Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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The Luxury News Bulletin: Everything Happening in the World of Style This MonthThings to get excited about.
By Humaa Hussain
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Autumn's First Cult Buy Has Arrived, and Stylish Londoners Are Already Wearing the Affordable Piece on RepeatIt's already selling fast.
By Florrie Alexander
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Yes, I'm Already Thinking About Autumn—29 Transitional Items on My Current Watch ListI'm getting ahead.
By Eliza Huber
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15 Elegant New Buys From COS, Massimo Dutti and Reformation That Could Pass for DesignerA luxe-looking list.
By Remy Farrell
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The Row Just Quietly Restocked It's Lesser-Known It Bag, But It's Already Selling FastIt's still in stock, for now.
By Florrie Alexander
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes
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H&M Is Already in Autumn Mode and so Am I—17 Rich-Looking Pieces That Won't Wait AroundLet the leaves fall.
By Marina Avraam
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I’ve Been Coveting Them Since February—5 Autumn Bag Trends Fashion People Are Already WearingThey'll be everywhere by September.
By Ava Gilchrist
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I Thought My Friend's Summer Dresses Were Designer—Actually, She Relies On These 3 High-Street BrandsThey're already selling fast.
By Florrie Alexander
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From Pendant Necklaces to Cocktail Watches, These Are the Jewellery Trends Defining Luxury in 2026Let's torque about it.
By Ava Gilchrist
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High ShineForget classic diamonds.
By Who What Wear
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WWW 30: The Pre-Fall Buys to See You Through This Season and the NextThe Who, What and Where to shop now.
By Remy Farrell
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I Was Always Hesitant to Wear This Controversial Jeans Trend—This Exact Pair Changed My MindLet's try this again...
By Ava Gilchrist
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It's Official: The Sculpting Shapewear, Thongs and Tights That Celebs Actually WearThe best in the business.
By Ava Gilchrist
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The Row's First Autumn It Bag Is Here, and It Might Just Be Its Most Elegant YetBaguettes are back.
By Marina Avraam
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I'm Calling It: These Are the Only Contemporary Jewellery Brands You Need to Have on Your RadarShells, mixed metals and bold beads galore.
By Lauren Cunningham
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Don't Tell Flip-Flops, But They're Starting to Feel "Samey"—I'm Wearing These 6 Summer Shoes InsteadSomething a little different.
By Remy Farrell
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My 58-Year-Old Mum and I Went to Zara, H&M and COS—We Both Loved These 15 Expensive-Looking PiecesTranscending generations.
By Poppy Nash
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Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2026Smart investments.
By Emily Dawes
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Zara Just Perfected the 5 Colour Trends That Make Outfits Look Instantly ExpensiveSorry, black.
By Chloe Gallacher
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From Dresses to Handbags, I've Handpicked 21 New-In Pieces Just in Time for PaydayTreat yourself—you've earned it.
By Remy Farrell
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I Check Zara Every Day—15 New Pieces I Predict Will Sell Out FirstJust so good.
By Maxine Eggenberger
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Don’t Let Your Raffia Bags Hear This—This Designer Tote Is All Chic People Are Wearing This SummerSaint Laurent strikes again.
By Ava Gilchrist
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I Waited a Year for This Celebrity-Loved High-Street Dress to Return—Now It's Back and Selling FastIt won't be in stock for long.
By Brittany Davy
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My French Best Friend Always Makes Zara Look Expensive—9 Elegant Summer Pieces in Her Basket Right NowA Parisienne walks into Zara...
By Marina Avraam
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Summer Outfits Look So Much Chicer When Styled With This Trending AccessoryShore thing.
By Ava Gilchrist
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My French Best Friend and I Went Shopping Together—15 Rich-Looking Pieces We Both LovedShe's the chicest person I know.
By Marina Avraam
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Classic, Timeless and Always Chic: Elegant French Women Turn to This Swimwear Style Every SummerFar from the boring option.
By Monica Ainley de La Villardiere
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It's Official: These Are the 15 Most Popular COS Buys of Summer 2026Staples for every summer.
By Florrie Alexander
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It's Official: H&M's Expensive-Looking Minimalist Collection Is All I'm Wearing This SummerWell done; I want it all.
By Emily Dawes