There are very few pieces in a wardrobe that work as hard as a great pair of jeans. They're the item you instinctively reach for on busy mornings, the foundation of countless outfits and one of the few pieces that genuinely works all year round. Whether they're worn with a simple white T-shirt and sandals in August or layered with knitwear, loafers and a trench as the weather cools, good denim is the basis. The challenge, of course, is finding a pair that ticks every box. We want jeans that hold their shape but don't feel restrictive, that work with the trends of the moment without dating after one season and, most importantly, that feel as comfortable at the end of the day as when we first put them on. It's a combination that's surprisingly difficult to get right, which is why when a heritage denim brand revisits one of its most-loved collections, it's always worth paying attention.
Levi’s® has spent decades earning its place as one of fashion's most trusted names in denim, and for good reason. Whilst trends shift between silhouettes, washes and rises, Levi’s® has remained a constant thanks to its ability to create jeans that feel relevant without chasing fads. Many of its best-selling styles have become wardrobe staples in their own right, shared across generations and worn in completely different ways depending on personal style. Rather than reinventing the wheel, the brand's latest update focuses on refining what we already love. The refreshed 700 series takes that familiar Levi’s® approach to denim and gives it a modern update, putting comfort, fit and versatility at the core. Instead of focusing on one hero shape, the collection offers a considered wardrobe of silhouettes that share the same premium fabrication and flattering high-rise fit.
At the heart of the collection is the idea that your favourite jeans should feel just as good as they look. Crafted in Levi’s® softest stretch denim yet, with a Tencel blend that prioritises softness without compromising structure, the 700 line is designed to move with you whilst maintaining its shape wear after wear. Styles include the updated 721 High Rise Skinny, the new 723 High Rise Straight and 722 High Rise Slim and the ever-reliable 725 High Rise Bootcut, amongst others; all distinct silhouettes that share the same comfortable, high-rise foundation.
It's this approach that makes the collection feel particularly relevant. Rather than asking us to completely rethink our denim wardrobe, Levi’s® has created a platform where choosing between skinny, straight, bootcut or flared simply comes down to personal style and how you like to dress. Some days call for the clean lines of the 723 paired with an oversized poplin shirt and loafers, whilst others might suit the streamlined 721 with a simple knit or the subtle flare of the 725 worn with a heeled boot. Each style feels familiar but fresh, making them easy wardrobe additions rather than pieces that require an entirely new way of dressing.
This is also what makes the collection so easy to style through the rest of the season. Right now, a pair of high-rise, straight-leg jeans looks perfect with a lightweight vest, a shirt thrown loosely over the top and leather sandals for the final weeks of summer. As September arrives, the same denim naturally lends itself to layering; think fine knitwear, relaxed tailoring, suede accessories and an oversized trench for those in-between days when the weather can't quite make up its mind.
The flared silhouette works particularly well with heeled ankle boots and a fitted cardigan, whilst skinny jeans continue to earn their place tucked neatly into taller boots later in the season. Levi’s® accompanying selection of shirts, knitwear, outerwear and wardrobe basics only reinforces the idea that great denim isn't designed to be the standout piece; instead, it should give everything else in your wardrobe something solid to work around. The result is a collection that feels practical but not predictable, offering styling options that fit around everyday life rather than the other way around.
Ultimately, the best jeans aren't necessarily the ones that follow every new trend; they're the pairs you reach for time and time again without giving it a second thought. By focusing on comfort, quality fabric and a handful of timeless silhouettes, Levi’s® has created a denim wardrobe that feels current without losing sight of what originally made its jeans so enduring. Whether you're loyal to a skinny fit, ready to embrace straight-leg styles or if a wide-leg works best for you, the 700 series offers an easy, wear-everywhere foundation, proving that sometimes the simplest wardrobe updates are the most impactful.
