Features Archive | October 2025

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October 31st
- 10th Birthday Giveaway: Terms & Conditions
- My Friend Asked Me How to Make Jeans and a Coat Look Polished—I Showed Her These 7 Slick Outfits
- Not Chrome, Not Milky—"Marshmallow Nails" Is the Elegant Manicure Trend to Ask for This Winter
October 30th
- These Are the Barbour Pieces Worth Investing In This Winter—All via Next
- If This Is Your Signature Scent, I Know You Have Impeccable Taste
- Turns Out, Everyone With Great Taste Is Already Wearing One of These 5 Winter Denim Trends
- If You Want to Look Rich, Expensive and Infinitely Chic This Winter, These Are the 7 Colour Trends to Wear Now
- Forget Your Basic White Tee for a Sec—Jeans, Skirts and Trousers Look So Much Chicer With This Cool Top
- I'm Constantly Toying With the Idea of Curly Bangs—16 Styles I've Texted to My Hairstylist
- These Are the Gifts You’ll Be Proud to Give (And Receive) This Season
- 33 Chic Cosy Gifts to Give and Receive This Year, According to a Fashion Editor
- The Chic Gifts Every Fashion Person Will Appreciate This Festive Season
- The Who What Wear UK Gift Guide is Here!
- From Affordable to Luxury: The Best Jewellery and Watch Gifts to Give (or Receive)
- I'm a Shopping Expert With Expensive Taste—These Are the 40 Best Luxury Items You Can Gift
October 29th
- The New Rules of Denim: No Awkward Crops, No Basic Blues, No Barrel Jeans
- Forget Burgundy and Black—This is the Winter Colour Trend the Chicest People in London Paris and NYC are Wearing Instead
- I'm a Picky Jeans Shopper—Finally, I Tried On the Pair Fashion People Always Recommend
- 6 Shoe Styles That Make Bootcut Jeans Feel Chic and Modern, Instead of Stuck in 2005
- The Chicest People I Know Are All Wearing Chocolate-Almond Nails Right Now
October 28th
- I’m Only Interested in Chic, Expensive-Looking Knitwear—These 5 High-Street Finds Deliver Every Time
October 27th
- Chicer Than Black, More On-Trend Than Beige—This Is the Specific Coat Colour Every Fashion Person Is Wearing Right Now
- I'm a Fashion Editor—5 Classic, Anti-Trend Handbags That Belong in Every Capsule Wardrobe
October 26th
- Step Aside, Butter Yellow, Burgundy and Baby Pink—2026's It Colour Has Just Arrived
- I've Seen So Many Fashion People Wearing M&S Coats—6 Styles That Will Sell Out By November
- French Women Know Good Shoes—5 Winter Styles They're Already Wearing
- I'm a Petite Fashion Editor Who Lives in Denim—These Are the Best Pairs of Anti-Skinny Jeans I've Tried
- My Friend Wants an Elegant Winter Wardrobe—I Sent Her These Zara, M&S and COS Buys
October 25th
- Fashion People Across Europe Know That These Are the Best Shoes to Wear With Black Dresses
- They Weren't on My Bingo Card, But These Unexpected Nail Trends Are Really Taking Off This Winter
- As a Beauty Editor, I've Sworn Off These 6 Makeup Products for Winter
October 24th
- French Women Rarely Wear Leggings, Unless They’re Paired With This Specific Boot Style
- Just You Wait—Anyone Who's Stylish Will Be Wearing These 6 Trouser Trends Instead of Jeans This Winter
- Not Beige, Not Black—This Winter Nail Colour Always Looks So Expensive
October 23rd
- My Fellow Shopping Editor and I Both Agree—This Is the Chicest High-Street Coat Right Now
- The Chicest People I Know are Styling This Classy Top Trend With Jeans and Skirts Right Now
October 22nd
- We Had Over 60 Experts Test Hundreds of Entries—These Are the 8 Best Beauty Products Money Can Buy in 2025
- We've Had the Best Smelling People We Know Test Them All—These Are the 16 Best Fragrances Around
- Not Black, Not Grey—I Think Jumpers Look Most Expensive In This Elegant Shade
- Loves of My Life: Alexandra Roach
- Get to Know Verona Farrell, the Internet Cool-Girl Making Lists the Biggest Trend This Winter
- Time to Bundle Up! 8 Winter Coat Trends You Can Expect to See Everywhere This Season
- Pamela Anderson on Short-Hair Transformations, Sunspots and Colour-Correcting Without Makeup
- News Just In: These Are the Winter 2025 Fashion Trends I've Already Spotted French Women Wearing
October 21st
- I Missed Out on Zara’s Sell-Out Reversible Jacket—Now, 6 Even Chicer Styles Have Landed
- Sorry, Black Tights—Stylish Dressers Everywhere are Opting for These Chic Coloured Alternatives
