Here at Who What Wear, we're big believers in high-low dressing. What we mean by that is spending money on our wardrobes wisely—investing in quality, luxury buys where it counts and bolstering our everyday wardrobes with more affordable winners. We can see the benefits of owning a beautiful designer handbag or show-stopping dress that has longevity and versatility, but we also know that Arket does the best white shirts in the business.
Of course, we appreciate that it is a luxury in itself to be in a position to spend on new season clothes at all, let alone save up for or splurge on designer buys. But if you are in a position to invest in your wardrobe, generally we know that buying less, better quality items is a key factor in having an overall more responsible approach to fashion. Interspersing even just one or two key luxury buys into your wardrobe can not only mean cherishing those pieces more and for longer, but can also really elevate those more affordable buys too.
Where and what we all choose to spend our money on will obviously differ depending on each individual's lifestyle and personal taste—someone may enjoy wearing Valentino's bold pink platforms every day, and someone else may get more wear out of The Row's iconic zip-up boots. In general, though, at Who What Wear, when we're browsing the new season luxury drops, we do tend to lean towards recommending those more wearable, classic items—those that don't play into trends or "It" buys so that you can be more confident you'll want to wear them for longer.
Once you've decided you'd like to invest in some key luxury buys, it can be difficult to know which items are truly worth the splurge. So, at the start of this new season, we've done the 'hard' work for you, firstly dissecting the catwalks to pinpoint the overarching themes that will no doubt run through the most popular designer buys of the year. As it turns out, luxury in 2024 is all about those more wearable pieces anyway, with so many designers focused on what "real" women will want to be dressing in. Think pared-back tailoring, soft textures and a relaxed simplicity that makes for comfortable wear, as well as practical bags big enough to cart around everything needed for a busy lifestyle. All with elevated detailing, of course.
Luxury in 2024 is also set to be focused around a sumptuous colour palette of rich creamy latte tones, playful cherry reds, back-to-business greys and chocolate browns mixed in. It's not a million miles away from 2023's ubiquitous quiet luxury aesthetic, but it's also a clear progression away from neutrals alone.
Then we took to the new-in sections of our favourite luxury retailers and scrolled through everything (someone has to do it) to round up the best new season designer buys that it would be wise to invest in now. So, whether you're looking to buy something special, or simply use this list as inspiration for finding similar, more affordable items for a 2024 wardrobe refresh, keep scrolling to see our edit now...
Shop the Best New-Season Designer Buys:
The scarf detail is not only seriously chic, but also another cosy factor.
Drop earrings have the power to make any outfit look more elevated.
Skirts are proving to be a key trend on the spring/summer 2025 runways; start wearing this leather iteration now.
Jumpers and coats with scarf detailing are inherently chic. Toteme is one of the brands that does them best.
Tory Burch's draped dresses are a fashion person favourite this season—this blue colour is just stunning.
The addition of the woven side details is immaculate.
If anyone could make a cardigan feel endlessly high-end it would by By Malene Birger.
The chicest use of an emblem goes to Saint Laurent. These shoes are a dream.
The dropped shoulders and oversized fit bring a contemporary feel to this classic style.
A sophisticated addition to any eveningwear capsule.
With a slight flare for a very Chloé touch.
Cooler days are on the horizon, and I'm readying my wardrobe with this cosy yet polished cardigan.
I've seen some seriously influential people swooning over simple belts, and it doesn't get much more classic than this.
Trust Jimmy Choo to craft one of the coolest boots of the season.
Nothing says luxury quite like a camel coat.
The kind of dress that won't stick around.
Back in stock! But not for long.
The cosy shearling lining and refined silhouette will ensure you reach for this jacket time and time again.
The shape of these trousers adds an effortless ease to tailoring.
Gucci's famous loafers are the investment piece you'll continue to rely on throughout the seasons.
The versatile colour! The striking shape! We're in love.
Add a twist to your denim collection with these bold tapered jeans.
The latest addition to Bottega's arsenal of iconic bags.
It takes real craft to make a dress fall this elegantly.
A sleek finishing touch to your outfits this winter.
Add a touch of luxury to your basics.
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