Not Rhode—Hailey Bieber Uses *This* Kylie Cosmetics Lip Liner

Rhode's Peptide Lip Shape launched back in January 2025 with a lot of internet fanfare. Since then, Hailey Bieber has used them in countless makeup tutorials and GRWM videos. It's only natural. She is Rhode's founder, after all... and the chief creative officer and head of innovation, if you want to get specific.

Recently, though, it's come to our attention that she often uses another lip product, and no, it's not Rhode. It's a certain lip liner from Kylie Cosmetics. Yep, the company helmed by her friend and fellow beauty-brand founder Kylie Jenner. We love to see friends supporting friends. Ahead, see the exact lip liner.

There are so many examples of Bieber using the Kylie Cosmetics lip liner. Here, she uses it at Coachella, aka Bieberchella. She's also used it in a recent TikTok GRWM and in a video detailing her go-to summer makeup routine. One thing is clear: She genuinely loves this lip liner.

Kylie Cosmetics Precision Pout Lip Liner

Kylie Cosmetics

Precision Pout Lip Liner in Comes Naturally

Much like Rhode's Peptide Lip Shape ($24), this product can sculpt, define, and contour the lips. It's a wooden pencil that can be blended out for a blurred lip or sharpened for a precise point. On that note, make sure you have the Kylie Cosmetics Pencil Sharpener ($6) handy.

Designed to create a fuller-looking pout, it has a waxy texture that grips the lips for long-lasting wear without too many touch-ups needed. The brand promises tug-free strokes, even color payoff, and a smudge- and feather-proof finish.

There are 14 shades in total, ranging from neutral to deep red, but Bieber uses Comes Naturally. The soft mauve looks strikingly similar to Rhode's Peptide Lip Shape in Press ($24), albeit slightly cooler in tone.

Shop More Rhode and Kylie Cosmetics Products

Kylie Cosmetics

Plumping Matte Lip Kit in Kylie

If you've ever wanted to try the iconic Kylie Cosmetics Lip Kit, start here.

rhode

Pocket Blush

Rhode's Pocket Blush is so good. Just trust us on this.

rhode

Peptide Lip Tint in Salty Tan

Rhode's Peptide Lip Tint is as moisturizing as it is glossy.

Kylie Cosmetics

Hybrid Blush in Winter Kissed 2.0

This hybrid cream-powder blush is a best seller.

rhode

Highlight Milk 03

Rhode's Highlight Milk is the key to an illuminated, sun-kissed complexion.

Explore More:

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.