- "Soufflé Makeup" Is Trending Right Now—These 11 Products Are All You Need to Nail It
- From London to New York, Minimal Dressers Rely On This Sophisticated It Bag
- Espresso Martini: The Rich-Looking Colour That's Already Everywhere
- I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Winter—These 7 Stood Out
October 20th
- I'm a Fashion Editor—5 Classic, Winter-Ready Shoes That Belong in Every Capsule Wardrobe
- From "Espresso Brunette" to "Vanilla-Almond Blonde", These Hair Colours Are Beyond Perfect for Winter
- 7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
- Stylish People in London All Flock to This One Brand for New-Season Staples
October 19th
- I Just Got Back From Fashion Month—7 2026 Trends That Are Perfect for Minimalists
- Best Wardrobes in Britain: Rochelle Humes
- It’s True: Every Fashion Person Is Swapping Their Black and Red Cardigans for These Superior (And Trendier) Colours
October 18th
- I Just Got Back From Paris—This Is the Jacket, Jeans and Shoe Formula I Saw on Every Corner
- It’s Been 14 Years Since The World’s Most Divisive Shoe Style Was Released—Now, They’re Back for Good
- Icons Only: The Enduring Appeal of Cartier’s LOVE Collection
- New (Old) It Bags to Demure Dressing, These 7 Luxury Winter Trends Are the Ones Worth Knowing
- I've Been Analysing Them All—This Is Easily the Most Expensive-Looking Nail Colour for Winter
- It's Winter at H&M—These 8 Trends Are the Key to Looking Expensive This Season
October 17th
- This High-Street Brand Just Dropped the Most Expensive-Looking Shoe Edit I've Seen This Year
- Yes, Blue Jeans are Timeless, But the Most Stylish People I Know Are Now Wearing Denim in This Surprising Colour Instead
- I Brought In the Experts—7 Winter Hair Trends They Want Us to Have on Our Radars
October 16th
- It’s Been Decided—This Is the Interiors Destination for Your Autumn Homeware Updates
- I Had a Preview of M&S's Latest Designer Collaboration—12 Pieces That Will Sell Out First
- It’s Boot Season—If You’re Going To Wear Them This Winter, Try These 6 Trending Styles
- Sorry, Sambas—These 7 Trainer Trends are the Ones Fashion Insiders Are Buying This Winter
- Victoria Beckham Uses This Exact Makeup Combination to Achieve *That* Signature Brown-Eye Look
- Winter Is Nearly Here—These 6 Nail Colours Are Set to Dominate the Upcoming Season
- Welcome to the Who What Wear UK High Street Issue!
- The State of the High Street: A Deep-Dive Report
- The 25 Most Expensive-Looking Pieces to Shop Now
- We Just Styled the Chicest, Most Expensive-Looking High-Street Accessories You Can Buy Right Now
- Trust Me: These 7 "Alternative" High-Street Brands Are the Ones to Know Right Now
- The Ultimate New-In Edit
October 15th
- I’ve Tested Dozens of Designer Bags, But This Elegant Tote Always Wins Me the Most Compliments
- It’s My Job to Predict Trends—This Emerging Trainer Design Will Be Huge This Winter
- If Simple Elegance Is Your Vibe Right Now, You'll Probably Want to Try These 7 Easy Winter Outfits
- I Thought I'd Worn Jeans With Everything, But These 5 Winter Trends Are Making Denim Feel Fresh Again
- I Know You Have Classic Taste If You're Wearing Any of These 11 Timeless Trends This Winter
- Not Panthère, Not Tank: This 100-Year-Old Cartier Icon Just Became the Hottest Thing to Wear on Your Wrist
- Every Clued-Up Beauty Insider I Know Reads These 8 Substacks Religiously
October 14th
- My Chicest Colleague Just Tipped Me Off: This Expensive-Looking Zara Jacket Will Have Sold Out by the Weekend
- I Know You're Stylish If You're Wearing Knitwear in This Chic Colour Instead of Black or Brown Right Now
- Moody, Syrupy and Expensive-Looking—Rum-Raisin Nails Are About to Be Everywhere This Autumn
- They’re Back—7 Iconic Designer Bags Fashion People Are Falling for Again in 2025
October 13th
- Fashion People Are Looking to This Heritage Brand for Their Coats This Season
- No, Really—H&M’s Newest Drop Is All I Want to Wear This Season
- It's My Job to Stay Ahead of the Trends—6 Stylish Pedicures to Bookmark This Winter
October 12th
- I Spent Hours in the M&S Changing Room—9 New-In Buys That Will Sell Out First
- Bored of Black? All the Chicest Women I Know Are Wearing Outfits in This Elegant Colour Instead Right Now
- Is it Just Me, or Are Stylish Londoners Suddenly Swapping Their Cream Knits for This Just-as-Classy Alt?
