Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Millennials and Gen Z Don’t Agree On Much, But They Both Back This “Dated” Fashion TrendAre we back in 2010?
By Ava Gilchrist
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Some Might Think Olivia's Babydoll Dress Is Divisive, But Fashion People Have Been Wearing the Trend For YearsShort n' Sweet.
By Ava Gilchrist
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Did Mary-Kate Just Ditch Quiet Luxury By Pairing Her £25k Bag With This Divisive Shoe Trend?Stealth wealth, where?
By Ava Gilchrist
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Not Trainers, Not Leggings—5 French Fashion Trends the Most Stylish Over 50s in Cannes Are WearingC'est bon!
By Ava Gilchrist
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Spotted in Los Angeles: The Dreamy Colour Trend Every Fashion Girl Will Be Wearing This SummerButter yellow is back, baby.
By Ava Gilchrist
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Forget Butter Yellow—8 Far Superior Colour Trends That Every Chic Dresser Knows AboutCobalt! Chartreuse! Orange!
By Ava Gilchrist
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Not Puma, Not Adidas—12 Lesser-Known Trainer Brands to Shop Instead This SummerThe right step forward.
By Ava Gilchrist
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I Wish I Could Gatekeep—This Fashion-Insider Brand Makes Summer's Chicest SandalsI can't keep the secret anymore.
By Humaa Hussain
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It's Only May, But M&S Just Perfected Every Chic Summer Shoe Trend—5 Styles That Will Sell Out FirstThese will be gone by June.
By Ava Gilchrist
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Lights! Camera! Cannes! The 13 Best Red-Carpet Moments in the Film Festival’s HistoryAnd action!
By Ava Gilchrist
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Thought You Couldn’t Wear Jeans in Summer? These 6 Chic Trends Will Make You Think AgainHaute weather.
By Ava Gilchrist
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I'm a Fashion Editor Born in 1999—These '90s Fashion Trends Get My ApprovalBaby, one more time.
By Ava Gilchrist
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If Looking Expensive Is Your Goal, This It-Girl-Approved Classy Coat Trend Should Be on Your RadarSorry, Timothée.
By Ava Gilchrist
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Polka Dots Are Officially Trending Again—5 Fresh Ways to Wear Them This SummerSpotted!
By Ava Gilchrist
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This Controversial Spring Colour Trend Was All Over the Met Gala Red CarpetIt girl-approved.
By Ava Gilchrist