I Check Zara Every Day—13 New Pieces I Predict Will Sell Out First

A big part of my job and drive is to take all the stress out of shopping for you, and to ensure I do just that, I make a point of filing through any and every new-in section on the regular to bring you an edit of the very best pieces. Not only does this save you copious amounts of scrolling time, but it'll also make it easy for you to identify the items you're drawn to over and over. Honing your style is the biggest time saver, after all, and the best way to do that is to see everything that's on offer and recognise patterns in the things you like and, more importantly, the things you don't.


(Image credit: @aidabadji_)

Aïda wears a checked Zara blazer.

During my usual daily scrolling session, I couldn't help but notice just how good Zara is looking at the moment. In fact, it just might have the strongest offering for new season. And with Zara's track record of having more sellout It buys than any other high-street brand, I have a feeling most of these pieces won't hang around for long.

So what are you waiting for? Keep scrolling to see what this editor thinks are the unmissable new-in Zara finds.

Shop My New-In Zara Edit:

This story was originally published at an earlier date and has since been updated.

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.