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I Have Designer Taste on a High-Street Budget—33 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
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27 Expensive-Looking Pieces From COS, Mango and H&M Everyone Will Mistake for Designer
No one's gonna know.
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I Shop for a Living—These 14 High-Street Brands Are Just as Good as Zara
Some you may not have heard of either.
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So Many of My Favourite Summer Buys Come From This Brand—Right Now They're on Sale
New season staples ahead.
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
So much goodness, so little time.
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The H&M X Magda Butrym Collection Just Launched—11 Pieces That Will Sell Out Immediately
They're already moving fast.
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I'm a Fashion Editor Who Loves to Shop Small—22 Gorgeous Brands I Always Recommend
Spread the small-brand love.
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
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My Most Complimented Pieces Come From This Underrated High-Street Brand
The 21 best new-in buys.
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I Just Tried On Zara's Linen Trousers—Here's Why They're Instantly Replacing My Jeans
A bold claim, I know.
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I'm Obsessed With Zara's Sister Brand—17 Luxe Pieces on My New-Season Wish List
Quiet luxury on the high street.
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
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9 Flat-Shoe Trends Zara’s Doing Better Than Anywhere Else for Summer
Best in class.
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24 Expensive-Looking M&S Items I'm Adding to My Spring Wish List
The new collection is 10/10.
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I Just Tried the High Street's Best Striped Polo Shirts—These 5 Stood Out
Miu Miu aesthetic on an M&S budget.
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made spring capsule.
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H&M Just Launched the Most Sophisticated Spring Capsule—18 Pieces That Will Sell Out First
This may be the best collection yet.
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I've Tried on So Many High-Street Flats—This Pair Is Still the Best of the Best
The shade of the season.
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
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Zara's Spring Collection Stopped Me in My Tracks—9 New-In Buys That Will Sell Out Next
Spring dressing just got chicer.
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I Tried On So Many Linen Trousers—These Pairs From H&M, Arket and COS Stood Out
Plus runners-up from M&S and Zara.
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Forget Adidas and New Balance for a Sec—I'm Buying These High-Street Trainers While They're In Stock
Get them while they're hot!
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23 Affordable Moisturisers That Feel So Expensive on the Skin
Purse-friendly yet luxurious.
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No Doubt About It—These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
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And Just Like That, I Want to Wear These Affordable Trainers Instead of Sambas
Chic and cost efficient—win, win.
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H&M's Expensive-Looking Linen Trousers Are Back, But I Know They'll All Sell Out Before Summer
A true spring and summer hero.
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H&M's New Spring Drop Has Me Gasping—9 Items I Can't Believe Aren't Expensive
Shop my favourite pieces here.
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I Had to Queue to Get My Hands on Arket's New Waisted Blazer in Store—Here's Why It's So Good
Hint: It's extremely flattering.
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
