All content Archive | September 2025

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September 18th
- Fashion Experts All Agree: These Are the 4 COS Staples That Will Make Your Autumn Wardrobe a Better Place
- Not Matchy and Not Nude, This Shoe Colour Is What Kate Middleton Now Wears With a Burgundy Outfit
- I've Done the Research—These 5 Microtrends Are the Ones Worth Your Investment This Season
- Bored of Black Outfits Yet? Try These 5 Elegant Autumnal Colour Pairings Instead
- When I Want to Look Polished and Expensive, I Head Straight to COS—These 5 Knits Prove Why
- I Didn't Think These Trainers Could Look Elegant Until I Saw 7 Outfits That Proved Me Wrong
- Turns Out, Everyone With Great Taste Already Wearing One of These 6 Autumn Denim Trends
- Not Barn Jackets, Not Leather Bombers—The Surprising Jacket Style That's Dominating This Season
- 7 Simple Outfits Fashion People Will Wear With Their Favourite Boots This Season
- I'm Building a French-Inspired Autumn Wardrobe—21 Arket, COS and Zara Buys on My Wish List
- The Who What Wear UK Treatment Directory Is Here
- I Just Tried a Medical Pedicure for the First Time—Here's Why I'm Rebooking Immediately
- Scalp Facials Are Going Viral on TikTok, So I Decided to Put the Treatment to the Test
- Experts Have Called It: These Are the Upcoming Aesthetics Trends to Have on Your Radar
- I Was Nervous About Getting Fillers Until I Tried This Undetectable Treatment
- Polynucleotides Are the Buzzy Skin Treatment Celebs Can't Get Enough of—Here's My Hot Take
- Straight From the Streets of NYFW: 6 Trends Fashion's Coolest Dressers Are Wearing
- From Bio Sculpture to BIAB, I've Broken Down the Most Popular Manicure Methods to Try
- Behold, the 8 Best Massages in London That Money Can Buy
- And Now, Our Definitive List of the Best Facials London Has to Offer
September 17th
- It’s More Than a Coincidence—Margot Robbie Wears This Specific Jacket, Jeans and Shoe Formula Every Time She's In New York
- Forget the Rest—This Neutral Nail Colour Is the Most Timeless Shade You Will Ever Wear
- Two Shopping Editors Agree—These High-Street Jeans Are 100% Worth It
- Have Fashion People Moved on From Colourful Trainers? I Can See That This Non-Boring Neutral Is Ruling
- My Vibe Right Now Is "Autumn in London"—7 Anti-Trend Outfits That Nail the Brief
- "Socialite Blonde" Is Making Moves to Become the Dominating Hair Colour of the Season
- It's True: This Lash-Growth Mascara Is Set to Replace My Lash Extensions Entirely
September 16th
- If You’re Buying Leggings in 2025, Fashion People Agree on This Exact Brand and These Exact Colours
- Forget Sky-High Heels, This Comfortable, Elegant Shoe Is What Every Fashion Insider Is Wearing Now
- I Took These New-Yet-Classic Bottega Veneta Bags Out—They Impressed Everyone I Met
- Instagram Has Spoken: 8 Ways to Wear Autumn's Most Expensive-Looking Colour Trend
- I Know You Have Elite Taste If You Read Fashion Substacks—The 14 Best to Subscribe To
- Not Mascara, Not Eye Shadow: This Overlooked Product Makes Your Eyes Look Mesmerising
September 15th
- Not All Shoe Colours Go With Grey Outfits, But These 6 Definitely Do
- I'm Not Saying Boxy Blazers Are Out, But This Neat Alternative Is What Chic New Yorkers Are Wearing
- I'm a Beauty Editor—4 Autumn Hair Trends I'm Trying and 4 I'm Pausing This Season
- Nutmeg Is Already Proving to Be Autumn’s Most Expensive-Looking Nail Colour
- Hold the Black Jackets—Chic Londoners and Parisians Are Wearing This Elegant Colour Instead Right Now
September 14th
- The 2025 Emmys Red Carpet Looks That Deserve an Award of Their Own
- Live from New York Fashion Week—Every Iconic Beauty Look for Spring/Summer 2026
