Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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Zara’s Sister Brand Just Dropped Exceptionally Chic Knitwear—9 Pieces I Predict Will Sell Out FirstA luxurious-looking list.
By Florrie Alexander -
Uniqlo X JW Anderson Is Back—9 Seriously Chic Winter Staples I Predict Won't Stay in Stock for LongSo good.
By Marina Avraam -
Looking Like an Autumn It Girl Is Easy—Just Wear This Jacket TrendUpgrade everything you own with one new item.
By Maxine Eggenberger -
I Can't Stop Tracking Down Claudia Winkleman’s Celebrity Traitors Outfits—Shop Her Exact Looks HereKnits! Coats! Blazers!
By Marina Avraam -
The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry ForeverModern classics.
By Maxine Eggenberger -
I've Been Wearing Straight-Leg Jeans for Forever—These Are the Only Pairs I Fully RecommendThe best jeans style, in my humble opinion.
By Imani-Nia Francis-Tsolaki -
It's Getting Cold—7 Elegant Winter Trends Zara Has Already PerfectedThe chicest ways to bundle up now.
By Florrie Alexander -
Two Stylish Friends, Four Ways to Wear This Season's Most-Wanted KnitwearSponsor Content Created With H&M
Double trouble.
By Humaa Hussain
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High Street
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It's Getting Cold—7 Elegant Winter Trends Zara Has Already PerfectedThe chicest ways to bundle up now.
By Florrie Alexander -
I Check Zara Every Day—15 New Pieces I Predict Will Sell Out FirstJust so good.
By Maxine Eggenberger -
15 Expensive-Looking Pieces From H&M, Mango and COS Everyone Will Mistake for DesignerNo one's gonna know.
By Maxine Eggenberger -
I Had to Double-Take—These New H&M Buys Could Easily Pass for DesignerIt's an easy mistake to make.
By Emily Dawes -
11 Zara and H&M New-In Buys That Stopped Me in My TracksPeek at an editor's wish list.
By Maxine Eggenberger -
The 9 Most Expensive-Looking Pieces on the High Street This WeekHandpicked by an editor.
By Florrie Alexander -
My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking PiecesTranscending generations.
By Poppy Nash -
From Dresses to Handbags, I've Handpicked 21 New-In Pieces Just in Time for PaydayTreat yourself—you've earned it.
By Remy Farrell -
It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This AutumnWell done; I want it all.
By Emily Dawes -
I Set Myself a Strict Autumn Budget—These Under-£150 High Street Buys Look Triple The PriceA very luxe-looking list.
By Florrie Alexander
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Athleisure
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The 7 Hiking Style Trends Chic Dressers Are Adopting for the Great OutdoorsTake a hike!
By Sophie Robyn Watson -
The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather WardrobeWinter heroes.
By Harriet Davey -
I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've TriedNo more bunching, hitching up or wrinkling.
By Jazzria Harris -
Let's Talk About Leggings—Here's What to Wear With Them in 2025Chic and comfy 'fits.
By Harriet Davey -
I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the BestHere's my verdict.
By Remy Farrell -
Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every BudgetComfort is key in 2025.
By Jess Kelham-Hohler -
I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and FunctionalGrab your water bottle.
By Humaa Hussain -
Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings TrendThey're taking over from basic black leggings.
By Natalie Munro -
Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every BudgetThere's nothing better.
By Emma Spedding -
I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out ThereA total game changer.
By Jess Kelham-Hohler
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Basics
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Trust Monikh: 12 Chic Pieces I'm Considering Adding to My Capsule WardrobeStaples to see you through.
By Monikh Dale -
I Found Them—15 H&M Basics That Make Every Autumn Outfit Look More ExpensiveYou're welcome.
By Remy Farrell -
My Best Friend Asked Me to Build Her the Perfect Autumn Wardrobe—9 Elegant Basics I Sent BackSmart buys that will go the distance.
By Florrie Alexander -
I Rely on This One Brand for Expensive-Looking Autumn Staples—9 Elegant Basics Worth Investing InStraight from an editor's wardrobe.
