It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
![WHAT TO BUY NOW](https://cdn.mos.cms.futurecdn.net/tDC7wLCpvBsS9tcAt3Qoo9-415-80.jpg)
What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a warm summer, and this week's edit includes plenty of wardrobe gems, like the Free People co-ord that looks designer, and the new Adidas Sambas that are a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
I'm convinced that this is one of the most expensive-looking pieces H&M has dropped in ages, and for under £40? I'll see you at the check out.
On the days when a simple white tee feels a bit samey, this Hailey Bieber coded top will work equally well with your blue denim.
What do you get when you update 2023's biggest trainer with the same details that made the Grace Wales Bonner collab a runaway success? The Samba 2.0 of course, but don't expect these to stick around for long.
Okay, it's not autumn yet but you're going to be glad you bought this cute cardigan while it was still around.
Another week, another Loewe Puzzle in a hot new colourway.
A surprise hit from the Amazon Prime day sales, our editors can't stop talking about this excellent hidden find.
You just can't beat a linen co-ord for muggy weather.
The collaboration we never knew we needed—luxury stationers Smythson have teamed up with chic swimwear brand Hunza G on a collection of playful notebooks in Hunza's quintessentially joyous colours. Expect to see much more of these on the desks of fashion editors this summer.
SHOP MORE OF THIS MONTH'S BEST BUYS
Looking for a top you can wear in summer with shorts and into autumn with jeans too? You just found it. Thank you Reformation!
Yes, you read that correctly—this cool-girl co-ord really is from Abercrombie.
Wedding season is into full swing, and a comfortable pair of demi-heels are a sensible investment you won't regret.
If like me you've been admiring SHUSHU/TONG's runway looks from afar, you can now shop their exclusive collection for NET-A-PORTER—a summery edit of mini dresses, puff-sleeves, full skirts and the brand's signature ruffles and bows.
I have a feeling that these are about to be a bestseller in the making.
A strong contender for the "perfect white summer dress" title, and for under £50.
You can't beat A.Emery for designer-quality sandals for an affordable price.
After trying on no less than four different pairs of long denim shorts determined to find the one, the only pair that I would actually recommend are these from GAP. The fit and quality are second-to-none.
I was waiting for an excuse to book a holiday and I think I just found it in the form of this charming print. Did I mention it also comes in a skirt, dress, swimsuit and bag too?
What's better than one exceptionally cut linen shirt? A full co-ord of course (and even better in such a beautiful, unexpected shade of red).
The perfect dressy summer shoe to compliment long shorts, white dresses, linen co-ords, cropped trousers, wide-leg jumpsuits... the possibilities are endless.
All you need to channel French summer styling is this dress, a flat sandal and a cardigan to tie around your shoulders.
I can't help it—this simple chain and statement pendant are utterly charming. A must for those who love necklace layering.
Pretty cotton tops never go out style, so you'll get plenty of wear out of this milkmaid-esque tank.
Did we mention that boho is back? This studded belt is the key to turning a simple jersey maxi dress into something Sienna Miller would approve of.
Wondering what to wear to work in the warmer months? My money is on this with an airy, white maxi skirt.
Didn't get your hands on TOVE's dress the first time around? It's back by popular demand in all new colours, but I love this cream top version.
Our love affair with chocolate brown continues, and how chic is this ARKET dress?
Missoma's bestselling chubby hoops are back and bigger than ever (quite literally). You can now choose from small, medium and large hoops in silver and gold for everyday wear or dressing up special evening looks.
I'm convinced that kitten-heeled flip flops are the ultimate elegant summer shoe.
When you don't know what to wear in summer, a floaty mini and sandals will always do the trick. Did we mention boho is officially back?
You might not be thinking about sweaters while the weather has been treating us so well, but as soon as the sun sets, you'll be grateful for this extra layer to wear around your shoulders.
A good pair of flats never go out of style, and I have a feeling you'll get wear out of these woven Mary Janes for years to come.
Elleme's premium handbags have been an insider secret for those in the know for a while now, but the new woven Boomerang is too good not to share.
If like me you've trawled the high-street looking for long shorts that actually have a flattering fit, I'm pleased to say—you can now call off the search.
These exquisite sandals really need no explanation, but suffice to say, they will go with just about everything in your wardrobe.
An easy, breezy, white midi dress should be considered the foundation of a well-balanced summer wardrobe.
When it gets too hot for jeans, I'd immediately reach for these. They look just as polished with a white tank and sandals (but without the sweat factor).
I've lost count how many times the Taking Sides maxi has come back in different colours, and I love each and every one of them. Just. So. Elegant.
There's no arguing that the weather has drastically improved this week, so you're going to want a good pair of sunnies to see you though to autumn.
