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I'm 5'2'' With Expensive Taste—13 Really Chic New-In Buys I've Found Recently
Perfect petite picks.
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I Know What a Wholesome, Cosy Winter Looks Like—These 36 Buys Are It
My ultimate edit.
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We're Calling It—This Is by Far the Cosiest Winter Jacket Trend of 2025
Everybody has one.
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I Just Got Back From Paris—the Chicest French Women Are Wearing This Winter Jeans Trend With Heels and Boots
Consider me influenced.
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I'm a Minimalist, and H&M's Expensive-Looking Collection Is All I'm Wearing This Winter
Well done; I want it all.
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Forget Boring Black Coats—This Is What I Wear Instead
Plus, the chicest jewellery you’ll ever wear.
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Polished Dressers in Paris, London and New York City Rely on This Elegant Skirt Style in Winter
Polished dressers in Paris, London and NYC are relying classic grey wool skirts this winter. Keep scrolling for seven outfits that proves its elegance.
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These Divisive Trainers Are Going to Be 2026's Favourite Buy
I can tell.
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I've Been Hunting for a Timeless Investment Coat—These 5 From Toteme Have Caught My Eye
They're as good as they look.
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I Searched for the Most Expensive-Looking High-Street Coats—Zara, Mango and COS Came Through
Just in time for the winter chill.
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I Just Spent Hours Browsing M&S's New-In Section—These 9 Buys Will Sell Out First
They'll sell out before December.
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If You Want to Be Cosy and Also Look Rich, This Is the Knitwear Trend I Suggest You Look Into First
My best recommendation.
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Suddenly, Cigarette Jeans are Popular Again—These are the Shoes That Make Them Look Cool
Perfect pairings.
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H&M's Chic Mohair Jumper Stopped Me in My Tracks—It Won't Stay in Stock for Long
Layer up.
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We Spent Months Trying on White T-Shirts—These Are the Absolute Crème de la Crème
Top of the tops.
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I’ve Spent Years Shopping for the Hard-to-Buy-For Men in My Life—These Christmas Gifts Always Win
You'll get all the brownie points with these picks.
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Everywhere I Go in London, the Coolest People Are Wearing This Navy Jumper
It's no coincidence.
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Every Chic Item From Zara, COS and H&M I’m Adding to My Basket Ahead of Black Friday
The ultimate sale It list.
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Forget Basic Thermals—Stay Warm and Stylish This Winter With These Impeccably Chic Turtlenecks
Ultimate insulation.
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I Want to Look Elegant and Classy 24/7—These Are the 11 Timeless Brands I'm Into
From Arket to The Row and back.
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I Live in Black Jumpers—Here Are 5 Chic Outfits That Keep the Interest Alive
I could go on and on…
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Suddenly, Every Stylish Person Is Wearing the Subtly Chic Cardigan Trend That Feels So Expensive
Meet the "scardigan".
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Everywhere I Look, Fashion People Are Wearing Jeans With One of These 5 Knitwear Colours
Happy cosy season!
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The Results Are In: 10 Editors Reveal the Best Fashion Purchases They’ve Ever Made
Straight from the expert's wardrobes.
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We Know You Have Impeccable Taste If You Wear These Classic Jewellery Creations
Sponsor Content Created With Cartier
It doesn't get much more iconic.
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Welcome to the Who What Wear UK Luxury Issue
It's here!
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Highly Visibility: Winter 2025's Best Looks Have Arrived
Featuring Gucci, Givenchy, Chanel and more.
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Chanel Bags, Saint Laurent Loafers and Animal Print Galore—30 Luxury Items to Know (and Shop) for Winter 2025
The ultimate luxury wish list.
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The Stats Don't Lie: These Are the 11 Most Classic Designer Handbag Brands of Our Generation
Immortal appeal.
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Elite Dressers Are Giving This Once Maligned Colour a Rebrand: Here's How to Wear Aubergine This Winter
It reads rich.
