Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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The Secret’s Out: 11 Under-the-Radar Knitwear Brands Fashion People Have Quietly Worn for Years
Cosy up this winter.
By Florrie Alexander
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Every Tasteful Dresser Knows Layering Is the Secret to a Chic Winter Capsule Wardrobe
'Tis the season.
By Ava Gilchrist
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Not Flats, Not Boots, Parisians Are Wearing This Elegant Shoe Trend on Repeat Right Now
Always elegant.
By Natalie Munro
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The Row's Viral Ballet Flats are the Perfect Party Shoe—13 Equally Elegant Options
Twinkle toes.
By Ava Gilchrist
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I've Tried on Hundreds of Jumpers— 9 COS, Reformation and Sézane Styles I'm Telling My Friends To Buy
No wonder they're best-sellers.
By Florrie Alexander
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They're Here: The Most Stylish Cashmere Loungewear Buys for Every Budget
Soft and chic.
By Melissa Epifano
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Want The Row Cashmere? Instead, Shop This More Affordable Brand Editors Are Trying to Keep a Secret
Luxurious-looking knitwear ahead.
By Florrie Alexander
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4 Shoes Our Editors Avoid Wearing Tights With at All Costs
And four they think look perfect.
By Natalie Munro
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7 Incredibly Chic Skirt-and-Tights Outfits That Make Winter Dressing Beyond Easy
Perfect pairings.
By Jess Kelham-Hohler
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My Friends Keep Asking How I Make Zara Look Expensive—9 Chic Winter Buys I Swear By
It's just what I do.
By Marina Avraam
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If You Thought These New H&M Buys Were Designer, I Wouldn't Blame You
Expensive-looking staples this way.
By Emily Dawes
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If You Want to Look Elegant This Festive Season, Wear This Blouse With Jeans and Trousers
My go-to.
By Chloe Gallacher
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It's Official: These Are the 15 Most Popular COS Buys of 2025 So Far
Best buys only.
By Emily Dawes
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Sumptuous Suede, Soft Layers and Elegant Accessories: What Luxury Looks Like for Winter 2025
The smartest investments.
By Emily Dawes
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I'm a Fashion Editor With Classic Taste—Here's How I Dress Up My Favourite Jeans for a Night Out
Simple party outfits formulas only.
By Sophie Robyn Watson
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I'm Calling It: These Are the 9 Best Shoes to Wear With Wide-Leg Jeans
I spent hours researching the subject.
By Maxine Eggenberger
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I'm Convinced That Zara, COS and H&M Make the Cosiest Cashmere—These Elegant Pieces Prove It
A touch of luxury.
By Florrie Alexander
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Looking for a 2026 Jewellery Refresh? This Elevated But Elegant Collection Is It
13 pieces that are worth seeing.
By Brittany Davy
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My Friends Always Say I Look Expensive When I Travel—11 Chic, Elevated Staples I Rely On
Business class chic.
By Marina Avraam
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I Tried On H&M’s Most Expensive-Looking Coats—7 Timeless Styles I Can’t Stop Thinking About
You wouldn't think they were high street.
By Sophie Robyn Watson
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H&M’s New-In Section Is Full of Rich-Looking, Anti-Trend Pieces—15 Chic Styles Worth Seeing
Timeless, elegant, cosy.
By Marina Avraam
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I Spent a Day With Sienna and Suki’s New Favourite Designer Bag—Here Are My Honest Thoughts
Your favourite It girl's favourite It bag.
By Sophie Robyn Watson
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It’s Official: These 6 Jewellery Trends Will Matter the Most in 2026
Trendy but timeless.
By Brittany Davy
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Not Bags, Not Shoes—The Chicest Accessory For 2026 is This Surprising Trend
Stay snuggly.
By Humaa Hussain
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Don't Even Think About Puffer Coats—This Is the Retro Alternative Parisians Are Wearing This Winter
Bring the drama.
By Imani-Nia Francis-Tsolaki
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Zara Just Quietly Dropped Its Chicest Winter Collection—11 Elegant Buys That Won't Stay in Stock
It's all so elegant.
By Florrie Alexander
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I Just Went to Paris—Here's Everything I Saw Fashionable French Women Actually Wearing
Classics you'll wear forever.
By Emily Dawes
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From Saint Laurent to Miu Miu—4 Designer Loafers Fashion People Can't Stop Wearing Right Now
An investment you'll never regret making.
By Maxine Eggenberger
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I Asked My Chicest Colleagues What They’re Shopping on Cyber Monday—24 Elegant Items They Sent My Way
Chic editors, even chicer picks.
By Marina Avraam
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I Only Buy Cashmere When It's on Sale—These Are the Best Cosy Finds From the Black Friday Sales
From capsule knitwear to Christmas gifts.
By Florrie Alexander