BIRROT
Collared Crepe Cardigan
BIRROT
Crepe Maxi Skirt
Toteme
Lounge Medium Croc-Embossed Leather Tote Bag
STAUD
Jonah Leather-Trimmed Twill Long Jacket
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20 Elevated Staples Taking Over My Fall Outfit Rotation
The upgrade my wardrobe needed.
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COS Just Debuted a See Now, Buy Now Collection: 6 Fall Trends We're Grabbing First
From elegant pencil skirts to pretty plaid pieces.
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Khaite Shows Us How to Dress Like the Ultimate Sophisticated Cool Girl
Get out your largest notepad and a sharpened pencil.
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Hula-Hoop Waistlines, 3D Florals, and Furry Details—Altuzarra Explores Twisted Beauty for Spring 2026
Harem pants, chic clutches, and more.
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Here They Are: The 6 Biggest Boot Trends of Fall 2025
Exotic finishes! Sock boots! Western motifs!
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Veronica Leoni's Second Calvin Klein Collection Masters Sensual Minimalism
Read everything there is to know about it here.
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Ignore the Haters—I Still Love These Versatile and Comfy Pants and Bet You Do Too
See how fashion people from NYC to Paris to London wear them for fall.
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My Mom Only Shops Affordable Fashion—I Sent Her These 27 Chic Rich-Looking Pieces for Fall 2025
Everything is under $100.
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Inside the Michael Kors Show With Ashtin Earle: Pre-Show Pilates, Micro Shorts, and Peak '90s Kors
"I love a micro-short moment."
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Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFW
Let's dive in, shall we?
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I'm a Former Nordstrom Buyer—These Are the 8 Fall Trends I Care About, Period
From an It jacket silhouette to a cool denim cut.
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Pendant Necklaces, Desert Hues, and Pajama Sets—Michael Kors Ushers In Earthy Elegance for Spring 2026
Fringe, suits, and wallet necklaces were all standouts.
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Coach Is Sending a PSA: These Are the 6 Accessory Trends Set to Define Spring 2026
Guaranteed to go from runway to reality.
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The New It Accessory Trend for Spring 2026 Has Arrived
The runways told us.
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Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get Discounted
At 30% off, these are bound to sell out.
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NET-A-PORTER's Chic New Arrivals Just Confirmed These 4 Fall Color Trends Are It
Gray is the new black.
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This Is the Heel Style Gigi Hadid Wore to Make a Casual Dress Trend Fancy Enough for an NYC Party
Instantly feel dressed up.
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Straight From the Streets of NYFW: 6 Trends Fashion's Coolest Dressers Are Wearing
From the top prints to the It outerwear color.
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If You Want to Fit In With Fashion People This Fall, Swap Your Basic Crewnecks for This Right-Now Alt
The girls that get it, get it.
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Looking Chic at the Airport in 2025 Means Wearing This Shoe Trend With Straight-Leg Jeans
Take notes from Margot Robbie.
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I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth It
See what made my list.
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I Just Spent Hours on Ssense—30 Standout Pieces I Found for Fall
From Gimaguas to Baserange.
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Football Season Is Back—24 (Non-Cheesy) Manis to Channel Your Inner WAG
Repping your favorite team has never been cooler.
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The Brown Edit: 14 Perfectly Neutral Makeup Staples I Use Over and Over Again as a Celebrity Makeup Artist
Because iconic brown formulas are the backbone of any great makeup collection.
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Looking Chic at the Airport in 2025 Means Wearing This Shoe Trend With Straight-Leg Jeans
Take notes from Margot Robbie.
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The Conjuring: Last Rites Breakout Mia Tomlinson Is Scary Good
The star of this month's must-see horror film talks about her terrifying new role.
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Just Copy These Specific Harry Styles's Outfits, and Wear Them on Repeat (You'll Look Stylish)
It's simple—wear his look, and look cool.
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The 2025 Emmys Red Carpet Looks That Deserve an Award of Their Own
Truly.
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Hold the Baggy and Barrel-Leg Jeans: This Is the It Girl–Approved, Dated Denim Trend to Wear This Fall
Margot Robbie just wordlessly confirmed it.
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Loafers Are Great, But If You're Bored, This Is the Classic Flat Shoe Trend to Try Next
Could this be the new It flat shoe for fall?
