Ava Gilchrist
Ava Gilchrist is the SEO Writer at Who What Wear UK. Born in Sydney but now based in London, Ava has worked at some of the most prestigious women’s luxury and lifestyle publications including ELLE, Marie Claire and most recently GRAZIA where she held the title of Senior Fashion Features Writer. Ava has five years of industry experience, beginning her writing career after graduating with a Bachelor of Communication from the University of Technology, Sydney. Her words fuse style with substance, bringing readers insightful commentary on the latest fashion trends, runway shows, celebrity red carpet offerings, must-have shopping pieces, beauty hacks and pop cultural moments. As an editor, Ava has interviewed everyone from Kendall Jenner, Margot Robbie, Zendaya, Emma Corrin and Stella McCartney.
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I'm Sorry, But I Think These 5 Trends Might Look Dated in 2026
New year, same me, just more chic.
By Ava Gilchrist
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I've Done the Research—These 7 Trending Coat Colours Are So Much Better Than Black
Tasteful and trending.
By Ava Gilchrist
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We Spent Months Trying On White T-Shirts—These Are the Absolute Crème de la Crème
Top of the tops.
By Ava Gilchrist
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Forget Basic Thermals—Stay Warm and Stylish This Winter With These Impeccably Chic Turtlenecks
Ultimate insulation.
By Ava Gilchrist
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Kendall and Hailey Just Confirmed It: Statement Earrings Are Being Replaced by This Classic Party-Jewellery Trend
Spotted in Beverly Hills.
By Ava Gilchrist
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Bootcut Leggings Can Look Strange With the Wrong Shoes, But These 5 Styles Look Chic
Never doubt yourself again.
By Ava Gilchrist
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Chic, Classy and Practical—These Designer Tote Bags Overshadow Every Other Style
They're always welcome on my wish list.
By Ava Gilchrist
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So, You’re Wondering What to Wear to a Cocktail Bar—7 Looks That Are Guaranteed to Spark Compliments
Ensuring your only concern is the drinks you'll order.
By Ava Gilchrist
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So Long, High Heels—This Season, I'm Wearing These Exact Boots to Make My Winter Outfits Extra Chic
Polished perfection.
By Maisie Bovingdon
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Fact: This Is Where All the Coolest People Shop for Clothes Online
Bookmark this.
By Ava Gilchrist
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Not Socks, Not Boots—Chic People in New York and London Can't Stop Wearing This Strange Shoe
Step into the season in style.
By Ava Gilchrist
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Alexa Chung Officially Kicked Off Party Season With the Exact LBD-Outfit Formula We're Spotting Everywhere Right Now
I'm bookmarking this.
By Ava Gilchrist
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I Consulted the Experts—We Agree This Surprising Bag Trend Will Be the Next Big Thing
To have and to hold.
By Ava Gilchrist
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All the Coolest People in London Are Wearing This "Dated" Jeans Trend, So We Found the 8 Best Styles
The only shade of denim I want to wear in winter.
By Ava Gilchrist
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Fashion Editors Navigate the Cocktail Dress Code By Relying On These 8 Tips
Everything you need to know.
By Florrie Alexander