It's My Job to Find Amazing Shopping Picks—These 9 New Buys Are Too Good to Miss
The very best in new shopping, according to a fashion editor.
What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street and designer labels you can buy online now. I'm constantly scanning the most stylish online stores, so you can feel safe in the knowledge that you won't miss a thing.
As Who What Wear's Fashion Editor, I take my shopping edits exceedingly seriously. In my weekly column, you can be sure I'm only bringing you the good stuff, no filler. Consider this your editor-approved scroll through the very best of right now: the just-dropped pieces I'd happily pause my morning coffee for, the wish-list icons that make your heart beat faster, and the clever wardrobe updates that feel perfectly in step with the season.
This week's line-up genuinely lifted my mood while scrolling. From perfect outerwear, cosy knits, and fabulous footwear, this is your one-stop shop for all the best pieces available on the high street and luxury stores now; a little something for every budget and taste level. I've also snuck in some "treat yourself" favourites, and if you're in the market for outfit-makers, I've got the perfect accessories that deliver that high-impact sparkle with zero effort. It's a mix of wearable upgrades and pure joy-sparking finds, I'm confident you're going to love. .
So whether you're refreshing your everyday staples or hunting for something special to bring fresh energy into your wardrobe, this week's curation has you covered. Ready to shop?
Shop My New-In Picks:
Oh, I am so pleased to see this Anthropologie bag comes in a new chocolate colourway, and I have a feeling it won't hang about for long. Consider this your ideal spring bag, and for under £100.
These slouchy, high-waisted jeans tap into one of spring/summer's biggest denim trends: natural beige tones.
Queens of Archive have launched their SS'26 collection Edith's Garden, and this romantic, polka dot maxi is undoubtedly one of my favourite pieces. Wear now with a cardigan and ballet pumps, and throughout summer with a flat strappy sandal and a big sun hat.
I do love a classic leather loafer. This sleek pair from Jimmy Choo add just enough polish to my everyday looks, and even evening ensembles too.
Hear me out. Linen shirts and trousers continue to be a warm-weather staple every year, and this one from Uniqlo is worth buying, yes right now, before it sells out entirely. The premium fabrication means you can expect cool linen with a soft, supple texture and a subtle, glossy sheen.
SImple, understated, but perfectly cut. I adore this flattering A-line dress from Karen Millen for dinners, day trips and everything in between.
Funnel neck jackets are still on every fashion editor's wish-list. Good job then that The White Company has come up with this luxurious suede iteration. A great spring jacket, if you want my professional opinion.
Add a sweet sparkle to your after-dark looks with these pretty pavé edge earrings. I swear by Otiumberg for the perfect ear-party stack.
Looking for some effortless and elegant outfit inspiration? Mango have some of the best budget-friendly trousers that look like they have just stepped straight off the runway.
SHOP MY PREVIOUS BEST BUYS:
This has all of the hallmarks of a new fashion editor favourite. Perfectly cut, 100% premium leather, standout design, oh, and I audibly gasped when I saw it. This is exactly the kind of look you expect to see on the street style set during fashion week—bravo, Rohe.
We called it—icy blues are having a moment right now, and this simple slip dress from ASOS looks far more expensive than its £30 budget.
Just when we thought Loewe had peaked with the Flamenco, Pebble and Puzzle, the new Amazona is a sight to behold. This sumptuous and spacious top handle is roomy enough for your laptop, making it a strong contender for "best everyday-use designer bag of the year".
Looking for a spring jacket that you can throw on over dresses and blouses that isn't as overbearing as a coat, but warmer than a cardigan? You just found it. And that elegant silhouette? Such a wow piece.
With every fleeting moment of sunshine I grow more and more optimistic that spring will shortly be in full bloom. Until then, you'll find me pouring over the dress section of Nobody's Child and planning my next sunny getaway.
There's been a lot of conversation around stovepipe jeans lately, but I'm just coming around to how chic a pair of baggy, wide-legs can be if the fit is just right.
These elegant loafers come in burgundy, black, suede brown, vintage brown and patent brown, so there's a pair for every look you can think of.
Cream or tan, cream or tan... maybe this skirt is worth buying in both as its the kind of classic style that never dates but always has a place in your spring/summer wardrobe.
Thought lululemon was just leggings and sports bras? The Easyfive pants are the kind of trouser you want to pull on and wear all week and the reviews agree. "(They) Look like jeans but feel as comfy as joggers". Enough said.
A great coat can smarten up any look, but especially a structured trench with a contemporary twist. This cropped jacket with cape detail is the modern trench you've been waiting for, and it will go with everything you already have in your spring wardrobe.
I spend an awful lot of time refreshing Rixo's new-in section, and the Ellery cotton blouse is what spring dreams are made of. Mark my words, once the word about this gets out, it won't stay in stock for long.
