in Features

Junior Branded Content Editor
Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.
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Your Basics Collection Is a Mess—Here's How to Clean Up Your Collection in Time for WinterThings just got much chicer.
By Jennifer Camp Forbes
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If You Want to Be Mistaken for a Fashion Person, Shop These 28 J.Crew and Madewell ItemsThank me later.
By Chichi Offor
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Uniqlo's Basics Are Perfect for That 2026 Wardrobe Refresh—I Like TheseFrom cute sweaters to everyday denim.
By Chichi Offor
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Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026Modern and cool silhouettes.
By Bobby Schuessler
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I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool GirlExpensive-looking cardigans and elegant winter coats ahead.
By Josephine Hadjiloucas
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I Always Buy Quality Basics From Nordstrom—32 Options I'm Eyeing to Wear Now and Into 2026Forever buys.
By Caitlin Burnett
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Satin! Cashmere! Soft Things! 19 Cozy Basics, Uggs, and Accessories for a Chic WinterJ.Crew, Gap, Aritzia, and more.
By Audry Hiaoui
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I Write About Fashion and Found the Chicest Basics on Sale for Cyber Week at Reformation, Gap, and MadewellPrepare your shopping carts.
By Caitlin Burnett

