Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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French Women Swear by This Perfume Brand for Expensive-Smelling Scents
If you know, you know.
By Grace Lindsay
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Sophisticated and Seductive—This Is the Perfume to Wear If You Want to Drive People Wild
Trust me on this one.
By Grace Lindsay
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I Exclusively Wear Sophisticated Woody Scents—These Are My Top Picks
Warm and chic.
By Keeks Reid
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Sparkling, Moreish and Bewitching—9 Wintry Perfumes That Have Me Instantly Entranced
Like bottled stardust.
By Eleanor Vousden
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If This Is Your Signature Scent, I Know You Have Impeccable Taste
Timeless and chic.
By Grace Lindsay
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I'm an Expert in Gifting Fragrance—43 Chic Perfumes for Everyone on Your List
Including yourself.
By Eleanor Vousden
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Perfume Advent Calendars Are So Good This Year—9 We Have on Our Wish Lists
For the fragrance lovers.
By Eleanor Vousden
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Tonnes of New Products Landed on My Desk This Month, But These 10 Were the Best
They're genuinely worth it.
By Eleanor Vousden
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Trust Me: These 11 Perfumes Will Make You Feel as If You're Dripping in Gold
You have my word.
By Grace Lindsay
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Fragrance Is My Specialist Subject—These New Perfumes Will Be Future Icons
See, smell, shop.
By Grace Lindsay
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These Cosy Perfumes Make Me Feel Like I'm Sitting By the Fireplace in Chamonix
Toasty, warming and ultra-luxe.
By Eleanor Vousden
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I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New Perfume
The hottest fragrance accessory.
By Grace Lindsay
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Trophies, Tiramisu and an Epic Gifting Suite: Inside Our 2025 Next in Beauty Awards
Every detail from the event.
By Who What Wear
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I Tried the Perfume Brand Loved by Rosie HW and I Received 10 Compliments Within an Hour
It's by far my most complimented perfume.
By Eleanor Vousden
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We've Had the Best Smelling People We Know Test Them All—These Are the 16 Best Fragrances Around
Our Next in Beauty judges know what's good.
By Shannon Lawlor
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I'm a Fragrance Expert—These 11 Perfumes Have Been on Everyone's Necks This Year
I've analysed the data.
By Shannon Lawlor
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Moody, Cosy and Stylish—These Are the 12 Winter Perfumes Set to Dominate the Upcoming Season
The ultimate edit.
By Grace Lindsay
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I Got Stopped by a Stranger When I Wore This New, Perfect-for-Autumn Scent
My best-kept secret.
By Jamila Stewart
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Reviewing Beauty Advent Calendars Is Our Job—These Are, Hands Down, the 41 Best for 2025
It's time!
By Grace Lindsay
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Beauty Pie Is One of the Best Places to Buy Perfume—These Smell So Expensive
Favourites of a fragrance-obsessed beauty editor.
By Grace Lindsay
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If You Hate Smelling Predictable, You Should Opt for One of These 7 Sophisticated Perfumes
Unique, grown-up scents that last.
By Denise Primbet
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It's True: Wearing These Elegant Perfumes Will Prompt People to Tell You How Good You Smell
An instant pick-me-up.
By Shannon Lawlor
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Scandi Women Know How to Smell Good—6 Perfume Brands You'll Find on Their Dressing Tables
From Byredo to Bibbi.
By Eleanor Vousden
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You Don’t Need to Go to Paris—These Are the 17 French-Pharmacy Beauty Products I'm Buying on Amazon
Psst…they are currently on sale.
By Grace Lindsay
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I've Tried Thousands of Luxury Perfumes—Nothing Is as Timeless as This £30 Fragrance
And it's currently on sale.
By Grace Lindsay
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If You Want to Smell Next-Level Expensive, You Should Probably Know About These Perfumes
They're adored for a reason.
By Grace Lindsay
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I Always Get Compliments on M&S Perfumes—These 9 Could Easily Pass for Designer
Affordable but expensive-smelling.
By Grace Lindsay
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Warm, Sensual and Sweet—These Caramel Perfumes Practically Guarantee Compliments
The perfect autumn scent.
By Grace Lindsay
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If You Love To Smell Clean and Expensive, You Should Probably Own One of These 7 Perfumes
Luxury, bottled.
By Denise Primbet
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13 French Perfume Brands That Will Instantly Elevate Your Fragrance Collection
No one does fragrance quite like the French.
By Grace Lindsay