Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Fashion People Rate Them, so I Walked 20,000 Steps in Them—These IYKYK Sandals Are Worth All the Hype
If you buy one thing this season, make it these.
By Ava Gilchrist
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*Not* Boots and Ballet Flats—J.Law’s Chicest Looks Rely On These 5 Major Trainer Trends
She's one step ahead.
By Ava Gilchrist
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Spring Jackets Look Great With Jeans, But Go Even Better With These Chic Dress Styles
It's almost bare-leg season!
By Ava Gilchrist
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Loves of My Life: Abbie Roden Sandbach
From date-night spots to career advice.
By Ava Gilchrist
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Sarah Pidgeon Is in Full '90s-Minimalism Mode in This CBK-Approved Spring Dress Trend
So chic.
By Ava Gilchrist
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M&S Is the Secret to My Expensive-Looking Spring Wardrobe—9 Pieces to Shop Now
They're already starting to sell out!
By Ava Gilchrist
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I Swapped My Gel Nails for BIAB Manicures, and Now I'll Never Go Back
My hands have never looked chicer.
By Grace Lindsay
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This Divisive '90s Shoe Is the One Trend Millennials and Gen Z Can Agree On
So fun!
By Ava Gilchrist
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How Do You Know You’ve Found "The One"? 3 London-Based Couples Tell Us Their Meet-Cutes
When you know, you know.
By Ava Gilchrist
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No Doubt, These Iconic Gucci Bags Will Always Be the Height of Chic
Carried by royals, aristocrats and A-listers.
By Emily Dawes
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White Trainers Don’t Elevate Jeans Like They Used to—5 Alts to Wear Instead
I'm following suit.
By Humaa Hussain
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7 Pieces of Bridal Lingerie That Are Pretty, Practical and You'll Treasure Forever
To have and to hold.
By Amy Lewis
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It's Official: These Are the 15 Most Popular Designer Bags Ever Created
All wise investments.
By Maxine Eggenberger
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Forget Trainers—Stovepipe Jeans Look Best When Worn With This, This and This
Fail-safe formulas.
By Ava Gilchrist
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If You’re Going to Wear Leggings and Trainers in 2026, Wear Them Like This If You Want to Look Chic
Moving in style.
By Ava Gilchrist