And Now, the Classic Luxury Buys Our Editors Will Stand By Forever

It’s no secret that us Who What Wear editors love to find chic buys at a more affordable price point. Of course, there are some great value, classic pieces to be found on the great British high street that will last a long time in your collection. But sometimes, when curating your forever wardrobe, you’re looking to spend a bit more on quality, luxury items that then elevate the rest of your wardrobe effortlessly. And while we do love an expensive-looking bargain, as experts in the industry we also know a thing or two about a smart designer fashion investment.

So, as we're at the start of a joyful new season, I thought I would ask my fellow editors: what’s on your luxury wish list right now? And their answers didn’t disappoint. We’re talking beautiful, buttery-leather bags, spring dresses and glossy accessories. Pieces that they love now but will also stand by forever. One thing’s for sure, these women know how to elongate someone else’s wish list in a heartbeat—you've been warned.

Below you can see and shop their current luxury shopping picks. Not everything on our lists is wildly expensive—some are little luxuries— but rest assured when they do come with a higher price tag, it’s on there because we believe it’s worth every penny. There’s some all time classics we’ve been lusting after for a long time, and some fresher new-in pieces that already seem just as timeless. Any one of these buys, though, feels rightly special, and will add polish to your everyday wardrobes for many years to come. Keep scrolling for some luxurious shopping inspiration…

1. Remi Afolabi, Video Content Producer

Remi Afolabi luxury shopping picks

(Image credit: @remiafolabi)

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2. Maxine Eggenberger, Deputy Editor


(Image credit: Future)

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3. Rebecca Rhys-Evans, Senior Fashion & Beauty Editor: Branded Content


(Image credit: Phill Taylor)

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4. Humaa Hussain, Junior Branded Content Editor

Humaa Hussain luxury shopping picks

(Image credit: @humaa.hussain)

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5. Florrie Alexander, Acting Affiliate Editor


(Image credit: Nicole M Gomes)

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6. Natalie Munro, News Writer


(Image credit: Nicole M Gomes)

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Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.