Massimo Dutti Isn't Doing Cyber Monday, But Its Hidden Deals Are Even Better



Massimo Dutti has become one of my favourite destinations to shop on the high street this year, owing to its focus on timeless, considered design, premium fabrications, a classic colour palette and the fact at least one person compliments me on my outfit every single time I wear something from the brand. And who doesn't want compliments? 

With all of this comes a slightly higher price point than you may be accustomed to at the likes of Zara (Massimo Dutti's sister brand) or H&M. And I get that might be off-putting for people that aren't familiar to Massimo Dutti. Your money is hard-earned and I advocate that it shouldn't be spend flippantly. That's why I think Massimo Dutti's take on the Cyber Monday sale—which has just launched—presents a great opportunity to explore the chic pieces the brand as to offer or, indeed, add to any Massimo Dutti items you may have in your wardrobe.

While the brand isn't technically taking part in Cyber Monday (it abruptly ended its Black Friday sale over the weekend, limiting the time items were marked down significantly), I've done some sleuthing on-site and have found some secret, tucked away discounts; a section where the brand has moved many of the pieces I saw on sale last week, but with even greater discounts to be had!

With selected pieces up to 45% off across coats, tailoring and knitwear, it's all too easy to get caught up in Massimo Dutti's deals. That's why I set out to compile a best-of-the-best edit of the chicest, most worthwhile pieces you can shop now with the bonus of a temporary discount. Pieces I genuinely believe could be mistaken for designer. Scroll on to see and shop my edit of Massimo Dutti's Cyber Monday adjacent sale deals. 

Shop Massimo Dutti's Special Prices Items Below

Next Up: I Spent Hours Scrolling Black Friday Sales—Here Are the Deals Worth Shopping

Maxine Eggenberger
Deputy Editor

Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.