Welcome to Who What Wear UK’s Luxury News Bulletin, a monthly roundup of anything and everything happening in the world of luxury. Whether it’s a covetable collaboration between two leading design houses, an anticipated new store or a five-star resort opening on the other side of the world, you can bet that if it’s on our radar, we’ll make sure it's on yours too. Stay tuned…
Hello! Welcome to the latest instalment of the Who What Wear UK Luxury News Bulletin. April has flown by in a blur of fashion drops, beauty collabs and wellness moments that have us genuinely excited for what's ahead. From Guerlain's dreamy new spa in Monte-Carlo to The Hoxton's expansion plans and the return of Market Market at Dover Street, there's no shortage of buzzy openings and big-name launches to shout about. Throw in a few high-glam collabs (hello, Jimmy Choo x Malbon) and the latest wellness hot spot landing in Spitalfields, and you've got one seriously stacked month. Keep scrolling for everything worth knowing right now.
LOUIS VUITTON UPGRADES ITS MONOGRAMMING SERVICE
If you've ever dreamt of adding your own stamp to an iconic LV piece, now's your moment. Louis Vuitton has expanded its Mon Monogram personalisation service, offering even more ways to customise everything from the classic Keepall to sleek passport covers. New colourways, vintage-style patches, fresh stripe designs, and even updated typefaces—aka, the most stylish way to make your mark. Whether you're after something bold or beautifully understated, this is craftsmanship made personal.
The service is available in store and online at Louisvuitton.com.
JIMMY CHOO AND MALBON'S SECOND COLLABORATION IS HERE
The most stylish game of golf continues—Jimmy Choo and Malbon are back with their second collab, and it's a hole-in-one for fashion fans and fairway regulars alike. The capsule takes everything we loved about the first drop and dials it up: think bold new colourways (hello, Malbon Pink), glammed-up golf accessories, and luxe footwear with serious on-course performance. From monogrammed slides to statement cleats and charm-covered bags, it's clear—this is less about keeping score and more about showing up in style.
The full collection is online now at Jimmychoo.com.
NEKO HEALTH CLINIC OPENS IN SPITALFIELDS
Big news in health and wellness: Neko Health, the buzzy wellness clinic backed by Spotify's Daniel Ek, has just landed in Shoreditch. If you've been on the waitlist for their Marylebone space (guilty), this new outpost is your cue to book in. Neko is making private body MOTs quick, accessible and so chic with full-body scans and in-depth blood work that's powered by some of the most innovative tech on the market. In the most beautifully curated and designed location in Spitalfields, it makes a usually unnerving experience frankly serene and, dare we say, enjoyable.
Book now from £299 at Nekohealth.com.
GUERLAIN AND HÔTEL MÉTROPOLE MONTE-CARLO DEBUT NEW DESTINATION SPA
Monte-Carlo just got a serious upgrade to its wellness credentials. This July, Guerlain will open a dazzling new destination spa inside the Hôtel Métropole—a Belle Époque gem just steps from the Casino. The Spa Métropole by Guerlain is more than just a luxury pit stop; it's a full-blown sensorial escape designed for Riviera-level indulgence. Expect serene, mineral-toned interiors, Guerlain's cult-favourite skincare rituals (including the Black Orchid treatment), and a trio of exclusive new offerings inspired by Monaco itself—think glowing skin, quartz stone therapy, and beachy bliss, without the sand. Bonus: treatments for men, children, couples, plus expert mani-pedis by Bastien Gonzalez. Whether you're checking in for a week or dropping by for a facial, this is where French beauty meets Mediterranean serenity.
Opening July 2025, hotel bookings available now at Metropole.com.
HARPERCOLLINS RELEASES UPDATED VERSION OF VINTAGE ROLEX
Whether you're a die-hard collector or just appreciate a beautifully made timepiece, the newly updated edition of Vintage Rolex is set to become your latest obsession. Celebrating 30 years of London's legendary Vintage Watch Company, this expanded release features over 2,000 iconic models—including James Bond-worthy Submariners, Everest-approved Explorers, and a new deep dive into rare 'tropical' dials. With 48 new pages and a foreword-worthy reputation among royalty and film stars alike, it's a love letter to one of the most iconic brands in watch history.
Available from 6 May 2025 at Harpercollins.com.
DOVER STREET MARKET'S MARKET MARKET SALE IS BACK
Dover Street Market's cult sample sale Market Market is back this May at 180 Studios, and it's every fashion obsessive's dream (and endurance test). Expect huge markdowns on past-season pieces from DSM's roster of labels—Comme des Garçons, Simone Rocha, ERL, and more—plus archive finds, one-offs, and oddities you won't see anywhere else. It's fast, frenzied, and famously worth it. First round of free tickets went instantly, but keep your eyes peeled—another drop is coming.
Join the waitlist here.
SMYTHSON AND CABANA MAGAZINE LAUNCH SABBATICAL 2012
If you're a lover of interiors, travel, and timeless stationery, this one's for you. Smythson has teamed up with Cabana magazine to release Sabbatical 2012—a beautifully bound reproduction of photographer Miguel Flores-Vianna's personal diary from a life-changing year spent in West Sussex. Complete with daily polaroids, handwritten notes, and charming imperfections, the book is wrapped in Smythson's signature Nile Blue and captures the quiet beauty of slowing down. Consider this your next must-have for bookshelf and soul.
Available now at Smythson.com.
THE HOXTON OPENS IN EDINBURGH
The Hoxton is heading north—and it's set to be very chic. Fresh off the back of its Florence opening, the cult-favourite hotel group has confirmed its next outpost will land in Edinburgh's Haymarket this June. Expect all the signature Hox charm—think artfully restored Georgian townhouses, an open-house lobby made for laptop days and late-night drinks, and a trattoria-style Italian restaurant (hello, Patatino) that promises Amalfi vibes in the Scottish capital. With 214 rooms, an intimate five-seat cinema, and even full-blown three-bedroom houses for longer stays, this is shaping up to be the place to check in—and hang out—this summer.
Direct bookings live now at Hoxton.com/edinburg.
