The Luxury News Bulletin: Everything Happening in the World of Style This Month

Welcome to Who What Wear UK’s Luxury News Bulletin, a monthly roundup of anything and everything happening in the world of luxury. Whether it’s a covetable collaboration between two leading design houses, an anticipated new store or a five-star resort opening on the other side of the world, you can bet that if it’s on our radar, we’ll make sure it's on yours too. Stay tuned…

As summer unfolds, the luxury landscape continues to evolve with an exciting wave of openings, wellness initiatives, cultural collaborations and travel launches. This month's highlights span everything from landmark hotel debuts and immersive brand experiences to major fashion exhibitions, exclusive retail concepts and the latest in luxury hospitality. From London to Porto, Reykjavik and beyond, here’' everything you need to know this month.

COACH OPENS NEW COACH PLAY CONCEPT IN PARIS

Coach has unveiled its latest Coach Play concept store in Paris, bringing its immersive retail experience to the heart of Le Marais. Designed to celebrate creativity, craftsmanship and individuality, the new space offers a fresh take on luxury shopping, with interiors inspired by one of the French capital's most dynamic neighbourhoods. Marking another step in the brand's European expansion, the opening reinforces Coach's focus on creating destination stores that feel unique to their surroundings while encouraging discovery, self-expression and playful design.
Discover the latest collection at Coach.com.

WELLNESS MONTH AT THE REYKJAVIK EDITION

The Reykjavik EDITION is spotlighting its Nordic-inspired wellness offering with a focus on its luxury spa and exclusive partnership with Icelandic skincare brand BIOEFFECT. Guests can experience hammam rituals, hydrotherapy, Viking-inspired hot and cold therapies and science-led facials designed to restore and rejuvenate, positioning the hotel as one of Iceland's leading wellness destinations.
Discover more at Theedition.com.

THE WEBSTER ANNOUNCES LONDON DEBUT

Design-led hospitality brand The Webster will make its global debut this autumn with The Webster Covent Garden. Located on Lincoln's Inn Fields, the new lifestyle hotel blends literary heritage, contemporary interiors by Red Deer Studio and thoughtfully curated social spaces designed for both guests and locals. Reservations are now open ahead of the highly anticipated autumn 2026 opening.
Discover more at Thewebster.com.

WILDE OPENS DESIGN-LED APARTHOTEL IN PORTO

Boutique lifestyle aparthotel brand Wilde continues its European expansion with the opening of Wilde Porto on 10 July. Located in the heart of the city's vibrant cultural district, the new property combines contemporary apartment-style accommodation with locally inspired interiors, Portuguese craftsmanship, rooftop dining and flexible stays, reflecting the growing demand for elevated long-stay travel.
Discover more at Wilde.com.

BURBERRY & V&A CELEBRATE THE ICONIC TRENCH COAT

To mark Burberry's 170th anniversary, Burberry and London's V&A Museum have announced The Burberry Trench: Crafting an Icon, a free exhibition opening from 21 September 2026. Featuring rare archive pieces alongside garments from the V&A collection, the display explores the trench coat's evolution from military innovation to enduring fashion icon while celebrating British craftsmanship and the longstanding relationship between Burberry and the museum.
Discover the latest collection at Burberry.com.

BELMOND OPENS NEW HOTELS THIS SUMMER

Belmond has unveiled a series of exciting developments across its global portfolio for 2026. Highlights include new Dior spas at Hotel Cipriani in Venice and Grand Hotel Timeo in Sicily, a Guerlain spa at Villa San Michele in Florence, major wellness renovations at Copacabana Palace in Rio, fresh culinary concepts across Europe, and new luxury rail journeys aboard the Britannic Explorer and British Pullman, cementing Belmond's position at the forefront of experiential luxury travel.
Discover more at Belmond.com.