Fact: This Is Where All the Coolest People Shop for Clothes Online

When I was younger, I always envisioned the older version of myself to be modelled on the chic women I’d see swanning through the city’s iconic retail haunts toting armfuls of shopping bags from designer boutiques and department stores.

Of course, in the time I grew up, the landscape of how and where people buy their clothes changed dramatically, with a landscape of online retail titans making purchasing an entirely new wardrobe possible at the tap of a button. That is the beauty of the best online fashion stores. In the span of a few years, the very nature of clothes shopping has transformed from a devoted day out browsing rail after rail and spending hours in a changing room into something that can be done from the comfort and convenience of your home. Because who needs to go out when fashion can come to you?

These days, brands are making a concerted effort to bring customers back to the brick-and-mortar experience. Flagship stores are expertly curated to make these fashion havens more than just a stop on your shopping journey, but an entire destination in themselves. (See The Row’s James Turrell light installation and midcentury metal sculpture from John Chamberlain that makes the Mayfair townhouse rival an art gallery.)

Saying that, places like this aren't accessible for everyone, but the power of the internet has certainly made buying from these brands a real possibility. Some leading fashion labels are cutting out the middleman altogether, choosing to operate on a direct-to-consumer model with a digital shopfront instead of a fully-fledged physical outpost. This is something that Lucy Folk, a ready-to-wear and jewellery designer specialising in nomadic-inspired resortwear, knows all too well. With three permanent boutiques in outposts across the balmy Australian suburbs of Bondi Beach, Paddington and Melbourne, the brand sells to the rest of the world through its online storefront and exclusive pop-ups in dreamy locations, like the one it hosted this summer with Hotel Corazón in Mallorca.

"We’re true heliophiles; we’ll always follow the sun wherever it takes us," Folk tells me. "Our physical stores are full of texture and layered with our essence—the incense we burn, the sounds, the drinks you are served, the artful presentation of our collection. As such a tactile brand, our online store has become more of a visual gateway into our world, filled with rich imagery that captures the essence of what we do. You can absorb energy and emotion through storytelling. We like to share our inspiration and insider tips digitally and lead our customers to discovery. I find [this format] very powerful."

So, whilst that dream I had of toting multiple shopping bags à la Cher Horowitz from Clueless after her Rodeo Drive shopping spree might’ve been replaced by next-day delivery and cardboard boxes piling up in my hallway, online shopping has made it possible for me to buy the latest emerging designers or independent names from literally anywhere in the world.

So, without further ado, read our definitive list of 36 best online fashion stores, broken down by category (high-street staples, multi-brand retailers and independent labels), so you can shop (and scroll) till your heart’s content.

The 36 Best Online Fashion Stores

• Best Multi-Brand Retailer Online Fashion Store: Net-a-Porter
• Best Online Department Fashion Store: Harrods
• Best Online High-Street Fashion Store: COS
• Best Online Designer Fashion Store: The Row
• Best Independent Online Fashion Store: Paloma Wool

Best Multi-Brand Retailers

1. Net-a-Porter

Style Notes: At a time when dial-up internet was still being used and computers were the size of small boulders, Net-a-Porter began in 2000 from a flat in London as a place to source high-fashion online. Now, nearly a quarter of a century later, the business has blossomed into a billion-dollar company and the ultimate destination to shop new-season designer collections, exclusive capsules and considered offerings from the world’s leading fashion, accessory, beauty, lifestyle and homeware brands. Net-a-Porter also runs its own editorial platform and online magazine, which profiles leading members of the celebrity style set.

Delivery details: Options include same-day service in London and selected surrounding areas if orders are placed before 10 am, next-day delivery if pieces are purchased before 3 pm and standard delivery, which is 3-5 business days after your order has been accepted.

Shipping costs: From £7 to £25.