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Looking Posh for a Night Out in 2025 Means Wearing This '90s Shirt Trend and Heel Trend With a Miniskirt
Spotted outside of a Chanel dinner in NYC.
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Paris Hilton's World: Her Pink Motorola Razr, Favorite Y2K Looks, and What 11:11 Media Means to Her
A glimpse into the life of this savvy entrepreneur.
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Sorry, White Skirts—Zoë Kravitz Just Wore the 2025 Alt That's About to Be All Over NYC This Fall
The perfect choice if ballet flats will be your go-to shoes for the season.
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When All You Know Is That You Don't Want to Wear Black Shoes, Go With the Color Victoria Beckham Just Wore
A simple yet very impactful swap.
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It's Official: This Is the Most 2025 Way to Wear Leopard Print
Modern and chic.
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Whoa, Everything Is on Sale at Madewell Right Now—Some of These Chic Items Rarely Get Discounted
At 30% off, these are bound to sell out.
-
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NET-A-PORTER's Chic New Arrivals Just Confirmed These 4 Fall Color Trends Are It
Gray is the new black.
-
Straight From the Streets of NYFW: 6 Trends Fashion's Coolest Dressers Are Wearing
From the top prints to the It outerwear color.
-
I Work in Fashion—These Are the 10 Fall Investment Pieces I *Know* Are Worth It
See what made my list.
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I Just Spent Hours on Ssense—30 Standout Pieces I Found for Fall
From Gimaguas to Baserange.
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Digging Through Zara Is Not For The Faint Of Heart—Skip The Work & Check Out These 42 New Styles
The perfect fall transitional weather finds.
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I Thought I Hated Ballet Flats Until I Found This Elegant (and Blister-Proof) Pair
Now, I need it in every color.
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I Live in Paris and New York, and I'd Wear These Stylish Fall Picks in Either City
Melanie Masarin shares her dream shopping cart for the season ahead.
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I've Worked in Fashion for 15 Years—Here's What I Actually Wear Every Day
Trends come and go, but my everyday wardrobe is made of pieces that feel like me.
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If I'm Going to Wear a Belt Bag, I Want It to Be One of These 21 Elite Designer Ones
Convenient and chic.
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I'm an NYC-Based Dad Who Is Always on the Move—This Is How I Redefined My Everyday Wear
Effortless, easy, and cool.
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I'm a Shopping Director—Simply Put, Here's a Fall Shopping List Filled With Chic, Cool, and Fun Items
Gorgeous sweaters, sleek jackets, beauty staples, and more.
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Joy Sunday Has Us Under Her Spell
The Wednesday actress talks season 2, expressing herself through fashion, and living an artist's life.
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Lily James Keeps Proving She's Hollywood's Ultimate Chameleon
With a slew of films on the horizon, the actress gets candid about her "wild and crazy life" in our August cover story.
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The Summer of Molly Gordon Has Arrived
Between season 4 of The Bear and her new comedy Oh, Hi! our June cover star is stealing scenes and our hearts.
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Keke Palmer Is Redefining Her Legacy
On the heels of her new album, Just Keke, the multi-hyphenate spills all.
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Inside Luna Blaise's Rapid Rise to Blockbuster Status
It's the dawn of a new age.
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Esther McGregor Is This Generation's Most Versatile Talent
The We Were Liars star takes center stage in our June In Focus feature.
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Megan Thee Stallion's Next Act? Total Hot-Girl Domination
Between forthcoming music and a new swimwear line, Megan Thee Stallion is gearing up for her hottest summer yet.
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The Marvelous Florence Pugh
Florence Pugh is a big-tent superhero, a beloved actress with major indie cred, and still everyone's favorite customer at the bar. How does she pull that off?
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Enya Umanzor Loves to Talk, and Everyone Who Follows Her Loves to Listen
She knows she's the loudest woman in the room. She just doesn't care.
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Reimagining Girlhood With Zaya Wade
At just 17 years old, Zaya Wade is rewriting the narrative on what it means to be a Gen Zer.
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Chase Sui Wonders Demands Your Attention
The burgeoning actress came of age with Seth Rogen's movies. Now, she's starring in his latest project—The Studio, the Hollywood meta comedy now streaming on Apple TV+.
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Everybody Wants This—Laufey on Her Unexpected Music Journey
She didn't hear any of the music she wanted, so she made it.
