Welcome to the Who What Wear UK Beauty Issue 2026 | Who What Wear

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By Who What Wear

Published 29 January 2026 In Features

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Beauty The Future-Proof Beauty Products Keke Palmer, Sofia Richie Grainge, and Maude Apatow Swear By The most timeless items, according to three Who What Wear cover stars. By Kaitlyn McLintock

Image of Willow Smith backstage at a NYC concert at Sony Hall.

Makeup "I'm Always Down for a Change": Willow Smith Talks New Music, Concert Glam, and Her Celestial Beauty Era The Dior ambassador sits down with Who What Wear in New York. By Alyssa Brascia

Photo collage of Anok Yai for Mugler's Alien Pulp campaign

Beauty Anok Yai on Her Unforgettable Met Gala Look, Irish Exits, and the "Weird" Perfume Ritual She Swears By Plus, all her night-out beauty essentials. By Jamie Chevron

Fashion Bag Check: What Fashion People Carried in 2006 vs. 2026 From Lancôme Juicy Tubes to Rhode Peptide Lip Treatment. By Audry Hiaoui , Chinazor "Chichi" Offor

Who What Wear 20

Cover Features Celebrating 20 Years of Who What Wear It's our birthday—here’s to two decades of style, inspiration, and stories worth sharing. By Who What Wear

Photo of Pamela Anderson applying Sonsie Basic Balm in the garden

Makeup "I Feel Very Empowered at This Moment in My Life": Pamela Anderson on Vulnerability, Vivienne Westwood, and Wearing Makeup Again The icon shares her beauty MO. By Jamie Chevron

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Nails It's Official: Celeb Nail Artists Say These 5 Nail Looks Are Dated for Fall 2026

Amazon beauty product collage

Skin There Are 5 Days Left to Shop This Sneaky Amazon Sale—16 Winter-Proof Products I'd Add to Your Cart ASAP

A woman applies lip balm

Fragrance ICYMI, This Viral Dessert-Inspired Fragrance Just Got a Major Upgrade

Nails From Moss Green to Antique Gold: The Best Mid-Autumn Nail Trends Are Straight Out of a Dark Fantasy Novel

Creator Ilirida Krasniqi wearing a chic long haircut.

Hair I Love My Long Hair, But It Needs Some Shaping—7 Haircut Ideas That Won't Diminish Length

Images of Merit's New Wave L’Extrait de Parfum.

Fragrance I Wore This Unreleased Perfume for 65 Days—It Got Me So Many Street Compliments I Felt Famous

Latest in Features

dated fall nail looks 2026

Nails It's Official: Celeb Nail Artists Say These 5 Nail Looks Are Dated for Fall 2026

Anna LaPlaca wearing Massimo Dutti clothing at the new NYC flagship store

Shopping I Visited the New Massimo Dutti Flagship in NYC, and These 9 Chic Pieces Came Home With Me

Nails From Moss Green to Antique Gold: The Best Mid-Autumn Nail Trends Are Straight Out of a Dark Fantasy Novel

Second Life Podcast: Monica Padman

Career How Monica Padman Became a Podcast Powerhouse

Creator Ilirida Krasniqi wearing a chic long haircut.

Hair I Love My Long Hair, But It Needs Some Shaping—7 Haircut Ideas That Won't Diminish Length

Linda Tol in a knee-length skirt

Skirts Not Maxi, Not Mini—the Skirt Silhouette That Will Be Everywhere in 2027

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