The Row's Bags Are Absolute Luxury—11 Styles I'd Gladly Carry Forever

When it comes to covetable handbags, certain brands instantly come to mind: Chanel, Hermès, Gucci… to name but a few. These fashion houses, and many others like them, have created arm candy that's instantly recognisable, distinguished by very deliberate logos and easily identifiable shapes (you could spot the silhouette of a Birkin a mile off). One brand's approach to handbags, however, is much more subtle but isn't any less covetable.

Founded by fashion darlings Mary-Kate and Ashley Olsen, The Row was born with a ready-made fan base. Its mere association with the sartorially blessed twins was enough to cement its status as a serious label back when it launched in 2006. Still, the fact that The Row has stayed not only relevant but also at the forefront of fashion is a testament to its elegant and enduring aesthetic, not its founders' popularity. And if there's one The Row item that we think is worth the investment, it's one of its excellent bags.

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(Image credit: @monikh)

Over the years, the Olsens have mastered the art of "less is more." The Row's pieces are finely crafted, and it shows. Up close, you can tell its handbags are impeccably made (making their four-figure price tags more justifiable), while the designs somehow manage to feel trendy but timeless at once. This combination has proven palpable, as The Row bags are considered to be some of the chicest you can invest in.

While The Row's handbag collection can change between seasons, none of its older styles ever feel dated. Unlike many It bags that have come before them, to this day, we see influencers and celebrities alike proudly toting their trusty The Row from years gone by, and not once have they felt passé. Such is the power of clean lines, classic colour choices, and high-quality fabrications.

Scroll below to see the best The Row bags you can currently buy, broken down into the brand's most appealing styles.

1. THE SOFIA

2. THE BOURSE

3. THE JASPER

4. THE HALF MOON

5. THE SLOUCHY BANANA

6. THE MARGAUX

7. THE DALIA

8. THE ELLIE

9. THE ALLIE

10. THE GIO

11. N/S Park

Shop Other The Row Bags:

This story was originally published at an earlier date and has since been updated.

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Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over twelve years of experience in fashion journalism. She been creating engaging and elevated style content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories, and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, works closely with influencer talent on content initiatives, represents the brand at industry events, and regularly contributes to social media. Previously, Maxine appeared on TV in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o. 


Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship, she was offered a position on the Look magazine fashion desk. She accepted, leaving university a year early in the process. She went on to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion writer along the way. She later served as Look’s acting Editor in Chief before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine works remotely from her countryside home near Edinburgh.