Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
The Latest
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From London to NYC, Elegant Women Keep Wearing This Rich-Looking Cashmere Jumper—It’s Still In Stock
The only thing I'm wearing till spring.
By Marina Avraam
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It's True: Stylish Women Everywhere Are Swapping Their Classic Leather Tote for This More Elegant Style
Shop the best for every budget here.
By Lauren Cunningham
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Every Stylish Person I Know Owns a Pair of Tailored Trousers—7 Pairs That Meet My High Standards
Make space in your capsule wardrobe.
By Florrie Alexander
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I'm 5'2'' With Expensive Taste—13 Really Chic New-In Buys I've Found Recently
Perfect petite picks.
By Chiara Perera
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Classic, Anti-Trend and Seriously Versatile—Every Wardrobe Deserves a Timeless Black Handbag
All budgets welcome.
By Florrie Alexander
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I Just Tried On So Many H&M Jeans—These 6 Pairs Were Honestly Amazing
I'm impressed.
By Emily Dawes
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It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right Now
I can't help but agree.
By Natalie Munro
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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High Street
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Handpicked by an editor.
By Florrie Alexander
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Suddenly, H&M's New-In Section Has Become Incredibly Elegant—17 Pieces That Prove It
Chic finds only.
By Florrie Alexander
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Trust Me: These 19 Zara, COS and Reformation Buys Are the Chicest On the High Street Right Now
An instant shot of sophistication.
By Florrie Alexander
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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I Scoured Zara for the Chicest, Most Expensive-Looking Buys—These 9 Made the Cut
Blink, and you'll miss them.
By Florrie Alexander
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I'm Building a Designer-Looking Work Capsule on a Budget—9 Zara, H&M and COS Pieces on My List
Corpcore at its finest.
By Brittany Davy
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9 Elegant Basics From Zara, COS and Mango That Will Make You Look Expensive in 2026
You'll soon see why.
By Humaa Hussain
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I'm Building an Expensive-Looking Capsule on a Budget—These High-Street Pieces Have Made It Easy
Designer look, high-street price.
By Brittany Davy
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No Doubt About It: These Are the 21 Best Buys at COS, Arket and H&M Right Now
Expensive-looking heroes this way.
By Florrie Alexander
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This Elegant High-Street Cardigan Sold Out Repeatedly Last Year—Now It’s Back in an Even Chicer Shade
I expect this will also move fast.
By Florrie Alexander
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Athleisure
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The 4 Cosy Pieces Every Fashion Person Has in Their Cold-Weather Wardrobe
Winter heroes.
By Harriet Davey
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I'm a 4"11' Fashion Editor—These Are the Best Leggings for Petites I've Tried
No more bunching, hitching up or wrinkling.
By Jazzria Harris
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Let's Talk About Leggings—Here's What to Wear With Them in 2025
Chic and comfy 'fits.
By Harriet Davey
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I Walked 10,000 Steps in Over 100 Pairs of Leggings to Find the Best
Here's my verdict.
By Remy Farrell
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Sorry, Jeans, I Only Wear Leggings Now—17 of the Best Pairs for Every Budget
Comfort is key in 2025.
By Jess Kelham-Hohler
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I'm Fussy About Workout Clothes, But These 4 Jogging Outfits Are Both Chic and Functional
Grab your water bottle.
By Humaa Hussain
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Everywhere I Look, Elegant Dressers Are Wearing This Specific, Very Chic Leggings Trend
They're taking over from basic black leggings.
By Natalie Munro
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Cashmere Loungewear Is the Ultimate Luxury—27 Perfect Pieces for Every Budget
There's nothing better.
By Emma Spedding
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I Live in Leggings All Year Round—These Are the Most Comfortable, Flattering and Polished Styles Out There
A total game changer.
By Jess Kelham-Hohler
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The Elevated Basics That Will Make Leggings Look Very Chic This Season
A+ looks.
By Bobby Schuessler
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Basics
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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It's Only January, But Londoners Are Already Relying on These 6 Elevated Basics to Look Chic in 2026
Basics, but better.
By Lauren Cunningham
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How to Build a Capsule Wardrobe That Really Will Last a Lifetime
Invest now, wear forever.
By Maxine Eggenberger
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Fashion People in Paris Wear These Elevated Basics—They'll Make an Outfit Feel Very 2026
Modern and cool silhouettes.
By Bobby Schuessler
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My Friend Asked Me How To Look Chic in Cold Weather—11 Expensive-Looking Pieces I’m Recommending
Expert approved.
By Maxine Eggenberger
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15 Expensive-Looking H&M Basics That Will Make You Look Instantly Elegant
You're welcome.
By Remy Farrell
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I Check Zara Every Day—35 New Pieces I Predict Will Sell Out First
Just so good.
By Maxine Eggenberger
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The Hardest-Working Staples to Buy Now and Love Forever
A ready-made capsule.
By Emma Spedding
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7 Winter-Wardrobe Staples to Carry You Through the Cold Snap
Baby, it's cold outside.
By Joy Montgomery
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Trust Monikh: 18 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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Denim
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I Just Tried On So Many H&M Jeans—These 6 Pairs Were Honestly Amazing
I'm impressed.
