I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks

As an editor specifically focused on finding the very best expensive-looking shopping items on the high street, I spend an awful lot of time scrolling through brands’ new-in sections. And when I’m not combing websites for standout pieces, I’m usually in-store trying them on, which means I get an even better idea of what new things are actually worth buying. I feel the fabrics and get to grips with the fits and detailing, all of which helps me recommend only top-tier products when I write these articles.

On my travels, I come across so many great pieces but some are just better than others—like, next-level good. And those are usually the pieces that end up on my own wish list (and inevitably in my wardrobe). So I thought I’d create a space here to collate all these truly amazing new-in buys each month and pass on the knowledge of what a fashion editor would actually consider buying for herself. From chic H&M finds to expensive-looking Zara, you'll find a little bit of everything in this edit.

I’m always on the lookout for pieces that can make my winter outfits look the most stylish and expensive with as little effort as possible, so you’ll find a lot of easy but chic pieces below. Longevity and versatility also play a huge part in the elimination process when I’m thinking about whether something is worth buying. If a piece is good quality and can be dressed up and down, as well as layered up in all seasons, it's likely that you'll get more wear out of it. With the winter season in mind, I'm on the lookout for brilliant hero pieces such as great coats and jackets, cosy knitwear, chic shirting and preppy loafers.

Below, I've curated 17 new-in buys that I've come across lately that have seriously impressed me. Any one of them would add worth to your wardrobe, and you can have full confidence that each piece has a shopping expert's backing.

Shop the New Pieces Really Worth Your Money: