And Now, the Classic Luxury Buys Our Editors Will Stand By Forever
It’s no secret that us Who What Wear editors love to find chic buys at a more affordable price point. Of course, there are some great value, classic pieces to be found on the great British high street that will last a long time in your collection. But sometimes, when curating your forever wardrobe, you’re looking to spend a bit more on quality, luxury items that then elevate the rest of your wardrobe effortlessly. And while we do love an expensive-looking bargain, as experts in the industry we also know a thing or two about a smart designer fashion investment.
So, as we're well into the winter season, I thought I would ask my fellow editors: what’s on your luxury wish list right now? And their answers didn’t disappoint. We’re talking beautiful, suede bags, cosy sweaters and classic outerwear. Pieces that they love now but will also stand by forever. One thing’s for sure, these women know how to elongate someone else’s wish list in a heartbeat—you've been warned.
Below you can see and shop their current luxury shopping picks. Not everything on our lists is wildly expensive—some are little luxuries— but rest assured when they do come with a higher price tag, it’s on there because we believe it’s worth every penny. There’s some all-time classics we’ve been lusting after for a long time, and some fresher new-in pieces that already seem just as timeless. Any one of these buys, though, feels rightly special and will add polish to your everyday wardrobes for many years to come. Keep scrolling for some luxurious shopping inspiration…
Shop Our Editors Winter Wish-List Items:
1. Remy Farrell, Fashion Editor
Shop Remy's Picks:
“This Rains puffer is the definition of winter-ready outerwear—waterproof, insulated, and undeniably stylish."
“A statement knit is a winter wardrobe essential, and this diamond-pattern jumper nails it. Cosy yet chic, it's perfect for layering with tailored trousers or denim.”
“With its timeless design and spacious interior, this bag is the perfect companion for winter days on the go.”
2. Maxine Eggenberger, Deputy Editor
Shop Maxine's Picks:
"Combining to of my greatest loves—Toteme and cosy cardigans—it was inevitable that this elevated knit would find itself at the top of my wish list. From the shawl collar to the double-breasted button closure, this piece exudes elegance like nothing else!"
"Maybe it’s just me but, when it comes to treating myself, nothing gives me the same satisfaction as unboxing a new bag. I invested in a fresh tote earlier in the year but it’s my trusty black shoulder bag—a leather style I’ve had for years—that’s starting to look a little tired and could perhaps be updated. I’m taking the timing of DeMellier’s latest launch as my sign."
"It’s been a hot minute since I bought a hot dress, and with a handful of weddings already in the diary for next year as well as a few parties to attend before 2025 even starts, I feel as if my want for a new style is justified. While I’d love to snap this up in the cream colour way, too, this burgundy lace dress will work for all of my upcoming occasions."
3. Rebecca Rhys-Evans, Senior Fashion & Beauty Editor: Branded Content
Shop Rebecca's Picks:
"Every year we get hit by storms, snow and all kinds of weather in the UK, and every year I'm not prepared. This year however, I'm taking matters into my hands (well, with my wardrobe), and investing in some Moon Boots. I'm convinced they're having a moment, and I like how nostalgic they make me. Say what you will, but nobody will be laughing when my toes are cosy in the next red weather warning!"
"New Year's Eve is one of my favourite nights of the year, and this year it deserves a new bag. Bad vibes can stay in 2024, but this Charles & Keith silver crystal-embellished beauty can come with me."
"A padded jacket is a winter essential for me and Aligne's latest green quilted number is currently living in my mind rent free. It's all about the pockets and that perfect khaki hue."
4. Humaa Hussain, Junior Branded Content Editor
Shop Humaa's Picks:
“This sweater from The Row is the ultimate in understated luxury. It's the kind of piece I'd wear on repeat during winter—soft, elegant, and incredibly versatile.”
“When it comes to winter footwear, these square-toe boots from COS tick every box: chic, practical, and effortlessly modern. They're about to become my go-to for elevating everyday outfits.”
“Cold hands are non-negotiable in winter, and these cashmere gloves are the definition of cosy sophistication. A small indulgence that makes a big difference.”
5. Florrie Alexander, Acting Affiliate Editor
Shop Florrie's Picks:
“This coat feels like wrapping yourself in a warm hug, but make it fashion. A timeless silhouette with a luxurious cashmere blend that's perfect for winter layering.”
“Khaite's suede boots are the perfect blend of elegance and practicality. They're ideal for everything from city strolls to festive evenings out.”
“Every winter wardrobe needs a touch of glamour, and this Saint Laurent bag is it. Compact, sleek, and endlessly chic—it's a statement piece I'd carry everywhere.”
6. Natalie Munro, News Writer
Shop Natalie's Picks:
“This jacket is an effortless layering hero for winter. The buttery leather and sleek design make it a piece you'll reach for season after season.”
“A winter staple with edge—Khaite's crinkled boots are the ultimate combination of cool and comfortable. They're perfect for grounding tailored or casual looks.”
“A beautifully textured top like this one from Paloma Wool is my go-to for polished winter dressing. Perfect for pairing with leather or denim, it's a wardrobe essential.”
7. Georgia Seago, Copy Editor
Shop Georgia's Picks:
“Mango has nailed the perfect winter boot with this pair. They're polished enough for the office yet stylish enough for weekend plans—an absolute essential.”
"This is the kind of accessory that instantly elevates your cold-weather look. It's equal parts cosy and chic, exactly what winter dressing should be.”
“I love a standout accessory, and this bag from Jimmy Choo is just that. The cow-print design is bold yet refined, perfect for adding personality to winter outfits.”
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
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