- Not Loafers, Not Ballet Flats—The "Dated" Flat-Shoe Trend French Women Actually Wear All the Time
- If I Saw You in Any of These 7 Early-Autumn Outfits, I'd Think You Hired a Stylist
- Light Jacket Season Is Here—5 Trending Styles Zara Has Perfected
- Looking for a Perfume That Makes a Statement? I've Found the "Ones"
- Autumn Nail Trends Always Feel "Samey"—These 5 Feel Fresh for the New Season
- I'm Known for Spotting It Bags—These 7 Should Be on Your Radar This Autumn
September 13th
- If Looking Chic Is Your Goal, Swap Your Black Leggings for This Autumnal Hue
- Sienna Miller and I Agree—This Often Overlooked Jeans Colour Is Actually the Chicest
- H&M Just Quietly Dropped Every Major Knitwear Trend—I Predict These 5 Pieces Will Sell Out First
- French Women Nail Transitional Dressing—5 Classic Jackets They're Wearing With Jeans Now
- Timeless, Chic and Classy—Every Fashion Person Has These Iconic Shoes on Their Wish List
- I Just Quizzed the Experts, These Are the 6 Autumnal Makeup Colour Trends You're Going to Want to Know
- French-Tip Nails Look So Expensive—6 Stylish Ways to Wear Them This Autumn
- I Just Tried On the Designer-Looking Jacket That's Already Selling Out
- Stylish Women Across Europe Are Wearing This 'Dated' Skirt Trend Again—7 Outfits That Prove It's Actually So Chic
September 12th
- Parisians Have Quietly Replaced Skinnies With This Chic Jeans Trend—Now I’m Seeing It at M&S, Mango and H&M
- Jennifer Aniston Just Wore the Trainer Colour That Makes Jeans-and-a-Vest Look Much Trendier
- FitFlop discount codes - Exclusive 15% OFF for September 2025
- Everyone in Fashion Wants to Own These Miu Miu Loafers—Here’s Why They’re So In-Demand
- I'm Calling It: These Luxury Fashion Items Will Be Everywhere This Autumn
- I’m a Fashion Expert—These Are the 4 Denim Staples That Will Stand the Test of Time
- Suddenly, Stylish Londoners Are Swapping Their Brown Bags for This Very Specific, Much Trendier Style
- Want People to Think You Have Good Taste? Wear One of These 6 Fresh Boot Trends
- I Want to Smell Delectable—These 13 Perfumes Make Me Smell Like a Luxury French Patisserie
- I Asked 3 Korean Skincare Experts to Share the Products They Actually Use—Here's What They Said
- Confirmed: These 8 Creamy Concealers Make Creasing and Dark Circles a Thing of the Past
- Forget Jeans for a Minute—These 6 Dress-and-Boot Outfits Are Making Up My Autumn Rotation Instead Right Now
September 11th
- Making Basic Jeans Look Elegant Is Easy—Just Add Autumn's Most Expensive-Looking Boot Trend
- I Just Re-Created Elsa Hosk's Perfect Neutral Engagement Nails With Two Iconic OPI Colours
- 5 Expensive-Looking Bag Colours That Will Instantly Make You Look Elegant and Put-Together
- It’s Official: The Striped Top Is Autumn's Hero Piece—4 Styles Fashion People Can’t Stop Wearing
- If You Want to Look Expensive, These Are the 5 Autumn Colour Combinations to Wear Now
- Beauty Editors (and My WhatsApp Group) Can't Stop Talking About This Beauty Advent Calendar
- No Offence to Jeans or Trousers, But These Skirt Trends Will Earn You Way More Compliments
- From "Golden Grey" to "Butterscotch Balayage", These Blonde Hair Colours Practically Scream Autumn
- Are Exosomes Really the Next Big Thing in Skincare? A Dermatologist Weighs In
September 10th
- Jennifer Aniston Just Wore the '90s Black-Trouser-and-Shoe Combo That's Reliably Chic
- Suddenly, Celebrities and Stylish People Are Carrying This New Luxury Bag Nonstop
- 5 Elegant, Throw-On Pieces You'll Find in a French Woman's Autumn Capsule Wardrobe
- I Like Leggings, But I Love Jeans—5 Incredibly Chic Denim Outfits I'm Rotating This Autumn
- Short Hair Is Going Nowhere—6 Chic Bob Hairstyles to Try This Autumn
