Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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Not all Shoes Go With Chocolate Brown Jeans, But These 5 Styles Definitely Do
I've done the research.
By Natalie Munro
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White Trainers Will Always Be Chic, But These 19 Brown Pairs Are Everywhere This Winter
I’m sold.
By Imani-Nia Francis-Tsolaki
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The Coolest Londoners, Scandis and Parsians Agree—This Coat Trend is Winter’s Chicest Buy
I'm with them.
By Natalie Munro
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I'm an Editor Who's Hard to Impress—17 Chic New Pieces That I'm Considering Adding to My Winter Capsule
I can't stop thinking about them.
By Humaa Hussain
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Only the Classics: These Are the 7 Definitive 'It-Bags' of Winter 2025
Trust Alexa, Hailey and Elsa.
By Sophie Robyn Watson
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I'm an Editor Who is Getting Married in 2026—27 Bridal Buys I'm Considering Investing In Now
My ultimate edit.
By Poppy Nash
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From Zebra to Deer Print, Fashion People Can’t Stop Wearing Animal Print Shoes
The animal print trend has become so much bigger than just leopard. From boots and trainers to heels and loafers, these are the best animal print shoes right now.
By Rebecca Rhys-Evans
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I Just Tried On GapStudio's Winter 2025 Collection—4 Looks That Made Me Feel Like a '90s Model
Flirty, chic, and rich-looking.
By Josephine Hadjiloucas
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High Street
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I'm Looking For Expensive-Looking Winter Buys—21 H&M, Zara and Mango Pieces You Need to See
These are so good.
By Florrie Alexander
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
By Emily Dawes
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I Searched for the Most Expensive-Looking High-Street Coats—Zara, Mango and COS Came Through
Just in time for the winter chill.
By Florrie Alexander
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I Just Spent Hours Browsing M&S's New-In Section—These 9 Buys Will Sell Out First
They'll sell out before December.
By Brittany Davy
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H&M's Chic Mohair Jumper Stopped Me in My Tracks—It Won't Stay in Stock for Long
Layer up.
By Florrie Alexander
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I'm Convinced That H&M Makes the Chicest Winter Basics—These 19 Pieces Prove It
And they're on sale right now.
By Florrie Alexander
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My Friend Gave Me a Strict Budget to Give Her Wardrobe a Chic Update—8 Zara, COS and H&M Buys I Chose
From elevated coats to chic knits.
By Florrie Alexander
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Athleisure
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain
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Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro
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The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter wardrobe heroes.
By Harriet Davey
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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The Elevated Basics That Will Make Leggings Look Very Chic This Season
A+ looks.
By Bobby Schuessler
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It's True: Every Fashion Person Buys Their Leggings and Workout Clothes From This Chic Brand
Sponsor Content Created With Adanola
By Humaa Hussain
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Basics
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
Everyone will ask where your bag is from.
By Avalon Afriyie
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Trust Monikh: 18 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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17 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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Thank Me Later—I Just Assembled a Chic 9-Piece Minimalist Capsule Wardrobe for You
Featuring items to suit all budgets.
By Maxine Eggenberger
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11 Winter Staples You'll Come Back to Year After Year (After Year)
A ready-made capsule.
By Maxine Eggenberger
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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I've Been a Stylist for Over 10 Years, and I Swear By H&M's Affordable Cashmere
If you know, you know.
By Emily Dawes
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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9 Simple, Anti-Trend Outfits I'm Going to Rely On This Season and Beyond
The backbones of my wardrobe.
By Kristen Nichols
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Denim
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Not all Shoes Go With Chocolate Brown Jeans, But These 5 Styles Definitely Do
I've done the research.
By Natalie Munro
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly-Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm
By Brittany Davy
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
And yes, there's more than just 501s.
By Harriet Davey
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I Just Got Back From Paris—the Chicest French Women Are Wearing This Winter Jeans Trend With Heels and Boots
Consider me influenced.
