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More Elegant than Jumpers and Cardigans—This is the Knitwear Trend Sophisticated Dressers Will Be Wearing All Season
Beyond chic.
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I Gasped—Zara's Winter Collection Is The Most Elegant and Expensive-Looking To Date
They're sure to sell out fast.
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Loves of My Life: Lucy Aylen
She's a style maverick.
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You Can Wear Jeans With Anything, But It’s Actually This "Boring" Item That Makes Them Look Polished
Chic simplicity.
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I'm Not Ditching My Jeans or Trousers This Winter, But These Skirt Trends Are Definitely Tempting Me
I'm being swayed...
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I've Looked Everywhere—These Are the 14 Best Alpaca Jumpers on the High Street Right Now
Chic and cosy in equal measure.
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Iconic Doesn't Even Begin to Cut It—The 6 Manolo Blahnik Shoe Styles Every Elegant Dresser Wants to Own
The definition of chic.
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French Women Just Showed Me 5 Flawless Ways to Wear Jeans and Boots This Winter
Now you know.
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I'm a Seasoned Shopping Editor—17 New-In Buys That Stopped Me in My Tracks
Only worthwhile finds.
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Wondering How to Dress If You're Over-50? Just Look to These Mature Fashion Icons With Impeccable Style
No age limit here.
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I Just Tried On Every Pair of 2025's Best-Selling Jeans—These 6 Are Worth the Hype
Your jeans prayers, answered.
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No Lie—These Editor-Approved Coats Are So Warm They Feel Like Actual Duvets
Perfect for the cold weather.
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I Searched Through Thousands of High-Street Coats—These 16 Are the Most Expensive-Looking
There's something for everyone.
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My Friend Asked Me How to Make Jeans and a Coat Look Polished—I Showed Her These 7 Slick Outfits
The ultimate cold-weather uniform.
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Not Chrome, Not Milky—"Marshmallow Nails" Is the Elegant Manicure Trend to Ask for This Winter
It looks as sweet as it sounds.
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When 3 Editors Recommend the Same Sleek, Trend-Proof Boot, You Definitely Want to Listen
Meet your new favourite.
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15 New Buys From Zara, & Other Stories and COS That You'll Mistake for Designer
Premium look, high-street price.
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It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
A fashion editor's favourites.
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From Dresses to Bags, I've Handpicked 21 New-In Pieces Just in Time for Payday
Treat yourself.
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These Are the Barbour Pieces Worth Investing In This Winter—All via Next
Sponsor Content Created With Next
So chic.
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Time to Bundle Up! 8 Winter Coat Trends You Can Expect to See Everywhere This Season
Manage the cold in style.
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If This Is Your Signature Scent, I Know You Have Impeccable Taste
Timeless and chic.
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Turns Out, Everyone With Great Taste Already Wearing One of These 5 Winter Denim Trends
Chic additions to any wardrobe.
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If You Want to Look Rich, Expensive and Infinitely Chic This Winter, These are the 7 Colour Trends to Wear Now
A kaleidoscope of expensive-looking colour.
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Forget Your Basic White Tee for a Sec—Jeans, Skirts and Trousers Look So Much Chicer With This Cool Top
It's comfy and cosy too.
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I'm Constantly Toying With the Idea of Curly Bangs—16 Styles I've Texted to My Hairstylist
You could say I'm a little obsessed.
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I'm a Shopping Expert With Expensive Taste—These Are the 40 Best Luxury Items You Can Gift
The best of the best.
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The Who What Wear UK Gift Guide is Here!
Christmas has come early.
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31 Chic Cosy Gifts to Give and Receive This Year, According to a Fashion Editor
A curated edit.
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From Affordable to Luxury: The Best Jewellery and Watch Gifts to Give (or Receive)
Hint, hint.