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2. MyTheresa

Style Notes: As a premier shopping destination for nearly 40 years, MyTheresa knows a thing or two about the trend cycle and changing with the tides. Originating as a boutique in Munich in 1987, MyTheresa launched online in 2006 and never looked back. Today, you can find over 200 leading brands, including Bottega Veneta, Gucci and Saint Laurent.

Delivery details: Offers two delivery options: premium (2-3 days) and express (1-2 days). Shipping is free on orders over £300 within the UK.

Shipping costs: Premium is £8, express is £14.

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3. Farfetch

Style Notes: If you think of British fashion around 2008, you’ll probably recall high-street giants like Topshop or Dorothy Perkins. However, it’s around this period that Farfetch was establishing a name for itself as a market leader and true online marketplace for brands to sell their products. Unlike other online retailers, it doesn’t buy stock itself and is simply a platform for sales and distribution, and it’s this model that has earned Farfeth the favour of over 1400 brands like Christoper Esber, Isabel Marant and Victoria Beckham.

Delivery details: Standard delivery for selected countries is typically within 2–6 days. Express delivery for most of Europe and the U.S. is within 2–4 days, or 3–7 days for the rest of the world.

Shipping costs: Varies depending on size, weight and destination. There is no generalised or average shipping cost listed on Farfetch’s website, but free standard delivery is applied to orders over £400.

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4. ASOS

Style Notes: Given that the brand is a mecca for Gen Z shopping, it’s fitting that ASOS began in the Y2K era as a digital destination designed for young adults. ASOS, which stood for "as seen on screen", originally started as an online boutique selling replicas of clothing from films and television shows. Whilst the retailer has certainly expanded beyond that, even launching its own lines, including the more premium-looking brand Arrange, you’ll still be able to find duplicates for Alexa Demie’s Euphoria wardrobe, or a look worn by Kendall Jenner on The Kardashians, for a fraction of the price.

Delivery details: Given ASOS's reputation for speedy delivery windows, it should come as no surprise that the brand offers standard, next-day or nominated-day delivery, along with click-and-collect options.

Shipping costs: Standard is £4.50 and next-day is £5.95. The most expensive option is Instant AM with DPD, which costs £7.95.

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Best Department Stores

5. Harrods

Style Notes: Remaining at its famed Brompton Road address for over a century, Harrods is a British shopping institution synonymous with luxury and opulence. With doormen dressed in iconic "Harrods green" uniforms, a dominating Beaux-Arts-style façade and a food hall as internationally revered as the brands it stocks, the designer mecca proudly boasts the title of the biggest department store in both England and Europe. Whilst you might not be able to enjoy Harrods' iconic beauty floor or dine at its famed restaurants when shopping online, you can still experience the curation of contemporary and established brands, and even a personal shopping service.

Delivery details: Standard delivery is 2–3 business days, though you can also choose next-day delivery or in-store collection throughout the entire UK.

Shipping costs: Ranges from £5.95 for standard to £12 for express. All orders over £100 get free standard delivery.

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6. Harvey Nichols

Style Notes: Neighbouring Harrods and rivalling it in terms of heritage and offering, Harvey Nichols is another Knightsbridge department store promising a truly one-of-a-kind shopping experience. Each floor of its Sloane Street address is designed for prime comfort and pleasure, including the newly unveiled 125 retail space on the ground floor, which offers designer jewellery, exhibition spaces, bespoke homewares and even a library in a gallery-like setting. Harvey Nichols’s accompanying online store translates this tactile journey into the virtual world.

Delivery details: Orders placed before 3 pm Monday to Friday will be delivered within 3–5 working days on standard delivery. Next-day delivery is available on orders placed before 3 pm Monday to Sunday, throughout the UK.

Shipping costs: Standard delivery is a flat rate of £7.50, except for if you exclusively buy a beauty product, which will incur a lower fee of £4.50. Next-day delivery starts at £10 for weekdays and £12 for weekends.