- Sorry, Polka Dots, This Is the Even Chicer Nail Art Design I'm Bookmarking for Autumn
- I Was One of the First to Get My Hands on Glossier's New Blusher—Here's My Honest Verdict
- The Wealth-Whispering Jacket Trend Stylish Dressers Are Wearing This Autumn
- Trust Me: These 4 Timeless, Elevated Staples are the Ultimate Autumn Capsule-Wardrobe Heroes
September 9th
- Tommy Hilfiger’s Fall Collection Is Here—And We Can’t Stop Talking About It
- Looking Chic at the Airport in 2025 Means Wearing These Shirt and Shoe Trends With Jeans
- Zara Is Brimming With Expensive-Looking Autumn Pieces—These 19 Could Pass for Designer
- Turns Out, Salmon-Sperm Skincare Isn't a Fad—Why It's the Unexpected Shortcut to Glowy Skin
- London's Chicest Hairstylists Say These 5 Hair Colours Will Dominate Autumn
- Miu Miu May Be One of the Hottest Brands Right Now, But These 5 Bags Are Forever Investments
September 8th
- Personally, I Think Any Dress, Skirt or Trouser Goes With This Non-Nude Shoe Colour
- It's Official: This Is the Most Elegant Way to Wear French-Tip Nails This Autumn
- This Iconic '00s Bag Is Destined to Reach It Status Again This Autumn
- Genuinely, This Is the Prettiest Flat-Shoe Trend You’ll Ever Wear—Ready Your Jeans
- 5 Handbag Colour Trends That Are Already Dominating This Autumn
- I Rarely Wore Lipstick Until I Tried This Expert Hack—Now, My Lips Have Never Looked Fuller
- Creamy Perfumes Are My Forté—These 11 Scents Smell Like a Cosy Autumn Evening
September 7th
- Suddenly, Londoners Are Swapping Basic Black Jackets for This Much Trendier Colour
- The Frankie Shop Jackets Rarely Stay in Stock for Long—These Styles Are Backed by Fashion Experts
- We’ve Tried On Hundreds of Wide-Leg Jeans Between Us—We’re Certain These 8 Are the Very Best
- It's True: Everyone With Good Taste Is Wearing Outfits Featuring This Trending Trainer Colour Right Now
- I Never Skip a Morning Cleanse—These Are the Gentle Cleansers I Swear By
- My Hair Has Never Received More Compliments Than Since Using This 3-in-1 Tool
- 5 Accessories French Women Are Relying On Right Now to Make Their Basic Autumn Outfits Look Chic
September 6th
- 9 Classic Dior Bags Fashion People, Royals and Celebrities Will Never Stop Carrying
- Fashion People Rarely Travel in Leggings, But This Chic Alt Is Just as Comfortable
- 6 Ultra-Stylish Trends That Are Making a Rightful Comeback This Autumn
- What to Buy for Autumn If You Don't Want to Regret It Next Year (or the Year After)
- Shower Oils Are the Chic Shortcut to Baby-Soft Skin—11 Beauty Editors Love
- Some Autumn Nail Colours Feel Tired, so I'm Choosing One of These 4 Timeless Alternatives for My Next Mani
- Scandi Women Know How to Make Jeans Look Cool—5 Autumn Outfits I'm Shamelessly Copying
- 6 Expensive-Looking Jacket Trends H&M Is Doing Better Than Anyone Else This Autumn
- Forget Loafers—Stylish People Are Wearing This Controversial Boot for Autumn Instead
September 5th
- I’m Calling It Now: The Chicest Autumn Outfits Will Include These Denim Pieces
- PSA: These Are the Autumn-Ready Prints, Knits and Accessories We’re Backing for the Season Ahead
- I Spot New It Bags for a Living—This Under-the-Radar Tote Is About to Be Everywhere
- Sienna Miller Swapped Her Boho Sandals for the Sleek Boot Trend That's All Over Zara and H&M
- Okay, Noted—This Jeans-and-Jacket Combination Is the New Official Fashion-Person Uniform
- If I Saw You in Any of These 15 Summer-to-Autumn Transitional Outfits, I'd Think You Hired a Stylist
- I Know I Can’t Be Zoë Kravitz, But I Can Dress Like Her—6 Autumn Outfits I’m Copying ASAP
- My Fiancé and Friends Keep Saying I Smell So Good—This French Hair Perfume Is the Secret
September 4th
