It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss

what to buy now
(Image credit: Who What Wear)

What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.

I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.

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(Image credit: @remyfarrell )

Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a crisp winter, and this week's edit includes plenty of wardrobe gems, like the Anthropologie bag that looks designer, and the Raey trench coat that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.

SHOP NEW-IN:

SHOP MORE OF THIS MONTH'S BEST BUYS