Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
By Sophie Robyn Watson
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The Amazon Sale Is Almost Over—14 Summer Capsule Buys I'm Snapping Up Before It Ends
Almost every piece is on sale.
By Florrie Alexander
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All The Most Stylish Women I Know Own a Pair of These Chic, Minimalist Sandals
Ready your pedicures.
By Elinor Block
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I Live in Throw-On, Easy Dresses Come Summer—This is the Pretty Style I Always Come Back to
A cottagecore dream.
By Avalon Afriyie
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It's 30 Degrees in London—I'm Relying on Zara's Linen to Look Chic and Stay Cool This Weekend
Heatwave dressing sorted.
By Florrie Alexander
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No Doubt About It: I'm Going to Wear These Easy Anti-Jean Trousers for Months to Come
A wardrobe hero.
By Lucia Debieux
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Suddenly, the Most Stylish Women I Know Are All Opting for a Summer Dress in This Pretty Print
It's a cutie!
By Chloe Gallacher
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The 2025 Swim Report: Every Major Trend to Know About for the Season Ahead
Dive into the roundup.
By Emma Spedding
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Trust Monikh: 17 Chic Pieces I'm Considering Adding to My Capsule Wardrobe
Staples to see you through.
By Monikh Dale
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The Timeless Shirts Londoners Are Willing to Line Up and Down the Street For
The perfect button-down shirt does exist.
By Emma Spedding
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I'm in the Mood for Something New Yet Timeless—These H&M and Zara Buys Are It
Peek at an editor's wish list.
By Maxine Eggenberger
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M&S Linen Is the Chicest on the High Street—These 17 Pieces Will Sell Out Next
A secret source for summer's key fabric.
By Marina Avraam
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I'm a Fashion Editor Who Loves to Shop Small—9 of the Best Shoe Brands to Invest In Now and Love Forever
I've consulted my archives...
By Avalon Afriyie
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Pretty Blouses, Sleek Dresses and Elegant Accessories—What Luxury Looks Like for Summer 2025
The smartest investments.
By Emily Dawes
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Yes, These Expensive-Looking Fashion Deals Are Really From Amazon
I'm in shock.
By Marina Avraam
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These Chic Summer Dresses Look Triple the Price—But They're All From Amazon
From linen minis to sweeping maxis.
By Florrie Alexander
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The 9 Most Expensive-Looking Pieces on the High Street This Week
Save the date!
By Florrie Alexander
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These Amazon Leggings Have Over 70,000 Reviews—Now They're £7 In The Sale
Just perfect.
By Marina Avraam
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Don’t Settle for Basic—This Specific Bag Will Make You Look Much Trendier This Summer
Show and tell.
By Ava Gilchrist
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The Enduring Appeal of the Basket Bag
A closer look at fashion’s favourite carry-all.
By Emma Spedding
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I've Done the Research—Everyone's Wearing These 5 Expensive-Looking Jewellery Trends Right Now
Pieces you'll wear and love forever.
By Humaa Hussain
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It's True: This Pretty Dress Trend Is Officially Back From the Dead
The boho renaissance is here.
By Jasmine Fox-Suliaman
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People Always Assume My Bracelets Are Designer, But My Favourite Is Now £10 on Amazon
Someone asked me if it was Cartier.
By Maxine Eggenberger
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I Honestly Gasped When I Saw This Chic Bag In the Amazon Sale
You need to see this.
By Emily Dawes
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These Best-Selling Levi's Jeans Are On Sale Today—I Predict They'll Sell Out Fast
We're talking half price!
By Natalie Munro
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No Lie—My Chic, Expensive-Looking Earrings Are Actually From Amazon
Compliment-inducing accessories.
By Maxine Eggenberger
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It's True: I’m Swerving Shorts and Jeans for the Pretty Dress Trend I Keep Seeing on French Fashion People
I am obsessed.
By Poppy Nash
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People Always Compliment My Outfit When I Wear This Entry-Level Designer Item
Spoiler: It's not a bag.
By Maxine Eggenberger
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I Want to Look Chic Without Trying Too Hard—8 Summer Dress Trends I'm Relying On
One-and-done elegance.
By Ava Gilchrist
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I Rarely Wear Dresses, But I'm Making an Exception for This Best-Selling High-Street Style
Tried and tested.
By Florrie Alexander