October 11th
- Not Black, Not White: This Is the Neutral Knitwear Trend Fashion People Are Reaching for Now
- Turns Out, Chic New Yorkers Are Wearing These 5 Colour Trends Over Everything Else Right Now
- Trust Me: "Molten Brunette" Will Be Next Season's Most Expensive-Looking Hair Colour
October 10th
- Loves of My Life: Frida Giannini
- I Wasn't a Fan of Polka-Dot Nails, Then I Saw This Elevated Design
- Forever Trending: The History Behind 6 Classic Winter Fashion Items Editors Always Come Back To
October 9th
- High-Street Collabs Don't Come Better Than This—These Are the 26 Chicest Pieces From John Lewis X Rejina Pyo
- I Just Got Back From Paris Fashion Week—These Are 6 Key Trends I Know Will Matter Next Season
- Grey Jeans Are Currently Trending—These are the 5 Chicest Shoes to Wear With Them
- It's Official: This Is the Chicest Nail Colour of All Time, and These Looks Confirm It
October 8th
- I Spot Trends for a Living—5 Street-Style Trends Taking Off in Paris Right Now
- Not a Turtleneck, Not a Crew-Neck: This Chic Knitwear Style Is Taking Over Right Now
- It's Time to Switch Things Up—7 Chic Nail Trends You'll See Dominate This Winter
- I Just Tried On Every COS Cashmere Knit—These 7 Instantly Elevated My Wardrobe
- 5 Simple, Anti-Trend Outfits Everyone Will Wear This Month
October 7th
- I Just Built an Expensive-Looking Capsule Wardrobe Entirely From Amazon Buys
- Ankle-Length Trousers, Jeans and Leggings are Notoriously Tricky to Style—These 6 Shoes Suit Them Best
- Everyone in Paris Just Ditched Ankle Boots for This Style That's Way More Elegant
October 6th
- Forget Beige and Black—Fashion People Are Styling Their Jeans With This Unexpected Knitwear Trend Right Now
- Everything That Went Down At Who What Wear’s Summer House Event—What We Did, Ate and Wore
- Forget Your Basic White Tee for a Sec—Jeans, Skirts and Trousers Look So Much Chicer With This Sleek Top
October 5th
- If You Want to Look Chic in Jeans, Skirts or Trousers, This Elegant Top Is Always the Answer
- Every Over-50s Style Icon Has Been Wearing These 5 Sophisticated Autumn 2025 Trends On Repeat
- Cooler Than Burgundy, This Chic Nail-Colour Trend Is One to Watch Right Now
- Icons Only: From Glastonbury to Balmoral, Barbour's Wax Jacket Is an Unlikely Fashion Icon
October 3rd
- Zara's Reversible Jacket Sold Out So Fast—Now It's Back in an Even Sleeker Shade
- I Thought White Jeans Were Just a Summer Staple, But Then These 5 Chic Winter-Ready Outfits Proved Me Wrong
- Prepare: This Unexpectedly Chic Autumn Nail Trend Is Coming for Our Minimal Manicures
- "Toasted Beige" Is the Hair Trend Sweeping New York and Paris—Here's How to Wear It
- Stylish Europeans Are Wearing This Jacket Colour Instead of Black Right Now—5 Outfits That Make Me Want to Do the Same
- Suddenly, Everyone With Good Taste Is Styling Their Autumn Outfits With This Shoe Trend
- We’re Picky Fashion Editors—These Are the Only Pieces Worthy of Our Winter Wish Lists
October 2nd
- Jeans *Technically* Go With Everything, But I Find They Look Chicest With This Classic Knit
- If You're Going to Wear Leggings in Autumn 2025, These Are the 7 Incredibly Chic Outfits to Copy
October 1st
- Fashion People in Copenhagen Are Wearing These 5 Shoes With Jeans Lately