- 15 H&M Studio Basics That Are So Good, I’m Building My Entire Autumn Wardrobe Around Them
- Kate Middleton Just Wore the Elegant Shoe Trend That Looks Best With Tricky Ankle-Length Trousers
- Looking Chic in Wide-Leg Jeans Means Wearing Them With These Pretty Blouse and Shoe Trends
- The 6 Shoe Trends Well-Dressed People Are Wearing With Trousers and Jeans (Instead of Trainers)
- Loves of My Life: Karen Gillan
- 5 Incredibly Chic Knitwear Trends That Are Guaranteed to Last Well Into 2026
- These Discontinued Topshop Skinny Jeans Were Legendary—Now They’re Back and About to Take Over Again
- Chestnut Nails Are Already Proving to Be a Thing This Autumn—Here's How to Wear Them
- I Just Got Back from Oslo—Now I’m Quietly Obsessed With These 9 Scandi Fashion Brands
- Summer Fridays Blush Butter Balms Are Just as Good as You’d Expect—Here's Proof
- I Find Expensive-Looking Buys for a Living—12 Capsule-Wardrobe Staples That Look Triple Their Price
September 3rd
- The Timeless Boot Style People With Chic Taste Quietly Favour Over Round-Toe Pairs
- Basic Denim Jackets Don’t Stand a Chance Against the New, Rich-Looking Style That’s Taking Over
- A Year Ago I'd Never Have Worn This Shoe Colour—Now It's the Chicest Thing Going
- As a Beauty Director, It Takes a Lot to Impress Me—This New Retinoid Serum Has Me in Awe of My Own Skin
- Welcome to the Who What Wear UK Autumn 2025 Issue
- Bumps? Breakouts? Rough Skin? Why This £15 Body Stick Is a Beauty Editor's Best-Kept Secret
- Ambitions, Imperfections and How She'd Rule for a Day—Olivia Cooke Speaks Her Truth
- I Was One of the First People to Try Victoria Beckham's New Foundation—These Are My Thoughts
- I Just Re-Created Stunning Autumnal Makeup Looks in a Matter of Minutes
- The Who What Wear 100: Every Autumn 2025 Buy Worth Seeing
- Fashion Refuses to Outgrow Preppy Style, But Is That Such a Bad Thing?
- I Used to Think Shorts Were Just for Summer—7 Chic Autumn Outfits Proving Me Wrong
September 2nd
- WWW Curates: These Are the Talisman Jewellery We’re Predicting Will Be Everywhere This Season
- French Women Know Good Shoes—6 Autumn Styles They're Already Wearing
- Dressing Like a Chic French Woman Isn't as Hard as It Looks—It Comes Down to Just 4 Pieces
- The £24 Beauty Tool That's Quietly Becoming Everyone's New Obsession
- Sienna Miller Just Wore 3 Key Autumn Trends That Instantly Update Basic Jeans
- The "Ugly" Shoes Elite Fashion People Automatically Started Wearing on 1 September
- Arket’s Knitwear Has a Cult Following—These 9 Styles Prove Why
- Jenna Ortega Just Told Me There Is One Celebrity's Makeup Bag She'd Love to Steal
- It’s Time to Switch Up Your Nail Colour—These Are the 6 Shades Set to Take Over This Autumn
- Diptyque Asked Us to Wear Its New Perfume Before Anyone Else—Prepare for a Frenzy
- I Searched for Designer-Looking Suede Jackets—Zara's Autumn Collection Delivered
September 1st
- If You're Going to Wear Leggings in 2025, Please Only Wear Them Like This, This and This
- Confirmed: Hailey Bieber Just Bought These 17 Beauty Products at Sephora
- Chicer Than Leggings and Trainers, This Is the Comfy Flat-Shoe-and-Trousers Outfit Fashion People Wear to the Airport Instead
- I Know You're Stylish If You Carry One of These Elegant Items in Your Handbag
- Turns Out, Wearing Jeans and Loafers in These Colours Is the Key to Looking Chic This Autumn
- My Fellow Editors Agree: These Are the 13 Hardest-Working Beauty Products Any of Us Own
- Experts Have Called It: "The Cultivated Bob" Is the Short Hairstyle of the Season
- 9 New-In Zara Buys That Will Make My Autumn Wardrobe a More Expensive-Looking Place
- I'm a 4'11" Fashion Editor Who Wants to Look Chic and In-the-Know This Autumn—5 Trends That Will Work