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Simone Ashley Is in the Fast Lane
Since her breakout role in Bridgerton, our Spring Issue cover star has quickly risen to A-list status. Up next, she masters the rom-com leading lady.
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Sarah Catherine Hook Knows She's Your Girl
The White Lotus breakout star felt a kinship to this season's Piper Ratliff instantly.
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Coach Is Sending a PSA: These Are the 6 Accessory Trends Set to Define Spring 2026
Guaranteed to go from runway to reality.
-
-
The New It Accessory Trend for Spring 2026 Has Arrived
The runways told us.
-
COS Just Debuted a See Now, Buy Now Collection: 6 Fall Trends We're Grabbing First
From elegant pencil skirts to pretty plaid pieces.
-
Khaite Shows Us How to Dress Like the Ultimate Sophisticated Cool Girl
Get out your largest notepad and a sharpened pencil.
-
Hula-Hoop Waistlines, 3D Florals, and Furry Details—Altuzarra Explores Twisted Beauty for Spring 2026
Harem pants, chic clutches, and more.
-
Veronica Leoni's Second Calvin Klein Collection Masters Sensual Minimalism
Read everything there is to know about it here.
-
Inside the Michael Kors Show With Ashtin Earle: Pre-Show Pilates, Micro Shorts, and Peak '90s Kors
"I love a micro-short moment."
-
Everything Who What Wear Editors Saw, Wore, Did, and Ate During NYFW
Let's dive in, shall we?
-
Pendant Necklaces, Desert Hues, and Pajama Sets—Michael Kors Ushers In Earthy Elegance for Spring 2026
Fringe, suits, and wallet necklaces were all standouts.
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According to Ralph Lauren, Coastal Glamour Will Set the Tone for Spring 2026 Style
Bold pendants, XL sun hats, and stripes galore.
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My Friend Wanted My Fall Luxury Edit—These Dreamy Bags, Shoes, and Accessories Are Next-Level
From stunning top-handle bags to cool loafers.
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Every Cool Watch Celebrities Wore to the U.S. Open in 2025
BRB, adding these watches to my vision board.
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Khaite
Jameson Leather Jacket
Khaite
Abigail Ankle Straight Leg Jeans
Miu Miu
Plume Suede Sneakers
Jessica McCormack
0.40ct Diamond & White Gold Gypset Hoop Earrings
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I've Been a Celeb Aesthetician for 40 Years—How I Prep My Clients for the Red Carpet
Sabrina Carpenter and Phoebe Dynevor's aesthetician, Joanna Czech, shares her must-haves.
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Thousands of Reviews and Product Breakdowns Later, I've ID'd the 9 Best Korean Skincare Brands
My skincare lineup has never looked better.
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Leslie Bibb Just Told Me Her Skincare Must-Haves and Why She's Officially Growing Out the C*nty Little Bob
"It's time."
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This OG Organic Brand Is Having a Renaissance on TikTok—12 Products It Can't Keep Stocked
And the ones getting me through life lately.
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Fenty Beauty's Fall-Coded Bodycare Launch Is All I'll Be Using for the Rest of the Year
Pumpkin spice who?
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I Just Did the Biggest Fall Sephora Haul—These On-Sale Items Upgraded My Entire Beauty Routine
A moment of silence for my wallet.
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My 56-Year-Old Mom Asked Me How to Get Glass Skin—I Sent Her These 12 Product Recs
Yep, these are gold.
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If You Never Forget This Daily Step, I Already Know You Have Great Skin (Derms Agree)
Any guesses?
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This Cult-Loved Bodycare Brand Launched a New Skin-Smoothing Product, and It Smells Like an Italian Affogato
Meet my new fall shower staple.
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I'm a Beauty Editor Who Rarely Gets Influenced—My Real Thoughts on This TikTok-Viral Toner After One Week
Let's get into it.
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Hailey Bieber Swears By This $25 Body Oil for Scars and Stretch Marks Postpartum
Plus the other essentials that got her through her pregnancy.
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I'm a Dermatologist—When Patients Need a Streamlined Skincare Routine, I Recommend These 5 Drugstore Items
Simple, affordable, effective.
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I've Been Waxing for Years—Experts Convinced Me to Try These 10 Facial Hair Removal Products Instead
Smoother skin has never been simpler.
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Sofia Richie, Alix Earle, and Sophia Culpo Swear By This French Pharmacy Cream for Smooth, Glowy Skin
It's the ultimate skin-prep step.