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7. Liberty

Style Notes: As one of the most culturally significant department stores in London, Liberty gained a reputation from the moment it opened in 1875, famed for its palatial ornaments, fabric and objets d'art sourced from around the world. More artistically inclined than its competitors, even the building itself is richly storied; the historic Grade II-listed Tudor building is made from oak and teak timber taken from two decommissioned battleships. Online, this thoughtful curation continues with cult-favourite brands across every category—seriously, no stone is left unturned here.

Delivery details: Liberty offers two types of delivery: standard, which is between 3–5 working days, and next-day, though orders placed after 3 pm on a Friday will arrive the following Tuesday. The brand doesn’t deliver on weekends, except if you choose the Saturday delivery option, and even that is limited to certain postcodes.

Shipping costs: £5.95 for standard delivery and £9.95 for next-day delivery. Orders above £100 will receive free standard delivery.

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8. Selfridges

Style Notes: Set over six floors, approximately 50,000 square metres and with a sweeping exterior featuring creative installations, Selfridges is a true emporium for the discerning shopper. With a dedicated denim studio, resale consignment stands and even a cinema, this is a place where you can literally shop all day and beyond. This sentiment rings true online too, with over 300 brands on offer, including Chloé, Skims and Citizens of Humanity.

Delivery details: Standard, next-day and nominated-day services are available throughout the UK, though specific details aren’t specified.

Shipping costs: Pricing is not listed, though there is free standard and nominated-day delivery for Selfridges Unlocked members on orders over £150.

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Best High-Street Stores

9. COS

Style Notes: For tailoring inspired by Savile Row (without the bespoke price tag) and contemporary wardrobe staples that speak to the well-dressed minimalist, look no further than COS. Despite being a major feature on the high street, its online store is great to peruse new-in pieces and stock up on best-sellers, like the Bay jeans and Clean Cut Regular T-Shirt.

Delivery details: Standard delivery (4–6 days) is available for all COS Members who spend over £50, and express delivery, which is applicable on orders made before 7 pm on Monday to Friday and delivers within 1–3 business days.

Shipping costs: Not specified

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10. Mango

Style Notes: Adored by everyone from Alexa Chung to Kaia Gerber, Mango designs contemporary silhouettes and trend-forward essentials for the modern It girl. From sequinned midi dresses to satin shirts and everything in between, the retailer is a one-stop shop for basics that are anything but boring.

Delivery details: For store delivery, the estimated time is 3–7 working days. Home or drop-point delivery has a 3–5-day expected delivery window. Express delivery is currently unavailable.

Shipping costs: Home delivery is £3.99 (free over £30), drop-point is £2.99 (free over £30), and Royal Mail home delivery is £2.99 (free over £40).

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11. Aligne

Style Notes: Available exclusively online, Aligne is a favourite of Who What Wear UK editors. With clean lines and elegant shapes like the brand’s beloved waisted cardigans and belt-tie coats, this brand is proudly London-based and worn by the city’s best-dressed, including Sienna Miller and Catherine, Princess of Wales.

Delivery details: Standard delivery is 3 –5 working days, next-day and ship-to-shop delivery is available for ​​orders placed before 1 pm Monday to Friday; and Saturday delivery is available for orders placed before 1 pm on Friday.

Shipping costs: Standard delivery costs £4.95. Ship-to-shop next-day delivery is £6.95, next-day delivery is £7.95 and Saturday delivery is £9.95.

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12. Massimo Dutti

Style Notes: With over 600 stores around the world, Spanish brand Massimo Dutti is certainly a household name. But where the online store excels is with editorial-forward styling that not only convinces you that its premium pieces are a worthy addition to any well-edited wardrobe, but also inspires new and alternative ways to piece together a chic outfit.

Delivery Details: The delivery window is 2 -4 working days for in-store pick-up, Royal Mail, delivery points and standard home delivery. Express delivery options are available and are estimated to deliver in 1 -2 days. Same-day and next-day delivery methods are offered for central London shoppers.

Shipping Costs: The cost of Royal Mail, delivery points and standard home delivery is £2.95. Express delivery ranges between £6.95 and £8.80. In-store pick-up is free.