By Florrie Alexander -
I'm a Fashion Editor With Classic Taste—9 Elegant, Anti-Trend Outfits I'm Relying On in Autumn 2026Elevated everyday formulas.
By Bébhinn Campbell -
I'm in My Elegant Era—7 "Trendy" Things I'm Leaving Behind This AutumnAnd the sophisticated items replacing them.
By Anna LaPlaca -
7 Elegant Yet Fresh Basics I'm Buying Now and Wearing Through AutumnCome join me.
By Allyson Payer -
I've Waited Months for the Reformation Sale—9 Capsule Wardrobe Buys Already in My BasketFashion people swear by these staples.
By Florrie Alexander -
Autumn Is Almost Here—7 Elegant New Season Basics That Are Anything But BoringIt's time for the seasonal switchover.
By Florrie Alexander -
People Compliment My Outfit Every Single Time I Wear This £15 COS TopThe styling opportunities are endless.
By Humaa Hussain
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Denim
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I've Been Wearing Straight-Leg Jeans for Forever—These Are the Only Pairs I Fully RecommendThe best jeans style, in my humble opinion.
By Imani-Nia Francis-Tsolaki -
Chic People Know Cigarette Jeans Only Look So-So With Trainers—6 Shoes They Wear InsteadPerfect pairings.
By Natalie Munro -
I Tried the Cult High-Street Jeans Every Fashion Person Owns—They're 100% Worth ItI'm a tough critic.
By Florrie Alexander -
Of All the Jeans I've Tried On, I Always Come Back to COS's Best StylesFit and sizing guidance included.
By Florrie Alexander -
Elegant Dressers From Paris to New York Agree: These Are the 5 Most Polished Ways to Style Your Jeans This AutumnDenim season is here!
By Brittany Davy -
Not Blue Jeans—Chic Women Are Switching to This Elegant Denim Trend That’s All Over Zara, H&M and COSReady for the new season.
By Florrie Alexander -
Every Fashion Person I Know Raves About These Jeans—These Are the Best Pairs for Style and FitOur editors wear them a lot.
By Allyson Payer -
Chic Women Across Europe Agree: These Are the Jeans to Have in Your Capsule WardrobeSponsor Content Created With Levi’s®
A refreshed classic.
By Humaa Hussain -
No One Styles Jeans Like Chic Europeans Do—7 Effortlessly Chic Outfits I’ll Be Copying This AutumnFrom Paris to Stockholm.
By Brittany Davy -
The Autumn Denim Guide 2026: The Styles, Shades and Silhouettes You Need to Know this SeasonSweet jeans are made of these.
By Remy Farrell
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Dresses
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Not Slip Dresses—This is the Prettier Dress Trend Fashion People are Wearing With Flats and SandalsDelicious, not dated
By Ana Escalante -
I Waited a Year for This Celebrity-Loved High-Street Dress to Return—Now It's Back and Selling FastIt won't be in stock for long.
By Brittany Davy -
I Tried On The M&S Dress Everyone’s Searching for Right Now—Finally, I Understand the HypeWell worth it.
By Ava Gilchrist -
The Anti-Trend, Heatwave-Proof Dress You'll See in Every European City This SummerThe perfect throw-on.
By Remy Farrell -
I Tried On the Viral Summer Dress That Has an Over 4000-Person Wait List—Yes, It’s That GoodHint: It's worth the hype.
By Ava Gilchrist -
I Like My Summer Dresses Minimalist and Rich-Looking—21 Elegant Styles That Will Sell Out by AugustIt's officially dress season.
By Florrie Alexander -
Wedding Guest Dressing Without the Meltdown—How to Shop Mid and Plus-Size, According to an ExpertElegance for every body.
By Stephanie Yeboah -
H&M's Summer Collection Is the Chicest To Date—5 Elegant Dresses That Will Sell Out FirstTrust me, I've tried them.
By Florrie Alexander -
I Found It: The Quiet Luxury, Highly Minimal Dress Chic Women All Over Europe Can't Stop WearingA heatwave hero.
By Florrie Alexander -
White Dresses Are the Epitome of Elegance—13 Ways Chic Fashion People Are Wearing TheirsSimple solutions, every time.
