The Best Zara and H&M Fashion Finds, According to an Editor

H&M, Zara new in — (Image credit: Who What Wear UK)

Whenever I'm in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appealing price tags, so I don't think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn't mean I do so frivolously or without consideration.

Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I've managed to curate an edit of the best Zara and H&M fashion items that won't date for anyone. Take a look below, and hopefully, you'll find something you love.

Shop My Zara and H&M Wish List:

ZARA

Knit V-Neck Jumper

On the warmest days, you can tie this knit around your shoulders just in case the weather turns.

H&M

Straight High Jeans

H&M's best-selling straight-leg jeans are so versatile.

H&M

Lace-Trimmed Cotton Blouse

A lace-trimmed blouse that will instantly elevate denim.

ZARA

Zw Collection Double-Breasted Blazer

There's something so expensive-looking about this collarless blazer.

H&M

Open-Back Lace-Detail Dress

Say hello to your next spring dress.

ZARA

Zw Collection Oversize Check Trench Coat

If you're searching for a trench coat with a timeless appeal but still contemporary, look to this checked version.

ZARA

Zw Collection Embroidered Long Dress

The perfect wedding guest dress.

H&M

Scarf-Collar Blouse

Team with white jeans and ballet flats for a fresh spring look.

ZARA

High-Neck Jacket With Belt

Cropped trench coats with funnel-neck details are my favourite spring trend.

H&M

Rib-Knit Top

This elegant top has taken up so much space in my thoughts.

H&M

Handmade Wool-Blend Coat

The cape detail is so luxe.

H&M

Barrel Leg High Waist Jeans

H&M's sell-out barrel-leg jeans have been restocked, but they won't stick around for long.

H&M

Leather Ballet Flats

Sleek, sophisticated, and ready to pair with everything from floaty dresses to smart tailoring.

H&M

Coated Jacket

The clean lines of this jacket give the illusion of luxury without the price tag.

ZARA

Zw Collection Pleated Wide-Leg Trousers

Look out for buttery cream trousers and jeans popping up all over the high street right now.

ZARA

Balloon Combined Top

The pretty top to pair with jeans, tailoring, skirts and more.

ZARA

Braided Ballet Flats

It's officially time to swap out heavy boots in favour of light weight flats. This pair is my favourite of the season.

ZARA

Zw Collection Poplin Pleated Dress

The kind of LBD you can throw on with sandals for day or take to evening with heels.

ZARA

Extra Fine Wool Blend Striped Top

I'm yet to meet a striped top I don't like.

H&M

Funnel-Collar Jacket

These blouson jackets are on the rise.

ZARA

Crinkle-Effect Camisole Top

Soon enough, the days won't require heavy knitwear so we can get back to pretty tops like this sleek cami style.

ZARA

Zw Collection Embroidered Sleeveless Top

Find this at the top of my wish list.

Explore More:

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.