21 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer

I think it is safe to say that the British high-street rarely disappoints. Whether you’re after a dress for a special occasion, great denim at affordable prices, workwear that will work hard for you way beyond the office or just classic pieces to add to your capsule wardrobe, it really does have (almost) everything you could ever need.

As a high-street aficionado, I take great pride in searching through the new-in pages of some of our best and brightest brands and picking out the pieces that are really special. Think that sensationally good bomber from Zara that went viral, Arket’s timeless blazer that both editors and influencers love, and COS’s internet-famous crossbody bag. There's something for everyone and every style out there. The downside? It can be a real mission finding these noteworthy, designer-looking pieces, and it often takes a good amount of work (and time) to weed out the winners from those items we’d rather leave on the shelves.

So, to help you find all of the pieces that look like they've walked straight off the runway, I've put together a handy little edit of the best of the best from three of our favourite brands: COS, Mango and H&M. Scroll on for the 15 pieces that I think you'll love, and that no one will know are from the high street. Your secret is safe with me...


1. COS


3. H&M

Poppy Nash
Managing Editor

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello! and Marie Claire. In these roles she assisted the fashion teams with print content as well as digital shopping features, shoots and celebrity news.

Prior to Who What Wear, Poppy worked at SheerLuxe as the commercial content manager. There she oversaw all paid-for site content and inclusions, managed the visual assets and briefs for branded content, and ensured all content—whether editorial or commercial—was in line with overall brand guidelines and tone. She also supported the editorial team by looking after visual merchandising on site and reviewing the brand’s daily newsletters.

As WWW UK’s managing editor, Poppy spends most of her time looking after the content calendar and all output across the brand, in addition to working with contributors, supporting with social media planning, assisting with branded content and contributing to brand strategy. Poppy prides herself on being organised, and a keen eye for detail means she oversees the production of tentpole moments such as Who What Wear’s quarterly celebrity covers, the Wedding Issue, team shoots, events, industry-facing moments, gift guides and more. In addition to this, Poppy ensures processes across the brand are efficient and effective, and is always on the lookout for ways the team can work smarter, not harder! As someone who works behind the scenes (Poppy loves a spreadsheet!), you won’t find many articles by Poppy on site, but when you do there’s no doubt they will either be focused on dresses, handbags or classic high-street buys. Or better yet, all three!

Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes (or raiding her mum’s wardrobe), Poppy fills her time walking along the river with her 11-year-old labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow! Her favourite London spots are Caravel for dinner, the Ham Yard Hotel for a fancy pre-theatre drink, Daunt Books for a new read, 26Grains for breakfast and Coal Drop's Yard for a spot of shopping.