By Maxine Eggenberger
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Handbags
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry ForeverModern classics.
By Maxine Eggenberger -
It's Simple—People With Great Taste Will Carry These 6 Bag Trends This WinterMake sure you're in the know.
By Maxine Eggenberger -
DeMellier Just Reinvented Its Cult Bags—5 Limited-Edition Styles That Won’t Be Around for LongYou won't want to miss these.
By Florrie Alexander -
Wait: Did the "Girl Grip" Trend Just Render Our Big, Practical Tote Bags Obsolete?Bigger isn't always better.
By Remy Farrell -
Autumn’s Next It Bag Hasn’t Even Launched Yet, But Every Fashion Insider Is Already Wearing ItPre-order is already moving fast.
By Florrie Alexander -
Fashion's Best-Dressed Have Spoken: These 9 Handbags Are on Their Dream Wish ListsSerious arm candy.
By Imani-Nia Francis-Tsolaki -
It's My Job to Predict Best-Sellers—These 7 Luxury Handbags Are Set to Dominate Autumn/Winter 2026You heard it here first.
By Remy Farrell -
This Elegant, Luxury-Coded Bag Is Suddenly Everywhere—But It Won't Stay In Stock For LongAn insider favourite.
By Florrie Alexander -
A Suede Tote Bag Is Still Top of My Wish List—Here Are the Best at Every Price PointPractical *and* chic.
By Florrie Alexander -
I've Finally Found Autumn's Most Elegant Bag—Every Fashion Person Already Owns ItNext on my wish list.
By Florrie Alexander
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Jewellery
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If You Want Compliments, Elevate Your Jewellery Collection With These Cool Girl-Approved BrandsDitch the boring hoops.
By Ava Gilchrist -
Forget the It Bag—These 25 Fine Jewelry Pieces Are Fall's Ultimate Luxury BuysFrom under $200 to $5000, solid gold to diamonds.
By Ana Escalante -
ICYMI, This Controversial Jewellery Trend Is Back—Here's How to Wear It in 2026If you don't like feet, you won't like this.
By Imani-Nia Francis-Tsolaki -
High ShineForget classic diamonds.
By Who What Wear -
I'm Calling It: These Are the Only Contemporary Jewellery Brands You Need to Have on Your RadarShells, mixed metals and bold beads galore.
By Lauren Cunningham -
Summer Outfits Look So Much Chicer When Styled With This Trending AccessoryShore thing.
By Ava Gilchrist -
Suddenly, the Chicest Dressers In London, Madrid and Capri Have Swapped Pearls For This Much Cooler Jewellery TrendSo simple, so chic.
By Natalie Munro -
Suddenly, Chic Dressers Are Wearing These 7 Jewellery Trends to Make Their Summer Outfits Feel NewThe perfect finishing touch.
By Melissa Epifano -
People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on AmazonSomeone asked me if it was Cartier.
By Maxine Eggenberger -
Jewellery Makes an Outfit—5 Spring Trends That Will Instantly Elevate Your WardrobePerfect finishing touches.
By Katie Sims
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Jumpers and Sweaters
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Zara’s Sister Brand Just Dropped Exceptionally Chic Knitwear—9 Pieces I Predict Will Sell Out FirstA luxurious-looking list.
By Florrie Alexander -
Suddenly, Every Elegant Woman in Europe Is Wearing This New Knitwear TrendCosy and elegant in equal measure.
By Brittany Davy -
Women With Great Taste Are Quietly Obsessed With This Elegant Jumper—Now, It’s Selling OutA trend-proof staple.
By Florrie Alexander -
Cosy, Classy and Expensive-Looking—9 New-In High Street Knits I’m Eyeing for Instant PolishDesigner-looking knits, this way.
By Brittany Davy -
Chic Women Everywhere Are Wearing *This* Elegant Knitwear Trend For AutumnCosy and polished? We're sold.
By Emily Dawes -
Suddenly, Every Elegant European Woman Is Wearing This Minimalist Knitwear Brand for AutumnKnitwear that will never date.