Wide-leg trousers never go out of style, and & Other Stories' puddle pants are perfectly cut for just the right amount of slouch. In fact, this whole look is worth recreating for a well-dressed commute.
You'll already be familiar with Toteme's premium knitwear and outerwear, but their stellar range of accessories is not to be missed either. I'm really into suede ballet flats this season, and so this pair in a rare shade of honey "cashew" are top of my wish list.
I'm convinced that slip dresses are one of the hardest working pieces you'll ever own. . Great in sunny weather with sandals, dressed up for evening and occasions with heels, or even kept casual with flats and a chunky cardigan.
Only the best will cut it for me when it comes to the "jeans a nice top" formula, and I'm confident we'll see a lot more of this Ganni crochet styled up with denim, linen, slip skirts, Bermuda shorts, wide-leg trousers... the possibilities are endless.
Bold pops of hot red are still on the agenda in 2026. These pleasing linen trousers from GAP are a real knock-out, and perfect for warm summers and beyond.
I have a good eye for great sunnies, and this new-in Jimmy Fairly pair are guaranteed to invite compliments. Don't forget to pop them in your handbag to be ready the moment that the weather is too,
Struggling with outfit inspiration? Sharp blazers and blue jeans are the ultimate failsafe, and if you missed out on ARKET's bestselling Hopsack blazer, you should immediately bookmark this before it's gone.
Yes, you read that correctly. Abercrombie may have just changed the game with a throw-on dress so easy that you don't need to wear a bra (the secret is the hidden,seam-free cups). Top of my spring wish list.
Those with an eye for premium bags will already be well acquainted with Manu Atelier's Le Cambon, but new for resort '26 comes the XL Du Jour in what I predict will be the breakout print of the year—fierce tiger. Roomy enough for all of your essentials (including your laptop), this should help your commute feel a little more chic.
Sure, crew necks are great, but polo collared jumpers take things up a notch in the style stakes. Tuck into jeans, layer over turtlenecks, wrap around your shoulders—this grey knit from H&M's Premium Selection collection does it all.
Tired of the same camel trench coats? Sézane's Clyde coat now comes in moss green check, and is the perfect option for weather that can't make it up it's mind. Well, if it's good enough for Sienna Miller...
Sorry skinnies, my mind is firmly made up on loose-legged jeans. AGOLDE have become my go-to for a high-rise that cinches the waist, and the Arc jeans are the perfect wash and fit for comfy, everyday wear.
Bravo, Prada! A shoe that ticks off just about every current trend possible—a comfy ballet flat, that warm shade of chestnut brown, woven detailing, and of course, a discreet Prada logo. I have a feeling we're about to see much more of these on the street style set in 2026.
Okay, this outfit is everything I'm manifesting for spring. Light, fresh layers in a sorbet colour palette, topped off with the addition of some pretty lace. Is it too much to ask that I don't need to carry an umbrella at all times? This might be a buy now and wear for the rest of the year instead.
Whenever a new Dragon Diffusion bag drops, it gets my full attention. This vibrant green is the shade I didn't know I needed, and will make any blue denim, white dresses and grey knits feel instantly brighter.
Whenever anyone asks me where to find the best knitwear, I steer them to Navygrey. The quality is second to none, and my winter wardrobe is full of their sumptuously thick knits, but for spring I have my eye on a lighter sweater designed to be lived in.
I'm in the mood for chic, sharp and classic jackets as we move into spring. This short, funnel-neck beauty from Zara will slip into my capsule wardrobe so perfectly.
DeMellier's new collection is mouth-wateringly good. The Midi Stockholm got the spring update in this chic nougat hue.
Waisted cardigans are such a simple and effective way to feel put-together, particularly for the days when you're heading from your 9-to-5 to dinner plans. I love the khaki hue to this one, and will pair it with everything from tailored trousers to indigo denim jeans.
Strong eyewear is a non-negotiable for me, and as we head into spring, I want to up my sunnies game with these razor-sharp frames from Miu Miu.
All my fashion friends and colleagues rave about M&S denim. These dark-wash, wide-leg beauties look infinitely expensive, and come in a fabulous size and fit range. I'm pairing them with simple white t-shirts and heeled ankle boots as my base look for spring.
A subtle but chic update on a silver hoop, these new-in Link hoops from Astrid & Miyu are too cool to miss this week.
Reformation have expanded their Inez shoe range, and I've got my eyes on these sweet mules to finish all my looks. The square toe is such an expensive-looking shape.
I'm ready to invest in some chic spring outerwear. This suede barn jacket beauty from H&M is going to be my micro-fascination for the foreseeable future.
I thought these were designer! Big, bug-like aviators are where it's at right now, and will give any look a luxe edge.
The Lucy Williams x Missoma collab is the gift that keeps on giving. These chunky knot earrings are so fabulous, and will add a dose of high shine to your day-to-night outfits.
