Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Everyone Assumes I'm From the South of France, and It's All Thanks to This Specific, Very Chic Haircut
Serving Côte d'Azur realness.
By Ava Gilchrist
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The Delicate Dress Trend Stylish People Have Secretly Been Wearing for Weeks
It's all in the details...
By Ava Gilchrist
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The 12 Best Strapless Bras of 2025, According to Editors and Real Reviews
Someone had to find them.
By Elinor Block
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I'm Convinced This Elegant, Zero-Effort Outfit Is the Shortcut to Looking More Expensive
It's perfect for summer.
By Judith Jones
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Elite Dressers Can’t Stop Wearing This Specific Jewellery Trend—You May Recognise It From 2012
Don't come at me!
By Nicole Akhtarzad Eshaghpour
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Not Ruffles, Not Lace—The Chic Top Trend Both Minimalists and People With Classic Taste Are Into
Just wait until you see what it can do to a pair of black trousers.
By Ava Gilchrist
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There's More to Hermès Than Birkins and Kellys—These Other Bag Styles Are the Definition of Luxury
They're all on my fantasy wish list.
By Ava Gilchrist
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From L.A. to London, I Just Know This Chic Flat Shoe Will Be in Every It Girl’s Wardrobe
They have the Midas touch.
By Ava Gilchrist
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Jennifer Lawrence Is My Summer Style Muse—6 Trend-Proof Pieces She Wears Nonstop
Talk about catching fire.
By Ava Gilchrist
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I'm Convinced the Best Swimwear Comes From Australia—These Brands Prove My Point
Goodness from down under.
By Bébhinn Campbell
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The Clever Thongs, Waist-Nippers, Tights and Shapewear Celebs Actually Wear
Officially the best in the business.
By Ava Gilchrist
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The French-Girl Top Trend to Wear If You Want to Look Timeless This Summer
J'adore.
By Ava Gilchrist
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I Just Tried Levi's Best-Selling Jeans—These 6 Pairs Seriously Impressed Me
And yes, there's more than just 501s.
By Harriet Davey
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9 Flat-Shoe Trends Zara’s Doing Better Than Anywhere Else for Summer
Best in class.
By Maxine Eggenberger
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I Don’t Mean to Brag, But I Expect Lots of Compliments When I Wear One of These Zimmermann Dresses
And you will too.
By Ava Gilchrist