London has always had a knack for producing It Girls—the kind of women who don’t necessarily follow fashion rules, but somehow set them just by getting dressed. They’re defined by an instinctive sense of style that feels as effortless as it does individual. Whether spotted on Instagram, outside a gallery opening or weaving through Soho on a weekday afternoon, these are the women whose outfits linger in your mind long after you’ve seen them.
What I love most about the London fashion trends I see from It Girls is that they rarely feel forced. Instead of full-blown outfit formulas, it’s usually one standout piece that does the heavy lifting: a great knit, an unexpected shoe, a bold skirt. Everything else falls quietly into place around it. And these are looks that are built for real life: walking everywhere, unpredictable weather, and last-minute plans.
As I look for new fashion trends to embrace in 2026, I’ve found myself paying closer attention to the women whose outfits stop me mid-scroll. Not because they’re following every trend, but because they’re choosing the right ones. From clever layering pieces to footwear that subtly shifts a whole look, a few recurring themes kept popping up. Ahead, I’ve broken down the London It Girl trends I’m seeing everywhere right now—and the ones that feel set to define the city’s style mood in 2026.
5 2026 London It Girl Trends to Take Note of:
1. Statement Knits
Style Notes: It girls in London are OK with letting their knitwear do the talking. Think eye-catching patterns or standout textures that instantly elevate an otherwise simple outfit—the easiest way to look considered without feeling overdone.
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There's something so nostalgic about this print.
I love an all-over pattern.
To brighten up the colder days.
Some days, you just want your jumper to do the talking.
2. White Co-Ords
Style Notes: New-year dressing in London doesn't have to be dark or heavy. White co-ords are having a moment, and they get top points for versatility: worn together, they feel modern and intentional; split up, they’re surprisingly versatile wardrobe staples
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There's something so pared-back and chic about a white denim shirt.
Paired with the matching jeans, of course.
A satin two-piece also makes for a great evening outfit.
3. Cape Jackets
Style Notes: The cape jacket is quietly becoming an It Girl favourite, adding drama and movement without sacrificing ease. It feels very London in its effortless, throw-on appeal.
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I love this minimalist COS style.
Stunning and a real dream piece.
Yes, you can look cute when it's cold outside.
As practical as it is stylish.
4. Checked Skirts
Style Notes: Checked skirts are everywhere among London’s coolest dressers, bringing colour or print into everyday dressing looks without feeling try-hard. I love that they work just as well with trainers and flats as they do with boots.
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Plaid is always a winner in my eyes.
Marilyn's exact skirt!
Such a cute take on the trend.
I'd style this with plain black tops to let the skirt do the talking.
5. Tabi Flats
Style Notes: Tabi flats continue to divide opinion—but London It Girls are firmly on board. They add an unexpected, fashion-forward twist to a simple pair of flats that instantly signals you’re in the know.
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The perfect flats for party season.
My favourite shade for everyday wear.
Love the barely-there ballet strap detail.
A more subtle (but equally cute) take on the trend.