Shop the Most Expensive-Looking Pieces on the High Street This Week, Live!

I shop for a living, so I know a chic buy when I see one—below you'll find the affordable pieces that caught my eye this week that genuinely look five times their actual price. Plus, you can shop our best buys LIVE with us this weekend, just simply save the date and come back here on Sunday 6th July at 9 am...

Collage of expensive looking high street buys
(Image credit: Who What Wear UK)

Woman in mirror wears yellow suede jacket, white T-shirt and white linen trousers

(Image credit: @florriealexander)

Finding high-street buys that look like designer is my hidden talent. Keep scrolling to see my top picks this week.

We all want to look like our most polished selves, don’t we? Whilst, sadly, I can't provide you with a week at a spa or an endless allowance to spend at The Row, I can bring you a treasure trove of the most expensive-looking pieces on the high street every week. It’s my mission to prove that you can find premium items to elevate your wardrobe without the designer price tag, and to make it easy for you to pinpoint the bits that are really worth adding to your wardrobe.

Our social media editor Megan and I will be showing your all of this week's most expensive-looking high-street buys live this Sunday, 9th July, at 9am. Come back here then to shop with us, and see all the pieces we're loving on the high street right now.

There are some amazing gems out there that your friends won’t believe aren’t designer, but there's also a lot to sift through in order to find them. That’s where I come in. As a Who What Wear UK editor, I scroll new-in sections as a hobby, and can spot an expensive-looking, luxe-feeling piece a mile away. I’ll be adding the best bits I find to this list. Some may be more "affordable" than others, but you can be confident that everything is here because I believe it offers great value for your wardrobe and your pocket.

I hope this edit helps save you time and money as you build a collection of classic pieces that bring joy and last much longer than just a few seasons. Now to the good part—keep scrolling to shop.

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Florrie Alexander
Shopping Editor

Florrie embarked on her fashion journey whilst studying in Aix-en-Provence, she began to write her dissertation on the history of fashion and landed her first role at Harper’s Bazaar. Following this, she interned for various publications including Elle, Grazia and Marie Claire before joining the fashion team at Conde Nast Traveller. There, she contributed to international photoshoots, styled pages and covers, and produced engaging digital content. Over eight years of fashion industry experience, Florrie has honed her skills from styling e-commerce photoshoots to personal shopping. Florrie first joined Who What Wear UK as a freelancer before becoming the Commerce Writer. Now, as the Shopping Editor, she monitors current trends, new-in styles, wardrobe heroes and how best to style them.

With contributions from