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Football Season Is Back—24 (Non-Cheesy) Manis to Channel Your Inner WAG
Repping your favorite team has never been cooler.
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5 Classy Nail Trends You’ll See Everywhere This Autumn
So chic, so glossy.
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This Year's Biggest Fall Mani Trends Have Coquette Details and Rich, Juicy Shades
Sign us up.
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The 19 Luxe Nail Colors Fashion People Are Wearing Into Fall (Plus the Ones They're Quietly Retiring)
It's time to switch your nail wardrobe.
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Classy, Chic, and Highly Requested: These 9 Nail Colors Will Dominate Fall 2025
From coffee to ink blue, jammy plum, and beyond.
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Neutral Nails Never Go Out of Style—These 8 Timeless Shades Are Proof
You'll fall in love with these earthy tones.
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Oh, They're So Back—17 Pretty Nail Designs That Make This "Outdated" Mani Feel So 2025
You'll want to save these for later.
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Vintage Nail Designs Are on the Up and Up—7 Worth Saving for Your Next Mani
Haven't you noticed?
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I Asked Beauty Editors to Share the "Almost Neutral" Nail Polishes They'll Never Give Up—Here's the Reveal
It doesn't get more elegant than this.
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Sorry, French Tips—Fashion People Wear This Anti-Trend Pedicure Color 365 Days a Year
It's cool-girl approved.
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Move Aside, Milky Manicures—19 More Interesting Ways to Wear Glazed Nails in 2025
Chrome dust and shimmery nail polishes continue to dominate.
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IMO, Only the Chicest Individuals Will Embrace This Controversial Pedicure Trend
It's defining summer 2025.
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I'm Dreaming of a Vampy Girl Fall: The 11 Makeup Products I Can't Wait to Wear
The best staples of the season, full stop.
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Selena Gomez Just Cosigned the Unexpected Fall Lip Color Taylor Swift Has Been Wearing on Repeat
Spoiler: It's not red.
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Gemma Chan, Rosie HW, Sofia Carson: 11 Celebs Wore This Iconic Foundation at the Venice Film Festival
Any guesses?
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"Oh My God, the Glow": My Exact Thoughts After Wearing Victoria Beckham's New Foundation for a Week
You have to see these photos.
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Not Mascara, Not Eye Shadow: This Overlooked Product Makes Your Eyes Look Mesmerizing AF
Lady Gaga is a fan.
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Victorian Sketches, "Street Goth," and Dior—the Beauty References You Shouldn't Ignore in Wednesday Part 2
The show's MUA spills all the sinister style secrets.
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Is It 2016 Again? The Resurrected Beauty Trends Music's It Girls Can't Stop Wearing in 2025
Cue the topknots and chokers.
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Sorry to My Creams and Balms—Disco Blush Is What I'll Be Wearing for the Foreseeable Future
A very specific combo.
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Live Tinted's New Complexion Stick Is a Dream Foundation for Skincare Lovers
It's like wearing a second skin.
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Yep, This Hailey Bieber–Approved Lip Pencil Is Impossible to Dupe (I Tried)
It's the perfect nude.
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Here's a First Look at Louis Vuitton's Upcoming Makeup Collection (It's Unbelievably Chic)
Each item is an objet d'art.
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Laufey Is Our Ultimate Coquette Beauty Icon—7 "Vintage Romance" Looks Worth Copying
Everybody's falling in love with these looks.
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Balenciaga Just Dropped 10 Wildly Expensive-Smelling Perfumes—Including One "Forgotten" Bottle From 1947
Here are my thoughts at first whiff.
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Playful, Nostalgic, and High Fashion: Welcome to Baby-Doll Fall
Top artists share how to bring the expressive beauty trend to life.
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Phlur's New Cherry Stem Perfume Smells Like a Sultry Cocktail—Here's Why It's My #1 Fall Fragrance
It might inspire "lingering eye contact across the bar."
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I Live for the First Gust of Crisp Fall Air—10 Perfumes That Are the Bottled Equivalents
Cool, clean, and understated.
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"Your Apartment Smells Like a Luxury Spa": Thanks, a Celeb Facialist Introduced Me to the Dreamiest Home Scent
Instant bliss.
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Perfumers Call This Rich and Sultry Fragrance "Liquid Gold"—a Fascinating Look at Its History
"Rich, bold, and unforgettable."
