The Who What Wear UK Luxury News Bulletin in April 2026

(Image credit: LOUIS VUITTON/LACOSTE/SMYTHSON)

Welcome to Who What Wear UK’s Luxury News Bulletin, a monthly roundup of anything and everything happening in the world of luxury. Whether it’s a covetable collaboration between two leading design houses, an anticipated new store or a five-star resort opening on the other side of the world, you can bet that if it’s on our radar, we’ll make sure it's on yours too. Stay tuned…

This month, luxury leans into experience. From immersive retail pop-ups and beachside brand takeovers to design-led homeware and destination-driven travel, fashion houses are expanding how—and where—we engage with them. At the same time, there's a softer mood emerging, with collections inspired by nature, seasonality and escapism. Consider this your edit of the moments shaping luxury right now.

DAME JOANNA LUMLEY FRONTS LANCÔME'S LATEST COLLAGEN CREAM

Lancôme has unveiled its new Rénergie Collagen Lift-Xtend Cream, fronted by long-time friend of the brand Dame Joanna Lumley. Designed to boost collagen and deliver a visible firming effect, the formula introduces a distinctive stretch-texture inspired by thread-lift treatments. With Lumley's timeless approach to beauty at the forefront, the campaign reinforces a message of confidence, longevity and modern skincare innovation.
Discover more at Lancome.co.uk.

PRADA BRINGS A LIGHT-FILLED SUMMER POP-UP TO HARRODS

Prada's Days of Summer pop-up has landed at Harrods, transforming the Exhibition Windows into a serene, light-filled space. Defined by crisp white surfaces, soft pastel accents and tactile natural materials, the installation creates a calm, almost dreamlike setting that puts the focus firmly on the collection—a minimalist, sensory escape in the middle of Knightsbridge.
Discover the latest collection at Prada.com.

PRADA BEAUTY'S POP-UP BRINGS PERSONALISED GLAM TO SELFRIDGES

Prada seems to be on a roll this spring as Prada Beauty has just launched an interactive pop-up at Selfridges to celebrate its new cream-to-powder blush. The "Prada Touch" experience centres around personalised shade-matching and a photo booth moment, alongside exclusive products and in-store services—turning beauty retail into something more immersive.
Discover the collection at Prada.com.

ROSIE HUNTINGTON-WHITELEY LAUNCHES HER FIRST COLLECTION WITH VIX

Rosie Huntington-Whiteley steps into a new creative role as Designer and Global Ambassador for ViX, debuting her first co-designed collection this April. Rooted in a shared vision of effortless femininity and travel-inspired style, the collection features minimalist palettes, fluid silks and elevated swimwear accented with gold hardware. Designed to move seamlessly from beach to evening, the pieces reflect a refined, modern approach to resort dressing.
Discover the collection at Vixpaulahermanny.com.

GINORI 1735 REIMAGINES FLORALS WITH ITS NEW FLORENZA COLLECTION

Ginori 1735 introduces Florenza, a new tableware collection inspired by wildflowers in the Florentine hills. Rather than traditional prints, the designs appear as soft, scattered fragments, petals, brushstrokes and organic shapes, in two muted colour ways, offering a more modern, effortless take on floral design.
Discover more at Ginori1735.com.

PEACHY DEN OPENS ITS FIRST LONDON STORE IN SOHO

Cult London label Peachy Den has opened its first standalone store in Soho, marking a major step for the fast-growing brand. Known for its sleek silhouettes and loyal Gen Z following, the space brings its signature aesthetic into a physical setting, offering a more immersive way to shop its collections.
Discover the new collection at Peachyden.co.uk.

EXPERIMENTAL REOPENS ITS BALEARIC HOTELS FOR THE SEASON

Experimental is welcoming guests back to its Menorca and Ibiza properties for spring and summer, with a focus on culture-led travel. Highlights include Menorca's new "Cultural Opening" festival, alongside wellness retreats, local craft experiences and food-led programming, all designed to offer a slower, more immersive take on island life.
Discover more at Menorcaexperimental.com.

SMYTHSON LAUNCHES A TRAVEL-INSPIRED STICKERS COLLECTION

Smythson is bringing a sense of nostalgia to its leather goods with a new Stickers Collection. Featuring playful, travel-inspired motifs across notebooks and accessories, each piece is crafted from the brand's signature Panama leather—blending heritage craftsmanship with a lighter, more whimsical mood.
Discover the collection at Smythson.com.

LOUIS VUITTON BEAUTY CELEBRATES CHERRY BLOSSOM SEASON

Louis Vuitton's beauty line leans into the softness of spring with a cherry blossom-inspired edit. Created with Dame Pat McGrath, the collection pairs delicate pink tones and luminous textures with coordinating leather accessories—capturing the fleeting, romantic mood of the season.
Discover the new collection at Louisvuitton.com.

LACOSTE TAKES OVER MIAMI BEACH FOR THE MIAMI OPEN

Lacoste has teamed up with The Miami Beach EDITION to bring its tennis heritage to the shoreline during the Miami Open. A pop-up "Club Lacoste" installation features a beachside court, branded loungers and a series of events attended by ambassadors including Venus Williams and Daniil Medvedev, blending sport, fashion and hospitality in true resort style.
Discover the new collection at Lacoste.com.

Humaa is the Junior Branded Content Editor at Who What Wear UK, specialising in trend-led beauty and fashion content. Previously an editor at Who What Wear US and British Vogue, she brings years of product-testing expertise. Off duty, she's working through her endless Kindle TBR.