Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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If You Want to Smell Like Old Money, This Italian Perfume Brand Should Be on Your Radar
Timeless and luxurious.
By Mica Ricketts
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The Winter Sales Are Seriously Good—13 Luxury Perfumes I've Got My Eyes On
Spritz and save.
By Grace Lindsay
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They Don't Know It Yet, But I Do—The Coolest People Will Be Wearing These Perfumes in 2026
New year, new scent.
By Grace Lindsay
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Trust Me: These 19 Affordable Perfumes Smell Really Expensive
Did I mention they're all under £40?
By Mica Ricketts
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Rich-Smelling and Chic—This Is the Safest Blind-Buy Perfume I've Ever Known
A new winter favourite.
By Grace Lindsay
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I Swear, Wearing These Quietly Understated Perfumes Makes Me Seem More Sophisticated
Classy. Chic. Luxe.
By Eleanor Vousden
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I’m a Candle Loyalist, But This Underrated Home-Fragrance Buy Has Officially Won Me Over
My house has never smelled better.
By Grace Day
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I Can’t Believe It’s Still in Stock—This £120 Perfume Discovery Set Is Hands Down the Best Beauty Offer of the Year
I'm talking Byredo, Diptyque and more.
By Eleanor Vousden
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I'm a Fragrance Snob, But These 16 Zara Perfumes Smell Designer
The secret is out.
By Sarah Yang
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I'm a Perfume Snob, But These High-Street Fragrances Smell So Expensive
It takes a lot to impress me. These scents do.
By Eleanor Vousden
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These Witchy, Mood-Boosting Perfumes Are Amongst the Coolest I've Ever Tried
Trust us: they’re a vibe.
By Mica Ricketts
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Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
See, smell, shop.
By Grace Lindsay
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My Colleagues' Heads Turn Every Time I Spray One of These Moreish Perfumes
Smooth, sweet and seductive.
By Grace Lindsay
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Celebs, Editors and Influencers All Love Jo Malone London Perfumes—17 of Our Favourites
You probably do, too.
By Maxine Eggenberger
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My Friends Obsess Over This Perfume Whenever I Wear It—I'm Finally Ready to Share the Details
It's undeniably good.
By Grace Lindsay
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I’ve Found the Secret to Smelling Expensive—It’s One of These "Sheer" Perfumes
Understatedly good.
By Jazzria Harris
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I've Been Waiting All Year for This New Perfume Launch—The Day Has Finally Come
A long time coming.
By Grace Lindsay
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From Chanel to Hermès, These Are the 9 Products Our Beauty Team Actually Want for Christmas
We want to find these under the tree.
By Eleanor Vousden
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Beauty Advent Calendars Are Selling Out Fast—These 19 Are Still in Stock and Shouldn't Be Missed
It's time!
By Grace Lindsay
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I'm Shocked: These 26 Iconic Products Are Actually Discounted in Cult Beauty's Cyber Monday Sale
You have to see these.
By Eleanor Vousden
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From Tom Ford to Le Labo, I've Scrolled for Hours to Find All of the Best Cyber Monday Perfume Deals
They are seriously good.
By Grace Lindsay
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My Christmas Tree Might Be Artificial, But These 9 Candles Mean My Living Room Still Smells Like a Festive Woodland
Fresh, aromatic and so luxurious.
By Mica Ricketts
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Raw, Luxe and Rich: The Chicest People I Know All Have These Perfumes in Common
Match your fragrance to your 'fit.
By Grace Lindsay
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I Can't Prove It, But I'm 99.9% Sure That This Smoky Fragrance Makes Your Outfits Look Better
They're that good.
By Maya Thomas
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My Friends Always Comment on How Expensive I Smell—This On-Sale Perfume Is the Reason
It's only £63.
By Grace Lindsay
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Tonnes of New Products Landed on My Desk This Month, But These 10 Were the Best
They're genuinely worth it.
By Eleanor Vousden
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We’ve Tried Every Single Victoria Beckham Perfume—Here’s Why We Recommend Them to Everyone We Know
Each is a work of art.
By Grace Lindsay
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9 Mountain-Coded Perfumes That Whisper "I Own a Luxury Chalet in the Alps"
Your winter perfume awaits.
By Eleanor Vousden
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The Who What Wear UK Fragrance Report 2025 Is Here
Your definitive olfactory guide to the season.
By Shannon Lawlor
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If Rich and Intoxicating Scents Are Your MO, This Is the Winter Perfume to Know
Opulence, bottled.
By Shannon Lawlor