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Best Designer Brands

13. St. Agni

Style Notes: From the blissful and beachy enclave of Byron Bay to the lust-worthy closets of prolific members of the celebrity style set like Kendall Jenner’s Los Angeles “Hannah Montana room”, St. Agni fuses functionality with minimalism through a craft-focused lens. From handwoven leather accessories to silk camisoles, this luxury label is like shopping straight out of a ‘90s supermodel’s off-duty wardrobe.

Delivery Details: As orders are shipped from Australia, international freight is covered by DHL Express and subject to their delivery terms, conditions and timelines.

Shipping Costs: International shipping charges are calculated at checkout. Free shipping to the UK on all orders over £200.

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14. Doên

Style Notes: As dreamy as a sunset over the California coastline, Doên’s place of origin, the brand is founded by Santa Barbara-born sisters Margaret and Katherine Kleveland and designs heirloom-inspired silhouettes for the modern woman. For pieces finished with a vintage flair, look no further than their delicate dresses or whimsical blouses.

Delivery Details: The brand endeavours to ship all packages within 1-3 business days of receipt of the order from its Los Angeles warehouse location (excluding weekends and holidays).

Shipping Costs: All international orders are shipped with DHL Express at competitive shipping rates under this platform.

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15. Róhe

Style Notes: Over the past twelve months, Amsterdam-based design studio Róhe has gone from strength to strength. Once the industry’s best-kept secret, it now boasts a loyal customer base that consists of Jennifer Lawrence, Rosie Huntington-Whiteley and Elle Fanning. From leather-trimmed wool coats fashioned with toggle fixtures and wool-blend maxi dresses as sculptural as something you’d find at the Whitney, this is a brand to have on your radar.

Delivery Details: Pieces are shipped by either FedEx Priority (1-3 working days) or FedEx Plus (2-6 working days).

Shipping Costs: £15 for FedEx Plus or £25 for FedEx Priority.

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16. The Row

Style Notes: The Row needs no introduction. It’s always a thrill to step inside the world of the perennially private Olsen Twins, and whilst a visit to their Los Angeles, London, New York, Paris or Amagansett may be something that occurs once in a lifetime for some, a visit to their online store is never far away. Peruse runway imagery and scroll through their curation of vintage home wear and jewellery objects, all while blasting Mary-Kate and Ashley’s monthly playlists. (What better soundtrack than a sonic landscape featuring songs the award-winning designers love and listen to themselves?)

Delivery Details: The Row's warehouses are located in the United States and Italy. Orders are shipped from the nearest location for timely delivery and sent by either FedEx or DHL Express.

Shipping Costs: All orders shipped internationally will include a flat rate shipping fee, and may incur customs fees, duties, taxes, or brokerage fees. For UK orders that incur customs fees, duties, or taxes, The Row will assume responsibility for these additional costs.

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17. Phoebe Philo

Style Notes: From Chloé to Old Céline, Phoebe Philo is the British creative director most responsible for shaping contemporary womenswear. Her designs, no matter if using structured leather or sumptuous shearling, look and feel light as air thanks to her deft artistry and fluid approach to clothing. Launching her eponymous brand in 2023, the designer has plans to open her first-ever brick-and-mortar store in Mayfair come 2026. Until then, see and shop her masterpieces online. (And bookmark some styling inspiration while you're there, too.)

Delivery Details: All orders are shipped with an Express Tracked and Signed service. Pieces are estimated to arrive within 3 business days in located in London, or 5 days for the rest of the UK.

Shipping Costs: Phoebe Philo offers complimentary shipping.

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18. Toteme

Style Notes: Turning the concept of Swedish minimalism on its head, Toteme is distinct in the way it utilises rich textures with constraint to create a sophisticated and opulent silhouette without relying on logos, distinctive hallmarks or design stunts.

Delivery Details: Shipped through UPS, Toteme offers standard (3-5 business), express (2-4 business) and next-day delivery (1 day).

