Online Shopping
Learn more about Online Shopping with the experts and editors at Who What Wear.
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Even If These Trends Go Out of Style, We'll Never Let Them Go
Consider them our wardrobe lifers.
By Eliza Huber
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I'm 39, But I Could See Myself Loving These Pieces at 60, Too
Buy now. Wear forever.
By Jennifer Camp Forbes
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Zara Didn't Tell Anyone About This Sneaky Sale, But I Still Found the Best Items
From mesh flats to elevated basics.
By Eliza Huber
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I'm a Shopping Editor—30 Cool Finds to Inspire Your New-Season Wardrobe
One of everything, please!
By Chichi Offor
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I'm a Luxury Fashion Director—These Are the Only Designer Buys That Matter for Summer
From Miu Miu to Alaïa.
By Anna LaPlaca
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31 Flowy Spring Dresses to Welcome the Rising Temperatures
They're so pretty.
By Chichi Offor
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My 24-Year-Old Sister Asked Me What She Should Buy at Urban Outfitters—27 Items I Recommended
Everything looks so cool.
By Chichi Offor
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I'm Obsessed With the Dresses at ASOS—32 Affordable Spring Styles I'm Loving Right Now
Chic and under $100? Sign me up.
By Chichi Offor
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I'm Calling It—This Specific Skirt Is a Serious Trend
Better stock up.
By Lauren Adhav
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Elegant Is the Word—35 Impossibly Chic Finds That Are Somehow Under $150
Make it make sense.
By Anna LaPlaca
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Madewell Is on Fire With This Chic Sale—I'm Losing It Over These 31 Finds
Really, I want every last piece.
By Jennifer Camp Forbes
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Fashion's Western Craze Just Brought Back This Surprising Handbag Trend
This ain't Texas—ain't no hold 'em.
By Yusra Siddiqui
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My Wallet Put Me in a Time-Out After This No-Regrets Mango Haul
It was worth it.
By Eliza Huber
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Wait, Madewell Has Some Crazy Cute Pieces RN—35 Styles I'm Snatching Up
I'm literally obsessed.
By Chichi Offor
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These 7 Chic Outfit Ideas Prove Trench Coats Make Everything Look Expensive
A hero piece indeed.
By Jennifer Camp Forbes
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Nordstrom Just Dropped Some Seriously Impressive Shoe Styles—Here's What I'm Eyeing for Spring
From sandals to sneakers.
By Chichi Offor
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I Want to Look Elegant on a Budget—These 3 Brands Make That Possible
Starting at $20.
By Eliza Huber
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Anthropologie Has Stunning Plus-Size Styles—These 34 Are My Favorites, Hands Down
I'm shocked.
By Chichi Offor
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The Only 35 Swimsuits You Need to Know About in 2024
From bikinis to maillots.
By Eliza Huber
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Whether You're Going to Coachella or Glastonbury, These 38 Pieces Provide Plenty of Festival Inspo
It's that time of year.
By Chichi Offor
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I'm Prepping for My Trip to Havana—39 Items on My Shopping Wish List
I want it all.
By Chichi Offor
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Every Chic Item Fashion People Would Buy From Nordstrom, H&M, and Zara
Trust me.
By Eliza Huber
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42 Things You Have to See From Nordstrom, Amazon, and Shopbop Right Now
Like, really have to see.
By Nicole Akhtarzad Eshaghpour
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I Objectively Have Enough Shoes, But Then I Saw These On-Trend Styles From Nordstrom, Zara, and Shopbop
They're all under $300, too.
By Kristina Rutkowski
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I Just Ravaged Nordstrom's Sale Section, and You'll Definitely Want to See My Spoils
These are all too good to pass up.
By Kristina Rutkowski
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This Beloved British Brand Just Arrived in NYC—12 Items I Tried On and Loved
It's even Kate Middleton–approved.
By Eliza Huber
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I Shop for a Living—These Are the Only 5 Pieces to Buy From Shopbop's Sale
Out of more than 16,000.
By Eliza Huber
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I'm Looking for Cool Spring Basics—These 29 Zara, H&M, and Mango Finds Hit the Spot
Sometimes, simple is best.
By Chichi Offor
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Your Closet Is Craving These 23 On-Sale Madewell and J.Crew Items
It told me so.
By Eliza Huber
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I Just Shopped J.Crew's Latest Sale—These Are the Chicest Deals By Far
The sale is too good. Run.
By Eliza Huber