Summer
Everything you need to know about the biggest summer fashion trends thanks to the Who What Wear editors, serving you shopping guides and styling inspiration for warm weather.
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No, You Don't Need a Whole New Wardrobe—7 Styling Hacks That Will Instantly Update Your Look in Summer 2026It's that simple.
By Remy Farrell
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Forget Butter Yellow—8 Far Superior Colour Trends That Every Chic Dresser Knows AboutCobalt! Chartreuse! Orange!
By Ava Gilchrist
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It's Only May, But M&S Just Perfected Every Chic Summer Shoe Trend—5 Styles That Will Sell Out FirstThese will be gone by June.
By Ava Gilchrist
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We’re Experts in Summer Dressing—The 4 Looks We Styled From Matalan’s S/S 26 Collection Will Impress for Every OccasionSponsor Content Created With Matalan
No more dress-code drama.
By Felicia Pennant
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Not Denim, Not Suede—Elegant Dressers Will Be Wearing These 5 Linen Trends On Repeat This SummerEasy-breezy.
By Brittany Davy
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Thought You Couldn’t Wear Jeans in Summer? These 6 Chic Trends Will Make You Think AgainHaute weather.
By Ava Gilchrist
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The Anti-Trend, Highly Minimalist Top You'll See Chic Women Wear Across Europe This SummerBreezy and beautiful.
By Maxine Eggenberger
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Polka Dots Are Officially Trending Again—5 Fresh Ways to Wear Them This SummerSpotted!
By Ava Gilchrist
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I Asked My Fashion Colleagues Where They Shop for Summer—These 8 Under-the-Radar Brands Kept Coming UpFor the girls who love Dôen, Reformation and Paloma Wool.
By Rebecca Rhys-Evans
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I Started Building My Outfits Around These 8 Elevated Pieces, and Now I Always Know What to WearSo simple, so chic.
By Remy Farrell
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Everyone Knows I Have Excellent Taste in Shoes—7 Summer Trends That Get My ApprovalYour ultimate guide to the shoes of the season.
By Ava Gilchrist
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Fashion's Best-Dressed Are Already Wearing These 7 Summer TrendsHow to get ahead of the crowd.
By Remy Farrell
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Here's What to Wear in 20-Degree Weather If You're Stuck for IdeasWhen it's not too hot, not too cold.
By Remy Farrell
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5 Easy Summer Outfits to See You Through the Hot Weather This WeekStay cool, in every sense of the word.
By Remy Farrell
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I'm Only Saying This Once: If You Don't Try Out This Trend Before Summer Ends, You'll Regret It All YearWe warned you.
By Michelle Scanga
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Put Aside Your Denim Cutoffs—These 4 Shorts Trends Are Way More ElegantTrust me on this.
By Erin Fitzpatrick
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Looking Chic at the Airport Is Possible—7 Outfits for Summer FlyingLooks worthy of an upgrade.
By Maxine Eggenberger
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These Are the Pretty Colours People With Elegant Taste Are Wearing Right NowThe fashion person's palette.
By Maxine Eggenberger
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It's True: Every Effortlessly Cool Summer Outfit Contains This Simple Two-Part StapleA timeless summer staple.
By Maxine Eggenberger
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The Easy Outfit I Wear to Look Like I Have a Yacht-Sized Bank Balance—It Works Every TimeBright, white and luxe.
By Sophie Robyn Watson
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9 Anti-Trend Summer Outfits I'm Stealing From Scandi WomenFor when you have "nothing to wear."
By Maxine Eggenberger
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I've Got Luxury Taste on a High-Street Budget—Here's How I'm Dressing This SummerFive save-worthy looks.
By Bébhinn Campbell
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7 Simple Outfits the Chicest Minimalists Will Wear on Repeat This SummerPared-back perfection.
By Maxine Eggenberger
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I'm Convinced This Zero-Effort Outfit Is the Shortcut to Looking More ElegantIt's perfect for summer.
By Judith Jones
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Not All Colour Combinations Look Expensive, But These 5 Definitely DoSummer's about to get very chic.
By Maxine Eggenberger
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If You're Wearing This Chic Colour, You're in the Top 1% of Dressers Right NowYou will be converted.
By Chloe Gallacher
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Fact: The Chicest Summer Outfits Have Long Sleeves—7 Elegant Looks I'm CopyingI’m having a long-sleeved summer.
By Brittany Davy
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Don't Ask a French Woman to Wear Skinny Jeans RN—6 Denim Trends Parisians Are Much More IntoThey've moved on.
By Maxine Eggenberger
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Don't Pack Away Your Jeans Yet! These 8 Denim Trends Are Being Worn By Fashion People Everywhere This SummerSpoiler alert, they're very chic.
By Jess Kelham-Hohler
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I'm in My Elegant Era—10 Classy and Trend-Proof Summer Pieces I'm Devoting Myself ToYour complete summer wardrobe is right here.
By Maxine Eggenberger