Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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They're Here: The 15 Most Expensive-Looking Items at Zara Right Now
So much goodness.
By Maxine Eggenberger -

Fashion People Rate Them, so I Walked 20,000 Steps in Them—These IYKYK Sandals Are Worth All the Hype
If you buy one thing this season, make it these.
By Ava Gilchrist -

It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This Spring
Well done; I want it all.
By Emily Dawes -

Dress Season Is Officially Here—5 Spring Dress Trends Zara, H&M and COS Have Already Perfected
From classic shirt dresses to playful prints.
By Florrie Alexander -

Out of All the New Designer Bags, Stylish Women Keep Coming Back to This Timeless, Anti-Trend Style
A modern classic.
By Florrie Alexander -

The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander -

My French Best Friend Always Makes Zara Look Expensive—9 Elegant Spring Pieces in Her Basket Right Now
A Parisienne walks into Zara...
By Marina Avraam -

I’m a 5'2" Shopping Editor—This Is the High-Street Brand I Rely on for Spring Chic Dresses
Petites, rejoice.
By Marina Avraam
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High Street
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They're Here: The 15 Most Expensive-Looking Items at Zara Right Now
So much goodness.
By Maxine Eggenberger -

It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This Spring
Well done; I want it all.
By Emily Dawes -

The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander -

I Almost Fainted—Zara and H&M Just Dropped the Most Elegant Minimalist Spring Collections
Peek at an editor's wish list.
By Maxine Eggenberger -

If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes -

A Seasoned Fashion Editor Walks Into H&M—These Are the Exact Pieces She's Leaving With
Editor-approved—literally.
By Imani-Nia Francis-Tsolaki -

15 Anti-Trend Items From Zara, M&S and COS That Have My 58-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash -

I'm Calling It: This Is the Most Expensive-Looking Spring Collection on the High Street Right Now
Ready for your chicest spring yet?
By Florrie Alexander -

After Weeks of Searching, I Finally Found the Perfect Spring Bag—But It Won't be in Stock for Long
An excellent high-street find.
By Florrie Alexander -

15 New Designer-Looking Pieces From COS, Zara and Mango That Are Bound to Sell Out
High-street hidden gems.
By Chloe Gallacher
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Athleisure
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The 7 Hiking Style Trends Chic Dressers Are Adopting for the Great Outdoors
Take a hike!
By Sophie Robyn Watson -

The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter heroes.
By Harriet Davey -

I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
By Jazzria Harris -

Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey -

I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell -

Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler -

I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain -

Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro -

Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding -

I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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Basics
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I Check Zara Every Day—19 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger -

15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell -

I'm a Fashion Editor With Classic Taste—9 Elegant, Anti-Trend Outfits I'm Relying On in 2026
Elevated everyday formulas.
By Bébhinn Campbell -

Meet the Chic Scandi Brand Fashion People Are Buying Their Premium, Anti-Trend Handbags From
Everyone will ask where your bag is from.
By Avalon Afriyie -

Trust Monikh: 11 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale -

9 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
Copy and paste.
By Emily Dawes -

I’ve Done the Research: In 2026, Every Elegant Outfit Formula Starts With These 9 Wardrobe Basics
Simple items, huge impact.
By Brittany Davy -

And Now, 4 Easy Outfits With Jeans to Wear This Spring
Copying these looks stat.
By Lauren Adhav -

The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding -

I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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Denim
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I Tried On M&S's Best-Selling Jeans, and I'm Officially a Convert
I'm very impressed.
By Florrie Alexander -

Forget Trainers—Stovepipe Jeans Look Best When Worn With This, This and This
Fail-safe formulas.
By Ava Gilchrist -

It’s True: Every Chic It Girl Already Owns a Pair of These Cult Jeans
Approved by a denim-obsessed editor.
By Florrie Alexander -

Don't Buy Any More Blue Denim Until You've Seen the New Jeans Trend That Might Change Your Mind
New season, new jeans.
By Remy Farrell -

5 Simple Jeans-and-Shirt Outfits I'll Never Tire Of
A foolproof formula.
By Bébhinn Campbell -

These Best-Selling Levi's Jeans Are on Sale Today—I Predict They'll Sell Out Fast
We're talking half price!
By Natalie Munro -

