Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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Hailey Bieber Just Hard-Launched a New Chanel Heel Trend and It Isn’t What You’d Ever Expect
How brat.
By Ava Gilchrist
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Feathers! Sequins! Peplum! The 14 Best BAFTA Red Carpet Fashion Moments of All Time
Best in show.
By Ava Gilchrist
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I Was Always Hesitant to Wear Low-Rise Jeans Until I Saw My Stylish Colleagues Wear These Chic Styles
Let's try this again...
By Ava Gilchrist
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I’ve Spent Months Pouring Over The Spring 2026 Runways—I Know These Bag Trends Will Be Huge
Mark my words.
By Ava Gilchrist
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What to Wear to a Black-Tie Event? 6 Rules If You Have No Idea Where to Start
A how-to in nailing the dress code.
By Florrie Alexander
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From Coach to Chanel: A Breakdown of Every Andy Sachs Outfit in The Devil Wears Prada 2
Forget florals for spring.
By Ava Gilchrist
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Tempted to Ditch Trainers? This Celebrity-Approved Colour Trend Will Convince You Otherwise
I now wear them with everything.
By Remy Farrell
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Spring Is Officially on the Way—7 Trainer Trends Set to Define the Season
Buh-bye, boots!
By Ava Gilchrist
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The Complete Capsule: Our List of the Best Basics Money Can Buy
The ultimate shopping list.
By Emma Spedding
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7 Minimalist Outfits That Are Guaranteed to Earn You Compliments This Spring
So easy, but so effective.
By Emily Dawes
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Fashion People Are Wearing This Anti-Jeans Trend Nonstop—5 Chic Shoes to Pair Them With
Jeans, you had a nice run...
By Ava Gilchrist
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Move Over, Ballet Flats—This Expensive-Looking Loafer Trend Is All Anyone With Taste Wants to Wear
Mary-Kate and Ashley included.
By Ava Gilchrist
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Fact: This 70-Year-Old Flat Shoe Is the Smartest Fashion Investment I've Ever Made
A true classic.
By Maxine Eggenberger
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If You Like Zoë’s Saint Laurent Slip Dress, You’ll Love This Affordable Version
The definition of designer-passing.
By Ava Gilchrist
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We Spent Months Trying on White T-Shirts—These Are the Absolute Crème de la Crème
Top of the tops.
By Ava Gilchrist