Before you jet off on holiday, allow me to suggest Mango's leather basket bag as the perfect poolside accessory. (It also helps that it's big enough to hold a laptop too, for when you're back in the office of course).
I have a feeling this would look just as good with jeans as it does over a bikini.
Sleek, simple, sophisticated—we'd expect nothing less from The Row.
Before you pack your suitcase, you're going to want to see Toteme's new monogram swimsuit. I have a feeling that this is about to be everywhere this summer.
Our love affair with hot red isn't over quite yet, and this beautiful dress is conclusive proof that the hue isn't leaving the high-street anytime soon.
It may be wishful thinking but, you'll be thankful for this when the sun does eventually make an appearance.
Koibird have dropped three exclusive designer collections just in time for summer, and I can't stop scrolling through Rowen Rose's resort-ready separates in pretty shades of mint, cream and camel. Consider this your seasonal capsule in one easy edit.
No one will believe that these are from the high-street.
The finishing touch for all of your summer outfits. Bravo, Massimo Dutti.
Because you simply can't go wrong with a little white dress. LBD who?
Coming in hot! Mango's latest collab with Turkish brand Siedrés is full of the kind of playful pieces and summer-ready pops of colour designed to wake up your wardrobe after a very grey spring.
Who What Wear columnist Monikh Dale knows good jewellery, and her latest collection with Daphine is a masterclass in chic accessorising. Expect gold plated cuffs, hand-crafted pendants, and outfit-elevating earrings.
If you needed further proof that fashion insiders are trading in hot pants in favour of long shorts, take a look at Loewe's latest release. I predict that we're about to see a lot more of these during fashion month.
Anthropologie's best-selling Fleur dress comes in no less than 12 different colours and prints. Just add a comfortable heel, and that's wedding season sorted.
Team Who What Wear are big fans of ARKET blazers, and thankfully we now have a linen version to wear throughout summer too.
Any time that Pleasing drop a new collection, be it an Insta-worthy nail polish or a collectible sweatshirt, you can expect it to sell in out in minutes. Thankfully for us, the red-hot resort drop is still in stock, and the sunbeam shorts are top of my list.
I keep coming back to these perfect sandals just to look at them. Just imagine how good they would look with white dresses, khaki shorts, blue jeans, floral skirts, linen trousers....
If you thought that "skorts" were outdated, I'm confident these will change your mind.
Frankie Shop have perfected the loose-legged lounge pant. Expect to see much more of these this summer.
A polished linen co-ord that you can throw on in under five minutes? You had me at "polished".
Remember when Zara drove everyone crazy with that polka dot dress in 2019? Consider this "hot for the spot" 2.0—the far chicer upgrade.
Fans of the O.G Loewe tank top will love this spaghetti-strapped version.
Big enough to pack your essentials, sleek enough for the office (or the beach).
Granted, it doesn't feel like jacket weather, but this is a light linen blend perfect for chillier sunsets.
Okay, I know, there are a lot of mesh Mary Janes on the market right now. But don't these look so expensive?
Citizens of Humanity's bestselling Ayla jeans have had a seasonal update and now come in a warm-weather-ready crop in white wash. Just add a tank top and your favourite sandals.
Longline shorts are everywhere right now, and I can't stop thinking about the myriad of outfits that would benefit from this H&M pair.
I know, it's almost impossible to believe that these are from the high-street.
The highly anticipated Gap X Dôen collab dropped last week and predictably sold out in a flash. There are still a few pieces you can get your hands on though, and I expect we'll see a lot more of this pretty ditsy print in particular over the coming months.
Picture the scene: it's 30 degrees outside and you pull on this elegant co-ord for dinner by the beach. Pure perfection.
Aligne always get denim right, and the colour and the fit of these jeans instantly caught my eye. The kind of style that would suit every body.
Cinta's latest drop of adorable knits are perfect for layering over light summer dresses or pairing with a midi skirt and an equally cute heel. I'll take one in every colour, please.
Toteme's bestselling trousers are back and in an eye-catching new colourway. Race you to the checkout.
Another week, another outstanding white cotton dress that I'm convinced your wardrobe will thank you for.
If this isn't enough to tempt you away from the same old black leather bag, nothing else will be. Consider this the secret to making all of your summer ensembles look more expensive.
Just when I thought I'd seen all of the best crochet tops that 2024 has to offer, I spotted this Nanushka number in their new-in section. I'm convinced that this is the key to putting together a chic outfit in an instant.
This is not a drill! Aligne's sought after waistcoats are currently selling like hot cakes, so get this new style while you can. Well, it's either that or grabbing one of the equally good pastel or buttermilk yellow Leo or Mitch styles from the brand instead.
When the temperatures rise, COS' latest drop of all-weather denim is exceptional this season. These high waisted, loose-leg, longline shorts might just be my favourite new style. Just add a tank top and strappy sandals.
