High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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I'm Building a French-Inspired Autumn Wardrobe—21 Arket, COS and Zara Buys on My Wish List
Effortless style.
By Florrie Alexander
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Two Shopping Editors Agree—These High-Street Jeans Are 100% Worth It
The next best-selling style.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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I Tried On COS's New Sell-Out Tailored Trousers—Now They're Back in Three Elegant Shades
My favourite pair to date.
By Florrie Alexander
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Light Jacket Season Is Here—5 Trending Styles Zara Has Perfected
Ready to join your capsule wardrobe.
By Florrie Alexander
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The 7 Best High-Street Tailoring Brands to Shop Now, According to Experts
Just in time for autumn.
By Sidra Imtiaz
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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Zara Is Brimming With Expensive-Looking Autumn Pieces—These 19 Could Pass for Designer
So elevated.
By Marina Avraam
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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22 Affordable Moisturisers That Feel So Expensive on the Skin
Purse-friendly yet luxurious.
By Grace Day
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I Check Zara Every Day—33 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
Sharp and elevated.
By Marina Avraam
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I Find Expensive-Looking Buys for a Living—12 Capsule-Wardrobe Staples That Look Triple Their Price
Elevated staples ahead.
By Florrie Alexander
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21 High-Street Loafers That Rival Their Designer Counterparts
I'll be wearing them all season.
By Remy Farrell
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensive-Looking Place
I predict they'll sell out fast.
By Florrie Alexander
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My 58-Year-Old Mum and I Just Got Back From Zara—9 Anti-Trend Pieces We Both Came Home With
A ready-made transitional capsule.
By Poppy Nash
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
By Sophie Robyn Watson
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15 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
By Maxine Eggenberger
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The expensive-looking palette you'll want to wear.
By Florrie Alexander
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8 Affordable Basics That’ll Level-Up Every Outfit You Wear
I wear them constantly.
By Maxine Eggenberger
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Trust Me, I Tried It—This Elegant COS Jacket Will Be the First Style to Sell Out This Autumn
Elegant, classic and rainy season ready.
By Florrie Alexander
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I Waited a Year for H&M's £55 Designer-Passing Boots to be Restocked—Now They're Back
Three ways I'm wearing them now.
By Brittany Davy
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This New High-Street Bag Will Have Everyone Asking You Where It's From (to the Point of Being Annoying)
Trust me: It will be sold out before autumn.
By Brittany Davy
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 17 Expensive-Looking Pieces
Transcending generations.
By Poppy Nash
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Zara's in Autumn Mode and so am I—17 Pieces That'll Be Impossible to Find Come September
You won't want to pause on these.
By Maxine Eggenberger
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Ask Anyone Who Follows Trends and They'll Tell You This Is the One Bag Style to Know for Autumn
It's equal parts practical and stylish.
By Harriet Davey
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Trust Me: This Designer-Looking High-Street Bag Is About to Be Autumn 2025's It Buy
It will be sold out by August.
By Brittany Davy
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I've Tried On So Many COS Trousers—From Wide-Leg to Barrel, These Are the Very Best
Courtesy of a trouser-obsessed editor.
By Florrie Alexander