By Emily Dawes
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly Chic Outfits I’ll Be Copying This Season
From Paris to Stockholm.
By Brittany Davy
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Not Drawstring, Not Baggy—The Three Jeans Trends Celebrities Are Styling Boots With RN
Buh-bye, loose legs!
By Imani-Nia Francis-Tsolaki
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I'm 5'2"—Zara Jeans Are by Far My Favourite on the High Street
Approved by a denim obsessive.
By Marina Avraam
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I Always Turn to This High-Street Brand for Great Jeans—5 Editors Put Them to the Test
We're very impressed.
By Florrie Alexander
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Every Stylish Person I Know Owns a Pair of M&S Jeans—This Is the Chic Style I Wear on Repeat
My perfect jeans.
By Florrie Alexander
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I Know You're a Fashion Person If You Wear Your Jeans Like This, This and This in 2026
Bookmark these for later.
By Brittany Davy
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Mango Jeans Are My Best-Kept Secret—5 Expensive-Looking Styles Worth Shopping
Trust me: I've tried them.
By Florrie Alexander
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My Friend Asked Me What Colours to Wear With Jeans in 2026—I Sent Her These 7
A fresh palette.
By Brittany Davy
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I Tried On Every Pair of Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes
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Dresses
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I’ve Found it—The Elegant Dress Trend Fashion People Will Be Wearing To Their Chicest Occasions in 2026
Elegance has never been easier.
By Natalie Munro
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Not Sparkles, No Velvet—This Is the Elegant Dress Trend French Women Wear During Party Season Instead
Typically chic.
By Natalie Munro
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Prepare Your Wedge Trainers and Skinny Jeans—These Divisive 2010s Fashion Trends Have Officially Made a Comeback
Sign of the times.
By Ava Gilchrist
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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7 Incredibly Chic Winter Dress Trends to Try When You're Bored of Your Jeans
Cold weather chic, defined.
By Melissa Epifano
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9 Sophisticated Yet Simple Autumn Dress Outfits That Are Guaranteed to Invite Compliments
A look for every occasion.
By Maxine Eggenberger
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21 Chic, Autumn-Ready Midi Dresses That Make Getting Dressed So Easy
Just throw on and go.
By Elinor Block
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5 Elegant Autumn Dress Trends Everyone Will Be Wearing This Time Next Month
Styles to bookmark, according to the runways.
By Bébhinn Campbell
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Everyone on My Instagram Feed Is Wearing Dresses From COS, and I Can See Why
They're so very good.
By Maxine Eggenberger
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I'm a Fussy 4'11" Fashion Editor—16 Dresses I Genuinely Recommend for Petite Frames
You can trust me.
By Jazzria Harris
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Handbags
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It's True: Stylish Women Everywhere Are Swapping Their Classic Leather Tote for This More Elegant Style
Shop the best for every budget here.
By Lauren Cunningham
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Classic, Anti-Trend and Seriously Versatile—Every Wardrobe Deserves a Timeless Black Handbag
All budgets welcome.
By Florrie Alexander
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I'm All About the Understated-Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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Fashion Editors Know How to Find a Stylish Work Bag—These Are the Ones My Colleagues Use Every Day
Mary Poppins would approve.
By Bébhinn Campbell
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I've Got the Receipts: These Will Be the Biggest It Bags of Spring 2026
Bags to have and to hold.
By Sophie Robyn Watson
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The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever
Modern classics.
By Maxine Eggenberger
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I'm an Editor Living in Paris—12 Sophisticated Bag Brands French Women Always Come Back to
Including some independent favourites.
By Avalon Afriyie
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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It's Official: This Iconic Gucci Bag Is Back for 2026—Just Ask Alexa Chung and Elsa Hosk
The one to watch.
By Florrie Alexander
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
By Maxine Eggenberger
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Jewellery
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The 32 Designer Jewelry Brands That Are Cool Girl Approved
Commit them to memory.
By Sierra Mayhew
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If You Want to Be On-Trend for 2026, Retire These 6 Jewellery Trends (and Wear These 6)
Grab your jewellery box.
By Jasmine Fox-Suliaman
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All Meaningful Gifts Always Start With Jewellery—These Are Our Editor’s Favourites
Sponsor Content Created With Mejuri
Such chic pieces.
By Humaa Hussain
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Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
13 pieces that are worth seeing.
By Brittany Davy
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It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
Trendy but timeless.
By Brittany Davy
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This Is the Jewellery That's Defining Our Editors' Seasonal Looks
So luxe.
By Humaa Hussain
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Fact: Every Fashion Editor Aspires to Own Jewellery by These Luxe Designer Brands
Extremely covetable jewels.
By Bianca Nieves
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We Know You Have Impeccable Taste If You Wear These Classic Jewellery Creations
Sponsor Content Created With Cartier
It doesn't get much more iconic.
By Humaa Hussain
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If Timeless Style Is Your Thing, These Are the Watches Worth Knowing About
Sponsor Content Created With IWC
Tick tock.
