Ava Gilchrist
Ava Gilchrist is the Fashion Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications, including ELLE, Marie Claire and most recently GRAZIA, where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop culture moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin, Kylie Minogue and Charli XCX.
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Hot Take: Wear Leggings Like This If You Want to Avoid Looking "Lazy" This WinterControversial but true.
By Ava Gilchrist
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If You’re Already Tired of Boots, Get to Know the 6 Key Winter Trainer Trends for 2026Training season has started.
By Ava Gilchrist
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Chic Women in Their 50s Know This "Dated" Trainer Makes Baggy Jeans Look Quite ElegantPolished yet playful.
By Ava Gilchrist
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I Wish I Could Gatekeep These—12 Brands Cool Girls Always Buy Their Basics FromAnything but boring.
By Ava Gilchrist
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My Mum Asked What Chic Over-50s Are Wearing This Winter—5 Trends That’ll Make You Look in the KnowTruly timeless.
By Ava Gilchrist
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It's Back: The Y2K Bag Trend You Really Don't Need to Spend a Lot OnA stylish throwback.
By Maxine Eggenberger
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Sorry, Scoop Necks—Stylish Dressers Will Be Wearing This Winter Knitwear Trend Instead in 2027How to wear it well.
By Ava Gilchrist
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I’ve Done the Research: This Is Exactly Where Europe’s Chicest Are Travelling This WinterPlus, what they're packing.
By Ava Gilchrist
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How to Spot an It Girl This Winter? She’ll Be Wearing One of These 7 Elite Fashion TrendsBabe, you look so cool.
By Ava Gilchrist
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How to Build a Capsule Wardrobe That Really Will Last a LifetimeInvest now, wear forever.
By Maxine Eggenberger
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Black Is Classic, But It Girls Are Wearing These Colourful Knitwear Trends Instead This WinterOrange is the new black.
By Ava Gilchrist
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It’s Official: These Once-"Dated" Fashion Items Are the Secret to Looking on Trend This WinterBack and better than ever.
By Ava Gilchrist
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I Asked My French Friend for Chic Winter Shoe Ideas—6 Trends She Said Every Parisian Is WearingWhen in Paris.
By Ava Gilchrist
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Sorry, Black—Fashion's "Tackiest" Colour Is Suddenly Everywhere This WinterAll that glitters is gold.
By Ava Gilchrist
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Are You a Mary-Kate or an Ashley?Finally, an answer to the question of our time.
By Ava Gilchrist