A Curated List of Christmas Gifts for the Men Who "Want Nothing"

From luxurious aftershaves and cashmere knits to stylish bags, these are the Christmas gifts that notoriously hard-to-buy-for men will actually enjoy.

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Every year, without fail, I’m met with the same line: "I don’t need anything". Shopping for the men in my life can sometimes feel akin to solving a particularly complicated mathematical equation: time-consuming, frustrating and, at points, seemingly impossible. So this year, rather than spending December second-guessing yet another pair of socks, I decided to go straight to the source.

I asked the men who insist, year after year, that they want absolutely nothing, what they’d actually be happy to find under the tree. From fancy aftershaves and glossy new backpacks to sumptuous cashmere jumpers and the GAP x A.P.C. tote bag, their wish lists prove that even the most notoriously difficult men to buy for have something they secretly want. Whether you’re shopping for a boyfriend, husband, dad, brother or equally elusive friend, keep scrolling for the Christmas gifts men actually told me they’d like to receive.

Shop the Man-Who-Wants-Nothing Gift Guide:

Marina Avraam
Marina Avraam
Senior Shopping Editor

Marina Avraam is Senior Shopping Editor at Who What Wear UK, where she expertly navigates Zara, H&M, Toteme and Net-a-Porter (to name but a few) on a daily basis to unearth the most worthwhile pieces, while valiantly resisting the urge to add every single one to her basket. At Who What Wear, Marina is committed to curating a shopping experience that feels both aspirational and intentional, guiding readers to items—both affordable and investment—that will genuinely benefit their wardrobes.