15 New-In Pieces From COS, Mango and H&M That You'll Mistake for Designer

I think it is safe to say that the British high-street rarely disappoints. Whether you’re after a dress for a special occasion, great denim at affordable prices, workwear that will work hard for you way beyond the office or just classic pieces to add to your capsule wardrobe, it really does have (almost) everything you could ever need.

As a high-street aficionado, I take great pride in searching through the new-in pages of some of our best and brightest brands and picking out the pieces that are really special. Think that sensationally good bomber from Zara that went viral, Arket’s timeless blazer that both editors and influencers love, and COS’s internet-famous crossbody bag. There's something for everyone and every style out there. The downside? It can be a real mission finding these noteworthy, designer-looking pieces, and it often takes a good amount of work (and time) to weed out the winners from those items we’d rather leave on the shelves.

So, to help you find all of the pieces that look like they've walked straight off the runway, I've put together a handy little edit of the best of the best from three of our favourite brands: COS, Mango and H&M. Scroll on for the 15 pieces that I think you'll love, and that no one will know are from the high street. Your secret is safe with me...

1. COS


3. H&M

This story was published at an earlier time and has since been updated.

Managing Editor

Poppy joined the Who What Wear UK team as managing editor in 2022. After graduating from university with a degree in English literature, she worked for a number of print and digital publications, including Women's Health, The Times, Hello!, SheerLuxe and international editions of Maire Claire, and acted as an editorial and celebrity stylist. As WWW UK’s managing editor, Poppy spends most of her time looking after all on-site content in addition to working with contributors, supporting the editorial team and contributing to strategy, social media and branded content.

Born and raised in London, Poppy is a true city girl. When she's not thinking about clothes, Poppy fills her time walking along the river with her labradoodle, getting stuck in a good book and enjoying as many of the city’s amazing restaurants and bars as her purse will allow!