Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Sorry, Flip-Flops—Elegant Over-50s Are Preferring to Wear This French Shoe Trend With DenimPassport to Paris.
By Ava Gilchrist
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Sorry, Polka Dots—This Print Trend Will Make Your Tops, Jeans and Dresses Look Chicer This AutumnSpotted.
By Ava Gilchrist
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Forget Burgundy and Aubergine—This Autumn, Everyone Will Be Wearing This Exact Colour CombinationPower couple.
By Ava Gilchrist
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Hold the Jeans—I Think Flip-Flops and Ballet Flats Look Chicest When Paired With This Summer TrendA short cut.
By Ava Gilchrist
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I’ve Done the Research: According to the Runways, These 6 Autumn Shoe Trends Will Be EverywhereBest foot forward.
By Ava Gilchrist
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Chic Dressers Are Wearing This Wealth-Whispering Flat Shoe to Elevate Their Jeans, Trousers and Dresses This SeasonA masterclass in looking expensive.
By Emily Dawes
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First Sienna, Then Alexa, Now Gigi—Everyone Is Wearing the Trainer Brand You Haven't Heard OfNow you know.
By Ava Gilchrist
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Cool Girls in Copenhagen Don’t Do Boring—They Do These 9 Fashion Trends Spotted at Fashion WeekBandanas, Bermudas and mustard yellow.
By Ava Gilchrist
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Ballet Flats and Two Hermès Bags? Kate Moss Is Doing Over-50 Style Exactly RightTravelling in style.
By Ava Gilchrist
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Chic Women in Their Late 30s Are Ditching Flip-Flops for This French Shoe Trend This AutumnSeasonally stylish.
By Ava Gilchrist
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I’ve Been Coveting Them Since February—5 Autumn Bag Trends Fashion People Are Already WearingThey'll be everywhere by September.
By Ava Gilchrist
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From Pendant Necklaces to Cocktail Watches, These Are the Jewellery Trends Defining Luxury in 2026Let's torque about it.
By Ava Gilchrist
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I Was Always Hesitant to Wear This Controversial Jeans Trend—This Exact Pair Changed My MindLet's try this again...
By Ava Gilchrist
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It's Official: The Sculpting Shapewear, Thongs and Tights That Celebs Actually WearThe best in the business.
By Ava Gilchrist
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Not Sandals—If You Want Your Summer Outfits to Look Rich, Wear This Shoe Trend InsteadNearly invisible, but so impactful.
By Ava Gilchrist