18 Luxury Buys Our Editors Will Stand By Forever

It’s no secret that us Who What Wear editors love to find chic buys at a more affordable price point. Of course, there are some great value, classic pieces to be found on the great British high street that will last a long time in your collection. But sometimes, when curating your forever wardrobe, you’re looking to spend a bit more on quality, luxury items that then elevate the rest of your wardrobe effortlessly. And while we do love an expensive-looking bargain, as experts in the industry we also know a thing or two about a smart designer fashion investment. 

So, as we close out 2023 and all start thinking about those special gifts we could ask Santa for (it’s worth a shot, right?), or about which pieces we’re looking to invest in for the new year ahead, I thought I’d put the question to my fellow editors: what’s on your luxury wish list right now? And their answers didn’t disappoint. We’re talking beautiful, buttery-leather bags, super-soft cashmere knits and iconic camel coats. Pieces that they love now but will also stand by forever. One thing’s for sure, these women know how to elongate someone else’s wish list in a heartbeat—you've been warned. 

Below you can see and shop their current luxury shopping picks and my own. Not everything on our lists is wildly expensive—some are little luxuries— but rest assured when they do come with a higher price tag, it’s on there because we believe it’s worth every penny. There’s some all time classics we’ve been lusting after for a long time, and some fresher new-in pieces that already seem just as timeless. Any one of these buys, though, feels rightly special, and will add polish to your everyday wardrobes for many years to come. Keep scrolling for some luxurious shopping inspiration…

Emily Dawes, Affiliate Editor


(Image credit: Nicole M Gomes)

Maxine Eggenberger, Deputy Editor


(Image credit: @maxineeggenberger)

Rebecca Rhys-Evans, Branded Content Editor


(Image credit: Phill Taylor)

Joy Ejaria, Social Media Editor


(Image credit: Nicole M Gomes)

Florrie Alexander, Commerce Writer


(Image credit: Nicole M Gomes)

Natalie Munro, News Writer


(Image credit: Nicole M Gomes)

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