Welcome to the Who What Wear UK Beauty Issue 2026 | Who What Wear

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Fashion The Culture Issue 2026

An image of Selena Gomez holding two Rare Beauty products and an Ulta shopping bag while posing in the open door of a car.

Beauty Selena Gomez on Her First Makeup Memories, Cementing Her Red Carpet Style, and What's Next for Rare Beauty

An image of Cara Delevingne wearing red lipstick and winged eyeliner against a gray backdrop.

Beauty Cara Delevingne on Nostalgic Fragrances, '70s Bangs, and the Advice She'd Give Her 20-Year-Old Self

The stars of "Forbidden Fruit," Lola Tung, Lili Reinhart, Victoria Pedretti, and Alexandra Shipp, wearing Coach on the cover of the Who What Wear Spring Issue for 2026.

Fashion The Spring Issue: Your Guide to What Matters in Fashion and Beauty Right Now

Collage Image of New Beauty Launches From Bloomingdale's

Beauty I'm Not Playing Around With My 2026 Beauty Routine—These Just-Launched Finds Are Worth the Hype

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Beauty We're 21 Days Into 2026—These 24 Beauty Gems Already Have a Hold on Me

Chase Infiniti attends the 32nd Annual Actor Awards at Shrine Auditorium and Expo Hall on March 01, 2026 in Los Angeles, California.

Beauty They're Here, and I'm Sat: The Most Breathtaking Beauty Looks From the 2026 Actor Awards

Cover Features Beauty Download: Victoria Pedretti

Makeup The Golden Globes Brought Back Red Carpet Beauty, Baby—32 Celeb Looks That Epitomize Elegance

Tyla at the 2026 Grammys Awards

Beauty 19 Grammys Red Carpet Beauty Moments That Are 100% Worth Saving and Re-Creating

Makeup WWW Editors Could Write a Book on Oscars Beauty—5 Ways We'd Personally Glam Our Favorite 2026 Noms

Beauty I Can't Stop Screenshotting Madison Beer's Hair and Makeup—Every BTS Detail From Our Cover Shoot

Sephora beauty product collage

Beauty New Year, New Beauty Lineup: I Sent These 16 Exciting Sephora Launches Straight to the Group Chat

Best Ayo Edebiri Beauty Looks

Makeup Ayo Edebiri Basically Wrote the Rule Book for Fresh-Faced Makeup—9 Looks on My Inspo Board

Gen Z Says Beauty Color Palette 2026

Beauty Cloud Dancer Is Fine, But Gen Z Beauty Fans Are Claiming These Much Cooler Color Trends for 2026

By Who What Wear

published 29 January 2026

Read more

Fashion The Culture Issue 2026

An image of Selena Gomez holding two Rare Beauty products and an Ulta shopping bag while posing in the open door of a car.

Beauty Selena Gomez on Her First Makeup Memories, Cementing Her Red Carpet Style, and What's Next for Rare Beauty

An image of Cara Delevingne wearing red lipstick and winged eyeliner against a gray backdrop.

Beauty Cara Delevingne on Nostalgic Fragrances, '70s Bangs, and the Advice She'd Give Her 20-Year-Old Self

The stars of "Forbidden Fruit," Lola Tung, Lili Reinhart, Victoria Pedretti, and Alexandra Shipp, wearing Coach on the cover of the Who What Wear Spring Issue for 2026.

Fashion The Spring Issue: Your Guide to What Matters in Fashion and Beauty Right Now

Collage Image of New Beauty Launches From Bloomingdale's

Beauty I'm Not Playing Around With My 2026 Beauty Routine—These Just-Launched Finds Are Worth the Hype

Collage of content creators testing beauty products

Beauty We're 21 Days Into 2026—These 24 Beauty Gems Already Have a Hold on Me

Latest in Beauty

A collage of images of Olympic gold medalists Tara Davis-Woodhall and Hunter Woodhall.

Beauty Married Olympians Tara Davis-Woodhall and Hunter Woodhall Share a Whole Lot More Than Gold Medals

Beauty editor Kaitlyn McLintock wearing Hermes foundation

Makeup I've Been Wearing Hermès's $145 Foundation for Two Weeks—Here's My Honest Review

Fragrance This Sophisticated Note Is in All of the Most Intoxicating Perfumes—It's Basically a Siren's Call, Bottled

Fashion Month F/W '26 beauty collage

Makeup From Oxblood Lips to IDGAF Eye Makeup: Fashion Month Was a Beauty Lover's Delight

Bella Hadid for 'Ôrəbella

Fragrance Bella Hadid Just Launched a Limited-Edition, Spring-Inspired Fragrance

Former American Ballet Theatre Principal Dancer Misty Copeland on stage, in the studio, and with Debbie Allen

Beauty Legacy Ballerina Misty Copeland Reflects on Her Trailblazing Career and Reframing the "Traditional" Dancer

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Gracie Abrams green shoes

Fashion Just Saying—This Unexpected Spring Shoe Color Is Prettier Than Burgundy, Tan, and Even Red

A collage of images of Olympic gold medalists Tara Davis-Woodhall and Hunter Woodhall.

Beauty Married Olympians Tara Davis-Woodhall and Hunter Woodhall Share a Whole Lot More Than Gold Medals

Second Life Podcast: Monica Dinsmore

Career This Woman Is Leading the Esports Revolution—Here's How

Elsa Hosk wearing light-wash jeans and heels with a leather jacket and baseball cap

Denim This Is the Jeans Color Trend Everyone Is Wearing With High Heels (No, It Isn't Black)

Collage of women wearing different spring 2026 jeans trends.

Denim Not Skinny But Not Barrel—6 Newer (and Cooler) Spring Jeans Trends People Are Wearing Instead

a woman wearing a brown v neck and brown leather skirt

Basics It's Here: The Ideal 2026 Anti-Trend Capsule Wardrobe

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