Mesh pumps are still one of our favourite unsung transitional heroes this year. Wear now with a cardigan and jeans, and through summer with light dresses and skirts.
When you're looking for something a little dressier than a white tee, a slinky camisole like this one from Understatement is the perfect layering piece.
Consider this your sign to book your next trip. If anything deserves a spot in your suitcase, it's this designer sunhat.
If you were wondering how to style a statement print, take notes on the above from Marks & Spencer. This look is a lesson in how to make boho dresses and flats look polished to perfection.
You already know Jimmy Choo's famous shoes, but their latest bag offering the CInch collection will convince you just how impressive their accessories are too. Choose from large or mini, embellished or even cow print, my personal favourite? The elegant brown suede.
I think I just found the perfect trousers to wear all summer. Throw on with tank tops, bandeaus, pretty blouses and oversized shirts—they will go with anything in your wardrobe.
It's widely acknowledged that Arket's tees and tanks are some of the best on the high street, and the classic ribbed vest is back in a chic new colourway—sunny buttermilk yellow.
As the weather gets warmer you're going to want a heatwave-ready outfit that looks as good as it feels. I'm convinced Weekday's versatile mini dress is the coolest option that doesn't compromise on style either.
Fans of The Row's fisherman sandal and Ginza flatforms will love these sleek city flip flops too. How good is that shade of burgundy?
Linen trousers are a summer staple, but if you're tired of sheer white, H&M's pull on pair come in six chic shades like this expensive-looking merlot. Bravo, H&M.
Boxers are the unassuming shorts trend fashion people have taken to wearing to make their summer outfits feel cooler over the last two years, and With Nothing Underneath have perfected the style in an understated co-ord for a laidback (but luxe) 'fit.
The white tank + black sandal + buttermilk yellow trouser combination is a pairing I am set on copying this season.
It's back for another year (and in more colours), so those who missed out on Prada's raffia tote last summer, here's another chance to bag a designer must have.
For now, wear Doen's floral dress with a brown or navy cardigan, but as soon as the sun hits, throw off the layers to make the most of this pretty number.
I already have thong sandals in flip-flops, wedges and flatforms, but I'm missing an elegant kitten heeled pair to wear with (dare I say it?) pedal pushers.
The only sandals currently on all of our editor's wish lists.
Looking for an easy way to colour block brights? Start with a summery base like Kitri's Velma dress, and add a cardigan or jumper in the same shade tied around the shoulders. Trés chic, non?
Regular readers will know just how much we love Demellier's New York tote, so it should come as no surprise that the new raffia style has caught our attention this week.
Remy Farrell is a London-based shopping editor with nearly 10 years of editorial experience covering fashion, beauty and lifestyle. After graduating with a journalism degree and working on the editorial and fashion teams for titles such as Grazia, Elle, Cosmopolitan and British Vogue, she moved into the luxury e-commerce sector, working as fashion assistant at TheOutnet.com styling for the social media channels and helping to develop the collections for the in-house brand Iris & Ink. After expanding an assisting and styling portfolio that includes shooting talent such as Gigi Hadid, Victoria Beckham and Miquita Oliver, she also branched out into beauty, creating tried-and-tested reviews and diverse beauty content.In her role as shopping editor at Who What Wear, Remy is interested in discovering new and exciting brands to share with the Who What Wear readership and particularly loves uncovering hidden gems at affordable prices to make shopping accessible to everyone.Born and raised in Sheffield, Yorkshire, Remy moved to London in 2014 and lives in the Docklands with her partner and pug Billie.
-
I'm Betting On These 7 Spring 2025 Trends After Spotting Them at the Men's Shows
Trend predictions galore.
By Eliza Huber
-
Everything We Tried and Loved From Laura Harrier's Reformation Collab
Plus, listen to Harrier on the Who What Wear Podcast.
By Eliza Huber
-
Trust Me—These 10 Zara Items Will Go Viral and Sell Out by August 1
My predictions are never wrong.
By Eliza Huber
-
Affordable, Chic, and Available Now—This New Watch Is Destined for Internet Fame
And we're among the first to try it.
By Eliza Huber
-
Out of Nearly 3K Markdowns, These 10 Are Easily My Favorites From Nordstrom's Sale
Period.
By Eliza Huber
-
The Hottest Collab of the Summer Is Here, and We Already Tried the Best Pieces
Introducing J.Crew x Maryam Nassir Zadeh.
By Ana Escalante
-
5 Hours Later, I'm Genuinely Shocked at How Many Elegant Items I Found on Amazon for Prime Day
Who knew?
By Eliza Huber
-
Finally, an F1 x Fashion Collab That Fans Will *Actually* Want to Wear
Coming from an F1-obsessed fashion editor.
By Eliza Huber