Zara's new-in section is chock full of soft pastels and fresh shirting. This poplin blouse is the perfect shade of powder pink. Team with denim and ballet flats this spring.
If you thought these were luxury, you would be mistaken! Such a great price for a luxe-looking pair of heels. Bravo, H&M!
Everyone at Who What Wear UK is obsessed with everything chartreuse right now. This cashmere knit from M&S is bang on trend and will pair with satin midi skirts or indigo denim just exquisitely.
ME + EM denim is a poorly kept insider secret. I've already spotted these jeans on many a chic dresser, and love their relaxed fit.
The iconic Gucci Jackie bag gets the Demna upgrade for spring. The chocolate brown hue, supple texture and silver hardware are everything I have been looking for in my next designer handbag.
It's giving quiet luxury, in the best way possible. The clean lines and scarf detail set this coat apart.
Animal-print trends are gaining serious momentum. These snake-effect loafers will pair with your jeans and satin midi skirts beautifully.
I have been hunting down the best funnel-neck jackets on the market. I adore this chocolate brown style from Zara.
Front Row Shop has just been put on my radar, and its full of cool-girl classics. This tassel necklace will drape over cashmere knitwear and blouses beautifully.
Reformation denim is not to be missed. This colour is spot on for spring. So light, bright and fresh!
These look like heirlooms! I'm fooled.
This gorgeous blouse is ideal for day to night dressing. I love the fluted sleeves.
Scarf detail knitwear is such a great hack to stay warm and stylish in equal measure.
Looking for your next ideal work bag? This is it, courtesy of M&S Autograph. It looks beyond luxe.
I've been hunting down the perfect pair of pink jeans for my spring wardrobe, and I now found them, courtesy of H&M. The barrel-leg fit is spot on for pairing with leather boots or pretty ballet flats.
Ballet flat and trainer hybrids are the hot ticket in footwear trends right now. This soft suede and satin pair of flats from COS have won me over in this chic burgundy shade.
Free People cardigans are spot on for off-duty cosy days. This oversized one comes in an array of fun colours, but I'm betting bit on pink this season.
Oversized aviator sunglasses just add a fierce edge to any look. I'll be reaching for these rose-tinted Gucci frames all spring.
The third collaboration between Sézane and Sea NY is finally here. This pretty blouse is perfect for the oncoming spring season, and I will be pairing it with blue jeans and heeled ankle boots.
Thomas Sabo earrings are supremely good. These silver hoops are the perfect size and weight for daily wear.
The Frankie Shop is full of coo-girl staples. This silky shirt is great for office days and then hot-stepping it to your dinner reservation.
It's leather jacket season. Mango have maybe just made the best one on the market now. I adore the cinched waist detail!
Rails handbags are not to be missed. They look so luxe! This off-white bag will no doubt pair exquisitely with any look and the knot details give it an expensive vibe.
This jacket looks exceedingly expensive! The tobacco-hued suede is such a trending tone for spring. Pair with jeans and boots at the weekend.
Loewe's new Mini Anagram sunglasses are such a classic oval shape.
The cinched waist! The off-the-shoulder shape! I'm totally obsessed with Róhe.
This will add a sweet animal-print flair to any look. Tie it around your neck, waist or handbag strap.
Is butter yellow back? I think so! This knit is so gorgeous, and, better still, affordable.
Onyx-toned jewellery is trending. This statement necklace will bring an artful flair to your T-shirt and knitwear combos.
The turn-up hem is just what I have been looking for. You don't need to spend a fortune on denim, as Zara jeans are just too good.
I adore anything khaki. These boho boots will pair with skirts, dresses and even slim-leg jeans this spring.
People in fashion will tell you how beautiful Savette bags are, and they are not wrong. This burgundy number is such a great day bag. An investment, but so worth it.
This wool-blend, handmade beauty looks so much more expensive than it is.
This soft ecru jumper will keep you cosy for the remainder of chilly season.
Flocked denim is fast becoming the trend to watch. I will be pairing this chocolate-hued kilt with chunky knits and cardigans all the way to spring.
COS bags often reach cult classic status. This sumptuous suede bag will add a merlot splash to your everyday looks.
The perfect hoop for everyday wear.
A forever-level bag that brings instant polish to anything you wear.
Step into the 2026 leopard-print trend with these cute ballet flats from Aeyde.
Triangle scarves are such an easy way to keep warm and stylish. This Tommy Hilfiger number is blended with cashmere for that premium feel.
I'm in my hat era. This sculpted beret from COS is sleek and modern.
For me, great knitwear is still very much front of mind. This sumptuous & Other Stories knit will pair beautifully with barrel-leg jeans and loafers well into spring.
Chocolate brown, satin and a wedge kitten heel? I'm sold! I need these for NYE.
