The Best Zara and H&M Fashion Finds According to an Editor

(Image credit: Zara/H&M)

last updated 19 November 2025

Whenever I'm in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appeasing price tags, so I don't think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn't mean I do so frivolously or without consideration.

Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I've managed to curate an edit of the best Zara and H&M fashion items that won't date for anyone. Take a look below, and hopefully, you'll find something you love.

Shop My Zara and H&M Wish List:

ZARA

Suede Effect Bomber Jacket

This is selling fast.

H&M

Knee-High Boots

Style with jeans, knitted dresses or slip skirts.

ZARA

Soft Knit Cardigan

I'm in love with this cardigan.

H&M

Handmade Wool-Blend Coat

I'm a sucker for a new coat for a new season and this one looks so much more expensive than it is.

ZARA

Zw Collection High-Waist Straight Jeans

Zara is my high-street go-to for jeans and this pair are so chic.

H&M

Midi Skirt

This skirt looks designer, I'd pair it with tights when the temperature drops.

H&M

Oversized Scarf-Detail Jumper

This is so chic, I ordered it as soon as I saw it.

ZARA

Leather Heeled Boots Ludovic De Saint Sernin X Zara

Elegant, timeless and super easy to style.

H&M

Large Tote Bag

A bag big enough for all of your essentials (and your laptop too!)

ZARA

Soft Knit Jumper With Buttons

A grey knit is such a staple wardrobe piece.

H&M

Leather Loafers

Such an affordable price for such high-end-looking loafers.

ZARA

Faux Fur Short Jacket

There's no better time to invest in a new jacket.

H&M

Feather Soft Wide Regular Jeans

Dark denim is a winter wardrobe staple.

ZARA

Soft Touch Palazzo Trousers

This whole outfit gets a yes from me.

H&M

Waisted Cardigan

For a little pop of colour, and this cardigan comes in a neutral shade too.

ZARA

Satin Midi Skirt

Party season awaits.

H&M

2 Pairs Stud Earrings

Love these.

ZARA

Oversized Knit High Neck Jumper

High necks knits are the perfect balance between chic and cosy.

ZARA

Faux Fur Coat Zw Collection Limited Edition

Stunning.

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Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.