French Women Are Chic, But Italians Do It Better—15 New-In Buys My European Friend Is Eyeing Up Now

I think French women are incredibly chic, but my Italian friend is by far the most stylish person I know. Here are 15 buys she's eyeing up now.

Poppy Nash's avatar
By
published
in Features
ITALIAN IT GIRL SHOPPING PICKS 2026
(Image credit: Future)

French women will forever be my benchmark for what is chic, but if I’m being honest, the most stylish person I know is Italian... So, as the new year rolled in and that familiar January urge to reassess my wardrobe crept up, I went straight to the best source I know, i.e. my Italian best friend, and asked her what I should be buying right now. True to form, she sent back a tightly edited list of pieces that feel timeless, elegant and just really, really stylish. Below is her impeccably chic January wish list.

Poppy Nash
Poppy Nash
Managing Editor

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for several publications, including Women's Health, The Times and Marie Claire.

As WWW UK’s managing editor, Poppy looks after the content calendar and all output across the brand, in addition to working with contributors and supporting with social media planning, branded content, marketing and brand strategy. A keen eye for detail means Poppy oversees the production of tentpole moments such as special issues, events, gift guides and more. You won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys she shares with her mum. Or better yet, all three!