By Brittany Davy -
The Chicest Women I Know All Have This Sophisticated Knit In Their Basket—It's Still In Stock For NowWelcome back, cosy cashmere.
By Florrie Alexander -
COS Just Quietly Dropped All of Autumn 2026’s Major Knitwear Trends—These 5 Will Sell Out FirstIt's time to get cosy
By Brittany Davy -
Suddenly, Every Chic Londoner Is Wearing This Timeless Wool JumperA caspule wardrobe hero.
By Florrie Alexander -
Cardigans Are Chicer This Way: 29 Crew-Neck Styles to Prepare You for AutumnLayering made easy.
By Emily Dawes
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Lingerie
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I’m Ruthless When It Comes to Buying Lingerie—These Are the Best Strapless Bras for Each Cup SizeYour search ends here.
By Ava Gilchrist -
It's Official: The Sculpting Shapewear, Thongs and Tights That Celebs Actually WearThe best in the business.
By Ava Gilchrist -
I'm a Fashion Editor—This is My Go-To High-Street Brand When it Comes to UnderwearA high-street hero.
By Chloe Gallacher -
Pastels, Patterns and Delicate Embroidery—This Is a Softer Way to Dress for Brighter DaysSponsor Content Created With Lounge
Sweet pieces ahead.
By Humaa Hussain -
Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman OwnsOoh la la.
By Ava Gilchrist -
These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back DressesYou wouldn't even know they're there.
By Ava Gilchrist -
I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They FeelTo suit all cup sizes.
By Harriet Davey -
The 12 Best Strapless Bras of 2025, According to Editors and Real ReviewsSomeone had to find them.
By Elinor Block -
Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 YearsSo pretty.
By Maxine Eggenberger -
Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So EasyFind your perfect fit in less than five minutes.
By Elinor Block
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Luxury
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Trust Me: These Are the Only Luxury Items Worth Shopping for Winter 2026Smart investments.
By Emily Dawes -
The Chicest Person You Know Probably Just Bought This New Designer Bag for AutumnIt's polished without feeling too precious.
By Nikki Chwatt -
I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes -
And Now, the Classic Luxury Buys Our Editors Are Standing by This AutumnWise investments.
By Emily Dawes -
Autumn's Around the Corner—These 8 Highly Specific It Items Will Be on Every Fashion Person Next SeasonGood taste came early.
By Ana Escalante -
I'm an Editor With High Standards—19 Luxury Autumn Buys I Swear ByWise investments.
By Florrie Alexander -
Forget Designer Bags—Every Stylish Person I Know Owns This One Timeless, Luxurious AccessoryWatch this space.
By Ava Gilchrist -
Soft Suede, Smart Tailoring and Elegant Accessories: What Luxury Looks Like for Autumn 2026The smartest investments.
By Emily Dawes -
The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain -
I Blame Jacob Elordi—Here’s Why Every Man Is Suddenly Splurging on Designer BagsSorry, luxury watches.
By Max Hurd
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More From Shopping
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Sorry, Black—Elegant European Women Are Wearing Loafers in This Trendier Colour InsteadI rounded up the best.
By Melissa Epifano -
H&M's Latest Designer Collaboration Is All About Elie Saab's Signature GlamourSponsor Content Created With H&M
We're in awe.
By Humaa Hussain -
It's Simple—People With Great Taste Will Carry These 6 Bag Trends This WinterMake sure you're in the know.
By Maxine Eggenberger -
I Had to Double-Take—These New H&M Buys Could Easily Pass for DesignerIt's an easy mistake to make.
By Emily Dawes -
This Is Fashion’s Most-Wanted Cashmere Jumper, and the World’s Chicest Women Own ItPure luxury.
By Marina Avraam -
From Saint Laurent to Bottega—5 Designer Loafers Fashion People Always Come Back ToAn investment you'll never regret making.
By Maxine Eggenberger -
I’m Giving My Winter Wardrobe an Expensive-Looking Update—15 Zara, H&M and COS Buys on My Wish ListRich-looking buys ahead.
By Marina Avraam -
Suddenly, Every Elegant Woman in Europe Is Wearing This New Knitwear TrendCosy and elegant in equal measure.
By Brittany Davy
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