5 Expensive-Looking Spring Outfits That Work Perfectly With Jeans
I'm a dress girl, but…
By Avalon Afriyie -

I Tried On Every Pair of Best-Selling Jeans—These 7 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes -

Carolyn Bessette Kennedy and Jane Birkin Agree: These Jeans Are Actually the Chicest
Suited and booted.
By Ava Gilchrist -

I Was Always Hesitant to Wear Low-Rise Jeans Until I Saw My Stylish Colleagues Wear These Chic Styles
Let's try this again...
By Ava Gilchrist
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Dresses
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Dress Season Is Officially Here—5 Spring Dress Trends Zara, H&M and COS Have Already Perfected
From classic shirt dresses to playful prints.
By Florrie Alexander -

Zara Has Perfected the Most Elegant Spring Dress Trends—5 Styles That Will Sell Out First
Just in time for the sunshine.
By Florrie Alexander -

Obviously, H&M Has Pretty Spring Dresses—These Styles Will Sell Out First
Good luck choosing just one.
By Emily Dawes -

The Anti-Trend, Highly Classic Dress You'll See in Every European City This Summer
The perfect throw-on.
By Remy Farrell -

Every Single One of My Friends Is Obsessed With These Dresses—12 That Are Guaranteed to Impress
They're perfect.
By Emma Spedding -

These Are The 21 Most Expensive-Looking High-Street Dresses, According to a Stylist
You're going to want to see these.
By Remy Farrell -

It's Officially Dress Season—21 Zara, H&M and COS Spring Dresses That Will Sell Out First
From boho lace to polka-dot prints.
By Florrie Alexander -

It’s True: Fashion People Are All Buying Dresses From This Expensive-Looking Brand This Spring
They're so very good.
By Maxine Eggenberger -

H&M Called It—These 5 Dress Trends Will Define Spring 2026
They're already selling out fast.
By Florrie Alexander -

I'm 5'2"—5 Chic Petite Dresses I'll Be Wearing On Repeat This Spring
No hemming required.
By Florrie Alexander
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Handbags
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Out of All the New Designer Bags, Stylish Women Keep Coming Back to This Timeless, Anti-Trend Style
A modern classic.
By Florrie Alexander -

Everywhere I Look, Stylish Parisian Women Are Carrying This In-the-Know Bag That Rivals Designer Styles
Timeless and chic.
By Florrie Alexander -

No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes -

Mark My Words: DeMellier's Timeless, Designer-Passing Handbag Will Be Spring's Cult Buy
It's already moving fast.
By Florrie Alexander -

Spring Officially Starts When You Switch to a Woven Handbag—29 of the Best Styles to Shop Now
Undoubtedly chic.
By Emily Dawes -

It's Official: These Are the 15 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger -

Trust Me: This Everyday It Bag Is Better Than Ever in This Springlike Fabric
Sponsor Content Created With Tory Burch
Another Romy to stan.
By Felicia Pennant -

From London to New York, Minimalist Dressers Rely On This Sophisticated It Bag
A classic in the making.
By Florrie Alexander -

First Prada, Now Zara: Expect Elegant Dressers to Be Carrying This Chic Bag Trend This Spring
And you don't have to spend a fortune.
By Brittany Davy -

Icons Only: From Royalty to Gen Z, Longchamp's Le Pliage Is the Ultimate It Bag
Let's break down the legend.
By Emma McCarthy
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Jewellery
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger -

Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your Wardrobe
Perfect finishing touches.
By Katie Sims -

This Iconic Watch Has Returned With a 2026 Makeover, But How Does It Compare to the '80s Original?
An investment worth making.
By Maisie Bovingdon -

The 32 Designer Jewelry Brands That Are Cool Girl Approved
Commit them to memory.
By Sierra Mayhew -

If You Want to Be On-Trend for 2026, Retire These 6 Jewellery Trends (and Wear These 6)
Grab your jewellery box.
By Jasmine Fox-Suliaman -

All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
Sponsor Content Created With Mejuri
Such chic pieces.
By Humaa Hussain -

Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
13 pieces that are worth seeing.
By Brittany Davy -

