Features archive
January 2026
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- January 31st
- Scandi Style Is Inspiring My 2026 Wardrobe—5 Stylish Outfits I'm Copying to Look Cool and Chic
- The Chicest Women I Know All Shop at Zara, Mango and COS—15 Elegant Pieces They’re Eyeing Up Now
- Everyone Is Talking About Margot's Wuthering Heights "Tour-drobe", But There's More to It Than You Think
- This Iconic Watch Has Returned With a 2026 Makeover, But How Does It Compare to the '80s Original?
- I've Just Come Back From Paris—7 2026 Shoe Trends French Women Are Wearing With Jeans
- January 30th
- The Runways Have Spoken: These Are the Chicest Jeans-and-Shoe Combinations You Can Wear Right Now
- Not Sold on Stovepipe Jeans? Here Are 5 Elegant Ways to Wear Leggings in 2026
- My Chicest Colleagues Told Me the Trainers They’re Skipping in 2026—I Was Shocked
- If French Tips Feel Dated, This Quietly Brewing Nail Trend Is the Perfect Alternative
- Sienna Miller Just Told Me Her Go-To Candle, and Now I *Know* Her Home Smells Chic
- I've Done the Research—These Are the 6 Basic Items French Women Will Wear With Jeans This Year
- Black Trousers Are a Timeless Wardrobe Staple—5 Shoe Colours That Make Them Look Their Chicest
- January 29th
- Everything That Went Down at Who What Wear’s Festive House Event—What We Did, Ate and Wore
- Live From Copenhagen: 5 Scandi Street-Style Trends Taking Off Right Now
- Mark My Words: COS's Funnel-Neck Jacket Will Be Spring's First Sell-Out Item
- You Don't Need a Luxury Budget to Have a Chic Wardrobe—The Best Entry-Level Designer Accessories Under £500
- According to Parisians, This Is How We Should Be Wearing Classic Black Trousers in 2026
- Welcome to the Who What Wear UK Beauty Issue 2026
- Whatever Your Vibe This Year, These Are the Perfumes You Need to Have on Your Radar
- Behold, Our A-Z Forecast of Every Beauty Trend to Know for 2026
- The Experts Have Spoken: These are the 17 Most-Loved Beauty Products of All Time
- Leigh-Anne Pinnock on Power and Pop
- I Did the Research—Here Are the Jeans Styles That Will Look Dated in 2026
- In 2026, French-Girl Makeup Rules Are Being Rewritten—These Looks Prove It
- January 28th
- January 27th
- Chanel Just Launched a Rouge Noir Makeup Collection, and It's Unequivocally Cool
- The Activewear Pieces Fashion Editors Are Actually Wearing Right Now
- Trust Me: These 5 Anti-Trend Pieces Are Still Stylish in 2026
- London's Cool Crowd Has Spoken—These Are the Beauty Choices to Make Right Now
- Live from London: 7 Spring Colour Trends That Are Taking Off as We Speak
- January 26th
- January 25th
- Nobody Is Cooler Than '90s Kate Moss—3 Jeans Trends That Still Hold Up Today
- London and New York's Coolest Girls All Agree: These Are the 11 Cult Designer Brands to Know Right Now
- Yes, You Can Wear Jeans to the Office—5 Sophisticated Looks That Prove It
- I Just Got Back From Paris—5 Outfits I'm Copying to Look Like a Local
- It’s Already Spring at Zara—5 Shoe Trends That Make Every Outfit Look More Polished in 2026
- You May Disagree, But We Think These 5 Colours Trends Are "Dated" In 2026
- January 24th
- From Prada to Zara, This "Ugly" Colour Trend Is About to Be Spring’s Favourite Shade
- 5 Celebrity-Loved '90s Denim Trends Any Stylish Person Would Still Wear Today
- Hitting The Slopes Soon? 7 Chic Ski Trends You Need to Know for 2026
- Straight From My FYP: 7 Gen Z Outfits I’m Wearing on Repeat