By Humaa Hussain
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Classy, Timeless and Elegant: These Diamond Earrings Are Worth the Investment
They really are forever.
By Emily Dawes
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Jumpers and Sweaters
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It Girls in Paris and New York Agree—This Elegant Knitwear Trend Matters Most Right Now
I can't help but agree.
By Natalie Munro
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I Was Convinced My Friend's H&M Wool Jumper Was Designer—I Added it to My Basket Instantly
I'm wearing it on repeat.
By Florrie Alexander
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I Live in Black Jumpers—Here Are 5 Chic Outfits That Feel Timeless Yet Fresh for 2026
You can wear it in so many ways.
By Natalie Munro
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My Chicest Friends Are Wearing Quarter-Zip Knits Instead of V-Necks—15 Affordable Styles I Love
Low-key cool.
By Emily Dawes
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The "Dated" Cardigan Trend Stylish People Will Be Wearing With Jeans All Season Long
An oldie but a goodie.
By Natalie Munro
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It's True: French Women Are Swapping Their Red Cardigans for This Trending, Staple Knit
It's giving minimalism.
By Humaa Hussain
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Reformation Rarely Goes on Sale—Now Its Most Elegant Knitwear Is 50% Off
Smart (and cosy) savings.
By Florrie Alexander
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From Paris to London, Everyone With Taste Is Wearing This One Wardrobe Staple
A breakout knitwear star.
By Humaa Hussain
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They're Here: The Most Stylish Cashmere Jumpers for Every Budget
'Tis the season.
By Lucia Debieux
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I Just Tried On Every COS Cashmere Knit—6 Chic Styles That Instantly Elevated My Winter Wardrobe
Bring a touch of luxury to winter dressing.
By Florrie Alexander
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Lingerie
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Not Jeans, Not Ballet Flats—This Is the Chic Wardrobe Basic That Literally Every French Woman Owns
Ooh la la.
By Ava Gilchrist
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These 16 Backless Bras Are the Secret to Wearing Tricky Halterneck Tops and Open-Back Dresses
You wouldn't even know they're there.
By Ava Gilchrist
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I'm Fussy When It Comes to Bras—Here Are 11 Brands That Look as Good as They Feel
To suit all cup sizes.
By Harriet Davey
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The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
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The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
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Italian Women Have Been Wearing This Beautiful Lingerie Brand for Over 60 Years
So pretty.
By Maxine Eggenberger
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Our Bra-Size Calculator Is a Thing of Genius and Makes At-Home Measuring So Easy
Find your perfect fit in less than five minutes.
By Elinor Block
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25 Shapewear Staples That Come With 5-Star Reviews as Standard
These are the pieces to invest in.
By Eva Thomas
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We Asked The Experts—These Are the 5 Most Influential Lingerie Trends for 2024
Underwear as good as outerwear.
By Remy Farrell
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I'm on the Lookout for Sexy But Comfy Bras–Here Are 21 I Can't Choose Between
So pretty.
By Harriet Davey
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Luxury
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2026
The smartest investments.
By Emily Dawes
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The Luxury News Bulletin: Everything Happening in the World of Style This Month
Things to get excited about.
By Humaa Hussain
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Mark My Words—These Are the 21 Luxury Buys That Will Define 2026
Elegant investments.
By Florrie Alexander
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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And Now, the Classic Luxury Buys Our Editors Are Standing by This Winter
Wise investments.
By Emily Dawes
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From London to Stockholm, a New Prada It Bag Is Taking Over the Coolest Neighbourhoods
In Miuccia we trust.
By Felicia Pennant
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Sienna Miller Crowned Gucci’s Giglio the It Bag of the Season—Now, It’s Arrived in a Sleek New Shade
An instant classic.
By Marina Avraam
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Everyone Thinks My Outfits Are Designer When I Add This Entry-Level Luxury Accessory
Hint: It's not a bag.
By Florrie Alexander
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I Can Spot an It Heel a Mile Away—These 7 Designer Styles Will Dominate 2026
Buy now, wear forever.
By Felicia Pennant
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From COS to The Row and back.
By Maxine Eggenberger
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More From Shopping
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Loafers Are a Capsule-Wardrobe Staple—6 Compliment-Worthy Ways to Wear Them With Trousers in 2026
Foolproof combos.
By Melissa Epifano
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Fact: This 70-Year-Old Flat Shoe Is the Smartest Fashion Investment I've Ever Made
A true classic.
By Maxine Eggenberger
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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I'm Building a Chic, Anti-Trend Wardrobe for 2026 and Beyond—These 5 Pieces Make the Cut
What a list.
By Harriet Davey
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Trust Me: These 19 Zara, COS and Reformation Buys Are the Chicest On the High Street Right Now
An instant shot of sophistication.
By Florrie Alexander
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If You Want a Chic, Timeless Capsule Wardrobe in 2026, Start With These 7 Pieces
From V-neck knits to funnel-neck coats.
By Marina Avraam
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I'm All About the Understated-Luxury Look—These Saint Laurent Bags Are It
Forever favourites.
By Maxine Eggenberger
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15 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
A ready-made capsule.
By Poppy Nash
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