H&M Just Dropped the Most Expensive-Looking Minimalist Edit
I'll admit there are a lot of minimalist edits knocking about these days. Whether it's the high street offering luxe-looking pieces or designer brands whose whole aesthetic is about pared-back simplicity, it's been an inescapable aesthetic for the past few years, going way past "trend" status and well and truly into the classic category. Brands like Bottega Veneta and The Row are obviously huge influences these days, but let us not underestimate the lasting legacy of Phoebe Philo's Céline too. Here's why the trend is so popular: It screams understated luxury, even when it might not be. Case in point: H&M's minimalist edit, which is nothing if not an effortless dresser's dream.
Anouk wears a grey shirt from H&M.
So, how do less-expensive brands achieve this rich aesthetic? It's all about the silhouettes, the cut of the pieces, the fabrics and the colours. An obvious choice for the minimalist palette is black, but there are also khaki, beige and creamy whites. With the silhouettes and fabrics, it's all about sticking to quality classics. Think simple blazers, crisp cotton shirts that work with everything in your wardrobe and easy midi dresses. The idea is that these pieces will last forever and help you build a timeless capsule wardrobe. Want in? Then I suggest you keep scrolling for H&M's latest minimalist edit.
Harriet King wears an elegant midi skirt from the brand.
SHOP H&M'S MINIMALIST EDIT:
If you haven't added a pair of ballet flats to your shoe rotations yet, take this as your sign.
Dress down with sandals and a basket bag, or elevate for events with strappy heels and a clutch.
Accent any outfit with this pair of expensive-looking earrings.
With tailoring, jeans, skirts or more, these heels will instantly take any outfit to new heights.
These best-selling trousers come in an array of chic shades, but this playful olive green hue is a particular favourite of mine.
As the weather continues to be unpredictable, a light linen blazer will surely come in handy.
Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.
Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.
Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.
When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.
Emily is currently on maternity leave.
-
I'm Convinced That These 10 H&M Items Will Go Viral and Sell Out
I'm talking 99.99% sure.
By Eliza Huber
-
From Drop-Waist to A-Line: 30 Zara, H&M, and Reformation Dresses You Need to See
These are so, so good.
By Lauren Adhav
-
Cool Girl Is the Vibe—25 Chic Picks to Snag During H&M's Latest Sale
From essentials to the latest trends.
By Jennifer Camp Forbes
-
Memorial Day Sales Are Almost Here—I'm Keeping an Eye on These 36 Elevated Items
Chic finds from Nordstrom, J.Crew, and more.
By Jennifer Camp Forbes
-
H&M Already Has a Sale on Summer Favorites—Yes to These 16 Elevated Basics
Up to 30% off!
By Bobby Schuessler
-
Bring on the Compliments—30 Dresses That Are on Sale and Ready to Turn Heads
So many gems, so little time.
By Jennifer Camp Forbes
-
I'm a Fashion Editor—I Reach For These 2 Pieces When I Don't Know What to Wear
Ready in 10 minutes or less.
By Jennifer Camp Forbes
-
I'm Manifesting a Rich-Looking, Minimalistic Closet—25 Perfect Sale Picks From COS
Almost every pick is now under $100.
By Jennifer Camp Forbes