Forget Burgundy and Black—This is the Winter Colour Trend the Chicest People in London Paris and NYC are Wearing Instead
The khaki colour trend is about to take off—read on to discover the chicest khaki items to welcome into your collection this winter.
As I write this, I’m bundled in the warmest cashmere I own, watching as the morning’s rain tips into the afternoon. There’s no getting around it—winter is here. To set myself up for a chic and considered season, I’ve been keeping a close eye on the emerging tones shaping this year’s cold-weather wardrobes—searching for a few subtle updates that make my capsule wardrobe feel a little fresher.
After a bit of observation, I’ve noticed that winter's usual favourite hues, deep burgundy and classic black, are being gently edged out by an elegant, earthy contender: khaki.
From supple suede jackets and tailored wool coats to jeans, bags and beyond, this understated hue has touched almost every silhouette this season.
Slotting easily into my existing wardrobe, this emerging trend pairs as well with the black and grey foundations of winter as it does with dark navy tones for extra depth—and looks even more considered when worn with lighter, spring-ready shades such as yellow and pink as we imagine the sunnier days ahead.
A serious indicator that the trend is about to take off, khaki made a strong impression on the autumn/winter 2025 runways, appearing across collections from Stella McCartney, Hermès, Christian Dior and more, where designers styled the tone with crisp whites, warm beiges, and even pops of purple.
Beyond the runways, I've spotted stylish New Yorkers, Londoners and Parisians embracing the trend this season. Now filtering swiftly into shop windows, the khaki colour trend is taking form in beautifully cut jackets, cosy knits and everyday denim. I’ve already spotted refined iterations at H&M, COS and Reformation—proof that this is one of the easiest (and most wearable) updates to make this season.
Read on to discover and shop the khaki colour trend below.
Shop the Khaki Colour Trend:

Natalie Munro is Who What Wear UK’s news writer and has worked in the fashion industry since she graduated with a degree in Journalism from the University of the Arts London. Natalie’s experience in the industry spans journalistic and styling roles that have seen her work for publications including British Vogue, Conde Nast Traveller, Vogue Ukraine, AnOther Magazine and Elle UK.
With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news for Who What Wear UK. Reporting on a daily basis, Natalie focuses on trends on and off the runway, as well as street style and celebrity fashion. Natalie also creates content for Who What Wear’s social channels including TikTok and Instagram on a weekly basis.
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