Shopping
What to buy, where to buy it, and who to buy it from. Discover the looks and styles our editors are buying - and wearing.
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Suede Sneakers, You're Done—Under-30 Fashion People Are Reviving This "Plain" Sneaker Trend for FallTake note.
By Ana Escalante
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The Chicest Women I Know Shop at Zara, COS and Reformation—9 Rich-Looking Buys on Their Autumn Wish ListsThe Row-coded finds ahead.
By Marina Avraam
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I've Found Them—9 Viral Zara Buys That Are Going to Sell Out Before September ArrivesSeason-defining buys.
By Florrie Alexander
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Every Fashion Person Agrees: These 11 It Bags Are Elegant, Cool and Certified Future ClassicsThey all have one thing in common.
By Emily Dawes
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I Asked My Colleagues for Their Favourite Fashion Brands—They All Had This One Thing in CommonTo know and love.
By Ava Gilchrist
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Chic Women Across Europe Agree: These Are the Jeans to Have in Your Capsule WardrobeSponsor Content Created With Levi’s®
A refreshed classic.
By Humaa Hussain
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Trust Me: These Are the Only Luxury Items Worth Shopping for Autumn 2026Smart investments.
By Emily Dawes
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Hailey Bieber and It Girls in Europe Agree: This Is the Unexpected Summer Micro-Trend to KnowYou can wear it in the fall too.
By Ana Escalante
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H&M Just Dropped the Transitional Pieces I'm Already Planning My Autumn Wardrobe AroundSponsor Content Created With H&M
Bring on the colder weather.
By Humaa Hussain
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Stop Everything—The Row's Autumn It Bags Just Dropped, and They're Even Chicer Than the MargauxChoose your fighter.
By Marina Avraam
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I Ordered Reformation's Famous Wide-Leg Trousers—Now I'm Wearing Them on RepeatOne of my best-ever buys.
By Emily Dawes
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I Tried On Rixo's Autumn Collection Early—Here's How Insiders Are Shopping It NowThere are so many standouts.
By Florrie Alexander
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We're Living In A "Fun Skirt" Era—An Expert Shares Why It's the Unexpected Wardrobe Staple Everyone NeedsJeans and a nice top, who?
By Chani Ra
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I Live In Paris—These Are the Classic Flats Chic Women Will Be Wearing With All Their Autumn OutfitsA true classic.
By Maxine Eggenberger
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Sorry, Stovepipe—I've Been Wearing Straight-Leg Jeans Forever, These Are The Pairs I RecommendI'm a straight-leg jeans loyalist
By Emily Dawes
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H&M Just Dropped the Chicest Autumn Basics—19 Anti-Trend Pieces I'm Backing for the New SeasonThe foundation is set.
By Marina Avraam
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I'm Very Particular About Autumn Fashion, But These Parisian-Inspired Pieces Made the CutSponsor Content Created With Sezane
Rich textures, strong silhouettes and thoughtful details.
By Humaa Hussain
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From Chanel to Bottega: The Designer Shoes Fashion People Will Be Wearing in Autumn 2026Put your best foot forward.
By Remy Farrell
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No One Styles Jeans Like Chic Europeans Do—7 Effortlessly Chic Outfits I’ll Be Copying This AutumnFrom Paris to Stockholm.
By Brittany Davy
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Stylish People Have Declared This the It Bag of Autumn 2026—It's Already Selling OutNow in so many sleek colourways.
By Florrie Alexander
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I'm a Fashion Editor With Classic Taste—9 Elegant, Anti-Trend Outfits I'm Relying On in Autumn 2026Elevated everyday formulas.
By Bébhinn Campbell
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So Many Outfits Call for a Classic White Tee—Here's the Only One I RecommendA high-street gem.
By Florrie Alexander
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My TracksOnly worthwhile finds.
By Emily Dawes
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The Margaux Has Been Discontinued—But The Row May Have Just Found Its Next It BagThe next It bag has arrived.
By Florrie Alexander
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of ChicCarried by royals, aristocrats and A-listers.
By Emily Dawes
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In Paris, Every Elegant French Woman's Autumn Wardrobe Includes a Staple From This Chic BrandVive l'automne!
By Brittany Davy
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Pack Away Your Sandals—These 5 Autumn Boot Trends Have Our Full Attention Right NowBring on the boots.
By Imani-Nia Francis-Tsolaki
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Denim Is Around the Corner—7 Ways Parisian It Girls Are Updating Their Jeans Outfits for AutumnThe new French tuck.
By Charlie Teather
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Once Fashion’s Most Divisive Shoe, Tabis Are Suddenly Everywhere—17 Split-Toe Flats to Shop NowIt's a Tabi takeover.
By Marina Avraam
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8 Fashion Editors On the Pieces They Regret Buying (and What We'd Buy Instead)Let's just keep this between us.
By Remy Farrell