- I’m a Skirt Girl At Heart, But These Chic Leather Trouser Outfits Just Convinced Me Otherwise
- New York to London, Paris to Copenhagen: People With Good Taste Are Wearing These Trends Now
- Chic Women Everywhere Are Turning Their Hands to This Animal-Print Nail Trend Right Now
- 5 Trainer Trends Chic French Women Are Going to Be Wearing Throughout 2026
- January 23rd
- Sorry, Jeans—My Spring Uniform Involves This Unexpected Denim Staple Instead
- 2026’s It Bag Has Just Been Crowned, and All the Coolest Women You Know Already Own It
- The New Rules of Wearing Animal Prints in 2026
- You Can Wear Black Loafers With Anything, But It's This Specific Denim Colour That Makes Them Look Chicest
- January 22nd
- According to My Chicest Colleague, This Elegant Jacket Trend Is Going to Take Off Next
- European Women Know How to Look Polished—These Are the 7 Pieces That Make Up Their 2026 Capsule Wardrobe
- 7 Trends From 2016 That We're Actually Backing for 2026
- Red Is Timeless, But Asking for This More Specific Nail Shade Makes Your Manicure Instantly Chicer
- Welcome to the Who What Wear UK Travel Special
- I Asked My Colleagues for Their Most Stylish Travel Essentials: This Is What They Always Pack
- From Luxurious Getaways to Cosy Staycations—7 Landmark NYC Hotels to Call Home This Season
- A Fashion Insider’s Guide to Cape Town: Where to Stay, What to Eat and Everything to Pack
- 2026's Biggest Travel Trends: Where to Go and What to Pack If You’re Planning a Stylish Trip This Year
- I’ve Waited Months—The Row’s Incredibly Elegant Cult Loafers Have Just Been Restocked
- A Fashion Insider’s Guide to the East Coast of Australia: Where to Stay, What to Eat and Everything to Pack
- 8 Who What Wear UK Editors Share the Travel Destinations They’re Dreaming of Visiting in 2026
- January 21st
- January 20th
- It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right Now
- From "Bouche Mordue" to Hair Pins, French Women Are Already Setting These Year-Defining Beauty Trends
- Loafers Are a Capsule-Wardrobe Staple—6 Compliment-Worthy Ways to Wear Them With Trousers in 2026
- 7 Spring Fashion Trends Europe's Best-Dressed Are Already Wearing
- January 19th
- January 18th
- Buh-Bye, Office Siren—The 6 Fashion Trends That’ll Elevate Your 2026 Work Wardrobe
- I'm Bringing Back Chic Airport Style—5 Travel Outfits I'm Copying for My Next Flight
- Here Comes the… Most Elegant Bridesmaid Hairstyles Your Friends Will Actually Want to Wear
- It's Only January, But Experts Already Know These Nail-Art Trends Will Dominate the Year Ahead
- It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026
- I'm a 4'11" Fashion Editor Who Has Tried Hundreds of Gym Leggings—These Are the Best for Petite Proportions
- January 17th
- Chicer Than Leather, Cooler Than Wool—This is the Elegant Skirt Trend Fashion People Are Wearing Right Now
- If You Want to Dress Like an Olsen Twin, This is The Fringed Fashion Trend to Know About
- I've Got the Receipts: These Will Be the Biggest It Bags of Spring 2026
- From Chocolate Cherry to Milky French, These Are the Pedicure Trends to Save Down Now for the Year Ahead
- Found: The Shoe Trends All London It Girls Will Be Wearing in 2026
- January 16th
- Pause the Pastels—Spring’s Chicest Shade Has Just Landed, and It's Not What You'd Expect
- Classic, Cult or Just Plain Chic: 11 Brands We’re Backing in 2026
- Mark My Words: This Elegant The Row Bag Will be Everywhere in 2026—and It’s Finally Back in Stock