It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
Trendy but timeless.
By Brittany Davy -
This Is the Jewellery That's Defining Our Editors' Seasonal Looks
So luxe.
By Humaa Hussain -

Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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Jumpers and Sweaters
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In Paris, Every Elegant Dresser's 2026 Wardrobe Includes One of These Chic Cardigan Trends
The Parisiennes have spoken.
By Brittany Davy -

Everyone's Still Wearing Cardigans for Spring—My Fashion Friends Are Getting Theirs From Zara, H&M or COS
Affordable but extremely chic.
By Emily Dawes -

Cardigans Are Cool Again—6 Trends Fashion People Are Backing for 2026
Zips, prints and matching sets.
By Melissa Epifano -

It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right Now
I can't help but agree.
By Natalie Munro -

I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket Instantly
I'm wearing it on repeat.
By Florrie Alexander -

I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026
You can wear it in so many ways.
By Natalie Munro -

My Chicest Friends Are Wearing Quarter-Zip Knits Instead of V-Necks—15 Affordable Styles I Love
Low-key cool.
By Emily Dawes -

The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro -

It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple Knit
It's giving minimalism.
By Humaa Hussain -

Reformation Rarely Goes on Sale—Now Its Most Elegant Knitwear Is 50% Off
Smart (and cosy) savings.
By Florrie Alexander
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Lingerie
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I'm a Fashion Editor—This is My Go-To High-Street Brand When it Comes to Underwear
A high-street hero.
By Chloe Gallacher -

Pastels, Patterns and Delicate Embroidery—This Is a Softer Way to Dress for Brighter Days
Sponsor Content Created With Lounge
Sweet pieces ahead.
By Humaa Hussain -

Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist -

These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist -

I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey -

The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block -

The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist -

Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger -

Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block -

25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
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Luxury
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People Always Compliment My Outfit When I Wear This Entry-Level Designer Item
Spoiler: It's not a bag.
By Maxine Eggenberger -

Our Editors Have Exceptionally Good Taste—These Are the Only Luxury Pieces That Make Our Spring Wish Lists
The chicest new season shopping around.
By Remy Farrell -

The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain -

I've Done the Research—These Are the Most Worthwhile Luxury Buys for Spring 2026
Smart investments.
By Florrie Alexander -

Trust Me: These Are the Only Luxury Items Worth Shopping for 2026
Smart investments.
By Emily Dawes -

Chic Jackets, Soft Layers and Elegant Accessories: What Luxury Looks Like for Spring 2026
The smartest investments.
By Emily Dawes -

And Now, the Classic Luxury Buys Our Editors Are Standing by This Spring
Wise investments.
By Emily Dawes -

They're Here: The Most-Wanted Luxury Buys of Spring 2026
The most worthwhile, from classic to cult.
By Florrie Alexander -

I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes -

This Is The Jewellery Collaboration Fashion Editors Are Paying Attention To
Sponsor Content Created With Kısmet by Milka
Chic designs ahead.
By Humaa Hussain
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More From Shopping
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Zara Has Perfected the Most Elegant Spring Dress Trends—5 Styles That Will Sell Out First
Just in time for the sunshine.
By Florrie Alexander -

It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Remy Farrell -

Not Skinny, Not Wide-Leg—These Are the M&S Jeans Chic Women Will Be Wearing With Blouses All Spring
My go-to spring outfit formula.
By Marina Avraam -

Stovepipe Jeans Are the Style of the Season—5 Sandals That Actually Look Good With Them
Only the best made the cut.
By Harriet Davey -

I Tried On COS's Latest Expensive-Looking Drop—These Pieces Are Set to Sell Out by Summer
My favourite try-on to date.
By Imani-Nia Francis-Tsolaki -

Obviously, H&M Has Pretty Spring Dresses—These Styles Will Sell Out First
Good luck choosing just one.
By Emily Dawes -

The Anti-Trend, Highly Classic Dress You'll See in Every European City This Summer
The perfect throw-on.
By Remy Farrell -

I Spotted So Many Trending Sandals at Zara This Week—These 5 Are Sure to Sell Out
Blink and you'll miss them.
By Melissa Epifano
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