Autumn’s Next It Bag Hasn’t Even Launched Yet—But Every Fashion Insider Is Already Wearing It

I’m always intrigued by how a new It bag makes its entrance. Some are instantaneous, with long lines curving down the streets on release day, while others take a slow, steady approach, gaining traction over a season or years before icon status is awarded. Now, the Saint Laurent Simone bag has taken a different tack. Insiders have already got their hands on the pre-order style, and across the globe the most elegant dressers are carrying the Simone bag on repeat.

Before its official launch, the Simone bag has cemented itself as the bag of autumn 2026, but true to Saint Laurent form, we predict this won’t be a one-season wonder. Nestling itself alongside the likes of the Sac de Jour and the Icare, the House’s carefully curated designs are always injected with a timeless appeal, attention to detail and craftspersonship that withstands moving trends, and even sets them.

For autumn 2026, the flap bag form has returned in a big way, and in line with this, the Simone presents a flap silhouette in an envelope shape, inspired by Monsieur Saint Laurent’s personal letters and envelope pouches of the 1970s and 1980's. Elongated straps add to the refined look of the bag, finished simply with the Double Cassandre motif to nod to its luxury origins. Inside, two pockets sit alongside a zipped pocket to keep your essentials close at hand, whilst a magnetic closure keeps the streamlined look of the bag in place. Whilst a new addition to the brand’s handbag lineup, this bag feels so signature in its creation that it's set to be a longstanding favourite, even before its official release.

Whilst the campaign imagery sees models pairing the bag with intricate lace dresses, the fashion crowd is already proving that this is a bag that moves through the day. The spacious interior, whether you're opting for the medium or large sizes, is vast enough for daily essentials, naturally pairing with jeans and a leather jacket for Lila Moss, or a light trench and mini dress for Bella Hadid. It's not just these two style icons who have tapped into the bag of the moment. Amelia Gray wore the sleek black leather style with cuffed jeans and loafers during Paris Fashion Week, whilst Anya Rubik leaned into a monochromatic white look, letting the black Simone bag be the punchy finishing touch.

With poise, practicality and luxury embedded in the form, it’s no wonder that fashion insiders are already selling out this pre-order Simone bag. If you’re ready to invest in an It bag that will be treasured for years to come, I’d recommend joining the list, as this one is already moving fast.

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