The Best Zara and H&M Fashion Finds According to an Editor

(Image credit: Zara, H&M)

last updated 1 September 2025

Whenever I'm in the mood to treat myself to something new—something affordable to scratch the itch but still make all my existing outfits feel fresher—I always head directly to two places: H&M and Zara. Both retailers have nuanced and often elevated takes on the trends and appeasing price tags, so I don't think I need to go into detail as to why I find them so appealing. However, just because I get the urge to shop doesn't mean I do so frivolously or without consideration.

Sure, there are pretty pieces in every H&M and Zara category, but that makes their respective websites a bit of a trap where appearances can easily lull you. However, when I shop H&M and Zara, I do so with as discerning an eye as possible, seeking out the pieces that go beyond the current season and that genuinely fit with my aesthetic. While everyone has their own personal style, I do believe I've managed to curate an edit of the best Zara and H&M fashion items that won't date for anyone. Take a look below, and hopefully, you'll find something you love.

Shop My Zara and H&M Wish List:

ZARA

Zw Collection Bomber Jacket

There's nothing better in the autumn months than an oversized leather jacket.

H&M

Broderie Anglaise Organza Skirt

This skirt looks designer, I'd pair it with a knit as the temperature drops.

ZARA

Pack of 2 Stone Necklaces

These necklaces look like they're straight off of the Chloé runway.

H&M

Loose-Fit Cardigan

For a little pop of colour, and it comes in 6 other colours too.

ZARA

Soft Knit V-Neck Sweater

Elegant, timeless and super easy to style.

H&M

Chelsea Boots

Such an affordable price for a pair of boots.

ZARA

Oversize Shirt

A striped shirt is such a staple wardrobe piece.

H&M

Chunky Dome Earrings

The two-tone contrast makes these look much more expensive.

ZARA

Faux Suede Jacket

Suede jackets are everywhere right now.

H&M

Mohair-Blend Waistcoat

This is so chic, I ordered it as soon as I saw it.

ZARA

Baggy Mid-Waist Jeans

Zara is my high-street go-to for jeans and this pair are so chic.

H&M

Shopper

A bag big enough for your every day essentials and laptop, too.

ZARA

Zw Collection Satin Lace Skirt

Skirts don't have to be reserved for summer, pair this with a knit and pointed boots.

H&M

Wide Tailored Trousers

A tailored trouser is an autumnal wardrobe staple, especially in this rich chocolate brown hue.

ZARA

Split Suede Loafers

Suede loafers are so on trend right now and this pair is so purse friendly.

H&M

Tie-Belt Coat

I'm a sucker for a new coat for a new season and this one looks so much more expensive than it is.

ZARA

Polka Dot Print Scarf

Silk scarves are so versatile. Wear it in your hair, around your neck or tie it around your handbag strap.

H&M

Oversized Twill Blazer

A blazer will work hard in your wardrobe all year round.

ZARA

Kitten Heel Boots

Style with jeans, knitted dresses or slip skirts.

H&M

Jacquard-Knit Sweater Vest

Wear alone or use it as a layering option over t-shirts and shirts.

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Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.