Welcome to the Who What Wear UK Spring 2025 Issue | Who What Wear

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By Who What Wear

Published 10 April 2025 In Features

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Photos of S/S 27 in Copenhagen, New York, London, Milan, and Paris.

Runway I Studied the Runways—These Are the Emerging Designers Who Stood Out to Me During Fashion Month All my favorites from the spring/summer 2027 shows. By Audry Hiaoui

Who What Wear 20

Cover Features Celebrating 20 Years of Who What Wear It's our birthday—here’s to two decades of style, inspiration, and stories worth sharing. By Who What Wear

Iris Law poses on the cover of Who What Wear for the 20th Anniversary October 2026 edition

Cover Features Iris Law Is the Blueprint The model and founder has spent a decade inside the fashion industry. Now, she's taking everything she's learned and building something that's entirely her own. By Anna LaPlaca

Shopping What to Wear The season's greatest hits await. By Eliza Huber , Judith Jones

Fashion Iris Law, Whitney Peak, and Este Haim Partied With Who What Wear for Our 20th Anniversary—See All the Pics And get the details on everyone's outfits. By Erin Fitzpatrick

runway moments from spring/summer 2027

Runway From New York to Paris, These Are the Affordable Trends We're Calling for Spring 2027 I'm so ready to wear these trends. By Sierra Mayhew

Latest in Fashion

@helenacuesta and @luciacuesta_ wearing Adidas

Shopping Less Than 24 Hours Left: 11 Adidas Sneakers to Shop On-Sale

Zoe Kravitz wears gold pants on the red carpet

Celebrity Style Not Jeans, Not Trousers: Zoë Kravitz's Pretty Pant Trend Will Get More Popular Every Week 'til 2027

Jacob Elordi wearing a white hoodie and Kendall Jenner wearing a leopard-print scarf, dark green field jacket, flared jeans, and classic flat boots

Celebrity Style Kendall Jenner Isn't Wearing Flared Blue Jeans With Heels or Flats—She's Wearing These Anti-Trend Boots

lori harvey wears a brown leather jacket, black tank and black leggings.

Celebrity It's Back: Here's the Dated Legging Trend That *Actually* Looks Good With Boots and Heels

Olympia Gayot wearing scarf coat from J.Crew.

Shopping It's Not Even Black Friday, and J.Crew Is Giving Us a Surprise Sale—15 Items Worth Shopping

Fall The 14 Prettiest New Arrivals From Sézane, Dôen, and Hill House Home

Latest in Features

Hailey Bieber with espresso brown hair.

Hair From L.A. to New York, Fashion People Are Swapping Their Hair Colors With These Rich Winter Iterations

Living How Wes Gordon Went From Sleeping on an Air Mattress to Designing for Carolina Herrera

Collage of influencers wearing winter 2026 scarf trends

Winter 6 Scarf Trends All the Women With Good Taste Are Wearing

Fashion Gen Z Has Spoken: These Are the Once-Outdated Fashion Trends to Know for 2027

Gigi Hadid, makeup by Patrick Ta

Makeup If You Want Your Winter Makeup to Look Fresh, Modern, and Flawless, Try These 3 Expert-Approved Trends

Brock by Kristopher Brock

Fashion Brock Is Back: Inside Kris Brock’s New Fashion Brand

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