Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I'm Calling It: These Are the 9 Best Shoes to Wear With Wide-Leg JeansI spent hours researching the subject.
By Maxine Eggenberger
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Jonathan Anderson Explores The Unbearable Lightness of Being for Dior Spring/Summer 2027Lighter than air.
By Ava Gilchrist
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Kate Moss Is Fashion’s Favourite Rule-Breaker, But She Always Wears These 5 Autumn TrendsShe's been a fan since the '90s.
By Ava Gilchrist
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I’m Ruthless When It Comes to Buying Lingerie—These Are the Best Strapless Bras for Each Cup SizeYour search ends here.
By Ava Gilchrist
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I Always Share Clothes With My Mum—9 Autumn Pieces From COS That We Both WantSharing is caring.
By Ava Gilchrist
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Tasteful Dressers in New York and London are Wearing This Timeless Coat Colour Instead of BlackA wardrobe classic.
By Emily Dawes
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Fact: Off-Duty It Girls Always Reach For This Exact Knit, Jeans and Jacket Combo Every AutumnI'm copying it asap.
By Ava Gilchrist
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I’ve Just Spent the Last 5 Days at London Fashion Week—These Are the Street Style Trends I NoticedSpotted.
By Ava Gilchrist
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Daniel Lee Explores The “Intentional Imperfection” of Great British Dressing At Burberry SS27London calling.
By Ava Gilchrist
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I Love Black Tailored Trousers, But This Neutral Alternative Feels a Little More ElevatedSad beige supremacy.
By Ava Gilchrist
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I’m Never Wearing Jeans and Trainers to the Airport Again After Seeing Alexa Chung in These Cool BasicsShe looks so comfy.
By Ava Gilchrist
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If You Want Compliments, Elevate Your Jewellery Collection With These Cool Girl-Approved BrandsDitch the boring hoops.
By Ava Gilchrist
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First Margot, Now Daisy: Those With Taste Are Wearing the Jacket Trend Owned by Every Cool LondonerYearning for this.
By Ava Gilchrist
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Spotted in NYC: Zoë Kravitz in the Petite-Friendly Way to Style Bootcut Trousers for AutumnNo denim, no drama.
By Ava Gilchrist
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Why I'm Breaking Up With Quiet LuxuryMore is more.
By Ava Gilchrist