Shipping Costs: Standard shipping is €15, express shipping is €30 and next-day shipping is €40.

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Best Independent Brands

19. Paloma Wool

Style Notes: For over a decade, Barcelona-based brand Paloma Wool has been dressing the most in-the-know dressers from Lily-Rose Depp, Rosalía and Hailey Bieber. Fabrics are often sheer and cut close to the body or maximised through expert draping, wrapping or tightening and rendered in a cool palette of brushed greys, deep navy, steely slate and soft cream.

Delivery Details: All orders to the United Kingdom are shipped with DHL Express and estimated to deliver 2-4 working days after ordering.

Shipping Costs: Orders enjoy an £8 flat fee.

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20. Mode Mischief

Style Notes: Melbourne-based brand Mode Mischief is like catnip for cool girls, earning endorsements from the likes of Emma Chamberlain, Hailey Bieber, Tate McRae and even several members of the Who What Wear UK editorial team. From polka-dot midi skirts that feel like they were designed to be worn while frolicking through the Tuscan countryside to strapless dresses that move like liquid and evoke the gritty, sartorial spirit of New York, designs are both youthful, playful and oh-so covetable.

Delivery Details: All orders are dispatched from either Melbourne, Australia and Los Angeles, CA and will be sent same day if placed before 2PM AEST. The brand ships with DHL E-commerce to offer the easiest and quickest experience and is estimated to arrive in the UK between 6 - 8 business days later. Items are also subject to duties, taxes (VAT), handling and/or other miscellaneous charges as defined by the country of import.

Shipping Costs: Shipping is £15 or free for orders above £120.

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21. Rise & Fall

Style Notes: Cashmere! Organic Cotton! Mulberry Silk! Merino Wool! The foundations of an impeccable wardrobe begin with the fibres they’re spun from, and Rise & Fall ensures that only the finest natural materials are used in their pieces. Luxury isn’t just determined by a price point, but how something feels on your skin, so you can trust that everything you touch or wear from the brand is opulent from the moment the sun rises to it falls. (Hence the name.)

Delivery Details: The brand delivers to the UK and Northern Ireland on weekdays, excluding public holidays and all orders placed on Friday will arrive the following Monday. The delivery options are standard (2-3 working days) or express, which is a next-day service if ordered by 2pm.

Shipping Costs: Standard delivery is £4.99 or free on orders over £75. Express delivery is £5.99.

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22. Rixo

Style Notes: A highlight of Chelsea’s famed King’s Road high street is certainly Rixo. The flagship store boasts an elegant bridal boutique as well as the brand’s vintage, rental, petite and pre-loved collections and the pièce de résistance—a full wet bar serving spicy margaritas and tipples of champagne. Online, the colourfully chic bohemian spirit continues with lashings of leopard print, lace-trim dresses and decadent velvet jackets to wrap yourself in.

Delivery Details: The standard delivery is estimated to arrive between 2-4 working days and next-day delivery is available on all orders placed before 7PM on Monday through Thursday.

Shipping Costs: Standard delivery is £4.95, whilst next-day delivery is £9.95.

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23. Sézane

Style Notes: Holding the accolade of being the first French fashion brand born online, Sézane was founded in 2013 by Morgane Sézalory after a stint running a blossoming eBay storefront buying and selling high-end vintage pieces. Given the fact that the brand is a true digital native, it’s fitting that the online customer is prioritised through subtle enhancements like e-commerce imagery shot like an editorial spread. It’s not the typical Parisian ethos to care so much about these minuscule details, but it’s this care and attention that has made them a cult-favourite amongst those looking to emulate the city’s effortlessly elegant aesthetic.

Delivery Details: Standard and concierge delivery will arrive 5 to 6 working days after placing your order.

Shipping Costs: Concierge delivery is free, whilst standard delivery is £8.

