What to Buy Now is a concise weekly edit of the items I really love, including pieces from the high street, designer labels, vintage gems you can buy online and charity-shop treasures. I'm constantly scanning the most stylish online stores, so you can feel safe knowing that you won't miss a thing.
I know that your fashion requirements can vary massively from season to season (and day to day), so whether you're looking for an immaculately tailored staple, affordable tailoring or the perfect pair of shoes, I take my responsibilities as Who What Wear's shopping editor very seriously, and I've saved you plenty of scrolling time by putting together an edit of pieces that will look just as fresh in a year's time as they do now.
Of course, there's also plenty of the pieces that simply set your heart racing in a way that only fashion can. Right now, the shops are full of seasonal essentials that are perfect as we head into winter, and this week's edit includes plenty of wardrobe gems, like the Kitri dress that looks designer, and the Marks and Spencer loafers that is a guaranteed bestseller. So keep scrolling down to shop the exciting new buys on my wish list this week. You know what to do.
Shop My New-In Picks:
Classic camel car coats aren't going anywhere in 2025, and this suede collared version will help you get ahead of the crowd.
It's impossible to get tired of chocolate brown bags when they look this good.
After spending the last year obsessing over this in poppy red, I may have just replaced my crush with this impossibly chic burgundy.
As soon as these dropped, I immediately bought a pair for myself. Consider this the easiest way to channel laidback luxe for under £40.
Just add a trench and a knee high boot and tell me you don't feel amazing.
I could never get tired of a well-crafted pair of gold hoops for everyday wear.
I'd been counting down to autumn/winter so I could dive head first into Ganni's coat and jacket offerings again. Hello, perfect quilt jacket!
Sleek finish? Check. Wearable heel? Check. Show-stopping print? These Arket ankle boots really do it all.
A belt may feel like a small addition to an outfit, but this one has a mighty impact.
SHOP MORE OF THIS MONTH'S BEST BUYS
Call me a sucker for a waxed jacket, but this quilted-lined number from M&S just surpassed all of my expectations and delivered one of the chicest takes on the trend on the high street right now.
With storms and snow still predicted for the rest of winter, you're going to want a cosy layer to keep the cold out.
Simple but effective—a flattering long black dress is a wise investment. |It can be styled up or down to meet any dress code, and this is a perfect example of one that doesn't blow the bank to look enviably expensive.
A forever icon in a delicious shade of patent merlot.
I have a feeling that once everyone sees these could-be-designer loafers, they're going to sell through extremely quickly. Consider this your heads up.
Further proof that With Nothing Underneath aren't just experts in shirt tailoring, the Hutton blazer is a well-cut wardrobe staple that you can wear all year round.
These caught and held my attention for their luxe, dark, inky wash.
The sleeves! The loose fit! The minimalist finish!
Another week, another shearling-meets-suede jacket that has occupied my mind rent free.
I can't help it—I rushed to buy this in light beige as soon as I saw Sienna Miller wearing it, but now the khaki has landed, I'm convinced that I might need two...
All you need to channel French winter styling is this jumper, a pair of skinny jeans and some ballet pumps to complete the look. (Additional neckerchief optional).
A strong contender for the It bag of 2025.
Until its warm enough to pull out our sleeveless spring dresses, this is perfect for wearing now with knee-high boots, and for under £50.
Looking for a boot you can wear in winter with long dresses, in spring with mini skirts and in autumn with leggings? You just found them. Thank you, ARKET!
Don't expect this dress to stick around for long. With ruching, draping and off-the-shoulder details, its a universally flattering fit.
On the days when a simple white tee feels a bit samey, this designer-coded knit will work equally well with your everyday denim.
I'm convinced that this is one of the most expensive-looking pieces Massimo Dutti has dropped in an age. I'll see you at the check out.
This duvet coat is my entire winter mood, and the clever accompanying scarf is the key to the look.
Tired of Fair Isle knits? Me neither, in fact, this one will have even sceptics sold.
Looking for wide-leg trousers you can wear with just about everything? You just found them.
There's still time for some well-earned self-gifting...
The icy blue tones pair so well with dark denim and brown suede.
I'm calling it now—consider this one of 2025 It bags in the making.
