What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect for a crisp winter, and this week's edit includes plenty of wardrobe gems, like the Zara handbag that looks designer, and the Celine bouclé jacket that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
Not all outerwear is created equal, and this ultra-chic, cashmere jacket from Celine is hand-crafted to perfection. Exactly what you need to dress up a white t-shirt and jeans.
Work, dinner, parties—whatever your plans, this dress does it all, and for under £30. (Not that anyone would believe that).
Stop what you're doing, there's a new crossbody in town, but this bestseller in the making comes courtesy of Toteme.
There are a lot of ballet flats on the market, but these are easily some of the best.
Another week, another pair of jeans that I'm convinced your wardrobe will thank you for,
Everything from the hook and eye detailing to the flared sleeves take this refined knit from good to great.
I know what you're thinking, but yes this is from Zara, and yes, that really is the price.
Just when you thought co-ords couldn't get any better, this cream two piece is the key to getting ready in five minutes, but looking you took your time.
There's a new silhouette from Jimmy Choo to mark the start of spring, and if the drop heel court shoe doesn't tickle your fancy, the slingback most definitely will. Prepare to see this everywhere courtesy of the street style set.
SHOP MORE OF THIS MONTH'S BEST BUYS
I'm happy to wait a little longer for summer if it means more time to wear a luxurious trench like this. This coat will make even the most simple outfit feel special.
This is not a drill! Aligne's sought after waistcoat is back in stock, so get it while you can. Well, it's either that or waiting for the blazer version to come back too.
This week I've been asked 3 times where to find a quality black maxi skirt—I'm happy to say, I have the answer.
Anthropologie's bestselling Melie Bianco bag is back, sized up, and in even more colours, so all you have to do is decide between sage green, olive green, buttermilk yellow, brown, black and taupe. Decisions, decisions...
We called it, cuffed jeans are everywhere right now—but this perfect, inky wash makes these some of my favourite on the market.
What do you get when you mix premium ecru denim and With Nothing Underneath's exceptional tailoring? The shirt of the season, of course. Wear with blue jeans, white jeans, tailoring, in fact, just about anything.
Fisherman sandals are an unsung transitional hero. Wear now with socks and jeans, and through summer barefoot with light dresses and skirts.
From weekend walks to the daily commute, this versatile jacket does it all.
Just when we thought we'd seen all of the best tear drop earrings on the market, COS has entered the chat, and you really can't argue with that price.
Our editor's favourite Toteme bag is back in a chic new colourway. Expect to see much more of this during fashion month.
If this shade of bitter chocolate wasn't enough to convince you just how expensive this skirt looks, just wait until you try it with a knee-high boot.
Haven't already heard of Atelier Ninety Five? After word of this sleek bomber jacket gets out, it'll be big news. Just remember, you heard it here first.
You can't go wrong with an LBD (that's a long black dress) and slips don't get enough credit for being a true wardrobe staple.
Didn't manage to get your hands on The Row's sought after Margaux? Here's another suede top handle that might tickle your fancy, and at less than half the price.
If the mild weather over the last week is anything to go by, we're heading straight into trench coat season. This perfectly executed coat from ARKET is the kind of coat you can buy now and wear for years to come, making it one sound investment.
I get excited every time I come across an understated, elegant boot, and Topshop's new Tara mid-heels are currently top of my wish list.
It doesn't get better than Loewe's brand new It bag in the making—the pebble. Expect to see much more of this bag (especially in the mini version) this fashion month.
We already know that Reformation make beautiful dresses and killer accessories, but if you haven't tried their denim, consider these jeans the perfect introduction.
Is too early to talk spring dresses? My wardrobe might still be knitwear and jeans, but mentally I'm shopping Matteau's latest drop of warm-weather dresses. Wear for weekends in the city and pack for your next getaway.
If you're looking for something you can wear all year round, these beautifully tailored trousers will go with everything from Oxford shirts to going-out tops. Bravo, Filippa K.
Yes, you read that correctly—this cosy knit dress really is from the high street and finally back in stock (but let's just keep that between us).
There's no doubt about it, an elegant top handle bag should be considered a wardrobe staple, and I'd wear this with everything from a fluffy knit and leather trousers to a floaty dress in summer.
The fashion crowd aren't ready to give up on luxe crewneck knits just yet, and I love this shade of biscuity greige from Navygrey.
It looks like we're in for a chilly spring, so I'll be reverting back to the cosiest shoe on the market—shearling Birkenstock mules—for the foreseeable.
I'm almost embarrassed to admit just how many stripe jumpers I've added to my wish list, but now I've found this green number from COS, I'm prepared to fully commit.
This season's biggest denim trend is none other than a styling shortcut—the turned-up cuff. Expect to see these all over your Instagram feed soon.
What happens when you take Been London's luxury recycled leather bags and add Aligne's chic eye for design? Answer: the best thing to happen to our wardrobes since, well, Aligne's waistcoats and matching trousers.This brand new collab compromises of three understated and buttery soft bag styles in multiple colourways, but my favourite is without a doubt the Wellesley crossbody sling. Now to choose between the tan, white or black...
Cool, colourful, and undoubtedly comfortable, Adidas' SL72 trainers are a lesson in elevating the everyday. Sorry white trainers, we're ready to shake up our look in 2024.
Still on the hunt for a roomy tote bag? Me too, but Métier's sumptuous chocolate brown suede is currently top of my list for style and substance.
Ever since we spotted this in ARKET's new-in section, it's been a hot topic of conversation in our editors group chat.
I haven't stopped thinking about these cute t-bar sandal-stroke-pumps since I first saw them. Wear them now with socks and jeans, and barefoot and fancy-free come spring.
Is it too soon to start talking about pretty dresses? The colour and the fit of this adorable piece instantly caught my eye, and it's the kind of style that would suit every body.
Now this is how to nod to the noughties the "grown-up" way. Just add a knee-high boot, and any top you like. No butterfly clips or body glitter required.
Trends may come and go, but we can all agree that a fluffy knit always looks expensive, and Almada's cashmere sweater will look just as beautiful with jeans and trainers as it would with a satin skirt and slingbacks.
Just when you think your wardrobe is finally complete, you come across an easy throw-on-and-go cardigan and suddenly your getting ready time is cut in half.
Everything about this look is worth screenshotting for later, but the real highlight is these perfectly cut wide-leg trousers. (For that price, it's worth buying them in the cream colourway too).
This COS scarf coat has managed to do the impossible in making the classic trench even better. Consider this the perfect lightweight layer for the winter/spring transition.
The Row always gets it right, and these minimalist ballets are proof that the flat pump isn't going anywhere.
Another week, another outstanding H&M jumper, but this time they've got "quiet luxury" down to a T. Wear with everything from jeans and satin skirts.
Nail desk-to-dinner styling with these perfectly proportioned wide-leg trousers (and if you haven't already checked out Banana Republic's UK offerings, consider these the perfect introduction).
As soon as I saw this beautiful buttermilk yellow blazer, I had to share it with the rest of the Who What Wear team. I don't think I've been this excited about a jacket since my winter shearling.