By Natalie Munro
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Suddenly, Cigarette Jeans are Popular Again—These are the Shoes That Make Them Look Cool
Perfect pairings.
By Natalie Munro
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I'm in My Elegant Era—7 Classic Outfits With Jeans I'll Be Copying This Season
Here's how to elevate your favourite denim.
By Jennifer Camp Forbes
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I'm a Denim Expert—These 7 Jeans Brands Are Genuinely Worth Investing In
Trust me on this one.
By Emily Dawes
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I’m 5'2" and Never Thought I’d Find the Perfect Jeans—Then I Tried This Reformation Pair
Approved by a petite editor.
By Florrie Alexander
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Not Your Boring Black or Blue—Fashion People Are Shopping For Jeans In This Wintery Hue Right Now
The chicest swap.
By Natalie Munro
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5 Chic Ways French Women Are Wearing This Anti-Skinny Jeans Trend Right Now
So cool.
By Judith Jones
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Dresses
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Prepare Your Wedge Trainers and Skinny Jeans—These Divisive 2010s Fashion Trends Have Officially Made a Comeback
Sign of the times.
By Ava Gilchrist
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
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9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
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21 Chic, Autumn-Ready Midi Dresses That Make Getting Dressed So Easy
Just throw on and go.
By Elinor Block
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5 Elegant Autumn Dress Trends Everyone Will Be Wearing This Time Next Month
Styles to bookmark, according to the runways.
By Bébhinn Campbell
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Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
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I'm a Fussy 4'11" Fashion Editor—16 Dresses I Genuinely Recommend for Petite Frames
You can trust me.
By Jazzria Harris
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Trust Me, I've Tried Them All—This Is Where You'll Find the Chicest Petite Dresses
I'm 5'2", for the record.
By Emily Dawes
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You Might Be Sceptical, But This Divisive Dress Trend Is Making a Comeback for 2025
I'm here for it.
By Brittany Davy
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Handbags
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My Friend Asked Me What Handbag Colour Trends Will Be Big This Winter and Beyond—I Sent Her These Key Styles
The designers have spoken.
By Harriet Davey
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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I'm Calling It: This Lesser-Known The Row Bag Is About to Be the Next Cult Buy
It's still in stock, for now.
By Florrie Alexander
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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I Consulted the Experts—We Agree This Surprising Bag Trend Will Be the Next Big Thing
To have and to hold.
By Ava Gilchrist
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This Sophisticated Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
By Remy Farrell
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It's Official: These Are the 14 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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I'm All About the Understated Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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All the Stylish Women I Follow Own This One DeMellier Bag—And It’s Still in Stock
I'm a fan.
By Natalie Munro
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The Best Designer Bags of All Time, According to the Experts
You'll never regret investing in one of these.
By Emily Dawes
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Jewellery
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This Is the Jewellery That's Defining Our Editors' Seasonal Looks
So luxe.
By Humaa Hussain
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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We Know You Have Impeccable Taste If You Wear These Classic Jewellery Creations
It doesn't get much more iconic.
By Humaa Hussain
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If Timeless Style Is Your Thing, These Are the Watches Worth Knowing About
Tick tock.
By Humaa Hussain
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Classy, Timeless and Elegant: These Diamond Earrings Are Worth the Investment
They really are forever.
By Emily Dawes
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Icons Only: The Enduring Appeal of Cartier’s LOVE Collection
An editor takes a deep dive into Cartier’s signature LOVE Collection—arguably one of the most iconic jewellery collections of all time—and its timeless and romantic appeal through the decades.
By Rebecca Rhys-Evans
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right Now
Pieces you'll wear and love forever.
By Humaa Hussain
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger
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No Lie: My Chic, Expensive-Looking Earrings Are Actually From Amazon
Seriously!
By Maxine Eggenberger
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Think Diamond Jewellery Is Boring and Stuffy? These Are the Brands Making Cool, Modern Pieces Worth Investing In
Diamonds are a girl's best friend, after all.