- 5 Colours the Chicest French Women Are Wearing With Chocolate Brown
- January 15th
- I Tried Out Hailey Bieber and Bella Hadid’s Favourite Activewear Brand—These Are My Honest Thoughts
- I'm Calling It: Zara's £35 Expensive-Looking Loafers Will Sell Out in Under a Week
- I Just Tried M&S's New Activewear Collection—These are the Pieces I Genuinely Recommend
- If You're Lucky Enough to Be Getting Some Winter Sun, These 7 Chic Outfits Are for You
- Dakota Johnson Does Elegant Makeup Better Than Anyone—9 Products I Know She Uses
- From "Colour-Melting" to "Buttercream Blonde", Hairstylists Predict These 7 Hair Colours Will Dominate the Year
- 5 Elegant Blouse Trends Stylish Dressers Will Be Wearing With Jeans and Skirts This Spring
- January 14th
- From London to Paris, This Chic Trend Is Popping Up on the Best-Dressed People in Every City
- Forget Jeans for a Second—Every Cool Outfit I've Bookmarked for 2026 Features This "Dated" Trouser Trend
- If You Want to Look "Rich" Whilst Wearing Leggings, This Is How to Style Them
- Is Masseter Botox the Key to a Defined Jawline and Less Jaw Pain? I Put It to the Test
- Not Red, Not Brown—This Is the Stylish Nail Colour Experts Can't Get Enough Of
- French Women Are Stylish, Sure, But the 8 Forward Trends I Spotted in Berlin Take the Cake
- January 13th
- The Wondrous World of Elle Fanning
- We're Two Weeks Into January, and H&M Has Dropped Every Chic 2026 Trend—4 Pieces That Will Go First
- Timeless First, Trending Later—5 Classic Outfits Fashion Editors Are Bookmarking for 2026
- Experts Have Confirmed It: These Are the 6 Best Hairstyles to Wear to the Gym
- I Always Thought Eye Cream Was Unnecessary Until I Tried These Lighter, Fast-Absorbing Alternatives
- I'm Building an Expensive-Looking Capsule on a Budget—These High-Street Pieces Have Made It Easy
- Mark My Words—These Are the 21 Luxury Buys That Will Define 2026
- January 12th
- January 11th
- The '90s Stovepipe Jeans Trend Is Back—These Are the Shoes They Look Best With in 2026
- I’ve Been a Fashion Editor for a Decade—These Are My Tips and Tricks for a 2026 Wardrobe Cleanse
- Loves of My Life: Miriam Petche
- Suddenly, Fashion People Are Wearing This Divisive New Trainer Trend
- I Think Londoners Are Cool, But Parisians Make Jeans Look So Much Chicer—5 Looks to Copy in 2026
- Only the Chicest People Will Be Wearing One of These 6 Nail Colours This January
- I’m Calling It: These 5 Shoe Trends Will Define How We Wear Jeans This Spring
- January 10th
- I Have a Strict January Budget But Expensive Taste—15 Elevated Zara, H&M and COS Pieces I’m Backing
- Not Pointed Toe, Not Square—Fashion People Are Wearing Jeans With This Chicer Boot Trend
- Sorry, Trainers—These 9 Chic Boot Trends Are All I’ll Be Wearing for the Foreseeable
- The Glowdown: Willow Smith on Skincare Products, Podcasts and Her Favourite Perfume
- It's Official: This Iconic Gucci Bag Is Back for 2026—Just Ask Alexa Chung and Elsa Hosk
- The 5 Shoe Trends Everyone With Taste Will Be Wearing With Jeans in 2026
- Yes, Looking Stylish Whilst Working Out Is Possible—5 Activewear Trends That Will Dominate Gyms in 2026
- I Know You're a Fashion Person If You Wear Your Jeans Like This, This and This in 2026
- January 9th
- I Didn’t Think the Perfect Petite Jeans Existed—Then I Tried COS's Best-Selling Styles
- Spotted in Paris: The 2026 Trends French It Girls Are Already Backing
- Love Them or Hate Them, These 7 "Divisive" 2010s Trends Are Back for 2026