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24. With Nothing Underneath

Style Notes: With a name that carries a no-frills sensibility, With Nothing Underneath is a master class in creating garments so excellent that you want nothing to get between them and yourself. Inspired by traditional menswear and the fashion icons who explore these archetypes—Carolyn Bessette-Kennedy, Fran Lebowitz, Jane Birkin—the brand began by crafting the perfect shirt and has now expanded into a fully fledged offering that includes tuxedo jackets, cigarette trousers and trench coats. With the brand’s imagery shot in and around England, the brand’s online store is as much a photo diary of the contemporary Brit as it is a way to dress them.

Delivery Details: The brand offers standard deliver (2-4 working days) and next-day delivery if ordered before 1PM on Monday through Friday.

Shipping Costs: Standard delivery is £5, whilst next-day delivery is £10. Enjoy free standard delivery on orders over £200.

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25. With Jéan

Style Notes: From the tranquil waters of Australia’s Gold Coast to the lush beaches of the Amalfi Coast, With Jéan encapsulates the spirit of wanderlust and ease with flirty hemlines and intricate textures. Broderie anglaise blouses are paired with low-rise ruched skirts and candy-coloured halternecks make way for lightweight boxy jackets. Best of all, each of the brand’s pieces are shot on location at places like San Miguel de Allende, Mexico and the Grecian Cycladic Islands, making it feel like you’re travelling the world just through a simple stroll.

Delivery Details: Shipped internationally from an Australian-based warehouse and sent via DHL Express, with a 3-6 delivery time.

Shipping Costs: Shipping is £8 or free on orders £40.

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26. Peachy Den

Style Notes: Despite a boutique in Shoreditch, Peachy Den’s cultural impact and influence stretches far beyond its East London location. Extending to the fields of Glastonbury when worn by Grammy Award-nominee Olivia Dean and the vast underground tube network when sported by Olivia Neill for the brand’s recent campaign, expect vibrant colours and prints inspired by the rave posters and Britpop illustrations of the late ‘90s and early ‘00s.

Delivery Details: Tracked standard delivery via Royal Mail (2-4 working days) or next-day delivery via DHL Express if ordered before 2PM.

Shipping Costs: £3.95 for standard or £6.95 for next-day.

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27. Susamusa

Style Notes: Beginning as a Depop fashion store selling curated archival garments before expanding into a comprehensive clothing label for cool girls, Susamusa’s designs are dictated by the breezy sensuality of the past. (Think: Tom Ford for Gucci, Jean Paul Gaultier for Hermès or Michael Kors for Celine.)

Delivery Details: UK orders are sent using Royal Mail, with 1-2 days working days for delivery. The brand offer's next-day delivery if ordered before 4PM on Monday - Friday

Shipping Costs: Free shipping on orders over £100 within the UK.

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28. Damson Madder

Style Notes: With prints and a colour palette as vibrant as the cities the brand’s seen in most—London! Copenhagen! Porto!—Damson Madder renders classic shapes in vivid and expressive hues and adorns them with playful elements, like the sailor collar fixed to its viral trench coat or the best-selling shirred butter yellow polka dot A-line top.

Delivery Details: Damson Madder offers multiple shipping options: Evri standard delivery (2 - 4 days from dispatch), Evri next-day delivery, Royal Mail standard delivery (48-hour delivery), Royal Mail next-day delivery (24-hour delivery) and DPD next working day delivery.

Shipping Costs: Prices range from £3.75 to £5.50, with free standard delivery for orders over £120.

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29. Maggie Marilyn

Style Notes: Romance is a place, and it’s Maggie Marilyn’s online boutique. The New Zealand-based brand’s digital store is a combination of poetry, summer reverie and, of course, wistful designs that you can’t wait to slip into. From dupion silk mini dresses completed with ivory scallop trim to slightly sheer organic cotton shirts rendered in a sweet baby blue and cloud cream, these are pieces to love and live in.

Delivery Details: All items are shipped internationally on DHL Express and estimated to arrive within 2 - 5 business days.

