When it comes to adding to our wardrobes, there's no denying that choosing a smaller label makes it feel even more special. And one of our favourites of late, has to be Dôen. Founded in 2016 by two sisters, Margaret and Katherine Kleveland, the Californian brand has a vintage, ethereal feel that's become particularly recognisable in recent seasons. British influencers like Francesca Saffari and Karina Marriott, as well as plenty of Who What Wear editors, have taken a liking to the shirred midis, and even celebrities are obsessed—Taylor Swift wore a pretty Dôen dress, and Sofia Richie Grainge (the quiet luxury queen) admitted she can't keep away from the brand's LA boutique in an interview.
While we've been seeing fashion people become fans of the brand in droves over the last few years, this summer it was particularly ubiquitous on Instagram. But the thing we love most about Dôen, is that so many of the easy dresses with their muted florals are perfect for wearing all the way from spring to autumn. Just slip on a pair of barely-there sandals now, or choose your favourite pair of boots and blazer in autumn to extend the life of your Dôen dresses by at least a season.
The even better news, is that after a number of years of only having access to a select few styles on Net-A-Porter across the pond here, the brand is now shipping directly to the UK from its own site, opening up a world of possibilities (or just many, many more beautiful dresses to choose from). Whether it's a broderie anglaise midi, a little black mini or a silky maxi for any occasion, you're bound to find one for you. Each style is also fairly inclusive with sizing (I also always size down in Dôen for reference), and a lot of the designs are made from sustainable materials. With this in mind, say hello to your new dress heroes. Keep scrolling to shop our edit of the best Dôen dresses you can shop now.
Fashion influencer Francesca Saffari wears hers with Birkenstock clogs and the cult Prada crochet bag. Swoon.
Rachael Clifton, aka Bubbly Aquarius, takes her yellow Dôen dress to a wedding. The black strappy sandals offer a nice contrast, don't you think?
Editor in Chief Hannah Almassi is a big fan of the brand's Meribel style.
Karina takes her yellow Dôen dress to the beach.
Who What Wear editor, Emily Dawes, wears her mini black Dôen dress with cowboy boots.
Claudia gives a transitional take by pairing her Dôen dress with a blazer and boots.
Shop Dôen Dresses:
A shirred top always looks good.
Gingham comes back every summer, and this is the polished gingham dress you'll reach for every single time.
This also comes in a soft green and classic black.
This polka dot number is so sweet.
Simple yet so striking.
A great black dress that you can depend on for years.
Destined to bring joy to even grey days.
The lace details are such a beautiful touch.
The shirring details hug your body in all the right places.
One to bring back out every single summer.
There's something so romantic about this dress.
I have a feeling this will soon be another best-seller for the brand.
If you have any reason to dress up this summer, you'll want to have this dress in your arsenal.
Style with easy sandals now, or toughen up come autumn with boots.
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