- French Women Are Chic, But Italians Do It Better—15 New-In Buys My European Friend Is Eyeing Up Now
- Mark My Words: These Bob Hair Trends Will Be the Most Requested in Salons This Season
- My Friend Asked Me What Colours to Wear With Jeans in 2026—I Sent Her These 7
- January 8th
- This "Dated" Hat Style Is Back, and Is the Answer to Elevating Your Winter Outfits
- No One Styles Jeans Like Londoners—7 Chic Outfits I'm Unashamedly Copying in 2026
- If French Women Are Wearing Jeans in 2026, It’s With One of These Chic Trends
- From Glass Nails to Blurred Lips, These Are the 6 Beauty Trends Defining 2026
- According to Experts, Every Stylish Person Will Be Wearing These 6 Fringe Trends in 2026
- They're Here: The 5 Boot-Colour Trends That Will Dominate Your 2026 Wardrobe
- I Thought I'd Worn Jeans With Everything—7 Spring 2026 Trends That Are Making Them Feel Fresh Again
- January 7th
- It’s Officially Freezing—This Is How London Girls Do Snow Days in Style
- My Friend Asked Me the Chicest Way to Wear Colour in 2026— These Are My Tips
- I’m Bored With My Winter Coat—5 Trends That Are Suddenly Everywhere in 2026
- The Experts Have Spoken—These 7 Nail-Colour Trends Will Be Everywhere in 2026
- Sorry, Almond Tips—Square Nails Are Going to Be Everywhere in 2026
- If You Want to Be On-Trend for 2026, Retire These 6 Jewellery Trends (and Wear These 6)
- Hold the Boots and Loafers—Everyone With Good Taste Is Wearing Minimalist Outfits With Trainers Instead
- January 6th
- My Friend Asked Me How I Dress Well When It's This Cold—These 7 Elegant Items Are the Secret
- Jeans With Ankle Boots Isn't New, But No One Styles This Combo Quite Like Parisians
- If You’re Going to Wear a Watch in 2026, Make Sure It’s Either This, This or This
- Cooler Than Leather, Cosier Than Suede—This Is the Divisive Shoe Trend Fashion People Are Wearing Right Now
- From Low-Rise Bootcut Jeans to Napoleon Jackets: 7 Trends That Will Make a Comeback in 2026
- Chic, Rich and Chocolately: This £11 Nail Polish Is My Secret to a Salon-Worthy Manicure
- January 5th
- Not Chocolate, Not Espresso: This Stylish Brunette Hair Colour Is Set to Dominate This January
- Our Top 5 Best-Dressed Celebs From the 2026 Critics' Choice Awards
- Pinterest Just Predicted the Biggest Trends of 2026—5 I Know Will Go the Distance
- I'm a Fashion Editor Living in Paris—7 Chic 2026 Colour Trends I've Spotted All Over the City
- January 4th
- I’ve Done the Research—These Are the Flat-Shoe Trends That Look Chicest With Cigarette Jeans
- 15 New Anti-Trend Items That Have My 59-Year-Old Mum and I Hooked Right Now
- I'm a 4'11" Fashion Editor—These Are the Petite-Friendly Pieces I’ll Be Shopping in the January Sales
- 5 Expensive-Looking 2026 Trends M&S Is Already Backing
- January 3rd
- It’s Here: The 2026 Trainer Trend the Chicest Dressers Will Be Wearing for the Rest of the Year
- I've Been a Stylist for 12 Years—5 Wardrobe Hacks Fashion Insiders Will Swear By in 2026
- I Studied the Best-Dressed Women in London—5 Outfit Formulas I Know They'll Wear on Repeat This Spring
- I've Done the Research: These Beauty Trends Will Make a Huge Comeback in 2026
- Hold the Jeans and Leggings—Everyone With Good Taste Is Wearing Trainers With These Trousers Instead
- 5 Top Trends Everyone Will Be Wearing With Jeans, Leggings and Skirts in 2026
- January 2nd
- January 1st
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