Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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I Tried on The Row’s 5 Chicest Cashmere Knits—Here’s Everything You Need to Know Before You Invest
The definition of luxury knitwear.
By Marina Avraam
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I Consulted the Experts—We Agree This Surprising Bag Trend Will Be the Next Big Thing
To have and to hold.
By Ava Gilchrist
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5 Chic Ways French Women Are Wearing This Anti-Skinny Jeans Trend Right Now
So cool.
By Judith Jones
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It’s Here—The Olsen Twin-Approved Trend That’s Officially the ‘It’ Coat Style of Winter
A modern classic.
By Maisie Bovingdon
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I've Tried on So Many Coats This Winter, But I Keep Coming Back to One Elegant Style
And these are the best-high street versions.
By Florrie Alexander
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I Love a Scarf Coat, But This Elegant Alternative Is Currently the Epitome of Great Taste
Stylish and functional.
By Marina Avraam
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When I'm Fed Up With Jeans This Winter, I'll Wear This Trending Alternative Instead
The perfect seasonal alt.
By Imani-Nia Francis-Tsolaki
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All the Coolest People in London Are Wearing This "Dated" Jeans Trend, So We Found the 8 Best Styles
The only shade of denim I want to wear in winter.
By Ava Gilchrist
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This Sophisticated Bag Brand Is Every Fashion Insider's Best-Kept Secret
It has the chicest styles.
By Remy Farrell
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My Friend Texted Me for H&M Recs—11 Elevated Winter Styles I Immediately Sent Her
One of each, please.
By Marina Avraam
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I'm 5'2'' With Expensive Taste—12 Really Chic New-In Buys I've Found Recently
Perfect petite picks.
By Chiara Perera
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I’m Convinced That Zara, COS and H&M Make the Chicest Jumpers—These 9 Styles Prove It
From cosy cashmere to scarf knits.
By Florrie Alexander
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Sorry, Dresses, I'll Be Wearing These Chic Jeans-and-Boot Outfits From Now Until Spring 2026
A favourite combo of fashion editors.
By Bébhinn Campbell
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When It Comes to Chic Jumpers, This Anti-Trend Style Is the Main Player
The crème de la crème on the market.
By Florrie Alexander
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If Chic Knee-High Boots Are Your Thing, This Perfect Pair Would Be My Top Recommendation
A smart purchase in every way.
By Florrie Alexander
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On the Scale of Expensive-Looking Winter Trends, This Classic Knitwear Design Always Comes Out on Top
Take note.
By Natalie Munro
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander
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COS's Iconic Tailored Trousers Just Got a 2025 Update—I'm Already Wearing Them On Repeat
They'll sell out fast.
By Florrie Alexander
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I Just Scoured Zara for the Chicest Affordable Winter Coats Trends—You Need to Know About These 7
They're just so good.
By Imani-Nia Francis-Tsolaki
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More Elegant than Jumpers and Cardigans, This Is the Knitwear Trend Sophisticated Dressers Will Be Wearing All Season
Beyond chic.
By Natalie Munro
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All My Chic Fashion Friends Own a Coat from This French Brand—8 Elegant Styles Still in Stock
Timeless and chic.
By Marina Avraam
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I Gasped—Zara's Winter Collection Is the Most Elegant and Expensive-Looking to Date
They're sure to sell out fast.
By Florrie Alexander
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I've Looked Everywhere—These Are the 14 Best Alpaca Jumpers on the High Street Right Now
Chic and cosy in equal measure.
By Florrie Alexander
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Iconic Doesn't Even Begin to Cut It—The 6 Manolo Blahnik Shoe Styles Every Elegant Dresser Wants to Own
They're unrivalled.
By Ava Gilchrist
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
By Emily Dawes
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Cream Jumpers Never Fail to Look Classy—7 Outfits I'll Wear Back-to-Back This Winter
It's far from boring.
By Brittany Davy
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I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
By Emily Dawes
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I Searched Through Thousands of High-Street Coats—These 16 Are the Most Expensive-Looking
There's something for everyone.
By Emily Dawes
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Leopard Print! Shearling! Suede! 9 London-Girl Shoe Trends You Need to Know This Winter, According to an Expert
They're so good.
By Imani-Nia Francis-Tsolaki
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My Friend Asked Me How to Make Jeans and a Coat Look Polished—I Showed Her These 7 Slick Outfits
The ultimate cold-weather uniform.
By Stephanie Sofokleous