Fashion
Outfits for all occasions and styles for all seasons, hand-picked by the editors and fashion fanatics of Who What Wear
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Fallen for The Row? 12 Elegant Handbags That Give Big Margaux Energy
Low-key excellence.
By Florrie Alexander
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I Want To Simplify My Summer Wardrobe—These 7 Throw-On Dresses Are Making It Easy
Easy, breezy perfection.
By Jess Kelham-Hohler
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It's Official: These Are the 12 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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Out of 7851 Items, Only These 23 Are Worth Looking At in H&M's Exclusive Members Sale
These are sure to sell out.
By Brittany Davy
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5 Easy Summer Outfits to See You Through the Hot Weather This Week
Stay cool in every sense of the word.
By Remy Farrell
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I Popped Into Zara and Created 6 Instantly-Elegant Outfits
Looks to bookmark.
By Florrie Alexander
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How Much Should You Really Spend on an Engagement Ring?
Everything you should know.
By Meghan Blalock
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The Classic Swimwear Trend Sabrina Carpenter, Kendall Jenner and French Women Are Wearing This Summer
Now I need one, too.
By Natalie Munro
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I'm on the Hunt for the Perfect Black Summer Dress—Here Are 23 Contenders
No wardrobe is complete without one.
By Avalon Afriyie
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Celebs and Fashion People Have Found a New Favourite Top, and It Looks Great with Jeans and Skirts
No more "nothing to wear" days.
By Natalie Munro
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I've Spent Hours Packing the Perfect Capsule Wardrobe for Italy—These 7 Pieces Made the Cut
Prepare your suitcase for these gems.
By Bébhinn Campbell
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I'm a London-Based Stylist—4 Cool Ways I'm Styling My Jorts This Summer
My favourite looks.
By Oluwaseun Ogunsola
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Millennials and Gen Z Finally Agree on Something—These 14 '00s Trends Are Making a Comeback
Yep, it's true.
By Jess Kelham-Hohler
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These COS Trousers Are So Popular, I Don't Understand How They're Still in Stock
The perfect capsule-wardrobe buy.
By Hannah Almassi
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Jennifer Lawrence and Kaia Gerber Agree That These Are 2024's New It Trainers
Sporty, chic and futuristic.
By Nikki Chwatt
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19 New-In Anti-Trend Items From H&M That Have My 57-Year-Old Mum and I Hooked
We're both in love.
By Poppy Nash
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M&S' New Summer Shoes Are So Chic, Everyone Will Think They're Designer
From Mary Janes to slingback heels.
By Bébhinn Campbell
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People Always Compliment My Outfit When I Wear This Entry-Level Designer Item
Spoiler: It's not a bag.
By Maxine Eggenberger
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10 Knockout Fashion Trends You’ll See All Over Europe This Summer
From Cannes to Capri.
By Maxine Eggenberger
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I've Done the Research: These Are the 6 Best Trainers to Wear With Skirts
The perfect pairing.
By Jess Kelham-Hohler
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30 Items From Zara, & Other Stories and COS That Could Pass For Designer
They all have throw-on appeal.
By Hannah Almassi
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9 Timeless and Elegant Outfit Formulas French Women Will Rely on This Year
Chic looks in 3, 2, 1.
By Maxine Eggenberger
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I Tried On Loads of Petite Jeans—These Are the Only 7 Pairs I Loved
Not all denim is created equal.
By Chiara Perera
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Not All Shoes Go With Flared Leggings, But These 6 Definitely Do
You heard it here first.
By Bébhinn Campbell
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Without a Doubt, These 7 Classic Pieces Are the Foundation of My 2024 Capsule Wardrobe
Forever relevant.
By Bébhinn Campbell
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I Spent 4 Days in Paris—Here's Everything I Packed and Wore
Looking chic was the goal.
By Maxine Eggenberger
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I'm Not Saying Black Handbags Are "Over" but This Chic Colour Is Taking the Lead for Autumn
This is one to watch.
By Natalie Munro
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Sandals Just Aren't Working For Me This Summer—These Are the Reliable Shoes You Can Wear in Any Weather
What to wear for inconsistent temperatures.
By Remy Farrell
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The Only Autumn/Winter 2024 Fashion Trends Worth Prioritising, According to Experts
Here come the looks.
By Maxine Eggenberger
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I'm in Autumn Planning Mode—This Arket Jacket Is Going to Be My First Purchase
Plus three ways I'll wear it.
By Florrie Alexander