Women in London All Seem to Own This Elegant High-Street Dress—But It’s Selling FastIt's already in my basket.
By Florrie Alexander
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H&M Just Dropped Its Most Elegant Collection to Date—9 Anti-Trend Buys That Will Be Gone by AugustTrust me: they're selling fast.
By Brittany Davy
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My Chicest Colleagues Agree: This Sell-Out High-Street Dress Is the Cult Buy of Summer 2026How to stay chic in the heat.
By Florrie Alexander