By Jess Kelham-Hohler
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Jumpers and Sweaters
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I've Spotted So Many Stylish People Wearing This Chic Cardigan—Now It's Almost 50% Off
Just in time for the cold snap.
By Florrie Alexander
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I've Spotted So Many Londoners Wearing This Timeless Cashmere Jumper—Now It's 20% Off
Black Friday has arrived early.
By Florrie Alexander
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This Is How Fashion Experts Look After Their Cashmere Jumpers
Knitwear is for life, not just for one winter.
By Hannah Almassi
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We’re Fashion Editors With Very High Standards—8 Wool Jumpers We’ll Always Recommend
True favourites.
By Ava Gilchrist
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If You Want to Be Cosy and Also Look Rich, This Is the Knitwear Trend I Suggest You Look Into First
My best recommendation.
By Natalie Munro
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Everywhere I Go in London, the Coolest People Are Wearing This Navy Jumper
It's no coincidence.
By Natalie Munro
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I Live in Black Jumpers—Here Are 5 Chic Outfits That Keep the Interest Alive
I could go on and on…
By Natalie Munro
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Everywhere I Look, Fashion People Are Wearing Jeans With One of These 5 Knitwear Colours
Happy cosy season!
By Jess Kelham-Hohler
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Suddenly, Everyone With Great Taste Is Styling These 7 Knitwear Trends With Jeans, Skirts and Leggings
It doesn't get any better.
By Imani-Nia Francis-Tsolaki
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They're Here: The Most Stylish Cashmere Jumpers for Every Budget
'Tis the season.
By Lucia Debieux
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Lingerie
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Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
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I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
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The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
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The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
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Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
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We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
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I'm on the Lookout for Sexy But Comfy Bras–Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
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Luxury
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Only the Classics: These Are the 7 Definitive 'It-Bags' of Winter 2025
Trust Alexa, Hailey and Elsa.
By Sophie Robyn Watson
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I'm Still In Shock—Mulberry's Rare Black Friday Sale Is Full of Iconic It Bags
Timeless classics.
By Florrie Alexander
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Forget Designer Bags—Every Stylish Person I Know Owns This One Timeless, Luxurious Accessory
Watch this space.
By Ava Gilchrist
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Trust Me: These Are the Only Luxury Items Worth Shopping for Winter 2025
Smart investments.
By Emily Dawes
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From Arket to The Row and back.
By Maxine Eggenberger
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Chanel Bags, Saint Laurent Loafers and Animal Print Galore—30 Luxury Items to Know (and Shop) for Winter 2025
The ultimate luxury wish list.
By Rebecca Rhys-Evans
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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I'm a Shopping Expert With Expensive Taste—These Are the 40 Best Luxury Items You Can Gift
The best of the best.
By Rebecca Rhys-Evans
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More From Shopping
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Black Friday Has Arrived Early—17 Elegant Sale Buys That'll be Gone by the Weekend
Blink and you'll miss them.
By Florrie Alexander
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I'm the Go-To Fashion Person in My Friend Group—These Are the Chic Pieces I Shared in the Group Chat This Week
You're welcome.
By Humaa Hussain
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I Can't Believe It—The Leather Jacket Stylish Londoners Wear on Repeat Is in the Black Friday Sale
This is the only leather jacket you'll ever need.
By Sophie Robyn Watson
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly-Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm
By Brittany Davy
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I've Spotted So Many Stylish People Wearing This Chic Cardigan—Now It's Almost 50% Off
Just in time for the cold snap.
By Florrie Alexander
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Scandi Women Are the Chicest in Winter—9 Zara and COS Pieces They'd Actually Wear
Sub-zero but make it elegant.
By Marina Avraam
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DeMellier’s Black Friday Sale Is the One I’ve Been Waiting for—Here’s How to Get 20% Off Early
Thank me later.
By Florrie Alexander
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My Friend Asked Me What Handbag Colour Trends Will Be Big This Winter and Beyond—I Sent Her These Key Styles
The designers have spoken.
By Harriet Davey
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