I'm Calling It, These Are the Only Contemporary Jewellery Brands You Need to Have on Your Radar
From shell necklaces to bold beads and mixed metals, these are the 9 modern jewellery brands the coolest dressers are turning to. Your jewellery box will thank you.
If the 80s were defined by bold gold jewellery, the 90s by chokers and chandelier earrings, and the 00s by dragonfly designs and resin rings, today's jewellery trends are an amalgamation of all three and more—plucking elements from eras gone by and settling on a smorgasbord of every style. Think tassel necklaces, colourful beading and a scattering of shells mixing with more minimalist studs and thin bands metal, making the term contemporary jewellery genuinely difficult to pin to any one aesthetic. And it's exactly this that makes today's jewellery brands so exciting: anything goes, so long as it's incredibly well crafted.
There are still some key themes to take note of, though, as the Who What Wear 2026 jewellery trend report already laid out. Art Deco, gothic romance and extra-long tassels are all on the agenda, as are shell-inspired pieces, boldly coloured gemstones and semi-precious rocks with more of a spiritual meaning. Can you tell your citrine from your rose quartz? I'm willing to bet yes. And there's plenty of space for more minimalist styles too: cord necklaces, subtly mixed metals and runway-inspired pouch necklaces among the sleekest.
Scroll on for the contemporary jewellery brands permanently on my moodboard—and now, hopefully, yours.
9 Contemporary Jewellery Brands to Know
1. Julietta
Style Notes: Ask any fashion editor for the three jewellery brands they're loving right now, and odds are Julietta features on almost every list. Taking cues from the 70s and 80s, designer Juliana Liden and the New York-based team reimagine vintage favourites with modern-day designs.
Shop Julietta:
2. Otiumberg
Style Notes: If the word contemporary means clean lines, metallic shades and an air of minimalism mixed with modernism, Otiumberg will likely tick every box. The brainchild of two best friends living together in London, the B Corp-certified brand focuses on pieces you never need to take off—subtly elevating any outfit while feeling like a second skin. Small sculptural earrings, drop pendant necklaces and bracelets among them.
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3. Completedworks
Style Notes: If you take even a slight interest in the goings-on at London Fashion Week, you may remember Joanna Lumley taking centre stage at the Completedworks presentation. And with a range spanning sculptural homeware and jewellery, the brand's necklaces, earrings and bracelets are a firm favourite among many a fashion industry expert—Patsy Stone included.
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4. YSSO
Style Notes: Despite being a big lover of shell and sea-themed jewellery, I understand why some find it a touch too costumey. But London-based, Greek-originating YSSO has found that sweet spot between summer-ready and sleek. Picture cord necklaces, subtle sea references and sculptural earrings, all handcrafted by silversmiths in Athens.
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5. Massimo Dutti
Style Notes: Whenever I'm on the lookout for a new pared-back jewellery piece without the large investment, Massimo Dutti is my first port of call, and almost nobody believes these pieces are from the high street. Expect muted colour palettes, minimalist designs and subtly on-trend styles to be cherished just as much as your higher-price-tag picks.
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6. LIÉ STUDIO
Style Notes: Founded by twin sisters, Copenhagen-based LIÉ STUDIO has one mission: to craft timeless pieces incredibly well. And that's exactly what it does. Think pared-back designs, easy-to-style collections and hard-wearing materials—925 sterling silver, 18-carat gold and natural stones. One for the minimalist fashion fans, indeed.
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7. Dries Van Noten
Style Notes: Eccentric is the word I'd use to best describe Dries Van Noten. But if you're more familiar with the brand's clothing, shoes or boldly printed perfumes—all equally deserving of your attention—let me sway you towards the jewellery too. Few brands manage to be quite so maximalist yet utterly of the moment.
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8. Jennifer Behr
Style Notes: Jennifer Behr jewellery is almost impossible to sum up in a handful of words, with pieces spanning statement strawberry earrings to more minimalist tassel necklaces—making it a destination for every kind of jewellery lover. Sabrina Carpenter, Cynthia Erivo and Halle Berry among them. Each piece is handcrafted by women in the New York studio, and the small runs make them feel all the more special.
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9. Éliou
Style Notes: If you're after summer-ready jewellery that A) makes you feel like you're on holiday, even while shivering under the office aircon, B) makes even a simple T-shirt and jeans look infinitely more fun, and C) is beautiful enough to please any shell-collecting, gemstone-savouring romantic—then Miami-based Éliou is where to turn. Just keep an eye on the shipping fees, since they'll be sending from the States.
Shop Éliou:
Natalie Munro called it: the coolest of women are wearing fish-themed jewellery this summer and this trout comb necklace is one of the sleekest I've found.
Calling all crystal lovers, with marble-like rounds of smooth smokey quartz, lapis lazuli, rose quartz, malachite, jade and carnelian this necklace offers far more than a fun pop of colour. Stress relief, mental clarity and energy protection are just a handful of the healing properties.
Lauren Cunningham is a freelance fashion and beauty editor whose work spans runway reviews, style news, shopping edits and long-form features for leading titles including Marie Claire, Glamour, Stylist, Grazia, Harper’s Bazaar, Vogue Business and Who What Wear. She is also the founder of Grounded, an independent magazine exploring the wellness world through expert guest editors. At Who What Wear UK, Lauren is known for her trend spotting, curated shopping guides and Fashion Week reporting. When she’s not travelling, she’s likely working from a far-flung coffee shop while searching for a sunnier place to call home.