Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Looking Expensive Is My Goal, So I'll Wearing Be These 7 Elegant Autumn Colour Trends Nonstop
Here come the hues.
By Ava Gilchrist
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The Over-50 Fashion Icons With the Freshest Style
No age limit here.
By Hannah Almassi
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Behold: A Lesson in How to Wear a Silk Scarf, Courtesy of New York, London and Paris's Most Stylish
Small accessory, big impact.
By Ava Gilchrist
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Is the "Clean Girl" Still Relevant? How TikTok's Longest-Running Aesthetic Has Evolved
She's come a long way in five years.
By Ava Gilchrist
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Autumn Is the Classiest Time to Buy a Wedding Guest Dress—33 That Genuinely Made Me Gasp
They're that beautiful.
By Maxine Eggenberger
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I Spot New Trends for a Living, But This "Freaky" Trainer Style Took Even Me by Surprise
Book that pedicure.
By Ava Gilchrist
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I Know You’re a Fashion Person If You’re Wearing One of These Pairs of On-Trend Trainers
These styles are in, now and forever.
By Bébhinn Campbell
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This Is the Wealthy-Looking Jacket Fashion People Are Choosing Over Blazers This Autumn
And it's rain-proof!
By Ava Gilchrist
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Forget Flip-Flops—This New Comfortable Shoe Trend Might Also Be 2025's Chicest
House shoes worthy of leaving home in.
By Ava Gilchrist
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Leggings Season Is Nearly Here—These are the 7 Trends Everyone Will Be Wearing
A fresh take.
By Ava Gilchrist
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I Put the Leggings Brand Beloved by Pilates Princesses to the Test—Does It Deserve the Hype?
Glute bridges have never looked chicer.
By Ava Gilchrist
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From Flats to Kitten Heels, These Are the 11 Best Shoes to Wear With Wide-Leg Trousers
Exquisite pairings.
By Maxine Eggenberger
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Classic, Elegant and Incredibly Chic—This French Handbag Brand Will Never Go Out of Style
Oui, oui!
By Jess Kelham-Hohler
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It’s Never Too Early to Find the Perfect Autumn Jacket—7 Trends Elegant Dressers Are Snapping Up
Baby, it's (almost) cold outside…
By Florrie Alexander
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I Know You're Stylish If You've Swapped Your Black Flats for This Very Specific Shoe Colour
A very fashionable flat indeed.
By Natalie Munro