A big part of my job and drive is to take the stress out of shopping for you, and to ensure I do just that, I make a point of going through every new-in section on the regular to bring you an edit of the very best pieces. Not only does this save you copious amounts of scrolling time, but it'll also make it easy for you to identify the items you're drawn to. Honing your style is the biggest time saver, after all, and the best way to do that is to see everything that's on offer and recognise patterns in the things you like and, more importantly, the things you don't.
During my usual daily scrolling session, I couldn't help but notice just how great Zara's new-in collection is looking at the moment. In fact, it just might have the strongest offering for the new season. And with Zara's track record of having more sell-out buys than any other high-street brand, I have a feeling most of these pieces won't hang around for long.
This reversible jacket gives you too looks in one. Naturally, it's selling out fast.
ZARA
Puff Sleeve Cardigan
Cosy up this season in this sleek funnel-neck cardigan.
ZARA
Coat With Belt
This whole look is so chic. Recreate with knee-high boots and a crisp white shirt.
ZARA
Leather Shopper Bag
Suede navy is such a a luxurious combination.
ZARA
Trf Mid-Waist Pleated Belted Jeans
The double waist band is such a subtle yet cool update to these everyday jeans.
ZARA
Zw Collection Wool Blend Jacket With Frog Fastening
I genuinely did a double take when I saw this expensive-looking jacket.
ZARA
Zw Collection Wool Blend Belted Coat
This wool and alpaca blend coat is sure to be a cosy and chic addition to your winter looks.
ZARA
Zw Collection Striped Pocket Shirt
Shirts are such a versatile addition to any wardrobe. Restyle throughout the seasons.
ZARA
Belted Long Knit Dress
Every time this knit dress comes back it sells out immediately.
ZARA
Textured Shoulder Bag
The vibrant red paired with the croc finish makes this bag a real standout.
ZARA
Zw Collection Pinstripe Pleated Trousers
I'm copying the light layered tops + tailored trousers combination for my next office look.
ZARA
Leather Effect Pocket Jacket
I saw my colleague wearing this waisted jacket and immediately had to track it down.
ZARA
Oversize 100% Wool Jumper
If you're looking to build your forever wardrobe, look no further than this 100% wool jumper.
ZARA
Trf Mid-Waist Balloon Fit Jeans
I've been wearing relaxed barrel-leg jeans on repeat recently. This pair is set to join my collection.
Shop More Zara New-In Pieces:
ZARA
Striped Poplin Shirt
A sleek shirt will work hard in every capsule wardrobe. The contrasting collar and cuffs are such a nice touch.
ZARA
Leather Effect Barrel Trousers
The barrel leg silhouette completely updates these leather look trousers.
ZARA
High Neck Crossover Jacket
I haven't stopped thinking about this sleek red jacket.
ZARA
Midi Check Skirt With Slits
The matching set is so impactful, but you can also pair this check skirt with your favourite neutrals.
ZARA
Wool Blend and Alpaca Jumper
Simple yet so effective.
ZARA
Zw Collection Pleated Waist Trousers
If you told me these trousers were triple the price, I'd believe you.
ZARA
Leather Equestrian Boots
The perfect heel height. Comfy but still elegant.
ZARA
Soft Shoulder Pad Coat
The coat you'll rely on every single winter.
ZARA
Soft-Touch Knit Jumper
One for the minimalists.
ZARA
Z1975 Barrel Jeans
Zara does some of the best barrel leg jeans on the high street.
ZARA
Double-Breasted Wool Blend Coat With Belt
This entire outfit looks so expensive.
ZARA
Split Suede Deck Loafers
If you didn't buy a pair last year, deck loafers need to be on your list for this season. Still one of the comfiest and most stylish shoe choices around.
ZARA
Long Leather Effect Trench Coat
Outerwear is where you can really have fun this season. At under £100, this designer-looking piece is a no-brainer for me.
ZARA
Trainers With Heel Counter
The perfect trainer silhouette—no doubt you'd get so much wear out of these.
ZARA
Z1975 Relaxed Fit Mid-Waist Turn-Up Jeans
I'm loving a relaxed fit jean right now, to pair with knitwear, ballet flats and trench coats.
ZARA
Zw Collection Reversible Check Trench Coat
Two excellent coats in one? Sign me up.
ZARA
100% Wool Polo
I always look out for 100% wool pieces on the high street for the best quality at affordable prices. Snaps for this gorgeous jewelled green colour as well.
ZARA
Zw Collection Tuxedo-Style Collar Shirt
The chicness of a classic trench coat mixed with the elegance of a tuxedo shirt = a total winner.
ZARA
Soft Argyle Knit Jumper
Argyle is an autumn/winter staple, but it has such a buzz about it this year. Tap into the trend with this perfect jumper.
ZARA
Zw Collection Technical Pleated Bermudas
Bermudas are an obscenely cool (and smart) style choice for officewear this season. I can't get enough of this bold windbreaker pairing too.
ZARA
Printed Oversize Cargo Trousers
Call me a Nineties kid, but I'm excited for the return of camo this season.
ZARA
Soft Gathered Loafers
To go with literally all outfits.
ZARA
Aviator Sunglasses
Statement sunnies are a winter essential, to style up all those heavy layers.
ZARA
Zw Collection Short Check Parka
I'm so into a heritage check this season.
ZARA
Belted High Collar Coat
Wrap me up in this immediately.
ZARA
Belted Check Trench Coat
The check gives a heritage, preppy feel to an otherwise simple jacket.
ZARA
Lace Tie-Front Shirt
A black lace blouse with jeans is the perfect winter uniform.
ZARA
Brushed-Effect Argyle Jumper
Argyle knits are my favourite knitwear trend.
ZARA
100% Brushed Effect Wool Jacket
Crafted from 100% wool, this Zara jacket will be the MVP of your wardrobe this season.
ZARA
Reversible Midi Trench Coat
Two coats in one, depending on your mood.
ZARA
Leather Effect Jacket With Frog Fastening
The frog fastening details adds the perfect Scandi touch to this sleek leather jacket.
ZARA
Extra-Soft 100% Wool High Neck Jumper
Perfect for winter layering.
ZARA
Double Pleated Trousers
A great pair of work trousers.
ZARA
Striped Polo Cardigan
Break up the neutral palette with this fun pink and brown knit.
ZARA
Leather Kitten Ankle Boots
These look twice the price.
ZARA
Long Belted Trench Coat
If you like your trench coats teetering between classic and contemporary, you'll want to see this Zara style.
ZARA
Leather Effect Midi Skirt
Leather skirts are back in business.
ZARA
Striped Polo Shirt
Playful stripes are everywhere right now, and I know this navy and red pairing will blend seamlessly with the rest of my wardrobe.
ZARA
Kitten Heel Buckle Knee-High Boots
A pair of boots you'll call upon every single year.
ZARA
Cashmere Wool Blend Jumper V-Neck
Made from a cosy cashmere and wool blend.
ZARA
Leather Loafers With Metal Applique
No one will believe these are from the high street.
Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.