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My Fiancé and Friends Keep Saying I Smell So Good—This French Hair Perfume Is the Secret
I've been wearing it nonstop.
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15 Fragrances So Good You'll Collect Compliments Everywhere You Go
Meet your new signature scent.
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Rich, Tasty, But Never Too Sweet—Savory Gourmands Are About to Be the Next Big Fragrance Trend
Truffle! Olive oil! Butter!
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Black Women Are Showing Up Unapologetically in the Fragrance Space—This Brand Is at the Forefront
With five gorgeous scents I can't get enough of.
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I Found Scent Nirvana in the Catskills, and Now People Can't Stop Saying How Heavenly I Smell
The fragrance draws you in.
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If You've Ever Wanted to Smell Like a Miu Miu Icon, the Brand's Mischievous New Scent Has It Bottled
I smell a staple…
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My Sister Is Heading to Paris for a Month—13 French Beauty Products I'm Telling Her to Shop ASAP
Trés chic, non?
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An Unequivocal Guide to the Top Fall 2025 Hair Trends, According to 6 Celebrity Stylists
New season, new hair.
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Thousands of Reviews and Product Breakdowns Later, I've ID'd the 9 Best Korean Skincare Brands
My skincare lineup has never looked better.
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Game, Set, Chop: Everybody Wants an Appointment at This Ultra-Exclusive U.S. Open Hair Salon
From Coco Gauff to Novak Djokovic.
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I Asked Top Stylists How to Have Expensive-Looking Hair This Fall—These 7 Colors Are Key
On-trend and ridiculously luxe.
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This OG Organic Brand Is Having a Renaissance on TikTok—12 Products It Can't Keep Stocked
And the ones getting me through life lately.
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I Just Did the Biggest Fall Sephora Haul—These On-Sale Items Upgraded My Entire Beauty Routine
A moment of silence for my wallet.
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I'm Having an English Countryside Fall—20 Beauty Finds That Whisper "Escape to the Cotswolds"
New season, new favorites.
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The Queer Hair Revolution: How Bright Colors Became an Act of Self-Affirmation
From punk red to slime green, bold hair isn't just a style—it's a signal.
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TikTok Can't Stop Talking About CBK's Butter-Blonde Hair—Here's How to Pull It Off
She'll forever be hair goals.
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Means of Expression: How the Queer Community in Caribbean Culture Uses Hair to Tell Their Stories
Three people share their unique experiences.
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I'm a Beauty Editor Who Rarely Gets Influenced—My Real Thoughts on This TikTok-Viral Toner After One Week
Let's get into it.
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Gasp! Elsa Hosk's New Tiffany & Co. Engagement Ring Is 100% Trend-Proof—Here's a Close-Up Look
It's colossal.
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I've Made Fall My Entire Personality—Here's My Curation of Chic Candles, Handwashes, and Home Goods
Seventeen elevated autumn essentials.
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The Enduring Legacy of Oak Bluffs, Martha's Vineyard
Ralph Lauren pays homage to the coastal community.
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My Current Fixation Is Getting My Best Night's Sleep—Everything I'm Loving From Sound Machines to Supplements
Sweet dreams.
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Audrey Hepburn Got Married at This Iconic Swiss Hotel—71 Years Later, It's Chicer Than Ever
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A Fashion Designer's Guide to Venice, From Renowned Cocktail Bars to Bespoke Slippers
You won't want to make the trip without reading this.
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Every Buzzy Hotel Celebrities Are Checking Into This Summer
And what they're packing.
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Inside the California Hotel Where Jackie Kennedy Honeymooned and Sabrina Carpenter Spent Her Birthday
My firsthand account.
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Bye, America—Hello, Italy: Here's What I'm Buying for My 14-Day Trip to Rome, Ponza, and Milan
Just wait until you see what I buy when I'm actually there.
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6 Trends Defining Home Décor in 2025
Introducing Who What Wear's 2025 Décor Report, where five industry experts dive into the aesthetics, ideas, and pieces defining design this year.
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My Coolest Friend Just Moved—I Sent Her 31 Charming Home Décor Finds That Will Have Guests Asking, "Where'd You Get That?"
That's the *best* compliment.
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The On-the-Rise Travel Destination the Fashion Crowd Is Skipping Bali and Thailand For
Discover where to stay, eat, shop, and go.
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