Your New Year's Eve outfit, sorted.
If these don't convince you that you can easily wear ecru denim in the winter, nothing will. Just look at that perfect, slouchy fit.
Wear in autumn and winter with jeans and a cardigan, and throughout spring with floaty maxi dresses.
This cute mini tote is already a bestseller in tan brown, but I can't help but be drawn to rich-looking burgundy.
This is how to make cardigans feel elegant and expensive.
Sorry skinnies, we're still convinced that the barrel leg is the way to go, and these have perfected the horseshoe curve to a tee.
There's only a few more shopping days until Christmas, so you might as well make the most of them with a little bit of self-gifting.
I stock up on H&M's mohair knits like an avid collector. Not only are they affordable, but they always look expensive and keep out the cold.
Party season is calling, and this sleek Reformation just answered. Consider this an investment for all of your dressy occasions to come.
The cutest way to stay warm this season.
At this price, I'm tempted to buy one of New Look's chic waistcoats in every available colour.
Mango's shearling coats are always in high demand, but be warned—they don't stick around for long.
You may know Le Monde Beryl for their Mary Jane ballet flats, but their boots are just as arresting. How good would these look with a mini skirt or dress and a good pair of tights?
Its almost impossible to choose one standout piece from the Sézane X Maria de la Orden collab, but this adorable waistcoat would look so cute with any winter outfit, that its already made its way into my basket.
From cosy cable knits to comfy loungewear, Varley has everything you need to get through the winter period in style.
We called it—statement tights are going to be huge this winter, and Swedish Stockings chic collab with Camille Charriere are perfect for party dressing and beyond.
Oh, hello—there's a new Alaïa it-shoe on the block, and I have a feeling it's about to be as popular as the proceeding mesh and crystal studded pumps.
A practical tote is always a wise investment, and the suede finish makes this hobo feel a little more luxe.
I'm not ready to give up on jeans quite yet, but corduroy is so much warmer (and chicer) for winter.
We all have a little black dress in the back of our wardrobes for emergencies, but the long brown dress is the 2024 update for effortless elegance that comes celebrity approved.
Suede jackets are having a moment right now, and this instantly stopped me scrolling in my tracks.
I have a feeling everyone is going to want to know where you got this from.
You can't beat a classic cream knit like this, bravo & Daughter. I'ld happily wear this into spring too.
The wearable heel, the elegant square toe, the reasonable price—there's a lot to love about this ankle boot.
Okay, I think I just found the perfect dress for party season.
The SL72 shows no signs of slowing down, and now you can shop them in this off-white colourway.
Counting down the days to the Christmas break? This out-of-office set is perfect for lazy weekends spent curled up on the sofa.
Im obsessed with this festive outfit styling—this is how to do jeans and a very nice top.
There's something undeniably chic about the thought of throwing on cape over a cosy winter outfit, right?
Isn't this coat just winter personified? I can't think of anything better than wrapping up in this cloud of loveliness.
Bring on party season! I've got big plans for this slinky dress.
The Who What Wear editor's favourite designer bag is back in a new faux pony hair fabrication.
Another dress worth investing in for cocktails and dinners.
Four words:Acne, studios, bubblegum, pink. Need I say more?
No one will believe these cost less than four figures, let alone £100 in the sale.
Sure, jumpers are great—but there's nothing quite like the ladylike elegance of a cashmere cardigan.
Throw this on over jumpers, t-shirts, dresses...
Trust us, suede kicks are the rich-looking trainer trend set to dominate in 2025.
Collared cardigans are most definitely having a moment right now.
I've been telling everyone I know about this excellent coat this week (and no, it's not too late to invest in a style that you'll wear this winter and the next).
The best jumpers in my wardrobe are all from Navygrey—expect thick, toasty and substantial knits that somehow manage to be the star of every outfit.
Our editor's group chat was set ablaze when these designer-coded mules first landed in hot red, and I'm happy to report they also come in black too.
The key piece this party season? Undoubtedly a pair leopard print trousers you can wear with a simple cami or blazer.
I've never seen a Saint Laurent handbag I didn't like.
A pretty spin on the classic wool blazer.
It's cold out there! Wrap up in some of the best (faux) fur on the high street—it's delectably soft.
