High Street
The most high-end of looks don't need to cost the world, especially with our round-ups of the best budget and high-street fashion.
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21 Expensive-Looking Pieces From the New-In Sections at Mango, COS and Zara
Lovely things await.
By Remy Farrell
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Early indicators.
By Emily Dawes
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18 Zara, H&M and Mango Items That Are Classic, Chic and Premium-Looking
True wardrobe heroes.
By Remy Farrell
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If I Rebuilt My Capsule Wardrobe on a Budget, I'd Start With These 13 Smart Buys
Buy now, wear forever.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
The best affordable buys, according to a fashion editor.
By Emily Dawes
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I’ve Worked In Fashion for 18 years—Here’s What I’m Obsessed With This Month
Smart buys for smart people!
By Hannah Almassi
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11 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made spring capsule.
By Poppy Nash
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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I'm Obsessed With Zara's Sister Brand—15 Luxe Pieces on My New-Season Wish List
Quiet luxury on the high street.
By Eliza Huber
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These New £20 H&M Shoes Are as Chic as the £530 Designer Pair I Want
I bet they'll sell out before April 1.
By Nikki Chwatt
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This Elegant Bag Trend Is Taking Off for Spring, and I've Found 11 High-Street Styles You Need to See
New-season arrivals.
By Florrie Alexander
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No Doubt About It—These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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A French Woman Walks Into Zara—These 19 Anti-Trend Pieces Will Catch Her Eye
Oui, oui, oui.
By Maxine Eggenberger
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H&M's Expensive-Looking Linen Trousers Are Back, But I Know They'll All Sell Out Before Summer
A true spring and summer hero.
By Florrie Alexander
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H&M Just Dropped the Most Expensive-Looking Minimalist Edit
Well done—I want it all.
By Emily Dawes
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Affordable Price Tag, Affluent Style: The New Designer-Coded Handbag Our Editors Are Obsessing Over
Luxury for less.
By Remy Farrell
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& Other Stories Has 20% Off Everything This Weekend—19 Classic Buys I'd Recommend
Just in time for spring.
By Emily Dawes
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This £38 Cardigan From H&M Is a Compliment Machine—It Just Came Back In Stock
Every elegant person needs one.
By Eliza Huber
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21 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
By Remy Farrell
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
So much goodness, so little time.
By Remy Farrell
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H&M's New Spring Drop Has Me Gasping—9 Items I Can't Believe Aren't Expensive
Shop my favourite pieces here.
By Emily Dawes
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14 Elevated High-Street Buys Fashion People Rely On Year After Year
The best of the best.
By Florrie Alexander
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It's True: These Are the High-Street Brands Editors Rely On for Expensive-Looking Staples
Fashion's holy trinity.
By Remy Farrell
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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This Zara Alternative Is Often Overlooked—12 Expensive-Looking Buys You Need to See
You might be surprised.
By Florrie Alexander
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I Have Designer Taste on a High-Street Budget—33 New-Season COS Buys That Have Caught My Eye
Talk about nailing the brief.
By Avalon Afriyie
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They're Here—The 15 Most Expensive-Looking Items at Zara Right Now
Hello, spring capsule.
By Maxine Eggenberger
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It's Already Spring at Zara—These Are the 7 Trends I Think It Has Mastered
Enter the new.
By Hannah Almassi
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The 9 Zara Buys Everyone Wants Right Now
This month's best-sellers.
By Emily Dawes
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I Asked My Fellow Editors and We All Agree: This One Simple H&M Item Always Makes Our Spring Outfits Look Classy
A wardrobe hack, if you will.
By Emily Dawes