When it comes to shopping on the high street, COS has a reputation for quality pieces and tailoring. The brand aesthetic is very much a take on elevated basics that can be interchanged effortlessly. Hailed as a contemporary-style label, it has an emphasis on long-wearing styles to withstand the test of time. Few high-street retailers do elevated basics quite like it; it’s a one-stop shop for items to suit minimalists and maximalists alike this season, with equal selections of eclectic colourways and basic, uniform pieces in muted tones and clean-cut lines.
COS was one of the high-street brands I would achingly admire from the shop window as a teen, and it still lives up to its accolade over a decade later. The premium retailer has a more attainable calibre than many of its counterparts—a buffer between high-street names and higher-end designers.
The brand ethos is on timeless classics that transcend trends and remain pieces you’ll pull from your wardrobe throughout the year. This season, as standard, it offers detailed tailoring and elevated basics one could wear for occasions varying from informal dining to workwear, and has also recently introduced some great winter-ready styles to its arsenal. Personally, I’m particularly impressed with its trouser offering, as well as the many knit items hitting the shelves—this is the material you should look out for as we head into winter.
Whether you’re hoping to introduce new items into your existing wardrobe or invest in something for a fancier occasion, these are the standout pieces the brand currently has on offer. Keep scrolling to see my edit of the pieces I love right now at COS.
SHOP THE BEST OF COS NEW-IN:
One of the best trenches I've seen on the high street this season. The hood really does it for me.
It's no secret that we all love COS's wide-leg trousers here at WWW, so it should come as no surprise that this new drawstring style has caught our eye.
One of the most versatile pieces in your wardrobe, these trousers look just as good with a blazer and boots as they do with a vest top and slides.
If you told me this relaxed-fit blazer was double the price, I'd believe you.
Denim dresses are having a moment right now, and I've already invested in this chic shirt-style one. I'll be wearing it with knee-high boots and a jumper over my shoulders now, before swapping in Birkenstocks and sunnies when spring hits.
Who knew red ballet flats would become a capsule wardrobe staple?!
Every fashion person I know is swapping their classic straights for turn-up jeans this season.
I'm looking to refresh my basics this spring, and this white tee is the perfect replacement for my other, years-old COS style.
Stripes are timeless, but this cardi puts a chic modern twist on the pattern.
For when it's too warm for your winter coat, but too cold to go without a jacket at all, look to a cropped wool number.
I probably wear a striped shirt at least once a week in spring. Pair yours with jeans and trainers for an easy weekend look.
Avalon Afriyie is a freelance writer and storyteller based in London. She specialises in sustainable fashion, health and the narratives of marginalised communities.
She has a background in fashion show production and styling, having previously worked on The Clothes Show and with the Lyst Group. Since graduating in 2013 with a BA (Hons) in English and contemporary media, she’s worked as a feature writer for an independent publication and a contributor for Quill’s creator network. She now marries her passion for words and style, writing for some of the most esteemed fashion and lifestyle publications, Who What Wear UK and Stylist.
Avalon also provides copywriting services, creative consultancy, and visual media for independent businesses, including travel guides, interviews, press releases and blog posts. Her work has been featured on Lush, Contiki, Youswim and Ohne.
She spends her days writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and a pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages in between.
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