Shipping Costs: Costs are not stipulated on the website.

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30. Faithfull

Style Notes: Based between Sydney and Bali, Faithfull is a resortwear label in perpetual motion; always chasing the next sun-kissed waterfront, bustling city centre or artistic retreat. Evoking the freedom that can only come from travel, the brand is best known for its sprightly sets, saturated colour schemes and vintage-inspired silhouettes.

Delivery Details: All pieces are shipped from Australia within 1-2 business days after purchase and are estimated to arrive within 1-3 business days.

Shipping Costs: £10 flat fee, with free shipping over £380.

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31. DISSH

Style Notes: Ease, tranquillity and effortlessness are qualities that are inherent to DISSH’s designs. Born in Brisbane, the brand’s signatures have garnered a worldwide reputation for their simplicity and sophistication, as seen in DISSH’s trademark billowing dresses, slouchy jackets and loose silky tops.

Delivery Details: Items are estimated to arrive 2 - 4 business days after purchase, with one standard delivery rate.

Shipping Costs: Shipping costs £15.

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32. If Only If

Style Notes: Nightwear is a category that is often slept on. (Pun intended.) Comfort and languidness are inherent to British sleepwear brand If Only If, with silhouettes ranging from delicate silk slips to organic cotton voile maxis taking inspiration from antiques. Truly future heirlooms in the making.

Delivery Details: Orders are dispatched within 1-2 business days from order date. These will arrive within a 2 working day window and are sent by Royal Mail with tracking and signature on arrival. Next-working day delivery is sent by DPD.

Shipping Costs: £5.50 for standard, £9.95 for express.

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33. H-Andover

Style Notes: Subverting gendered stereotypes, H-Andover is a Barcelona-based label that redefines femininity and masculinity with chintzy sequin designs peppered with the bands from boxer shorts.

Delivery Details: Delivered within 3-5 days by UPS.

Shipping Costs: Shipping cost is €19.99

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34. My Mum Made It

Style Notes: The handwoven quality of My Mum Made It is a tribute that begins the moment you hear the brand’s moniker and see its The Secret Garden meets Picnic at Hanging Rock designs. With lace bonnets issued in a bone porcelain shade and drop-waist dresses finished with textured waffle stitch and lace-knit pattern, these are the grown-up equivalent of the booties and knits a family member would’ve made for you as a newborn; completely sweet, entirely mindful and crafted with love.

Delivery Details: Ships internationally and orders are processed in 2 to 7 business days before shipment.

Shipping Costs: Express shipping costs £15, whilst standard shipping cost £10.

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35. Ganni

Style Notes: Riddled with panache and personality, Ganni is the Copenhagen-based label dressing every cool girl imaginable, from the cool girls cycling through Nyhavn to the downtown darlings of New York. With splashy graphic t-shirts, eclectic ballet flats and optimistic hues, laid-back Danish dressing is a look synonymous with creative director Ditte Reffstrup’s designs.

Delivery Details: Standard delivery is 3 - 5 business days, express delivery is 1 - 2 business days, and same-day local delivery is available for orders placed before 4PM in specific London postcodes.

Shipping Costs: Standard delivery is £5, same-day local delivery is £10 and express delivery is £15.

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36. Lucy Folk

Style Notes: Speaking to Lucy Folk, the multi-hyphenate creative tells me that her label’s stores, both physical and online, are an extension of their home, “we welcome you and invite you to experience our ecosystem”. She continues: “You can absorb energy and emotion through storytelling. We feel deeply about our relationship to hospitality and travel, and the essence of our brand comes alive when we are on the road. I feel our customer lives through our experiences, and this ignites their desire to connect with the brand through our offering.” Jewellery is like talismans and designs are stitched together with motifs that nod to the places the brand visits.

Delivery Details: All orders are shipped via DHL Express Worldwide.

Shipping Costs: Subject to a flat rate of $50 AUD or $100 AUD for priority delivery.

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