Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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L.A. and Scandi It Girls Agree: This Is How You Style Summer 2026's Highly Debated Trouser TrendNot capris, not culottes.
By Josephine Hadjiloucas
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Red Jeans Are Trending, These Are the Exact Shoes Colours That Look Chicest With ThemPaint the town.
By Ava Gilchrist
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Spotted in London: Sienna Miller in the Pretty Dress-and-Sandal Combo French Women Wear Every SummerSo chic.
By Ava Gilchrist
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Not Quite a Flip-Flip, Not Exactly a Heel—The Hottest Shoe Trend This Summer Does BothHere's precisely how to wear it.
By Ava Gilchrist
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Not a Dress or Flats—Margot Just Wore This Tricky Shorts Trend With Heels During London's HeatwaveSo chic, but so hot.
By Ava Gilchrist
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My Stylish Mum and I Compared Our Amazon Prime Day Baskets—12 Chic Finds We Agreed OnIrresistibly chic.
By Ava Gilchrist
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There’s More to a Chic Wimbledon Outfit Than Wearing All White—the 11 Best Celebrity Looks of All TimeGame, set, match.
By Ava Gilchrist
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Only Jennifer Lawrence Could Make These "Ugly" Summer Sandals Look Chic During a HeatwaveMultitasking at its finest.
By Ava Gilchrist
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Fact: The '90s Did Summer Basics So Much Better—6 Trends I’m Copying in 2026Vintage essentials.
By Ava Gilchrist
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I Was Gatekeeping Summer’s Prettiest Dress Trend, Until Every It Girl Started Wearing ItEffortlessly elegant.
By Ava Gilchrist
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I’m Going to Paris and Marseille This Summer—These Are the French-Girl Staples I’m Planning on Taking With MeNo Breton stripes and no capris.
By Ava Gilchrist
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Not Jelly Shoes—Suddenly, Everyone With Expensive Taste Is Wearing This Exact Pair of Elegant Flip-FlopsThey're not The Row.
By Ava Gilchrist
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It's Official: These Are the 16 Most Popular Designer Bags Ever CreatedAll wise investments.
By Maxine Eggenberger
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I've Found It: The Anti-Trend, Highly Elegant Dress Chic Women Can't Stop Wearing This SummerOf course, I want it.
By Ava Gilchrist
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Chic Dressers Are Pairing Their Summer Dresses and Denim Shorts With These Trending Sandal ColoursBrighten up.
By Ava Gilchrist